Steady Brand
- Company typePrivate
- Founded2017
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Steady Brand firmographics
Firmographics- Name
- Steady Brand
- Legal name
- Steady Brand, LLC
- Website
- https://steadybrand.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Steady Brand industry classification
Industry- Product category
- Commercial Audio-Visual Branding Services
- NAICS
- Professional and Commercial Equipment and Supplies Merchant Wholesalers (4234), Music Publishers (512230)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industry
- Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals) (MPAIALAM)
Keywords
Where Steady Brand is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Steady Brand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Product Sales via Authorized Dealers: Steady Brand provides products that empower their network of A/V integrators and solution providers to deliver sight and sound branding experiences. Revenue is generated through product sales to their authorized dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through authorized dealer network |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Steady Brand product offering
Product offeringCore offering
Steady Brand is a media production company that offers business music, digital signage, graphic design, and creative content services packaged as integrated sight and sound branding solutions. These offerings are sold exclusively to end-business clients through the company's authorized dealer network of A/V integrators and solution providers.
Product overview
Steady Brand is a single product/service offering that provides sight and sound branding experiences. The company operates through a network of authorized A/V integrators and solution providers (dealers) who deliver Steady Brand products to end users. The company does not appear to offer a modular platform architecture — rather it appears to be a unified product/service offering sold exclusively through its dealer channel.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Music Branded audio/music offering packaged as part of Steady Brand's sight and sound branding solution for business environments, sold to end clients through authorized A/V integrators and solution providers.
- Digital Signage Digital signage offering delivered as part of Steady Brand's sight and sound branding solution for businesses, distributed through the company's authorized A/V integrator and solution provider dealer channel.
- Graphic Design Graphic design service offering that is part of Steady Brand's integrated sight and sound branding solution, providing visual branding assets to business clients via authorized dealers.
- Creative Content Creative content production service bundled into Steady Brand's sight and sound branding solution, supplying branded creative assets to businesses through the authorized dealer network.
- Sight and Sound Branding Solution Integrated branding offering that combines business music, digital signage, graphic design, and creative content into a single branded solution for businesses, delivered via Steady Brand's authorized A/V integrator and solution provider dealer channel.
Companies that use Steady Brand
Customer profileSegments2 records
Ideal customer profiles1 record
Steady Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Steady Brand partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ace MediacoreSister company operating in shared facility alongside Steady Brand headquarters in Austin, TX. Founded by Ron Schott in 2000. Strategic sibling company providing complementary media solutions.
- ProDigital MfgcoreSister company operating in shared facility alongside Steady Brand headquarters in Austin, TX. Strategic sibling company providing manufacturing capabilities for digital products.
Scale indicators2 records
Steady Brand competitors and assessment
Company assessmentDirect peers
- Loop Media: Loop Media operates a streaming digital signage network for businesses and venues. It overlaps the digital signage portion of Steady Brand's offering, especially for integrator-deployed deployments.
- Spectrio: Spectrio provides in-store music, digital signage, and on-hold messaging to multi-location businesses across the US. Its bundled sight-and-sound experience offering and dealer/integrator go-to-market make it a close functional peer to Steady Brand.
- Stingray Group: Stingray delivers in-store music, digital signage, and visual content solutions to commercial clients worldwide. Its combined music-plus-signage offering mirrors Steady Brand's "sight and sound" positioning for businesses.
- BrightSign: BrightSign is a leading maker of digital signage media players distributed heavily through A/V integrators. Its integrator-led distribution model closely mirrors how Steady Brand reaches the market through authorized dealers.
- Mood Media: Mood Media is the largest in-store business music and digital signage provider, serving global retail and hospitality brands through direct and integrator channels. It directly overlaps Steady Brand's combination of business music and digital signage for branded customer experiences.
- PlayNetwork: PlayNetwork curates branded in-store music, video, and experiential content for retail and hospitality brands. Its sight-and-sound brand experience focus is a direct functional analog to Steady Brand's positioning.
- Soundtrack Your Brand: Soundtrack Your Brand is a streaming business music platform built for retail, hospitality, and fitness operators. It overlaps the music side of Steady Brand's sight-and-sound branding bundle, especially for businesses sourcing branded background audio.
Emerging players
- Industry Weapon: Industry Weapon provides digital signage software and content services with integrator partnerships, targeting retail, hospitality, and corporate clients. It competes for the same digital signage portion of the bundle Steady Brand sells through dealers.
- Screenfluence: Screenfluence offers curated, licensed digital signage content libraries for businesses, often delivered via integrations with signage hardware partners. It is adjacent to the digital signage portion of Steady Brand's offering.
Broad incumbents
- Yamaha Pro Audio: Yamaha's Pro Audio division manufactures and distributes commercial sound equipment through A/V integrators globally. It overlaps with the "sound" portion of Steady Brand's offering at a much larger and broader scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Steady Brand social profiles
Digital presenceSteady Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Steady Brand leadership team
Management profileNumber of profiles
Profiles4 records
Steady Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Steady Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Steady Brand
What does Steady Brand do?
Steady Brand is a media production company that offers business music, digital signage, graphic design, and creative content services packaged as integrated sight and sound branding solutions. These offerings are sold exclusively to end-business clients through the company's authorized dealer network of A/V integrators and solution providers.
Is Steady Brand a public or private company?
Steady Brand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Steady Brand founded?
Steady Brand was founded in 2017. It employs 1 to 10 people.
Where is Steady Brand based?
Steady Brand is headquartered in Austin, United States, in the North America region.
How does Steady Brand make money?
One revenue line is on record: product Sales via Authorized Dealers.
Who are Steady Brand's main competitors?
Direct peers on record are Loop Media, Spectrio, Stingray Group, BrightSign, Mood Media, PlayNetwork and Soundtrack Your Brand. Emerging players are Industry Weapon and Screenfluence. Yamaha Pro Audio is listed as a broad incumbent.
Does Steady Brand have an API?
No public API is recorded for Steady Brand.
What industry is Steady Brand in?
Steady Brand's product category is Commercial Audio-Visual Branding Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of MPAIALAM, Brand Partnerships & Music Placement Services (Non-Exclusive Brand Deals). Its NAICS code is 4234 and its SIC code is 5040.