Informapp
Informapp b.v. is a Dutch low-code platform that enables SMBs in construction, installation, and industrial services to build custom mobile apps for work orders, inspections, expense claims, and field data capture, integrated with 17+ Dutch accounting and ERP systems via documented APIs.
- Company typePrivate
- Founded2017
- HeadquartersDordrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Informapp does
Informapp b.v. is a privately held Dutch software company headquartered in Dordrecht, Netherlands, that operates a low-code/middleware platform for building custom mobile business applications without traditional software development. The company's core product is the Inform mobile app (available on iOS and Android) combined with a web-based service portal, through which customers configure forms, workflows, and branding to digitise paper-based field processes such as work orders, inspections, declarations, mileage logging, and receipts. The platform supports offline data capture with synchronisation, generates structured output documents (PDF, MS Word, MS Excel), and integrates via a documented REST API and .NET/C# SDK with 17+ Dutch accounting and ERP systems including Exact Online, Snelstart, e-Boekhouden, Twinfield, Afas, Syntess, and Unit4. Specialised app modules include work order, inspection (with NEN-norm, Scope, and ATEX variants), sales, invoice, survey, communication, project, personnel, mileage, expense, receipt, recording, ordering, and toolbox applications, sharing the same underlying data and workflow engine.
The company serves primarily Dutch-speaking small and medium-sized businesses in construction, installation technology, industry, service companies, and selective vertical niches (food processing via ClaeverSystems, energy labelling, fire prevention, security, corporate clothing). Its go-to-market combines a product-led growth motion (free prototype apps delivered within 3-5 days, public pricing on the website, app store presence) with inside sales via phone, email, WhatsApp, and contact forms, supplemented by channel distribution through integration partners who recommend Informapp to their existing customer bases.
Informapp generates revenue through a hybrid model: one-time app development fees starting at €495 per app, monthly subscriptions tiered €55–€695 based on registration volume (all with unlimited users), one-time integration fees (€495 per data source), one-time document output fees (€195–€695), and add-on services such as custom dashboards (Power BI/Excel), custom development, and website building. The company also offers a 50% development fee discount to non-profits as part of a stated social mission. No external funding, revenue figures, or detailed headcount are disclosed, and the company appears to be founder-operated with a small in-office team in Dordrecht.
Informapp firmographics
Firmographics- Name
- Informapp
- Legal name
- Informapp b.v.
- Website
- https://informapp.nl
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Informapp b.v. is a Dutch low-code platform that enables SMBs in construction, installation, and industrial services to build custom mobile apps for work orders, inspections, expense claims, and field data capture, integrated with 17+ Dutch accounting and ERP systems via documented APIs.
- Ownership category
- akta.pro rank
Informapp industry classification
Industry- Product category
- Mobile Application Platform
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Services, Nec (8900)
- akta.pro primary industry
- Developer Distribution & App Release Platforms (BPAMADAF)
Keywords
Where Informapp is headquartered
LocationHeadquarters
- HQ city
- Dordrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Informapp business model
Business model- GTM type
- B2B
- Offering type
- Software
Revenue model
- App Development Services: One-time app development fees starting at €495 per application. Includes custom configuration, publishing, and iterative refinement based on customer feedback.
- Subscription Services: Monthly subscription tiers based on registration volume: €55/month (150 reg.), €215/month (750 reg.), €695/month (2550 reg.). Unlimited users and app applications included.
- Input Integrations: One-time fees for data integration options: Excel (€495), Google Sheets (€495), JSON Webservice (€495), Communication Tool (€995).
- Output Documents: One-time and per-use fees for document generation: Mail (€195), Word (€495), PDF (€495), Excel (€695).
- Additional Services: Instruction/reminder push notifications (€10/month), management dashboards (custom pricing), custom applications (quote-based), website development (€600 base + €295/page).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free test period to evaluate with team |
| Subscription | Monthly | Offline pause capability |
| Subscription | Monthly | Limited single user plan |
| Subscription | Monthly | Starter subscription |
| Subscription | Monthly | Professional subscription |
| Subscription | Monthly | Enterprise subscription |
| One time/ perpetual license | Pay-as-you-go | App development starting price |
| One time/ perpetual license | Pay-as-you-go | Data input integrations |
| Transaction based/ take rate | Pay-as-you-go | Document output options |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Informapp product offering
Product offeringCore offering
No source-attributed description of Informapp's core offering was available in the supplied input.
Product overview
Informapp operates as a custom mobile app development platform built around its core Inform product — a white-label, app-store-available (iOS/Android) platform combined with a web-based service portal. The platform enables businesses to create bespoke field-service and data-capture applications without traditional software development. The core product portfolio consists of the Inform mobile app and service portal, plus a library of specialised app modules including: Work Order App (Werkbon app), Inspection App (with NEN-norm, Scope, and ATEX variants), Sales App, Invoice App, Survey App, Communication App, Project App, Personnel App (with sub-modules for Mileage Registration, Expense Declaration, and Receipt capture), Recording App (Opname app), Order App (Bestel app), and Toolbox App. All apps share the same underlying Inform platform, enabling data to flow between modules — for example, a work order registration can trigger an invoice in the Invoice App and feed accounting systems via API integration. Output formats include PDF, MS Word, MS Excel, and email. The platform is complemented by an API (REST, Swagger-documented, OAuth2-authenticated) with a .NET/C# SDK for custom integrations. Informapp also offers custom web application development, management dashboard services (Power BI/Excel), and bespoke application development as paid add-on services.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Replaced 8 different paper work orders with 1 digital app
- +2 more outcomes
Companies that use Informapp
Customer profileNamed customers8 records
Segments5 records
Informapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability3 records
Feature4 records
Informapp partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Exact OnlinecoreIntegration partnership with Exact Online API. Informapp apps pull customer, project, article, employee data from Exact Online and can write data back to the accounting system. Informapp is listed as an Exact partner in the Benelux market where Exact serves 500,000+ entrepreneurs.
- e-BoekhoudencoreIntegration with e-Boekhouden accounting software. Two-way data exchange allows pulling customer, project, article, employee, material data. e-Boekhouden offers free accounting for first 15 months for entrepreneurs.
- SnelstartcoreIntegration with Snelstart accounting software, serving 75,000+ entrepreneurs over 35+ years. Two-way integration allows data to be pulled and written back to Snelstart.
- TwinfieldcoreIntegration with Twinfield by Wolters Kluwer. Twinfield is a top product for accountants and financial professionals globally. Informapp pulls customer, project, material, employee, image data from Twinfield.
- SyntesscoreIntegration with Syntess Software (Atrium), serving 4,000+ implementations in installation technology since 1987. Secure communication tool developed for data exchange. Allows enriching Syntess Atrium with Informapp data.
- Afas SoftwarecoreListed partner for integration with Afas ERP/accounting software ecosystem in the Netherlands.
- Connected DevelopmentcoreConnected Development b.v. and Informapp b.v. work closely together. Connected Development handles branding activities and manages the informapp.nl platform and formappservice.com for white-label/branding opportunities.
- Stichting AndersminorInformapp is a partner of Stichting Anders, providing services to help launch good initiatives.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Informapp competitors and assessment
Company assessmentBroad incumbents
- OutSystems: Enterprise low-code platform for building custom mobile and web applications with deep integration capabilities. Comparable middleware/app-building approach to Informapp, but at a much larger enterprise scale.
- Mendix: Enterprise low-code application platform (Siemens-owned) for building mobile and web apps. Overlaps with Informapp's low-code custom app positioning but targets larger enterprise customers.
- ServiceTitan: Vertical SaaS for trades and field service companies (HVAC, plumbing, electrical). Competes with Informapp in digitizing work orders, inspections, and field operations for installation/service SMBs.
- Microsoft Power Apps: Microsoft's low-code platform within the Power Platform suite for building custom business apps. Competes with Informapp in the no-code mobile-app space, with much broader distribution and Microsoft 365 bundling.
Emerging players
- Formstack: Online form and workflow automation platform with document generation and integrations. Comparable to Informapp's data-capture, document output, and integration features, though primarily web-oriented.
- Jobber: Field service management software for small home service businesses with work orders, quotes, and invoicing. Overlaps with Informapp's Work Order, Sales, and Invoice modules for SMB field service operators.
- Glide: No-code platform for building mobile apps from spreadsheets, focused on SMBs and individual users. Competes with Informapp at the low-cost, fast-prototype end of the market.
Direct peers
- SafetyCulture (iAuditor): Mobile inspection and checklist platform used across construction, manufacturing, and facility management. Directly comparable to Informapp's Inspection/NEN/Scope/ATEX modules and field-data capture use cases.
- AppSheet (Google Cloud): Google's no-code platform for building custom mobile and web apps from spreadsheets and data sources. Directly competes with Informapp in enabling non-technical users to build custom field-data apps, though at a broader enterprise scale.
Regional players
- Betty Blocks: Dutch low-code application platform headquartered in the Netherlands. Direct regional competitor to Informapp in the Benelux market for no-code custom business apps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Informapp social profiles
Digital presenceInformapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Informapp leadership team
Management profileNumber of profiles
Informapp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Informapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Informapp
What does Informapp do?
No source-attributed description of Informapp's core offering was available in the supplied input.
Is Informapp a public or private company?
Informapp is a private company. It is classified as unknown and is currently operating.
When was Informapp founded?
Informapp was founded in 2017. It employs 1 to 10 people.
Where is Informapp based?
Informapp is headquartered in Dordrecht, Netherlands, in the Europe region.
How does Informapp make money?
Five revenue lines are on record. App Development Services are the primary driver. The others are subscription Services, input Integrations, output Documents and additional Services.
Who are Informapp's main competitors?
Broad incumbents on record are OutSystems, Mendix, ServiceTitan and Microsoft Power Apps. Emerging players are Formstack, Jobber and Glide. Direct peers are SafetyCulture (iAuditor) and AppSheet (Google Cloud). Betty Blocks is listed as a regional player.
Does Informapp have an API?
Yes. Informapp provides a REST API (v1) documented via Swagger. The API supports OAuth2 authentication and enables integration with the service portal, web application, and mobile app. Key endpoints cover: AppGroups (CRUD for app group management), AppUsers (app user management), BusinessGroups, Countries, Customers, DataSources (file upload/download), Forms, FormInstructions (create, complete, revoke push instructions), FormRegistrations (list, manage submitted registrations), FormRegistrationData (access submitted form data), FormRegistrationEmails (manage email notifications), FormRegistrationStats, Integrations (export/import workflows with accept/reject/report), Logs, and Ping. A .NET/C# SDK is available via GitHub (github.com/InformappNL). API and SDK usage, along with technical support, are provided free of charge. Developer documentation is at api.informapp.nl.
What industry is Informapp in?
Informapp's product category is Mobile Application Platform. Its primary akta.pro industry code is BPAMADAF, Developer Distribution & App Release Platforms. Its NAICS code is 54169 and its SIC code is 8900.