SRS Raise the Roof Foundation
SRS Raise the Roof Foundation is a 501(c)(3) public charity established in 2012 by SRS Distribution that channels donations and volunteer support to children and families in crisis, veterans and military families, and disaster-affected communities through a network of 20+ non-profit partners across the United States.
- Company typePrivate
- Founded2012
- HeadquartersMckinney, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SRS Raise the Roof Foundation does
SRS Raise the Roof Foundation is a 501(c)(3) public charity founded in 2012 by the leadership of SRS Distribution as the philanthropic arm of the Heritage Family of Companies. The foundation operates three core program pillars: supporting children and families in crisis (addressing food insecurity, abuse, child safety, and homelessness), serving veterans, active-duty service members, and military families (mental health, suicide prevention, housing, travel/lodging to military hospitals), and providing disaster relief and recovery support to communities affected by natural disasters. In 2021, the foundation extended its programmatic scope through the launch of the Heritage Cares sub-brand to address community causes prioritized by the Heritage Family of Companies.
The foundation's operating model relies on a curated ecosystem of more than 20 vetted non-profit partners — including Luke's Wings, One Tribe Foundation, Habitat for Humanity, Minuteman Disaster Response, 9/11 Day, Carry the Load, Soldiers' Angels, CASA, the George W. Bush Institute, and North Texas Food Bank — through which it channels donor capital and volunteer hours. Its technology footprint is minimal: donations are processed via a Network for Good online portal, with support for one-time, recurring, and endowment contributions as well as Donor Advised Fund grants; the foundation also maintains a presence on Facebook, YouTube, and LinkedIn and publishes an annual report. There is no proprietary software platform or technical product.
Revenue mechanics are entirely donation-based, drawing on individual contributions, corporate partner giving, endowment gifts under the 'Building our Future, Securing our Legacy' program, and a corporate-matching arrangement with SRS Distribution that effectively doubles qualifying donations (e.g., up to $100K matched for the Central Texas Flood Relief campaign). Fundraising is anchored by large-scale events — the annual Pebble Beach charity golf classic ($2M+ at the 11th annual event), the IRE Charity Concert, and the NESPA Heritage Cares Concert — alongside employee volunteer mobilization across 21 cities and a structured DARV (Disaster Assistance Relief and Volunteer) program with FEMA-region-aligned employee ambassadors. Operational headcount is 1–10 staff; strategic leadership rests with VP Community Engagement Mikell Bollinger and Treasurer Kyle Miller, with advisory oversight from Ron Ross (Chair Emeritus), John Davis, and Gary Swan.
SRS Raise the Roof Foundation firmographics
Firmographics- Name
- SRS Raise the Roof Foundation
- Legal name
- SRS Raise the Roof Foundation
- Website
- https://srsraisetherooffoundation.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SRS Raise the Roof Foundation is a 501(c)(3) public charity established in 2012 by SRS Distribution that channels donations and volunteer support to children and families in crisis, veterans and military families, and disaster-affected communities through a network of 20+ non-profit partners across the United States.
- Ownership category
- akta.pro rank
SRS Raise the Roof Foundation industry classification
Industry- Product category
- Charitable Foundation Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Corporate Foundations & CSR Grantmaking (BPAGAKAC)
- akta.pro secondary industry
- Community Foundations (BPAGAKAB)
Keywords
Where SRS Raise the Roof Foundation is headquartered
LocationHeadquarters
- HQ city
- Mckinney
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SRS Raise the Roof Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- General Donations: Tax-deductible charitable donations from individuals, corporate partners, and team members to support the foundation's mission of serving veterans, disaster relief, and children and families in crisis.
- Endowment Gifts: Contributions to the Building our Future, Securing our Legacy endowment program, which provides long-term sustainable funding for the foundation's charitable initiatives.
- Corporate Matching: SRS Distribution matches employee and customer donations to amplify impact, as demonstrated in disaster relief campaigns where donations were matched up to specified amounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | General Support Donation |
| Other | Multi-year contract | Endowment Gift |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
SRS Raise the Roof Foundation product offering
Product offeringCore offering
SRS Raise the Roof Foundation is a 501(c)(3) nonprofit charitable organization that raises tax-deductible donations and mobilizes employee volunteers to support three core pillars: veterans, military service members and their families; children and families in crisis (including food insecurity, abuse, neglect and homelessness); and disaster relief, recovery and rebuilding. The foundation partners with a network of vetted nonprofit organizations and operates the Heritage Cares program (established 2021) to extend its community impact through fundraising events, corporate donation matching, and an endowment program.
Product overview
SRS Raise the Roof Foundation is a charitable nonprofit organization with two main programs: the core Raise the Roof Foundation (established 2012) and the Heritage Cares program (established 2021). The foundation connects supporters with non-profit partners to serve veterans and military families, provide disaster relief, and assist children and families in crisis through fundraising, volunteering, and direct support initiatives.
Differentiator
Problem solved
Functional benefit
Brands
- Heritage Cares: A program created in 2021 within SRS Raise the Roof Foundation to support special causes and community non-profit partnerships valued by the Heritage Family of Companies, and to help veterans, first responders and those affected by natural disasters through charitable activities and initiatives.
Products and services
- SRS Raise the Roof Foundation
- Heritage Cares
Quantifiable outcome
- 315 team members volunteered in 21 cities for 9/11 Day of Service, packing 8.6 million meals
- +2 more outcomes
Companies that use SRS Raise the Roof Foundation
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
SRS Raise the Roof Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SRS Raise the Roof Foundation partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and supporting.
- Heritage CarescoreProgram within SRS Raise the Roof Foundation created in 2021 to support special causes and community non-profit partnerships valued by the Heritage Family of Companies, helping veterans, first responders and those affected by natural disasters.
- Luke's WingscoreUnites wounded warriors, veterans and heroes with their loved ones by providing travel and lodging, free of charge, to and from America's major military hospitals to injured soldiers' immediate and extended family members.
- One Tribe FoundationcoreCreates a community that raises awareness of and combats suicide by empowering veterans, first responders, and their families through traditional and non-traditional therapies to promote suicide prevention and mental health well-being.
- Habitat for HumanitycoreWorks through a network of affiliates to build strength, stability and self-reliance in partnership with families in need of decent and affordable housing. Their Veterans Build program helps veterans obtain new housing and maintain current homes.
- Minuteman Disaster ResponsecoreHelps save lives and provides assistance in the immediate aftermath of disasters through well-trained, well-equipped task forces and strike teams to assist in search and rescue, emergency medical operations, and disaster scene management.
- 9/11 DaycoreTurns the anniversary of 9/11 into a day of doing good through volunteer service events across the country, honoring victims and supporting communities in need.
- Canine Companions for IndependencesupportingEnhances the lives of people with disabilities by providing highly trained assistance dogs. Their Veterans Initiative provides extra training in PTSD commands for dogs paired with veterans.
- Carry the LoadcoreFeatures hundreds of events across the country offering opportunities to honor and remember fallen heroes, bringing communities and surviving families together to connect and heal.
- Folds of HonorsupportingProvides educational scholarships to the spouses and children of America’s fallen and disabled service members.
- Children's Advocacy Center of Collin CountysupportingProvides critical services for children victimized by abuse or neglect, including music and art therapy, forensic interviewing, family advocacy and support services, all offered under one roof.
- GreenCare for Troops (Project Evergreen)supportingMaintains green spaces in neighborhoods and cities, with initiatives supporting healthy environments in communities where military families live.
- Mane GaitsupportingProvides therapeutic riding programs that help children and adults with disabilities achieve greater independence and quality of life.
- National Medal of Honor Museum FoundationsupportingDedicated to honoring Medal of Honor recipients and preserving their legacy for future generations.
- Step into SwimsupportingPromotes water safety education for children through charitable swimming initiatives.
- North Texas Food BanksupportingAddresses food insecurity in North Texas communities through food distribution and meal programs.
- Soldiers' AngelscoreGlobal network of volunteers across all 50 states, Washington DC, and 31 countries working to ensure those who serve or have served are supported, uplifted, and remembered.
- Swim Across AmericasupportingAwards grants to innovative cancer research, clinical trials, detection, and patient programs through charity swims that unite communities in the fight against cancer.
- George W. Bush InstitutesupportingMilitary Service Initiative informs, influences and unites communities to maximize the health and well-being of post-9/11 veterans and military families through policy development and programs.
- CASA (Court Appointed Special Advocates)supportingPromotes and protects the best interests of children in foster care who have been removed from their home due to abuse or neglect by providing trained volunteer advocates.
- The Samaritan InnsupportingComprehensive homeless program that helps people gain dignity and independence by teaching self-sufficiency and life skills to meet the needs of individuals and families experiencing homelessness.
- DARV (Disaster Assistance Relief and Volunteer)coreInternal employee engagement program for SRS and Heritage with regional ambassadors in each FEMA region who mobilize employee responses to disasters in their communities, offering discretionary funding to local nonprofits.
- Habitat for Humanity Disaster ReliefcoreRebuilds communities after disasters, focusing on housing needs from natural disasters with sustainable shelter solutions, education, training, and year-round preparedness efforts.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
SRS Raise the Roof Foundation competitors and assessment
Company assessmentBroad incumbents
- American Red Cross: Incumbent national disaster relief and humanitarian organization whose mission directly overlaps with the foundation's disaster relief pillar. Comparable as a much larger, established peer in disaster response that also receives corporate matching support.
- The Home Depot Foundation: Large corporate foundation of a national home improvement retailer with a massive employee volunteer mobilization program (Team Depot) supporting veteran housing and disaster relief. Highly comparable in employee-led volunteer infrastructure and veteran/disaster focus.
- Lowe's Foundation: Corporate foundation of a major home improvement retailer funding community resilience, skilled trades, and disaster response. Comparable operating model as a large corporate foundation with employee engagement and community impact focus.
Direct peers
- ABC Supply Co. Foundation: Corporate charitable foundation of ABC Supply Co., a direct competitor to SRS Distribution in roofing distribution. Operates a structurally similar corporate-foundation model funding community causes and trade-related giving, making it the most directly comparable peer.
- Beacon Roofing Supply Foundation: Corporate giving vehicle of Beacon Building Products, another large national roofing distributor competing head-to-head with SRS. Comparable as an industry-aligned corporate foundation serving similar community and trade causes.
- Werner Enterprises Foundation: Corporate foundation of Werner Enterprises, a national transportation and logistics company, supporting veterans, disaster relief, and community causes with employee volunteer mobilization. Closely comparable as a distribution/logistics corporate foundation serving the same beneficiary segments.
- GAF Community Matters: GAF's community engagement and charitable giving program, operating within the roofing products ecosystem. Directly comparable as an industry-aligned corporate foundation with similar community-impact and workforce-mobilization themes.
Emerging players
- Soldiers' Angels: National nonprofit supporting active-duty service members, veterans, and their families — directly aligned with one of the foundation's three pillars and listed as a core partner. Comparable as a beneficiary-segment peer operating in the same mission area.
- Habitat for Humanity: Major nonprofit focused on affordable housing and disaster-recovery rebuilding, which is both a partner of the foundation and a direct operator in the disaster/housing mission pillar. Comparable as an overlapping cause area and partner ecosystem player.
Regional players
- Builders Mutual Foundation: Corporate foundation of a regional construction insurance company funding community resilience, skilled trades, and disaster response. Comparable as a construction-industry corporate foundation with similar cause pillars, though smaller in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
SRS Raise the Roof Foundation social profiles
Digital presenceSRS Raise the Roof Foundation compliance and trust
Trust signalCompliance1 record
SRS Raise the Roof Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
SRS Raise the Roof Foundation leadership team
Management profileNumber of profiles
Profiles5 records
SRS Raise the Roof Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SRS Raise the Roof Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SRS Raise the Roof Foundation
What does SRS Raise the Roof Foundation do?
SRS Raise the Roof Foundation is a 501(c)(3) nonprofit charitable organization that raises tax-deductible donations and mobilizes employee volunteers to support three core pillars: veterans, military service members and their families; children and families in crisis (including food insecurity, abuse, neglect and homelessness); and disaster relief, recovery and rebuilding. The foundation partners with a network of vetted nonprofit organizations and operates the Heritage Cares program (established 2021) to extend its community impact through fundraising events, corporate donation matching, and an endowment program.
Is SRS Raise the Roof Foundation a public or private company?
SRS Raise the Roof Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SRS Raise the Roof Foundation founded?
SRS Raise the Roof Foundation was founded in 2012. It employs 1 to 10 people.
Where is SRS Raise the Roof Foundation based?
SRS Raise the Roof Foundation is headquartered in Mckinney, United States, in the North America region.
How does SRS Raise the Roof Foundation make money?
Three revenue lines are on record. General Donations are the primary driver. The others are endowment Gifts and corporate Matching.
Who are SRS Raise the Roof Foundation's main competitors?
Broad incumbents on record are American Red Cross, The Home Depot Foundation and Lowe's Foundation. Direct peers are ABC Supply Co. Foundation, Beacon Roofing Supply Foundation, Werner Enterprises Foundation and GAF Community Matters. Emerging players are Soldiers' Angels and Habitat for Humanity. Builders Mutual Foundation is listed as a regional player.
Does SRS Raise the Roof Foundation have an API?
No public API is recorded for SRS Raise the Roof Foundation.
What industry is SRS Raise the Roof Foundation in?
SRS Raise the Roof Foundation's product category is Charitable Foundation Services. Its primary akta.pro industry code is BPAGAKAC, Corporate Foundations & CSR Grantmaking, with a secondary code of BPAGAKAB, Community Foundations. Its NAICS code is 813211 and its SIC code is 8300.