Panolocal Gmbh & Co. Kg

What Panolocal Gmbh & Co. Kg does

Panolocal GmbH & Co. KG is a Wiesbaden-based digital marketing agency founded in 2017 by brothers Mehmet and Mert Demirtas. Operating as a certified Google Street View Trusted agency and Google Business Partner, the company provides local businesses with 360° virtual tours, Google Business Profile optimization, Google Ads management, website design and hosting, app development, review management, and—since 2024—an AI-powered virtual employee (KI-Mitarbeiter). The core capability is field-based 360° panoramic photography at scale: certified photographers capture 4K imagery on customer premises that is published directly to Google Street View, Google Maps, and customer websites within a 4-7 day turnaround. The six-product stack is tightly aligned to Google's local-commerce ecosystem, with the KI-Mitarbeiter product layered on top using third-party language and speech models, hosted in Germany and DSGVO-compliant.

The business serves local SMBs as its primary customer base across more than 350 industries, with selective enterprise accounts including automotive dealerships (Aston Martin Stuttgart, Porsche Center Bensberg), retail chains (EDEKA), and entertainment venues (Casino Bregenz). Operating in over 2,000 cities across Germany, Austria, Switzerland, and the Netherlands with a 40-person team, the company reports 25,000+ completed projects and 16,000+ business customers. The revenue model blends one-time service fees for 360° photography (size-tiered pricing at up to 100m², up to 300m², and from 300m²) with recurring subscriptions for Google Business management, Google Ads retainers, hosting, the AI Employee, and review management.

Go-to-market combines field photographers who visit customer sites, an inside sales team handling phone, WhatsApp, and email inquiries, an outbound telesales function, and self-service online tools (Google Business profile analyzers, 360° price calculators, QR-code generators, AI potential analyses). The company cites 38% annual demand growth in 2021 and 52% in 2022, holds a 4.9-star Google rating across 700+ reviews, is TÜV Rheinland certified since 2023, has been a Google Partner since 2017, and has earned the kununu Top Company designation for five consecutive years. Ownership is founder-controlled with no disclosed external institutional investors.

Name

Panolocal Gmbh & Co. Kg

Legal name

Panolocal GmbH & Co. KG

Website

https://panolocal.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Panolocal GmbH & Co. KG is a Wiesbaden-based certified Google Street View agency serving 16,000+ SMBs across DACH and the Netherlands with 360° virtual tours, Google Business Profile optimization, Google Ads, websites, review management, and AI-powered customer service automation.

Ownership category

akta.pro rank

Product category

Digital Marketing & Local Search Presence Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Google street view tours
• Virtual tour photography
• Local SEO services
• Digital presence management
• Online reputation management

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Google Street View 360° Photography Services: Professional 360-degree photography and virtual tour creation. Pricing is based on property size (up to 100m², up to 300m², from 300m²). One-time service fee with the tour published on Google Street View, Google Maps, and customer website.
2. Google My Business Management & Optimization: Ongoing management of Google Business profiles including optimization, review protection, posting, and support. Billed as annual support service.
3. Google Ads (AdWords) Campaign Management: Creation and ongoing optimization of local Google Ads campaigns with monthly reporting and personal account management.
4. Website Design, Hosting & Apps: Custom website development, hosting services, and mobile app creation for iOS and Android. Domain and hosting included as part of service.
5. AI Employee / KI-Mitarbeiter: AI-powered virtual receptionist and chatbot service for 24/7 customer contact handling, lead qualification, and call management.
6. Google Review Management: Review management services including review solicitation, monitoring, and professional response management.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Panolocal is a certified Google Street View Trusted agency that produces professional 360° virtual tours, optimizes Google Business Profiles, runs Google Ads campaigns, builds and hosts websites and mobile apps, deploys an AI-based virtual receptionist (KI-Mitarbeiter) for 24/7 customer contact, and manages Google reviews. These services are sold as an integrated digital presence portfolio to local businesses across Germany, Austria, Switzerland, and the Netherlands, combining one-time photography projects with recurring subscription management.

Product overview

Panolocal GmbH & Co. KG is a certified Google Street View agency offering a comprehensive digital presence portfolio for local businesses in the DACH region. The company operates as a unified service platform with six interconnected products: Google Street View 360° Rundgang for virtual tour creation, Google My Business Optimierung for local search and AI visibility, Google Ads for paid advertising, Webseite Hosting & Apps for website/app development, KI-Mitarbeiter for AI-powered customer service automation, and Google Bewertungsmanagement for reputation management. These services work together to strengthen businesses' digital perception on Google and in AI-powered searches. Founded in 2017 by Mehmet and Mert Demirtas, the company serves over 16,000 business customers with a team of 40+ employees across Germany, Austria, Switzerland, and the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Street View 360° Rundgang Professional 360-degree virtual tour creation and publication on Google Street View, Google Maps, customer websites, and social media platforms, delivered by certified Google Street View photographers who capture high-resolution panoramic imagery of business interiors and exteriors.
• Google My Business Optimierung Optimization of Google Business Profiles for improved local search visibility, AI search presence, and customer discovery across Google, Maps, and AI-powered recommendations, including profile setup, keyword optimization, category management, review protection, posting, and ongoing maintenance.
• Google Ads (AdWords) Creation and ongoing optimization of local Google Ads campaigns with data-driven strategy, local targeting, and continuous performance optimization, including account setup, keyword selection, ad copy creation, competitor analysis, and monthly reporting delivered via a personal account manager.
• Webseite, Hosting & Apps
• KI-Mitarbeiter (AI Employee) AI-powered virtual employee for 24/7 telephone and website support that handles customer calls, qualifies leads, responds to chat and email inquiries, and generates conversation summaries, reducing team workload while improving response times and customer satisfaction.
• Google Bewertungsmanagement

Quantifiable outcome

• Up to 47% more clicks on Google Maps and search results
• +8 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability6 records

Feature4 records

Partnerships

One partnership is on record.

• Google (Street View Trusted Program)coreChannel Partner/ Reseller/ Distributor · 1 January 2017Panolocal is a certified Google Street View trusted photographer agency and Google Business partner since 2017. The company creates and publishes 360° virtual tours directly to Google Street View and Google Maps. They also manage Google Business profiles and run Google Ads campaigns as part of this partnership. The trusted photographer status is held by Mert Demirtas, enabling the company to publish directly to Google Street View.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Matterport: US-based leader in 3D virtual tour capture and publishing, widely used by real estate, hospitality, and retail. Comparable to Panolocal's Google Street View 360° service, but technology- and platform-led rather than field-service-led, with broader enterprise applications.
• Trustpilot: Denmark-headquartered consumer review platform with a strong B2B SaaS offering for review solicitation, monitoring, and management. Comparable to Panolocal's review management and reputation-building services, but as a global platform rather than DACH-local agency.
• Reputation.com: US-based reputation experience platform for multi-location businesses, combining listings management, review management, and social listening. Adjacent to Panolocal's Google Business and review management offering at a more enterprise-platform scale.
• Vendasta: Canada-based platform providing white-label local marketing, listings, reputation, and advertising tools to agencies serving SMBs. Comparable because both companies sell the same bundle of Google-centric local services to SMBs, but Vendasta is software-led and serves agencies globally rather than operating its own field force.
• Yext: US-listed digital presence platform managing business listings, reviews, and pages across search engines and directories. Comparable to Panolocal in addressing Google-driven local discoverability, but at global enterprise scale and SaaS-led rather than field-service-led.
• Birdeye: US-based reputation and customer experience platform focused on review generation, monitoring, and responses across Google and other channels. Direct overlap with Panolocal's Google Bewertungsmanagement product line, with a more enterprise SaaS delivery model.

Others

• Semrush: Global SEO and SEM analytics platform widely used by agencies running Google Ads and local search campaigns. Not a direct competitor but an enabling tool whose customers overlap significantly with Panolocal's target buyers and SMB agency ecosystem.

Direct peers

• Uberall: Berlin-based location marketing platform that helps multi-location businesses manage listings, reviews, and local search visibility across Google, Apple, and Bing. Closest comparable to Panolocal's Google Business Profile optimization and review management offerings, though delivered as SaaS rather than agency services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Panolocal Gmbh & Co. Kg