Majerle's Sports Grill

What Majerle's Sports Grill does

Majerle's Sports Grill is a privately held American sports bar and casual-dining restaurant founded on December 2, 1992 by former Phoenix Suns NBA player Dan Majerle. The company operates two dine-in restaurants in the Phoenix, Arizona metropolitan area: the flagship Downtown Phoenix location at 24 North 2nd Street in the historic Fry Building (built 1885, listed on the Phoenix Historic Property Register and National Register of Historic Places), and a second location at Desert Ridge Marketplace in North Phoenix that opened in 2024. The restaurants offer a full American grill menu including starters (wings, quesadillas, nachos), 1/2-pound burgers, sandwiches, salads, sides, desserts, and a kids' menu, with menu items priced from $5 for sides to $19.50 for premium items such as Slam Dunk Shrimp.

The business is family-friendly and positions itself as a premier sports viewing destination, leveraging Dan Majerle's NBA legacy (Phoenix Suns Ring of Honor inductee, former associate head coach of the Suns) and associated national media coverage on NBC Sports, TNT Sports, and ESPN. Revenue is generated entirely through food and beverage sales across three channels: dine-in service at both locations, phone takeout, and third-party delivery via DoorDash, UberEats, Grubhub, and Postmates. There is no proprietary technology stack, no mobile app, and no e-commerce or loyalty platform — operations are conducted through standard restaurant point-of-sale workflows plus off-the-shelf third-party delivery and social media channels (Facebook and Instagram). The company is led by AJ Sulka as president and managing partner, who has been part of the management team since the 1992 founding, and has received industry recognition including Sports Illustrated's "25 Best Sports Bars in America," Arizona Republic's "Best Sports Bar in Arizona," AOL City Guide's "Best Burger in Phoenix," and Downtown Phoenix Partnership's "Best Happy Hour."

Name

Majerle's Sports Grill

Legal name

Majerle's Sports Grill

Website

https://majerles.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Majerle's Sports Grill is a privately held American sports bar and grill operating two dine-in restaurants in the Phoenix metro, founded in 1992 by NBA legend Dan Majerle. It serves local sports fans and casual diners with American grill cuisine via dine-in, takeout, and third-party delivery.

Ownership category

akta.pro rank

Product category

Casual Dining Sports Bar & Grill

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

akta.pro secondary industry

Sports Bars (CRANACAC)

Keywords

• Casual dining restaurants
• Sports bar food
• American grill cuisine
• Dine-in services
• Food delivery services

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Restaurant generates revenue through dine-in service, takeout orders, and third-party delivery platform orders including DoorDash, UberEats, and Grubhub. Menu includes starters, sandwiches, burgers, salads, and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Majerle's Sports Grill operates casual American sports bar and grill restaurants serving dine-in, takeout, and delivery customers in the Phoenix metropolitan area. The menu spans starters (wings, quesadillas, nachos, egg rolls, pretzels), 1/2 lb burgers, sandwiches (Reuben, teriyaki chicken, Cajun chicken), tacos, salads, sides, and desserts, accompanied by soft drinks, bottled water, and energy drinks. The restaurant positions itself as a family-friendly sports viewing destination with extensive sports programming.

Product overview

Majerle's Sports Grill is a sports bar and grill restaurant founded by NBA legend Dan Majerle on December 2, 1992. The company operates two restaurant locations in Phoenix, Arizona - the original Downtown Phoenix location in the historic Fry Building (1885), and a second location at Desert Ridge Marketplace in North Phoenix. The restaurants offer dine-in, takeout, and delivery services with a full menu of American sports bar cuisine including appetizers (wings, nachos, quesadillas), 1/2lb burgers, sandwiches, salads, and desserts, along with alcoholic beverages. The restaurants are known for their family-friendly atmosphere and extensive sports programming.

Differentiator

Problem solved

Functional benefit

Products and services

• Majerle's Sports Grill - Downtown Phoenix The original Majerle's Sports Grill restaurant in Downtown Phoenix, housed in the historic Fry Building dating back to 1885, offering dine-in, takeout, and delivery services with a full American sports bar menu of appetizers, 1/2 lb burgers, sandwiches, tacos, salads, sides, desserts, and beverages.
• Majerle's Sports Grill - Desert Ridge Marketplace Second Majerle's Sports Grill location at Desert Ridge Marketplace in North Phoenix, offering the same dine-in, takeout, and delivery American sports bar menu and family-friendly sports viewing experience as the Downtown Phoenix original.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• DoorDashcoreChannel Partner/ Reseller/ DistributorDoorDash is a third-party delivery platform partner enabling Majerle's to reach customers who prefer delivery. Orders can be placed through DoorDash for food delivery.
• UberEatscoreChannel Partner/ Reseller/ DistributorUberEats provides food delivery services allowing Majerle's customers to order for delivery through the UberEats platform.
• GrubhubcoreChannel Partner/ Reseller/ DistributorGrubhub is a food delivery partner listed on the restaurant's location page for delivery orders.
• PostmatesminorChannel Partner/ Reseller/ DistributorPostmates was listed as a delivery option on the location page.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Twin Peaks Restaurant: Sports-bar chain with lodge-themed dining, full bar, and extensive TV sports programming—competes in the same casual sports-dining segment with a similar dine-in experience.
• Hooters: Casual dining sports bar combining full table service, bar business, and sports programming—directly comparable format targeting sports fans and group diners.
• Buffalo Wild Wings: National sports-bar chain centered on wings, beer, and multi-screen sports viewing—directly comparable to Majerle's sports-bar-and-grill positioning and target customer of sports fans and families.

Broad incumbents

• Yard House: Upscale-casual sports bar known for large beer selection and wall-to-wall TVs—overlaps Majerle's sports-viewing and full-service dining proposition at a wider portfolio scale.
• Applebee's: National casual-dining chain with bar business, sports-friendly atmosphere, and broad menu—competes with Majerle's for family casual-dining occasions in the same value-pricing band.
• Dave & Buster's: Entertainment-anchored eatertainment concept combining full bar and dining with arcade and sports viewing—broader incumbent with overlapping sports-bar and casual dining revenue lines.
• Chili's Grill & Bar: Casual-dining bar-and-grill chain offering burgers, ribs, and bar service—competes head-to-head for Majerle's casual American grill and bar occasions, but at national scale.
• TGI Fridays: Casual-dining bar-and-grill with full bar and American menu—shares Majerle's dine-in, takeout, and full-service casual format at broader national scale.

Regional players

• Bar Louie: Neighborhood sports-bar and lounge chain focused on American comfort food, cocktails, and sports programming—comparable casual sports-bar concept, primarily competing in different regional markets than Majerle's.
• Glory Days Grill: Regional sports-bar and grill chain known for wings, burgers, and sports viewing—comparable casual sports-bar menu and atmosphere, focused primarily on the Mid-Atlantic rather than Phoenix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=96JAa9W3saQ
• Facebookfacebook.com/MajerlesSportsGrill
• Instagraminstagram.com/majerles_phx

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Majerle's Sports Grill