Kaikenkarvaiset Oy

What Kaikenkarvaiset Oy does

Kaikenkarvaiset Oy is a Finnish direct-to-consumer and wholesale e-commerce retailer of pet supplies, headquartered in Helsinki and operating continuously since its founding in 1986. The company serves Finnish pet owners through an own-brand online storefront built on the Odoo e-commerce framework, offering a multilingual interface in Finnish, English, Swedish, and Estonian that indicates cross-border intent into Sweden and the Baltics. The platform organizes its catalog across four pet categories — dogs, cats, small animals (rabbits, guinea pigs), and outdoor birds — with sub-navigation for nutrition, treats, supplements, toys, beds, grooming products, accessories, and disinfectant products. The dog category alone lists 472+ products, signaling a broad and curated multi-brand assortment.

The product range combines the company's own Kaikenkarvaiset private-label brand with curated third-party brands including Amanova, Monge, Optimanova, Trovet (a Dutch veterinary-specialty line addressing urinary, digestive, hepatic, joint/mobility, weight/diabetic, and skin conditions across dogs, cats, rabbits, and guinea pigs), Supreme, Bio-Groom, Pet Clean, Danish Design, DD Pet, Belux, Chewllagen, Churpi, and Lyder. The presence of veterinary diet products distinguishes the assortment from a generic pet store and targets owners seeking condition-specific nutrition. Pricing is unit-based, ranging from €0.30 (sample bags) to €322.90 (bulk grooming), with free home delivery on orders above €89 and free pickup delivery above €59; promotional mechanics include an ETU15 first-time-buyer discount code, bundle offers, and discounted expiring-product listings.

The business runs a pure transactional one-time-purchase revenue model with no subscription tier visible in the source data. Go-to-market is direct through the company's own D2C storefront, supported by organic social presence on Facebook, Instagram, and LinkedIn. A secondary wholesale and breeder channel is indicated through 'Jälleenmyyjäksi' (Become a retailer) and 'Kasvattajat' (Breeders) footer links, serving SMB retailers and breeders domestically. The company is privately held with 1-10 employees, no disclosed venture or private-equity backing, no parent company, and no subsidiaries, indicating a bootstrapped micro-cap operator. No AI/ML capabilities, certifications, patents, awards, or regulatory actions are referenced in the input.

Name

Kaikenkarvaiset Oy

Legal name

Kaikenkarvaiset Oy

Website

https://kaikenkarvaiset.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Kaikenkarvaiset Oy is a Finnish direct-to-consumer e-commerce retailer, founded in 1986, selling pet food, treats, accessories, and veterinary-specialty products for dogs, cats, small animals, and outdoor birds via a multilingual online storefront.

Ownership category

akta.pro rank

Product category

Online Pet Supplies

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Pet Supplies Omnichannel (CRAFAEAJ)

Keywords

• Pet food retail
• Veterinary pet food
• Pet accessories
• Online pet supplies
• Pet grooming products

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce retail sales: Direct-to-consumer online sales of pet food, treats, accessories, grooming products, and health supplements. Products are sold at one-time transaction prices with no subscription model explicitly visible.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kaikenkarvaiset Oy is a Finnish importer, wholesaler, and online retailer of pet foods, treats, and accessories. It sells pet supplies for dogs, cats, small animals, and outdoor birds through its own multilingual e-commerce storefront (Odoo-based) and a separate wholesale channel for retailers and breeders, carrying its own Kaikenkarvaiset private-label brand alongside third-party European premium brands such as Amanova, Monge, Optimanova, Trovet, Supreme, Bio-Groom, and Danish Design.

Product overview

Kaikenkarvaiset Oy operates a multi-brand pet supplies e-commerce platform offering a comprehensive range of pet food and accessories. The core offering centers on the company's own Kaikenkarvaiset private-label brand alongside curated third-party brands including premium pet foods (Amanova, Monge, Optimanova, Trovet, Supreme), grooming products (Bio-Groom, Pet Clean), accessories (Danish Design, DD Pet, Belux), and specialty treats (Chewllagen, Churpi). Products are organized by pet category (dogs, cats, small animals, outdoor birds) and product type (food, treats, toys, beds, grooming, clothing, disinfectants). The platform appears to be built on Odoo e-commerce framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Kaikenkarvaiset Private-Label Pet Food and Treats
• Multi-Brand Pet Food (Amanova, Monge, Optimanova, Supreme)

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AmanovacoreOthersAmanova is a premium pet food brand sold through Kaikenkarvaiset's e-commerce platform. Amanova products include puppy, adult, and senior dog formulas as well as cat foods with various protein sources (salmon, lamb, rabbit, turkey) and special diets (grain-free, sensitive, digestive, sterilised).
• MongecoreOthersMonge is an Italian pet food manufacturer whose products are sold through Kaikenkarvaiset. Products include gift meat bars, dental treats, and special diet formulas for dogs and cats including senior, puppy, and weight management options.
• TrovetcoreOthersDutch pet food brand Trovet offers veterinary-specialized diets sold through Kaikenkarvaiset. Products address conditions including urinary, digestive, hepatic, joint/mobility, weight/diabetic, and skin issues for dogs, cats, rabbits, and guinea pigs. Over 40 years of experience.
• OptimanovaminorOthersOptimanova is a pet food brand available through Kaikenkarvaiset, offering natural quality pet food with grain-free and digestive support formulas.
• SuprememinorOthersSupreme pet food brand available through Kaikenkarvaiset, targeting small animals like rabbits and guinea pigs.
• Danish DesignminorOthersDanish Design produces pet accessories including dog coats, jackets, and toys sold through Kaikenkarvaiset.
• Bio-GroomminorOthersBio-Groom pet grooming products including shampoos, conditioners, and coat care products sold through Kaikenkarvaiset.
• Pet CleanminorOthersPet Clean brand for pet hygiene and cleaning products available through Kaikenkarvaiset.
• Kaikenkarvaiset (own brand)coreOthersCompany's own private-label brand featuring rabbit meat cubes and treats for dogs, sold alongside branded products.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Zooplus: Europe's largest online pet retailer, offering pet food, accessories, and specialty diets across multiple EU countries. Comparable to Kaikenkarvaiset in online pet supplies focus, but at far greater scale and geographic reach.
• Chewy: U.S.-based online-first pet retailer offering pet food, prescriptions, and accessories. Comparable in online pet retail model and premium/veterinary diet focus, though operating at a much larger scale and different geography.
• PetSmart: North American specialty pet retailer offering food, accessories, grooming, and services. Broadly comparable in category mix but at vastly different scale and geographic focus.
• Amazon: Global online marketplace carrying pet food, accessories, and pharmacy items. Relevant incumbent competitor for any online pet supplies retailer, including in Finland via cross-border listings.

Direct peers

• Petsonic: European online pet retailer focused on pet food, accessories, and specialty/veterinary diets, shipping to multiple EU countries. Directly comparable in product mix and online-only model.
• Musti Group: The leading Finnish pet specialty retailer (Musti ja Mirri stores plus online), offering pet food, accessories and veterinary services across the Nordics. Most directly comparable to Kaikenkarvaiset in geography, customer base, and category mix.
• Piilo: Finnish online retailer specializing in pet supplies (primarily cats and dogs). Directly comparable Finnish pet e-commerce competitor with overlapping assortment and customer segments.
• Bitiba: European online pet supplies retailer operating across multiple countries with a price-led assortment of pet food and accessories. Directly competes in online pet retail across Europe, overlapping with Kaikenkarvaiset's assortment.
• Lemmikkitarvike: Finnish online retailer of pet supplies, accessories, and food for dogs, cats, and small animals. Direct domestic competitor to Kaikenkarvaiset with similar geography, assortment, and customer base.

Regional players

• Verkkokauppa.com: Finland's largest general online retailer, carrying pet supplies among many other categories. Comparable Finnish e-commerce operator and competitor for general consumer mindshare, though pet is a small slice of its assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookkaikenkarvaiset.com/en_GB/website/social/facebook
• LinkedInlinkedin.com/company/kaikenkarvaiset
• Instagramkaikenkarvaiset.com/en/website/social/instagram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kaikenkarvaiset Oy