What Weld Stories does

Weld Stories is an independent, women-owned-and-run content agency headquartered in Sydney, Australia, founded in 2021 by Shannon O'Meara. The company specialises in storytelling campaigns for purpose-led organisations, not-for-profits, social enterprises, and corporate brands seeking to communicate social impact. Its client roster spans Microsoft, Australia Post, Westpac Foundation, Quest Apartment Hotels, Ascott Limited, APY Art Centre Collective, Fitted for Work, The Social Outfit, and others across technology, government, banking, hospitality, arts, and social services verticals. There is no proprietary technology platform; the product is human-led editorial and creative work, supported by a team of specialist journalists, editors, designers, podcasters, and documentary filmmakers.

The company operates three integrated service lines: (1) Audience, Content and Partnership Strategy, covering audience definition, brand reputation strategy, partnership outreach, channel planning, content calendars, and measurement; (2) Creative and Journalistic Stories and Training, spanning social impact and ESG storytelling, go-to-market campaigns, employee stories, thought leadership, and capability building; and (3) Full-Service Production, encompassing video series, documentaries, podcasts, publications, campaign assets, social assets, website design, and event design. Notable project outputs include the Microsoft PetAI launch at Microsoft's Global AI Tour (72% above Microsoft's engagement benchmark, 495k-515k Instagram Reels views), the Year13 x Microsoft content ecosystem extending into New Zealand (42% above benchmark), the APY Art Centre Collective documentary featured at the 25th Biennale of Sydney at the Art Gallery of NSW, and the 'A Letter to Mum' campaign with Australia Post.

Weld Stories monetises through bespoke, project-based professional services fees. Pricing is not publicly disclosed and operates on a contact-based model with monthly billing cadence inferred from project structures. Go-to-market is sales-led via direct engagement, portfolio showcasing on weldstories.com, referrals from existing clients, and industry presence within the Australian purpose-led sector. The company operates across Australia and New Zealand, has no disclosed funding rounds, no parent entity, and is governed by founders Shannon O'Meara (Founder & Director) and Jessica Irvine (Partner & Head of Content), supported by a team of six additional specialists.

Name

Weld Stories

Legal name

Weld Stories

Website

https://weldstories.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Weld Stories is an independent, women-owned-and-run Sydney-based content agency that produces bespoke storytelling campaigns — video, documentaries, photography, podcasts, and branded content — for purpose-led organisations, not-for-profits, and corporate brands across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Graphic Design & Visual Content Production (BPAFAIAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Content marketing services
• Brand storytelling agency
• Social impact campaigns
• Video production services
• Content strategy consulting

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Content Creation: Project-based fees for bespoke content creation including strategy, creative production, and campaign development. Services span audience and content strategy, creative and journalistic storytelling, full-service production (video, documentaries, podcasts, publications, campaign assets, social assets, website design, and event design).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Weld Stories designs and builds bespoke content ecosystems for purpose-led organisations, delivering impact-focused storytelling across strategy, creative production, and campaign development. The agency provides three core service lines: Audience, Content and Partnership Strategy; Creative and Journalistic Stories and Training; and Full-Service Production (video series, documentaries, podcasts, publications, campaign assets, social assets, website design, event design).

Product overview

Weld Stories is an independent, women-owned-and-run content agency that provides a comprehensive suite of storytelling services. The company operates three core service offerings: Audience, Content and Partnership Strategy (including audience definition, brand reputation, partnership strategy, and content planning); Creative and Journalistic Stories, and Training (covering social impact, campaigns, thought leadership, and capability building); and Full-Service Production (encompassing video series, documentaries, podcasts, publications, campaign assets, social assets, website design, and event design). The agency also delivers specific project-based campaigns for clients including Microsoft, Australia Post, Westpac Foundation, Quest Apartment Hotels, and APY Art Centre Collective, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Audience, Content and Partnership Strategy Strategic consulting services including audience definition, brand reputation strategy, partnership strategy and outreach, content and channel strategy, channel planning, content calendar, and tracking and measurement for purpose-led organisations and brands.
• Creative and Journalistic Stories, and Training Content creation and capability building services covering social impact and ESG storytelling, go-to-market and campaigns, employee stories, learning and internal comms, thought leadership, training and capability building, and corporate initiatives.
• Full-Service Production End-to-end content production including video series, documentaries, podcasts, publications and reports, campaign assets, social assets, website design, and event design.

Quantifiable outcome

• 17.4% engagement rate on White Box Enterprises channels & 9.5% engagement rate on Australia Post corporate channels for 'A Letter to Mum' campaign
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• MicrosoftcoreGTM or Marketing PartnerWeld Stories has executed multiple campaigns for Microsoft Australia including the PetAI product launch at Microsoft's Global AI Tour, Year13 partnership for digital upskilling initiative targeting young Australians, and content creation across Microsoft platforms. Engagement results consistently exceed Microsoft's own benchmarks (42% and 72% above benchmark).
• Australia PostcoreGTM or Marketing Partner'A Letter to Mum' campaign partnership with Australia Post, Civic People, White Box Enterprises and Thrive Refugee Enterprises showcasing sustainable workplace pathways for women from migrant and refugee backgrounds. Weld delivered end-to-end strategy and production.
• Westpac FoundationcoreGTM or Marketing Partner'Beautiful Bunch' campaign featuring floristry social enterprise employing women from refugee and migrant backgrounds. Weld delivered five video edits and full photography library for B2B outreach.
• APY Art Centre CollectivecoreStrategic or Co-development PartnerDocumentary project documenting Kulata Tjuta (Many Spears) Project - a multigenerational cultural maintenance initiative. Weld travelled to Amata on APY Lands to create documentary, photography, social carousels and article. Work featured at Art Gallery of NSW as part of Biennale of Sydney.
• Quest Apartment HotelscoreStrategic or Co-development Partner'Quest to See Australia' campaign - nationally scaled platform showcasing regional Australia through video, photography, road-trip itineraries, social content, print articles. Translates Quest's unique franchise model into competitive advantage.
• Year13coreGTM or Marketing PartnerPartnership with youth platform Year13 as part of Microsoft's goal to digitally upskill one million Australians and New Zealanders by 2026. Weld built content ecosystem for Microsoft's Global AI Tour and extended across social platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Howatson+Co: Independent Australian creative agency producing campaigns, branded content and storytelling for major consumer brands. Comparable to Weld Stories in targeting enterprise clients with campaign-grade storytelling, but at larger scale.
• BMF Australia: Award-winning Australian creative agency producing integrated campaigns, branded content and storytelling for major Australian brands. Competes with Weld Stories for the same purpose-led and brand storytelling budgets but with a full-service creative/media offering.
• Thinkerbell: Australian-founded creative agency known for 'measured creativity' blending brand, content and PR. Overlaps Weld Stories on purpose-led and brand storytelling work for enterprise and NFP clients across Australia and New Zealand.
• Hello Social: Australian social media and content agency producing social-first campaigns and storytelling for major brands. Competes with Weld Stories for the social-led storytelling component of enterprise and NFP briefs.
• Dentsu Creative Australia: Australian arm of Dentsu's global creative network, offering end-to-end creative, content and campaign services. Competes with Weld Stories for enterprise and government storytelling mandates and offers broader media and production scale.
• We Are Social: Global social-first creative agency with a Sydney office serving enterprise and consumer brands on social content, campaigns and storytelling. Overlaps Weld Stories on social-led storytelling for enterprise clients but at significantly larger scale and broader geographic reach.
• Bastion Brands: Australian creative, brand and content agency with purpose/ESG capabilities serving enterprise and government clients. Comparable to Weld Stories in targeting purpose-driven enterprise and NFP storytelling engagements.

Direct peers

• Storyful: Content agency within News Corp specialising in social news, branded storytelling and verification-led editorial content. Comparable to Weld Stories in blending journalism-grade storytelling with brand and publisher clients, though at larger global scale.
• Medium Rare Content Agency: Australia-based content agency producing branded editorial, video and social for major Australian brands (Qantas, Bunnings, Coles, Microsoft). Weld Stories' founder Shannon O'Meara was previously Multimedia Director here, and the agencies compete head-to-head for the same enterprise content budgets.
• Purpose: Global purpose-driven communications and campaigns agency working with brands, NGOs and foundations on social impact storytelling. Directly comparable to Weld Stories' mission-driven positioning and serves a similar enterprise and NFP client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weld-stories

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Weld Stories