Glidepathcx

What Glidepathcx does

GlidePathCX (operating as Thanks Again, LLC) builds a white-label loyalty, customer experience, and traveler data platform that links airline frequent flyer programs to spending at airport concessions, parking, and retail locations. Founded in 2019 and headquartered in Fayetteville, Georgia, the company delivers its product suite — including the Thanks Again loyalty platform, the Insight360 CX/BI dashboard, an Automated Engagement engine, a Surveys/Feedback module, and a Passenger Appeasement system — to airport authorities and aviation operators across North America, the Caribbean, and Latin America. Its technology relies on payment card network integrations (Visa, MasterCard, American Express) and an open-banking account-linking partnership with Pentadata to attribute transactions to enrolled members without requiring point-of-sale installation, enabling cross-airport reward portability across 2,500+ participating locations in 100+ airports.

Name

Glidepathcx

Legal name

Thanks Again, LLC

Website

https://glidepathcx.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

GlidePathCX operates a white-label loyalty and CX data platform that links airline frequent flyer programs to airport spending across 100+ airports, serving airports, airlines, concessionaires, and travelers through its Thanks Again consumer brand and Insight360 dashboard.

Ownership category

akta.pro rank

Product category

Airport Loyalty & Passenger Experience Software

NAICS

Travel Agencies (561510)

SIC

Transportation Services (4700), Airports, Flying Fields & Airport Terminal Services (4581)

akta.pro primary industry

Travel Deal, Loyalty & Subscription Platforms (BPAMAIAM)

akta.pro secondary industry

Personalization & Recommendation Engines (Next-Best-Action/Offer) (THALAKAF)

Keywords

• Airport loyalty platform
• Passenger engagement software
• Customer experience analytics
• Airline rewards integration
• Loyalty program technology

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Licensing to Airports: GlidePathCX provides its loyalty and CX platform as a white-label solution to airports, which implement branded programs (e.g., DENPerks, MCO Rewards). The company earns fees from airports for platform access, implementation, and ongoing support services. Airports benefit from increased passenger spending, enhanced loyalty metrics, and revenue-share opportunities.
2. Data and Analytics Services: The Insight360 dashboard provides airports with traveler insights, demographic and psychographic data, real-time analytics, and custom panels for deeper understanding of traveler needs. Access to premium analytics available on an annualized subscription basis.
3. Transaction-based Rewards Processing: Members earn rewards automatically when shopping, dining, and parking at participating locations. The platform processes transactions and tracks spending across the merchant network. Merchants benefit from access to engaged travelers with measurable reporting.
4. Travel Booking Revenue Share: Through partnership with Access Development, GlidePathCX offers members access to 850,000+ hotels and 130+ theme parks. Access serves as merchant of record, providing revenue-share opportunities to publishing partners including GlidePathCX.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

GlidePathCX provides a white-label loyalty, rewards, and passenger engagement platform that connects airline frequent flyer programs to airport spending across a network of 100+ airports. It sells the platform to airports and airlines and operates the Thanks Again consumer loyalty program, while layering on AI-driven engagement, real-time CX/sentiment analytics (Insight360), surveys, and a passenger appeasement service to drive non-aeronautical airport revenue.

Product overview

GlidePathCX operates as a platform-plus-modules architecture offering a comprehensive CX loyalty, e-commerce, and passenger engagement platform. The core platform includes the CX | BI Dashboard (Insight360) for business intelligence and sentiment tracking, Turnkey Loyalty for connecting airline miles programs to airport spending, Automated Engagement for 52-week AI-driven messaging strategies, Surveys | Feedback for daily sentiment scoring, and Passenger Appeasement for complaint management. The company operates under the dba Thanks Again (consumer-facing white-label brand) for airport-branded loyalty programs. These products work together to enable airports to monitor customer journeys, engage passengers with personalized offers, reward desired behaviors, and drive incremental revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Thanks Again: B2C airport loyalty platform enabling members to automatically earn rewards when they shop, park, or dine at thousands of retailers in and around more than 100 airports throughout North America.

Products and services

• CX | BI Dashboard (Insight360) Business intelligence dashboard for airport operators that quantifies daily passenger engagements, calculates daily passenger sentiment scores, identifies the top five passenger issues with recommended actions, and serves as a comprehensive repository for airport data.
• Turnkey Loyalty White-label loyalty platform that connects airline miles programs to airport spending, creates a large passenger database, automatically engages passengers with data-driven offers, and links airports to the global airport loyalty coalition.
• Automated Engagement Intelligent, data-driven engagement system that targets specific passenger segments and cohorts, executes a 52-week engagement strategy, and automatically sends seasonally timed messages while accumulating preference data via surveys.
• Surveys | Feedback Module that calculates daily passenger sentiment score, benchmarks performance against industry average, captures free-form feedback and populates a word cloud, and rotates customizable survey questions by topic to identify top positive and negative issues.
• Passenger Appeasement Outsources timely responses to passenger complaints, offsets negative experiences while protecting reputation, provides digital cash value when issues arise, utilizes GlidePathCX's customer service center (CSC), and supports customized appeasement rules and responses.
• Thanks Again Consumer Loyalty Program Consumer-facing loyalty program (free enrollment) that rewards travelers for on-airport and day-of-travel purchases, connecting airline frequent flyer programs with airport concessions through the global airport loyalty coalition across 100+ airports.

Quantifiable outcome

• ATLRewards database grew to more than 5 million members
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core, minor and supporting.

• Access DevelopmentcoreTechnology or Integration · 15 January 2026Strategic partnership integrating Access Development's white-label travel rewards technology into GlidePathCX's airport loyalty ecosystem. Access Development brings 850,000+ hotels worldwide, 130+ theme parks and attractions (including Disney, Universal, Six Flags). The partnership expands travel savings and merchant-funded rewards for travelers across North America. GlidePathCX CEO Marc Ellis: 'Partnering with Access Development allows us to offer members compelling travel savings that enhance the passenger journey while driving measurable outcomes for our airport partners.'
• JetBlue (TrueBlue)coreStrategic or Co-development Partner · 17 July 2023Airport Rewards program enables JetBlue TrueBlue members to earn points while shopping, dining, and parking at over 2,500 locations across 100+ airports in the U.S., Caribbean, and Latin America. JetBlue credit card holders can earn 3 TrueBlue points per dollar (vs. usual 1 point). This is the first airline to enter into a point accrual partnership with Thanks Again.
• ParkMobilecoreStrategic or Co-development Partner · 15 September 2022Strategic partnership enabling ParkMobile's 39 million users to earn rewards via the Thanks Again platform when completing transactions at participating airport parking, shopping, and dining locations. Cashback rewards of 1-3% on parking transactions. David Hoyt, ParkMobile CRO: 'We have been looking for a loyalty program that works in tandem with ParkMobile and the airport industry, and the Thanks Again platform does just that.'
• ReachTVcoreTechnology or Integration · 31 May 2022Strategic partnership to create a new data platform combining ReachTV's 2,500+ screens in 90 commercial airports with GlidePathCX's digital analytics technology. The platform provides comprehensive 360-degree insights on travelers, spending tendencies, viewing habits, attitudes, and behaviors. ReachTV CEO Lynnwood Bibbens: 'GlidePathCX has essentially cracked the code on airport consumer spending, where and why. Combining their digital analytics technology and infrastructure, with the reach and advertising insights of our network will create the premier platform for brands looking to reach active travelers.'
• FlycoinminorOthers · 28 March 2022Partnership with Flycoin, Inc., a travel rewards cryptocurrency company. Thanks Again offers Flycoin (FLY) as a reward to travelers at 100+ airports for spending at participating concessions and parking locations. Flycoin is a cryptocurrency that doesn't expire and can be redeemed across the Thanks Again network and partner merchants.
• PentadatasupportingTechnology or Integration · 19 November 2021Partnership with secure API-based financial data platform Pentadata as the account-linking partner. Replaced traditional card-linking with account linking using open banking technology. Consumers link debit or credit accounts with direct connections to financial institutions. Pentadata uses direct integrations rather than screen scraping, enhancing security and consumer data protection.
• Paradies LagarderecoreChannel Partner/ Reseller/ DistributorThanks Again partners with Paradies Lagardere, which operates 850 stores and 170 restaurants and bars in more than 100 North American airports. This partnership provides widespread retail and dining coverage within the Thanks Again merchant network, including national brands.
• LAZ ParkingsupportingChannel Partner/ Reseller/ DistributorThanks Again partners with parking operators such as LAZ Parking, which has facilities in or near more than 20 airports. Parking transactions at LAZ locations earn rewards through the Thanks Again platform.
• Greater Orlando Aviation Authority (GOAA)coreStrategic or Co-development PartnerLaunched MCO Rewards passenger loyalty program at Orlando International Airport (MCO). Kevin J. Thibault, CEO of GOAA: 'We served more than 57 million customers at Orlando International Airport in 2023, so literally millions could benefit from a program like this.' The program provides customized feedback to GOAA for improving customer preferences.
• Houston AirportscoreStrategic or Co-development PartnerLaunched FlyHouston Rewards program at George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU). Houston Airports welcomes more than 60 million passengers annually. Duone Byars, marketing director: 'Passengers can turn everyday purchases—whether it's a cup of coffee, a meal before boarding or parking—into meaningful rewards.'
• Denver International AirportcoreStrategic or Co-development PartnerDENPerks program launched at Denver International Airport, one of the busiest airports in the world generating $33 billion annually for the region. DEN CEO Phil Washington: 'This innovative program is designed to make the DEN airport experience more rewarding by offering passengers the opportunity to earn while they travel.'

Scale indicators11 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Aimia: Aimia is a Canadian loyalty analytics and technology company (formerly parent of Aeroplan). It provides loyalty strategy, program management, and analytics services to travel and retail clients — overlapping with GlidePathCX's CX/data offering but at enterprise program-management scale.
• Collinson Group: Collinson Group operates Priority Pass and other airport-customer loyalty and experience products globally. As a much larger, established travel loyalty incumbent, it overlaps with GlidePathCX in airport member engagement and benefits delivery, but at a much broader portfolio scale.
• Qualtrics: Qualtrics (an SAP company) provides experience management software used by major airports and airlines for passenger surveys, sentiment scoring, and CX analytics. It is a broader incumbent that overlaps with GlidePathCX's Insight360 CX/BI dashboard and Surveys/Feedback modules.
• Comarch: Comarch is a Polish IT conglomerate with a dedicated Loyalty Management suite used by airlines, telecoms, and retailers. As a much larger IT services incumbent, it overlaps with GlidePathCX in providing loyalty technology infrastructure to enterprise customers, including airports and airlines.

Direct peers

• Antavo: Antavo is an enterprise loyalty cloud platform used by retail, hospitality, and travel brands for white-label loyalty program management. It competes with GlidePathCX for the same B2B loyalty-platform budget, though Antavo is vertical-agnostic rather than airport-specialized.
• Cardlytics: Cardlytics is a US public card-linked marketing platform that connects bank customers to merchant offers via payment card networks. GlidePathCX uses similar card-linking infrastructure (Visa/MasterCard/Amex) to attribute transactions and trigger rewards, making Cardlytics a direct technology and business-model peer, though Cardlytics sells to financial institutions rather than airports.
• Kobler: Kobler is an Austria-based loyalty technology provider specializing in airline and airport frequent flyer programs. It is the closest direct competitor to GlidePathCX's white-label loyalty platform for airport commerce, targeting the same enterprise buyers with similar card-linking and engagement functionality.

Emerging players

• Thanx: Thanx is a digital loyalty and guest engagement platform for restaurant and retail merchants using card-linking. Its transaction-linked loyalty model and merchant analytics overlap directly with GlidePathCX's transaction-based rewards processing and Insight360 dashboard.
• Open Loyalty: Open Loyalty is a modular loyalty platform for e-commerce and retail brands offering API-first loyalty infrastructure. It is comparable to GlidePathCX's underlying platform architecture (engagement engine, segmentation, rewards processing) but targets different verticals.
• Yotpo: Yotpo is a unified B2B platform combining loyalty, reviews, and SMS marketing for e-commerce brands. Its loyalty module competes conceptually with GlidePathCX's automated engagement and rewards offering, though Yotpo is e-commerce-focused rather than travel-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/glidepathcx

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glidepathcx