H2h, Human To Human

What H2h, Human To Human does

H2H (Human to Human), legally registered as HUMAN TO HUMAN COMMUNICATIONS, S.L.U., is a B2B influencer marketing agency headquartered in Madrid, Spain. The company specializes in end-to-end influencer marketing campaign management for brands and advertisers, with a stated emphasis on data-driven insights and measurable ROI. Its core offering encompasses campaign strategy, influencer identification and engagement, content oversight, performance tracking, and ROI measurement — delivered as professional services rather than a self-serve platform.

H2H operates as a wholly-owned subsidiary of Atresmedia, one of Spain's largest multimedia communication groups, which provides access to established media relationships, advertising clients, and cross-promotional opportunities within the Spanish media ecosystem. The company reaches prospective clients primarily through direct outreach via its website (humantohuman.es) and email inquiries ([email protected]), targeting brands and advertisers seeking professional influencer marketing execution. It has formed industry associations with SCOPEN (a Spain and Portugal marketing consultancy) and Forbes to bolster its market positioning.

The business model is project-based professional services, with pricing not publicly disclosed and contracts negotiated on a quote basis. The company is GDPR-compliant and operates within a Regional/European geographic scope. No external funding, headcount figures, or revenue data are publicly available, and no proprietary technology platform, patents, or AI capabilities are disclosed in the source data.

Name

H2h, Human To Human

Legal name

HUMAN TO HUMAN COMMUNICATIONS, S.L.U.

Website

https://humantohuman.es

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

H2H (Human to Human) is a Madrid-based B2B influencer marketing agency and wholly-owned subsidiary of Atresmedia, providing end-to-end campaign management — including strategy, influencer selection, and ROI measurement — to brands and advertisers in Spain.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Media Representatives (541840), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Measurement, Attribution & Analytics (BPAFAHAI)

Keywords

• Influencer marketing
• Campaign management
• Marketing agency services
• Brand advertising
• Digital campaign strategy

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Influencer Marketing Campaign Services: H2H generates revenue by managing end-to-end influencer marketing campaigns for brands and advertisers. As an agency under Atresmedia, they likely offer professional services including campaign strategy, influencer selection and management, content creation oversight, performance analytics, and ROI measurement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

H2H is an influencer marketing agency that manages end-to-end influencer marketing campaigns for brands and advertisers, driven by insights and data to ensure positive return on investment. Services span campaign strategy, influencer identification and engagement, content oversight, performance tracking, and ROI measurement. The company operates as an atresmedia agency within the Atresmedia media group.

Product overview

H2H (Human to Human) is an influencer marketing agency that operates as part of atresmedia. The company offers a single core service focused on managing end-to-end influencer marketing campaigns, leveraging data-driven insights to deliver measurable ROI for brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Influencer Marketing Campaign Management

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AtresmediacoreStrategic or Co-development PartnerH2H is an 'atresmedia agency' - a subsidiary or specialized agency operating under the Atresmedia media group. Atresmedia is one of Spain's largest multimedia communication groups, operating television channels, radio stations, and digital platforms. This parent company relationship provides H2H with access to media industry expertise, established brand relationships, and cross-promotional opportunities within the Spanish media ecosystem.

Recent moves5 records

Expansion highlights4 records

Direct peers

• IZEA: Influencer marketing technology and managed-services company offering a creator marketplace plus campaign management, comparable to H2H's full-funnel offering.
• Obviously: Full-service influencer marketing agency (acquired by Dentsu) executing end-to-end creator campaigns for enterprise brands with a data/ROI focus, mirroring H2H's value proposition.
• Aspire: Influencer marketing platform and managed-services provider for DTC and enterprise brands, combining creator marketplace tooling with campaign execution — overlapping with H2H's service scope.
• Traackr: Influencer marketing platform focused on creator discovery, relationship management and performance analytics — the SaaS layer that competes with agency-driven workflows like H2H's.
• Viral Nation: Global influencer marketing agency offering end-to-end campaign management, talent representation, and data-driven performance measurement. Direct competitor to H2H in the B2B influencer agency category.
• Whaler: Influencer marketing agency specializing in end-to-end campaign execution for brands with a data-led approach; directly comparable to H2H in service model and target customer.
• CreatorIQ: Enterprise influencer marketing platform combining discovery, workflow, CRM and analytics. Competes with H2H for brand budgets and increasingly absorbs the agency layer H2H relies on.
• Later: Social media and influencer marketing platform with end-to-end campaign management and analytics for brands, overlapping significantly with H2H's workflow.

Broad incumbents

• Dentsu Creative: Global creative and media agency network with influencer marketing capabilities embedded in its service portfolio. A broader incumbent competing for the same brand-marketer budget as H2H.
• Atresmedia Publicidad: Advertising sales arm of H2H's parent Atresmedia, selling broadcast and digital ad inventory. Overlaps with H2H at the brand-customer level but operates across the full media mix rather than specializing in influencer marketing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/h2h-human-to-human

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H2h, Human To Human