apizza
Apizza is a privately held fast-casual pizza chain operating four locations across California, Florida, and Utah, serving B2C consumers with organic, gluten-free, and vegan menu options within a multi-brand family including La Boulangerie and Loving Cup.
- Company typePrivate
- Founded2019
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
What apizza does
Apizza is a privately held fast-casual pizza restaurant chain operating four locations across the United States, with an original footprint in the San Francisco Bay Area and recent expansion into Florida and Utah. The brand positions itself on ingredient quality, offering organic dough, organic wheat options, sprouted wheat crust, gluten-free crusts, and vegan cheese as differentiated menu choices relative to standard pizzeria offerings. Sister brands within the operating company's family include La Boulangerie (a bakery concept) and Loving Cup (a frozen yogurt concept), with co-location of these brands at the Bon Air/Greenbrae store demonstrating a multi-concept strategy.
The business operates a traditional restaurant revenue model: in-store dining, takeout, and delivery orders processed through direct channels (Square/Toast Tab point-of-sale) and third-party delivery platforms (DoorDash, Uber Eats). There is no disclosed pricing structure, no published franchise model, and no publicly available financial data. The chain's four operating locations are San Francisco (Divisadero), Greenbrae/Bon Air (California), Lake Worth (Florida), and Logan (Utah), with a Fillmore (San Francisco) location referenced on the ordering page but not yet listed in the official directory. The chain does not employ proprietary technology, AI/ML systems, or disclosed data assets; competitive differentiation rests on recipe formulation, ingredient sourcing, and brand positioning within a multi-brand family of food businesses.
The customer base is exclusively consumer end-users (B2C), with revenue derived per-transaction from dine-in, takeout, and delivery orders. Geographic mix is concentrated in California but increasingly diversified following the Florida and Utah openings. The operating company is private, with no disclosed funding rounds, no headcount figures, and no investor base publicly identified. The company's strategic posture is growth-oriented, evidenced by multi-state expansion in 2023, active hiring messaging, and continuing menu extension across dietary-preference segments (gluten-free, vegan, organic).
apizza firmographics
Firmographics- Name
- apizza
- Website
- https://apizzaforeveryone.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Apizza is a privately held fast-casual pizza chain operating four locations across California, Florida, and Utah, serving B2C consumers with organic, gluten-free, and vegan menu options within a multi-brand family including La Boulangerie and Loving Cup.
- Ownership category
- akta.pro rank
apizza industry classification
Industry- Product category
- Fast-Casual Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
apizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Pizza and food sales: Revenue generated from on-site pizza and food sales at physical restaurant locations, including takeout and delivery orders placed directly through location websites or third-party platforms.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
apizza product offering
Product offeringCore offering
apizza is a fast-casual pizza restaurant chain operating four company-owned locations in San Francisco CA, Lake Worth FL, Greenbrae/Bon Air CA, and Logan UT. The company sells made-to-order pizzas built on organic dough (including organic wheat, organic sprouted wheat, and gluten-free options), organic tomato sauce, and premium toppings such as carnitas, BBQ chicken, margherita, and meat lover. The offering is fulfilled through on-site takeout and delivery, with ordering available directly via each location's website (Square/Toast Tab) and through DoorDash and Uber Eats.
Product overview
Apizza is a fast-casual pizza restaurant chain operating four locations (San Francisco, Lake Worth FL, Bon Air CA, and Logan UT) with a focus on organic ingredients. The core offering is made-to-order pizza with organic dough (including gluten-free options), organic tomato sauce, and premium toppings. The company provides takeout and delivery services through third-party platforms (DoorDash, Uber Eats) and direct online ordering via Square and Toast Tab.
Differentiator
Problem solved
Functional benefit
Products and services
- Apizza Pizza Made-to-order pizza sold at all four apizza locations, featuring organic dough, organic tomato sauce, and premium toppings such as carnitas, BBQ chicken, margherita, and meat lover. Customers can choose between organic wheat, organic sprouted wheat, and gluten-free dough options. Sold to walk-in, takeout, and delivery customers.
Companies that use apizza
Customer profileSegments1 record
Ideal customer profiles1 record
apizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
apizza partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Loving CupcoreLoving Cup is a frozen yogurt brand that is part of the same family of companies as apizza. The Bon Air location operates in conjunction with Loving Cup at the Bon Air Center in Greenbrae, California.
- DoorDashcoreDoorDash serves as the primary third-party delivery platform for apizza locations, providing on-demand delivery service for San Francisco and Lake Worth locations.
- Uber EatsminorUber Eats provides on-demand delivery service for the Lake Worth, Florida location.
- Toast TabcoreToast Tab is the online ordering platform used by the Logan, Utah location for direct takeout and delivery orders.
- La BoulangeriecoreLa Boulangerie is a bakery brand that is part of the same company family as apizza. Both brands share the same ownership and are presented together on the company website as 'our family'.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
apizza competitors and assessment
Company assessmentDirect peers
- Blaze Pizza: Fast-casual pizza chain with assembly-line custom pizzas, multiple California locations, and broad delivery partnerships. Highly comparable to apizza in positioning, format, and target customer.
- &pizza: Fast-casual pizza concept with made-to-order pies, takeout/delivery focus, and a hip, design-led brand. Comparable to apizza on service model and target millennial/urban customer base.
- Mountain Mike's Pizza: California-anchored pizza chain with dine-in, takeout, and delivery. Comparable to apizza on category and California presence, though more family/casual-dining oriented.
- MOD Pizza: Largest fast-casual pizza chain in the US, with a similar build-your-own pizza model, dine-in/takeout/delivery, and broad multi-state footprint. Directly comparable on category, service model, and unit economics profile.
- Pieology Pizzeria: Fast-casual customizable pizza chain with multi-state presence and delivery/takeout focus. Closely comparable in operating model and competitive set to apizza.
- Round Table Pizza: Long-standing California-based pizza chain with dine-in, takeout, and delivery across many locations. Comparable category peer in the same regional market as apizza's California stores.
- Slice House by Tony Gemignani: San Francisco Bay Area fast-casual pizza concept with takeout/delivery and premium-ingredient positioning. Directly comparable on geography and premium-pizza positioning to apizza.
Broad incumbents
- Domino's Pizza: Largest pizza QSR in the US with dominant delivery infrastructure and marketing budget. Competes for the same pizza occasions as apizza but at vastly larger scale and with broader price points.
Regional players
- Pizza Patron: Pizza chain concentrated in the Southwestern US with value positioning. Compares to apizza on category and affordability angle but operates in a different regional footprint.
Emerging players
- Roberta's: Wood-fired pizza brand with a strong organic/specialty-ingredient identity and growing national footprint. Comparable to apizza on premium/organic positioning though more restaurant than fast-casual.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
apizza social profiles
Digital presenceapizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
apizza leadership team
Management profileNumber of profiles
apizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
apizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about apizza
What does apizza do?
apizza is a fast-casual pizza restaurant chain operating four company-owned locations in San Francisco CA, Lake Worth FL, Greenbrae/Bon Air CA, and Logan UT. The company sells made-to-order pizzas built on organic dough (including organic wheat, organic sprouted wheat, and gluten-free options), organic tomato sauce, and premium toppings such as carnitas, BBQ chicken, margherita, and meat lover. The offering is fulfilled through on-site takeout and delivery, with ordering available directly via each location's website (Square/Toast Tab) and through DoorDash and Uber Eats.
Is apizza a public or private company?
apizza is a private company. It is classified as unknown and is currently operating.
When was apizza founded?
apizza was founded in 2019.
How does apizza make money?
One revenue line is on record: pizza and food sales.
Who are apizza's main competitors?
Direct peers on record are Blaze Pizza, &pizza, Mountain Mike's Pizza, MOD Pizza, Pieology Pizzeria, Round Table Pizza and Slice House by Tony Gemignani. Domino's Pizza is listed as a broad incumbent. Pizza Patron is listed as a regional player. Roberta's is listed as an emerging player.
Does apizza have an API?
No public API is recorded for apizza.
What industry is apizza in?
apizza's product category is Fast-Casual Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 722513 and its SIC code is 5812.