Leadcap

What Leadcap does

LeadCap ApS is a privately held Danish company headquartered in Copenhagen that sells a B2B LinkedIn automation service to companies and individual sales leaders who want to use LinkedIn as an active sales channel. The company automates connection requests, outreach messaging, follow-up sequences, and lead administration on behalf of clients, while preserving what it describes as a "manual touch" layer for authenticity. Two reference customers are publicly named (Partnerskaberne ApS in partnership consulting and OmniGaze in technology), and the homepage displays approximately twelve anonymous logos, suggesting a small and predominantly SMB customer base with limited geographic disclosure beyond Denmark.

The core product, the LeadCap Platform, is built on top of the third-party Expandi automation platform, which manages LinkedIn credentials and provides the underlying automation infrastructure. LeadCap layers its own capabilities on top, including customizable automation flows, lead administration, a 24/7 data-insights dashboard, generic CRM integration, and shareable monthly performance reports. The product is supplemented by two additional properties: Potentialeanalyse, a free six-parameter LinkedIn profile assessment delivered as an email report and used as a lead-capture tool, and Vidensunivers, a Danish-language knowledge base covering LinkedIn strategy, Sales Navigator usage, automations, and profile optimization. No native mobile app is offered, and the service is delivered through a web login at auto.leadcap.io.

LeadCap operates a sales-led go-to-market with a primary call-to-action of booking a meeting ("Book møde") through its website. Pricing is quote-based and not publicly disclosed; the revenue model is described as subscription/recurring. Marketing is content-driven, anchored on the Vidensunivers blog, an email newsletter, and the company's LinkedIn company page. The business is founder/owner-operated based on the lack of any disclosed institutional investors, parent company, or external funding, with a public contact email ([email protected]) tied to an individual rather than a leadership team page.

Name

Leadcap

Legal name

LeadCap ApS

Website

https://leadcap.io

Company type

Private

Founded year

2026

Operating status

Operating

Headcount range

1–10 employees

Short description

LeadCap ApS is a Copenhagen-based B2B service that automates LinkedIn outreach, connection requests, and lead administration for Danish SMBs and sales leaders, built on the Expandi platform and complemented by a free profile-assessment tool and an educational blog.

Ownership category

akta.pro rank

Product category

Sales Automation Software

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• LinkedIn automation
• B2B lead generation
• Sales automation
• Outreach software
• Social selling tools

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. LinkedIn Automation Services: LeadCap provides appointment setting services for B2B businesses through LinkedIn outreach. The company automates LinkedIn activities including sending messages, posting content, and managing settings on behalf of clients. Services are delivered through integration with the client's LinkedIn profile and the Expandi platform.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LeadCap provides B2B lead generation and brand awareness services through LinkedIn automation. The company automates LinkedIn activities such as connection requests, messaging, and lead management on behalf of business clients, helping them build sales pipeline and visibility. The service is operated on top of the Expandi LinkedIn automation platform.

Product overview

LeadCap is a single B2B product company offering one core platform — the LeadCap Platform — which uses LinkedIn automation to help businesses achieve brand awareness and sales through organic networking. The platform is supplemented by a Potentialeanalyse (LinkedIn profile analysis tool) and a Vidensunivers (LinkedIn strategy knowledge base). All three are offered by the same company and are cross-referenced on the main website. The core platform provides automated connection building, personalized outreach, lead management, CRM integration, data insights, and performance reporting — all through the user's personal LinkedIn profile. The Potentialeanalyse is a free assessment tool used as an entry point to the service, while the Vidensunivers provides educational LinkedIn content that supports the product ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• LinkedIn Lead Generation Service A B2B service that automates LinkedIn connection requests, messaging sequences, and lead management to help business clients generate leads and increase brand awareness. Built on top of the Expandi LinkedIn automation platform and offered to businesses that want a done-for-you outreach solution.

Quantifiable outcome

• Saves an average of 16 hours per week per account (equivalent to two full workdays without lunch)
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

One partnership is on record.

• ExpandicoreTechnology or IntegrationLeadCap's services are built on top of the Expandi platform, which securely manages LinkedIn credentials and provides the automation infrastructure. Clients grant LeadCap access to their LinkedIn accounts through Expandi. LeadCap will never have direct access to LinkedIn credentials - Expandi securely handles all credential management and provides the technological foundation for the LinkedIn automation services.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• LinkedIn Sales Navigator: LinkedIn Sales Navigator is the native LinkedIn sales prospecting product that LeadCap explicitly leverages for targeting. It is comparable as a broader incumbent that defines the addressable buyer and could, with feature additions, become a substitute for third-party automation.
• Expandi: Expandi is the underlying LinkedIn automation platform on which LeadCap builds its service. It is directly comparable because it offers the same core automation capabilities (connection requests, messaging sequences, campaign management) that LeadCap wraps into a managed service, and it represents the most immediate substitute for clients.

Direct peers

• Waalaxy: Waalaxy is a cloud-based LinkedIn and email automation tool, particularly active in the French and broader European SMB market. It is directly comparable to LeadCap as a self-serve LinkedIn prospecting tool, and overlaps strongly on European SMB ICP.
• PhantomBuster: PhantomBuster is a cloud automation platform that automates LinkedIn lead generation and data-extraction workflows. It directly competes with LeadCap's core LinkedIn automation capability and shares a similar technical-sophisticated buyer persona.
• Lemlist: Lemlist is a multi-channel sales engagement platform with strong personalized email and LinkedIn outreach sequences. It competes directly for LeadCap's ICP (B2B sales/lead-gen teams) and offers a self-serve alternative to LeadCap's managed service.
• Zopto: Zopto is a LinkedIn automation tool for B2B sales teams with a strong filter/targeting feature set. It is a direct comparable for LeadCap's customer base of B2B sales-led companies using LinkedIn as a primary outbound channel.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform that combines lead database, outreach automation, and CRM enrichment. It is a direct comparable because LeadCap's customers (B2B sales teams driving pipeline through LinkedIn) are the same buyers Apollo targets, and Apollo offers self-serve LinkedIn-adjacent automation.
• Salesflow: Salesflow is a LinkedIn automation platform designed for agencies and sales teams targeting B2B pipelines. It is a direct alternative to LeadCap, with a focus on multi-channel sequences and automated LinkedIn outreach.

Emerging players

• Octopus CRM: Octopus CRM is a LinkedIn automation Chrome extension for profile visits, connection requests, and messaging. It is comparable to LeadCap as a low-cost, self-serve LinkedIn automation tool aimed at the same B2B sales user.
• LinkedHelper: LinkedHelper is a desktop-based LinkedIn automation tool for connection requests, messaging, and profile visits. It is comparable to LeadCap on the core automation capability and overlaps on the SMB/sales-professional buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leadcap-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadcap