More Than A Meal
- Company typePrivate
- Founded2020
- HeadquartersKansas City, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
More Than A Meal firmographics
Firmographics- Name
- More Than A Meal
- Legal name
- More Than A Meal
- Website
- https://morethanamealco.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
More Than A Meal industry classification
Industry- Product category
- Meal Kit Gifting Services
- NAICS
- Food Service Contractors (72231)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA)
- akta.pro secondary industries
- Meal Kits & Prepared Meal Delivery (TLAAAHAE), Meal Kits & Recipe Box Delivery (CRAFAFAD)
Keywords
Where More Than A Meal is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
More Than A Meal business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Meal Kit Sales: Transaction-based meal kit purchases delivered as gifts to recipients. Customers select and pay for meal packages that are shipped directly to employees, clients, or personal contacts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Personal Packages |
| Transaction based/ take rate | Pay-as-you-go | Business/Employee Packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
More Than A Meal product offering
Product offeringCore offering
More Than A Meal sells pre-portioned, slow-cooker meal kits that are shipped directly to recipients as gifts, allowing senders to deliver meals to employees, clients, friends, and family without requiring the recipient's home address. The company offers three meal kit product lines: Friends & Family gifting, Personal Packages for individuals, and an Employees & Clients Business Plan for corporate gifting, supported by a self-serve website and phone-based ordering.
Product overview
More Than A Meal is a meal kit gifting service that enables individuals and businesses to send pre-packaged meal kits to recipients. The core offering consists of three product lines: Personal Packages (for individuals sending to friends and family), the Business Plan (for corporate employee appreciation and client gifting), and standard Friends & Family gifting. The company delivers to 30+ U.S. states and positions itself as an employee appreciation and relationship-building tool. Additionally, the company produces 'More Than A Business - LIVE,' a weekly talkshow featuring business professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Friends & Family Meal Gifting Meal kit gifting service for individuals who want to send pre-portioned slow-cooker meal kits to friends and family, with delivery handled by the company so senders do not need the recipient's home address.
- Personal Packages Curated personal meal kit package plans purchased by individual consumers and shipped directly to their chosen personal contacts as gifts, offered on a pay-as-you-go basis.
- Employees & Clients Meal Gifting (Business Plan) Corporate meal kit gifting program enabling businesses to send pre-portioned slow-cooker meal kits to employees or clients for appreciation, recognition, holidays, anniversaries, and team celebrations, typically quoted for volume orders.
- More Than A Business - LIVE Weekly Talk Show Weekly video talk show featuring successful professionals and entrepreneurs discussing initiatives, success stories, and tips for improving the organizations and companies they serve, published on the company website.
Companies that use More Than A Meal
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
More Than A Meal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
More Than A Meal partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
More Than A Meal competitors and assessment
Company assessmentDirect peers
- Caroo: Caroo (formerly SnackNation) is a corporate employee gifting and snack-box platform that ships curated food items directly to employees — directly comparable to MTAM's B2B employee appreciation motion, with a similar inside-sales + e-commerce GTM.
- Goldbelly: Goldbelly is a food-gifting marketplace that ships curated meals and regional foods nationally — directly comparable to MTAM's mailed-meal gifting concept, though Goldbelly focuses on artisan/restaurant-sourced items.
- SnackMagic: SnackMagic enables companies to send custom snack/meal boxes to employees and clients as gifts — the closest direct competitor in the 'send food without needing an exact address' B2B gifting workflow.
- Edible Arrangements: Edible Arrangements pioneered the 'gift food delivered without needing the recipient to be home' model — a structural analogue to MTAM's 'no address required' positioning, though focused on fruit arrangements rather than meal kits.
Broad incumbents
- HelloFresh: HelloFresh is the largest direct-to-consumer meal-kit subscription company in the U.S. — a broad incumbent in the meal-kit category that overlaps with MTAM's core offering but operates at vastly greater scale and with subscription economics.
- Blue Apron: Blue Apron is an established DTC meal-kit brand — a broad incumbent offering the same core product category (mailing meal kits) but operating as a subscription model serving individuals rather than a gifting-first motion.
- 1-800-Flowers.com: 1-800-Flowers is a large incumbent in the gift-delivery category spanning flowers, gift baskets, and food — comparable as a broad-based gifting destination with similar recipient-address-free delivery for corporate and personal gifting.
- Home Chef: Home Chef (owned by Kroger) is a meal-kit provider — comparable in product category but with grocery-distribution scale, brand awareness, and subscription-model economics that MTAM cannot match as an independent operator.
Others
- DoorDash: DoorDash is a leading food-delivery platform — not a direct competitor but an adjacent enabling technology that could disintermediate mailed meal kits via on-demand restaurant delivery, particularly for corporate gifting use cases.
Emerging players
- Sun Basket: Sun Basket is a smaller DTC meal-kit service focused on healthy/seasonal ingredients — an emerging player in the meal-kit space with overlapping product but a different target buyer (individuals, not gifting).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
More Than A Meal social profiles
Digital presenceMore Than A Meal financial estimates
Financial estimateRevenue estimate
Valuation estimate
More Than A Meal leadership team
Management profileNumber of profiles
Profiles1 record
More Than A Meal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
More Than A Meal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about More Than A Meal
What does More Than A Meal do?
More Than A Meal sells pre-portioned, slow-cooker meal kits that are shipped directly to recipients as gifts, allowing senders to deliver meals to employees, clients, friends, and family without requiring the recipient's home address. The company offers three meal kit product lines: Friends & Family gifting, Personal Packages for individuals, and an Employees & Clients Business Plan for corporate gifting, supported by a self-serve website and phone-based ordering.
Is More Than A Meal a public or private company?
More Than A Meal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was More Than A Meal founded?
More Than A Meal was founded in 2020. It employs 1 to 10 people.
Where is More Than A Meal based?
More Than A Meal is headquartered in Kansas City, United States, in the North America region.
How does More Than A Meal make money?
One revenue line is on record: meal Kit Sales.
Who are More Than A Meal's main competitors?
Direct peers on record are Caroo, Goldbelly, SnackMagic and Edible Arrangements. Broad incumbents are HelloFresh, Blue Apron, 1-800-Flowers.com and Home Chef. DoorDash is listed as an others. Sun Basket is listed as an emerging player.
Does More Than A Meal have an API?
No public API is recorded for More Than A Meal.
What industry is More Than A Meal in?
More Than A Meal's product category is Meal Kit Gifting Services. Its primary akta.pro industry code is CRAHAJAA, Direct-to-Consumer Meal Kit Subscriptions, with a secondary code of TLAAAHAE, Meal Kits & Prepared Meal Delivery. Its NAICS code is 72231 and its SIC code is 2090.