Foundations Counseling

What Foundations Counseling does

Foundations Counseling is a private outpatient mental health practice founded in 2017 and headquartered at 700 Central Expressway South, Suite 340, in Allen, Texas. The firm provides psychotherapy and counseling services to a broad consumer base that includes individual adults and teens, couples, families, and children, using evidence-based modalities such as CBT, DBT, EMDR, and the Gottman Method. Beyond general therapy, the practice has developed specialized service lines covering anxiety, depression, ADHD, grief, trauma, life transitions, LGBTQIA+ affirming care, and racial trauma, indicating a deliberate move into higher-acuity and culturally specialized segments.

The practice operates a hybrid delivery model: in-person sessions are conducted at the Allen, Texas office, while a telehealth video platform enables virtual therapy to clients anywhere in Texas. Scheduling and client management are supported by a third-party client portal (therapyportal.com). Revenue is generated on a fee-for-service basis through two channels — private pay and insurance billing — with the practice credentialed across a broad panel of at least 14 major insurance carriers including United, UMR, Surest, Medicare, Magellan, Humana, Curative, Cigna Evernorth, BHS, BlueCross BlueShield, Baylor Scott and White, Ambetter, and Aetna. Pricing is not publicly disclosed but the firm indicates budget-friendly private-pay rates and offers a free consultation as a funnel entry point.

Foundations Counseling goes to market as a direct-to-consumer brand, relying on organic content marketing — a categorized blog, Facebook, LinkedIn, and YouTube channels — combined with local SEO for geo-targeted service queries to attract new clients. The firm is independently owned, with no disclosed venture or private equity backing, no acquisitions, and no parent company. Its operations are subject to oversight by the Texas Behavioral Health Executive Council, the regulator for the licensed counselors, marriage and family therapists, psychologists, and social workers it employs. The practice is privately held and, on the available evidence, is a stable, organically growing local/regional outpatient mental health brand rather than a venture-backed platform.

Name

Foundations Counseling

Legal name

Foundations Counseling

Website

https://yournewfoundation.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Foundations Counseling is a private outpatient mental health practice in Allen, Texas, delivering individual, couples, family, teen, and child therapy both in-person and via telehealth statewide. Services are billed through private pay and a broad panel of major insurance carriers.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Outpatient mental health counseling
• Individual and couples therapy
• Telehealth counseling services
• Child and play therapy
• Trauma and EMDR therapy

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Counseling Services: Fee-for-service counseling sessions billed directly to clients (private pay) or processed through insurance. Sessions are offered in-person at the Allen, TX office and via telehealth throughout Texas.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Foundations Counseling provides outpatient psychotherapy and counseling services for individuals, couples, families, adolescents, and children in Allen, Texas and via telehealth throughout Texas. Services are delivered by licensed therapists using evidence-based modalities such as CBT, DBT, EMDR, and the Gottman Method, with specialty tracks covering anxiety, depression, trauma, grief, ADHD, life transitions, LGBTQIA+ affirming care, and racial trauma. The practice bills sessions via private pay or through a broad panel of major insurance carriers.

Product overview

Foundations Counseling provides a comprehensive suite of mental health counseling services delivered through individual, couples, family, and group therapy formats. The practice operates as a unified counseling service with multiple specialized therapy approaches including Child & Play Therapy, Teen Counseling, Anxiety Counseling, Depression Counseling, ADHD Counseling, Trauma Therapy, Grief Counseling, Life Transitions Counseling, LGBTQIA+ Counseling, and Racial Trauma Therapy. Additional therapeutic modalities offered include EMDR and DBT Therapy. Services are available both in-person at their Allen, TX location and via telehealth/virtual counseling throughout Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one counseling sessions for adults addressing personal challenges, mental health concerns, and emotional well-being, delivered in-person at the Allen, TX office or via telehealth throughout Texas.
• Couples Therapy Counseling services for couples to improve communication, resolve conflicts, and strengthen relationships, often using the Gottman Method, delivered in-person or via telehealth.
• Family Counseling Therapeutic services for families to address dynamics, communication issues, and relational challenges, including support during major life changes and blended-family transitions.
• Group Therapy Therapeutic group sessions providing peer support and shared learning experiences for clients working on similar mental health concerns.
• Teen Counseling Counseling services for adolescents navigating stress, emotions, relationships, and life challenges while building confidence and healthy coping skills.
• Child & Play Therapy Developmentally appropriate therapy using play, creativity, and expressive activities for young children to build emotional resilience, express emotions, and navigate challenges in a supportive environment.
• Anxiety Counseling Therapy for teens and adults experiencing excessive worry, stress, panic, perfectionism, and social anxiety, using evidence-based approaches to build coping skills and improve emotional well-being.
• Grief Counseling Support for individuals processing loss, navigating difficult emotions, and adjusting to life after significant change.
• Trauma Therapy Specialized counseling to help individuals process traumatic experiences and develop healthy coping skills and resilience.
• Racial Trauma Therapy / Minority Counseling Culturally responsive therapy addressing the emotional and psychological impact of racism, discrimination, and identity concerns, supporting clients in processing experiences and building resilience.
• LGBTQIA+ Counseling Affirming counseling services for LGBTQIA+ individuals exploring identity, navigating coming out, addressing relationship concerns, and supporting mental health and personal growth.
• ADHD Counseling Support for teens and adults with ADHD to develop practical strategies for focus, organization, and emotional regulation.
• Life Transitions Counseling Guidance for clients navigating major life changes such as career changes, marriage, retirement, and relocation.
• EMDR Therapy Eye Movement Desensitization and Reprocessing (EMDR) therapy used to help individuals process trauma and distressing life experiences.
• DBT Therapy Dialectical Behavior Therapy (DBT) providing skills for emotional regulation, distress tolerance, mindfulness, and interpersonal effectiveness.
• Virtual / Telehealth Counseling Virtual therapy sessions via telehealth video platform available to clients throughout Texas, enabling remote access to the practice's counseling services.

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Alma: Alma is a therapist-focused platform providing insurance billing, credentialing, and a client-matching directory for independent licensed counselors. It overlaps with Foundations on insurance-based outpatient therapy delivery but primarily serves solo practitioners rather than group practices.
• Charlie Health: Charlie Health is a virtual intensive outpatient program (IOP) provider focused on adolescents and young adults, partially overlapping with Foundations' teen and child therapy service lines but delivering higher-acuity, group-based virtual programming.

Broad incumbents

• Lyra Health: Lyra Health is a mental health benefits platform partnering with employers to deliver therapy and coaching to covered employees. It competes with Foundations by capturing employer-sponsored demand that might otherwise route to in-network local practices in Texas.
• BetterHelp: BetterHelp is the largest online therapy platform, offering subscription-based virtual counseling nationwide. It competes directly with Foundations' telehealth arm on convenience, price transparency, and broad geographic reach, though it lacks in-person presence.
• Talkspace: Talkspace is a publicly traded online therapy and psychiatry platform offering subscription virtual care across all 50 states. It is a broad incumbent competitor to Foundations' telehealth service line for Texas clients seeking remote therapy.
• LifeStance Health: LifeStance Health is a publicly traded outpatient mental health platform operating hundreds of in-person and virtual clinics across the U.S. It competes directly with Foundations for Texas therapists and patients but at vastly greater scale, offering the same evidence-based modalities (CBT, DBT, EMDR) under a multi-site group practice model.

Direct peers

• Two Chairs: Two Chairs is a hybrid in-person and teletherapy practice operating clinics in multiple states with a matching-first client experience. Its model of owned clinics plus statewide virtual therapy closely mirrors Foundations' in-person-plus-Texas-telehealth approach, making it a close conceptual comparable.
• Octave: Octave operates multi-modality outpatient mental health clinics combining individual therapy, couples counseling, and group therapy with insurance billing. Its evidence-based, in-person-plus-virtual delivery model and clinician-led approach parallel Foundations' positioning almost exactly.
• Grow Therapy: Grow Therapy is a therapist marketplace and practice-management platform that enables independent licensed counselors to accept insurance and run their own practices. It is a direct competitor to Foundations for both clinicians (alternative employment/practice model) and clients (in-network therapy matching).
• Headway: Headway is a platform that helps independent therapists credential with insurance networks and grow their caseloads, competing with Foundations for both therapist recruitment and patient referrals in the same insurance-based outpatient counseling market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@foundationscounseling2630
• Facebookfacebook.com/yournewfoundation
• LinkedInlinkedin.com/company/mckinney-foundations-counseling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundations Counseling