Pramer Baustoffe Gesellschaft M.b.h.

What Pramer Baustoffe Gesellschaft M.b.h. does

Pramer Baustoffe Gesellschaft m.b.H. is a family-owned Austrian building materials supplier founded in 1954 and headquartered in Linz, Upper Austria (Stadlbauerstraße 3, 4040 Linz). The company serves construction and construction-related trade customers (Bau- und Baunebengewerbe) as well as private end-customers in central Upper Austria, operating two physical retail and showroom locations—one in Linz and a second in Wels (Jasminstraße 8, 4600 Wels)—with in-person consultation, sales, and warehouse operations.

The product portfolio is organized into four categories: Baustoffkatalog (general building materials), Werkzeug (professional tools sourced from brand partners such as Marcrist, Hikoki, Schuller, Sola, and Stubai), Außengestaltung (outdoor design including drainage, paving, fences, and decorative gravel from partners such as Arthofer, Ebenseer, Friedl, Häusler, Ramböck, Stein & Co., Beinkofer, Min2C, H + S, and Schütter), and Elemente (doors, windows, garage doors, and roof windows from partners including Biohort, Normstahl, Brix, and Velux). Across both locations the company maintains over 40,000 m² of warehouse space for high product availability and operates an own modern delivery fleet for term-gerechte (on-time) site deliveries. No proprietary technology is disclosed; the digital layer is limited to a B2B professional portal (Profi-Portal) for registered business customers to access inventory and individualized pricing, a Yumpu-hosted digital catalog (Baustoffkatalog 2025/26), a JotForm-powered contact form, reCAPTCHA on login, and an Instagram presence at @pramer_baustoffe.

Revenue is generated through one-time product sales across the four categories plus ancillary delivery services, with a published fuel surcharge (Treibstoffkostenzuschlag) and formal supplier price-increase pass-through (a price-adjustment document is published effective 1 January 2026). Pricing is not publicly listed; registered B2B customers view individualized pricing through the Profi-Portal. The company holds a quality management certification (Führungszertifikat FC 44394) and is led by two managing directors: Thomas Magnet (CEO for approximately 10 years, responsible for finance and personnel) and Thomas Kammerer (who joined as an apprentice in 1988 and progressed to wholesale director). Ownership remains with the founding family, with no parent company, external funding rounds, or M&A activity disclosed.

Name

Pramer Baustoffe Gesellschaft M.b.h.

Legal name

Pramer Baustoffe Gesellschaft m.b.H.

Website

https://pramer.at

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Pramer Baustoffe is a family-owned Austrian building materials supplier founded in 1954, serving construction trades and private customers in Upper Austria from Linz and Wels locations, supported by 40,000+ m² of warehouse space, an own delivery fleet, and a B2B professional portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Linz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Building Materials and Hardware Sales: One-time product sales of building materials, tools, outdoor design products (drainage, paving, fences), and construction elements (doors, windows, garage doors). Revenue generated through physical retail locations and B2B ordering. The company stocks over 40,000m² of inventory across Linz and Wels for immediate availability. Delivery services are offered via their own fleet.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pramer Baustoffe is a regional building materials supplier operating two retail showrooms in Linz and Wels, selling construction materials, professional tools, outdoor design products (drainage, paving, fences), and building elements (doors, windows, garage doors). The company maintains over 40,000 m² of warehouse space for immediate product availability and provides its own delivery fleet for on-time order fulfillment to construction trades and private customers in Upper Austria.

Product overview

Pramer Baustoffe Gesellschaft m.b.H. is an Austrian building materials and hardware supplier operating since 1954, with locations in Linz and Wels. The company offers a unified platform of building materials organized into four main product categories: Baustoffkatalog (general building materials), Werkzeug (professional tools from partners like Hikoki, Sola, Stubai), Außengestaltung (outdoor design including paving, drainage, and fencing), and Elemente (doors, windows from brands like Biohort, Normstahl, Velux). Beyond product sales, the company provides complementary delivery services through its own modern fleet and maintains extensive warehouse operations across 40,000m² of storage space to ensure product availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Baustoffkatalog (Building Materials Catalog) Comprehensive catalog of general building materials for construction and renovation projects, available through the company's Linz and Wels showrooms and B2B Profi-Portal.
• Werkzeug (Professional Tools) Professional-grade tools for all trades and construction activities, including catalogs from partner brands Marcrist, Hikoki, Schuller, Sola, and Stubai.
• Außengestaltung (Outdoor Design) Materials and products for outdoor design projects including drainage solutions, care products, pavers and paving stones, installation materials, fences, and decorative gravel, supplied through partner catalogs.
• Elemente (Building Elements) Building elements such as doors, windows, garage doors, and related products sourced from partner brands Biohort, Normstahl, Brix, and Velux.
• Delivery Service (Lieferservice) Own-fleet delivery service providing timely and reliable transport of construction materials to customer sites in the Linz and Wels service area, with a fuel surcharge applied.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

20 partnerships are on record, tiered minor.

• BiohortminorOthersGarden sheds and storage solutions provider. Pramer offers the Biohort catalog for customer reference.
• NormstahlminorOthersGarage doors and drives provider. Pramer provides the Normstahl catalog as a product reference.
• BrixminorOthersAluminum wire mesh fences and gates provider. Pramer offers Brix product catalogs for fences, gates, and railings.
• VeluxminorOthersRoof windows and daylight products. Pramer provides Velux catalog as a product reference.
• SchütterminorOthersWater management solutions. Pramer offers Schütter catalogs for rainwater management for end consumers and professionals.
• FinalitminorOthersStone and tile care products. Pramer provides Finalit product information for surface cleaning and maintenance.
• ArthoferminorOthersConcrete and natural stone products provider. Pramer links to Arthofer catalogs for paving and stone products.
• EbenseerminorOthersStone and masonry products. Pramer offers Ebenseer online catalogs.
• FriedlminorOthersStone products provider. Pramer provides Friedl catalogs and seasonal promotions.
• HäuslerminorOthersGarden building materials provider. Pramer offers Häusler catalogs and seasonal actions.
• RamböckminorOthersGarden construction materials. Pramer provides Ramböck catalogs for landscaping products.
• Stein & Co.minorOthersNatural stone and paving products. Pramer links to Stein & Co. catalogs.
• BeinkoferminorOthersTerrace slabs and large format tiles. Pramer offers Beinkofer product catalogs.
• Min2CminorOthersInstallation products for paving. Pramer provides Min2C catalogs for laying/installation materials.
• H + SminorOthersFence products. Pramer offers H + S product catalog for fencing solutions.
• MarcristminorOthersProfessional power tools provider. Pramer offers Marcrist tool catalogs.
• HikokiminorOthersPower tools manufacturer. Pramer provides Hikoki tool catalogs and accessory catalogs.
• SchullerminorOthersProfessional tools provider. Pramer offers Schuller tool catalogs.
• SolaminorOthersMeasuring tools provider. Pramer provides Sola tool catalogs.
• StubaiminorOthersHand tools manufacturer. Pramer offers Stubai tool information.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• OBI (Austria): European DIY and building materials chain with Austrian locations; competes with Pramer in building materials, tools, and outdoor categories, particularly for trade and renovation customers. Similar broad-line building materials retailer serving both DIY and trade segments.
• Hornbach Baumarkt: Major European DIY and building materials retailer with strong presence in Austria; competes directly with Pramer for trade and DIY customers in the same product categories (lumber, tools, building elements). Comparable in business model as a multi-format building materials retailer serving construction professionals.
• Bauhaus (Austria/Germany): Pan-European home improvement and building materials chain operating in Austria; competes with Pramer on breadth of assortment, price competitiveness, and trade customer service. Most directly comparable large-format building materials retailer in Pramer's geography.
• Lagerhaus (RWA): Austrian cooperative retail group with strong building materials, construction supply, and DIY operations across rural and regional Austria; directly comparable as a regional building materials retailer serving construction trade and agricultural customers.
• Hagebau: German/DACH cooperative of independent building materials retailers; comparable business model of trade-focused building materials distribution with delivery services and contractor customer base. Comparable in serving mid-sized construction professionals through local/regional outlets.

Broad incumbents

• BayWa Bau & Garten: German/Austrian diversified retail and wholesale group with significant building materials and construction supply operations serving trade customers; comparable in regional trade-focused building materials distribution.
• Saint-Gobain Distribution (e.g., Optimat, Raab Karcher): European building materials distribution arm of Saint-Gobain, including brands serving trade customers in DACH; broader portfolio but overlapping in core building materials, tools, and interior elements categories where Pramer operates.

Regional players

• Kröne Baumarkt: Austrian regional building materials and DIY retailer; smaller scale but comparable regional focus, assortment in building materials, tools, and outdoor products, serving trade and private customers in specific Austrian regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/pramer_baustoffe
• LinkedInlinkedin.com/company/pramer-baustoffe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pramer Baustoffe Gesellschaft M.b.h.