Vocast - Capsules vocales

What Vocast - Capsules vocales does

Vocast SAS is a Marseille-based French SaaS company operating an interactive voice messaging platform ("capsules vocales") that lets brands, venues, and individuals record audio in the browser, then distribute it via embeddable web players, QR codes on physical materials, social-media video formats, or partner-platform integrations. The technical stack combines a browser-based Recorder, a customizable Player widget, a QR-code generation engine, a Callback API/webhook layer, a real-time analytics dashboard, and an AI-driven translation engine that currently claims support for 20+ languages. Proprietary additions in 2026 include Vocast Stickers (one-use QR voice stickers for events) and the Vocast Points gamification layer that rewards full listens.

The customer base is unusually diversified for an early-stage company, spanning enterprise accounts (La Cinémathèque Française, Club Med x Les Mills, Le Golf National, Région Sud, Parc animalier La Barben), technology integration partners (Heitz System in sports management; La Cagnotte des Proches in crowdfunding), SMB and micro-businesses (Florajet, Architecture Nature, Villa Serenity, Jantes et Pneus, Affinicar, Jobifit, Golf La Cabre d'Or, All The Ways to Say), and public-sector or individual users (Mairie du Tholonet, Justine Andanson, Raphaël Frédérici, Mariage de Géraldine et Sébastien). Revenue is generated through annual SaaS subscriptions with tacit renewal, distributed via a self-serve signup funnel for smaller accounts, a consultative demo-driven motion ("Planifier une démo", "Demander un rappel") for enterprise deals, and an emerging OEM/API channel through partners like Heitz System that can scale reach to thousands of downstream users. Pricing is not publicly disclosed and is handled on a quote basis.

Go-to-market combines direct digital self-serve, enterprise sales, and partner-led vertical distribution, with marketing anchored on a 20+ case-study library, earned media (BFM TV, B-SMART TV), event presence (VivaTech with Région Sud, Trophées de l'Hypercroissance via Rise Partners, Rendez-vous en France via Atout France), and institutional memberships (French Tech, Atout France, France Congrès et Événements). The company is founder-led (CEO Vianney Settini), privately held with no disclosed funding rounds, investors, revenue, or headcount, and appears to be in an active distribution-building phase rather than a mature-monetization phase.

Name

Vocast - Capsules vocales

Legal name

VOCAST SAS

Website

https://vocast.co

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Vocast is a French SaaS platform that enables brands, venues, and individuals to record, distribute, and analyze interactive voice messages via QR codes, web players, and API integrations, with AI translation across 20+ languages.

Ownership category

akta.pro rank

Product category

Audio Marketing & Interactive Voice Messaging SaaS

NAICS

Sound Recording Studios (51224), Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)

akta.pro secondary industries

Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

Keywords

• Interactive voice messaging
• Audio marketing platform
• QR code audio
• AI voice translation
• Phygital voice SaaS

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Vocast operates as a SaaS platform with subscription-based access to its studio, players, QR code generation, storage, and analytics. Contracts are typically annual with tacit renewal and 3-month notice periods. Pricing is likely tiered but not publicly disclosed on the main website.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Vocast sells a SaaS platform that enables brands, venues and individuals to record, host and distribute interactive voice messages (capsules vocales) via a browser-based recorder, customizable web players, QR codes and API/webhook integrations. Its offering bundles AI-powered instant translation into more than 20 languages, real-time listening analytics, a gamification layer (Vocast Points System) and one-use event stickers (Vocast Stickers) to bridge physical touchpoints and digital audio experiences. The product is sold primarily to businesses (tourism, culture, e-commerce, events, sports, local government, wellness) with self-serve signup for SMBs and consultative demos for enterprise accounts.

Product overview

Vocast is a French SaaS platform specializing in interactive voice messages for brands and venues. The core platform combines a web-based recorder (Recorder Web) for capturing audio, customizable web players (Player Web) for playback, and QR code technology for physical-digital connectivity. Key modules include AI-powered multi-language translation (20+ languages), analytics dashboards for engagement tracking, voice testimonial collection pages, and API integration capabilities for partner platforms. Additional offerings include gamification (Vocast Points System), e-commerce audio product pages, and a vinyl record option for physical keepsakes. The platform targets sectors including tourism, culture, e-commerce, events, sports, and hospitality.

Differentiator

Problem solved

Functional benefit

Brands

• Vocast Stickers: QR code vocal stickers for business networking, lead capture and follow-up at events.

Products and services

• Vocast SaaS Platform End-to-end interactive voice messaging SaaS platform that lets brands, venues and individuals create, host and distribute audio messages via QR codes, web players and social channels, with analytics and AI translation.
• Recorder Web Browser-based audio recording interface enabling users to capture voice messages directly in the browser without installing any application, available as embeddable widget or via API.
• Player Web Customizable embeddable audio player widget for websites, available in standard and minimalist versions, used to play back voice messages on product pages and partner sites.
• Vocast API (Callback API) Developer API and webhooks that allow partner platforms to integrate Vocast's recording and playback capabilities directly into their own software systems, with documentation at vocast.co/docs/callback.
• Vocast Stickers One-use QR-code voice stickers designed for business networking, lead capture and follow-up at events, with CRM integration and inclusion in follow-up emails. First deployed at scale at the Région Sud pavilion at VivaTech 2026.
• Vocast Points System Gamification feature that assigns 10–100 points to voice message contents to reward visitors for completing audio playback, with a centralized tracking page showing points earned across accounts and locations.

Quantifiable outcome

• At a single wedding event with 120 guests, 145 voice messages were collected via QR code — demonstrating near-complete adoption and multi-message engagement from a single event.
• +3 more outcomes

Named customers22 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• La Cagnotte des ProchescoreTechnology or Integration · 9 June 2026Major technology partnership integrating Vocast's web recorder and player directly into the La Cagnotte des Proches crowdfunding platform. Project creators record voice stories; donors listen to personalized narratives. Integration via API/webhook with no app download required. La Cagnotte des Proches becomes the first solidarity crowdfunding platform to integrate interactive voice.
• All The Ways to SayflagshipStrategic or Co-development Partner · 1 June 2026All The Ways to Say, a French stationery and lifestyle brand, integrated Vocast Stickers into a dedicated collection of greeting cards. The brand transforms traditional paper cards into phygital audio experiences where recipients scan a QR code to hear the sender's personalized voice message. Cards priced at €5.90. This represents a flagship product partnership showcasing the phygital concept.
• Atout FrancecoreGTM or Marketing Partner · 2 April 2026Vocast officially joined Atout France, France's tourism development agency, as an innovative startup member. The partnership allows Vocast to collaborate with tourism professionals (hotels, museums, tourist offices, regions, airports) through Atout France's network and international events. Atout France's international promotion infrastructure supports Vocast's global expansion in the tourism sector.
• La Cagnotte des ProchescoreStrategic or Co-development PartnerBeyond the technology integration, the partnership with La Cagnotte des Proches includes roadmap collaboration to extend voice to every key moment of a fundraising campaign — live project updates, donor thank-you messages, and supportive voice notes from donors.
• Rise PartnersminorGTM or Marketing PartnerVocast served as the official partner at the Trophées de l'Hypercroissance organized by Rise Partners. Demonstrated voice technology to entrepreneurs, investors, and visitors; collected attendee testimonials; deployed Vocast Stickers for lead capture and follow-up.
• Heitz SystemcoreTechnology or IntegrationHeitz System, a leading sports and leisure management software provider, integrated Vocast's API directly into its platform. Thousands of clubs (fitness centers, pools, cultural venues) can now insert voice messages into automated emails (birthday wishes, subscription reminders) directly from the Heitz management interface via a new 'Insert Vocast' dropdown menu.
• La Région SudflagshipGTM or Marketing PartnerFor the second consecutive year, Vocast accompanied Rising Sud and Région Sud at VivaTech 2026. Startups recorded audio pitches translated into 15 languages via AI; Vocast Stickers deployed for business meeting follow-up. First global launch of Vocast Stickers at scale.
• La Cinémathèque FrançaiseflagshipTechnology or IntegrationLa Cinémathèque Française integrated Vocast into its bookstore, placing QR codes next to books. Visitors scan to hear expert audio commentary on cinema books and catalogs, available in multiple languages. The partnership showcases cultural mediation innovation and omnichannel reach.
• France Digitale (FDDAY)minorGTM or Marketing PartnerVocast deployed a dual-track audio experience at the FDDay event: speaker teaser recordings before the event and a live testimonial recorder afterward, with automatic language detection and 16-language translations. Testimonials featured in the France Digitale Notion newsletter.
• France Congrès et ÉvénementsminorGTM or Marketing PartnerVocast joined France Congrès et Événements under the Innov & Tech space to accelerate audio innovation in the events industry. Startups present audio pitches; member interviews recorded via Vocast and published on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Soapbox by Wistia: Soapbox enables creation and sharing of short personal video messages for sales, marketing, and customer engagement. Comparable to Vocast's positioning of short, personal audio/video messages as a marketing and engagement tool.
• Bonjoro: Bonjoro lets businesses send personalized video (and audio) messages to customers via email and CRM workflows. Comparable to Vocast's value prop of humanizing digital communication through short, personal audio/video messages embedded in customer touchpoints.
• Hippo Video: Hippo Video offers personalized video messaging, interactive video tools, and sales outreach automation. Comparable to Vocast in offering short, personalized, embeddable audio/video messaging for engagement and conversion.
• VideoAsk (by Typeform): VideoAsk enables asynchronous video, audio, and text Q&A experiences embeddable on websites. Closely comparable to Vocast's audio-first interactive messages, QR-triggered plays, and API/embeddable player approach.
• Vocal References: Vocal References is a direct audio testimonial platform where customers record voice reviews via a link. Highly comparable to Vocast's voice testimonial collection module used by Architecture Nature, Justine Andanson, and others.
• Dubb: Dubb is a video messaging and screen recording platform with CRM integrations and engagement analytics. Comparable to Vocast on the embeddable-player + analytics + CRM-embedded distribution model.
• Vidyard: Vidyard provides video messaging tools for sales and marketing teams, with embeddable players and CRM integrations. Comparable to Vocast on the embeddable player + API-into-CRM motion (e.g., Heitz System integration).
• BombBomb: BombBomb is a video messaging platform for sales and customer relationship workflows, with email and CRM integrations. Comparable to Vocast's positioning of voice as a humanizing channel within CRM/marketing automation (similar to Heitz email-automation use case).

Broad incumbents

• ElevenLabs: ElevenLabs is a leading AI voice generation and dubbing platform supporting multilingual speech synthesis. Comparable to Vocast at the AI-translation/audio-generation layer, though ElevenLabs is a broader AI voice infrastructure provider rather than a turnkey voice messaging SaaS.

Emerging players

• Voicegain: Voicegain provides AI voice and speech recognition APIs for enterprise call center and application workflows. Partially comparable to Vocast as a developer-facing audio/voice platform, though Voicegain focuses on telephony-IVR use cases rather than QR-triggered voice messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vocast-capsules-vocales

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vocast - Capsules vocales