POSTERY AB
Postery AB is a Swedish e-commerce retailer selling Scandinavian-style posters, art prints, and frames to consumers, operating a US-localized direct-to-consumer storefront with a small (1-10 employee) team.
- Company typePrivate
- Founded2017
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What POSTERY AB does
POSTERY AB is a privately held, for-profit company headquartered in Göteborg, Sweden, founded in 2017. It operates under the brand name 'Postery' and runs a direct-to-consumer e-commerce storefront (postery.com) specializing in Scandinavian-style posters, art prints, and frames for home and office wall decor. The product offering is consolidated into a single core platform — an online design-focused retail experience — with a US-localized storefront at /en-us indicating deliberate transatlantic market reach.
The business model is consumer retail: revenue is generated through online sales of low-AOV decorative items (posters, prints, frames) to individual buyers seeking a curated Scandinavian design aesthetic. The company is small in scale, with a reported headcount of 1-10 employees and no disclosed funding rounds, suggesting a bootstrapped or minimally capitalized lifestyle retail operation. The technology stack is undisclosed; there are no APIs, integrations, AI features, or proprietary platform components evident in the input data. The product is essentially a curated catalog of third-party or licensed artwork sold with framing options.
Customer and segment information is sparse: no named customers, no enterprise contracts, and no explicit segmentation approach are documented. The company's value proposition centers on curating Scandinavian design rather than on proprietary technology or differentiated fulfillment. Marketing, distribution channels, and ownership structure are not disclosed in the available data. Given the absence of funding, M&A, partnership, or product-launch signals beyond the 2017 founding, the company's recent strategic activity is not observable in the input.
POSTERY AB firmographics
Firmographics- Name
- POSTERY AB
- Legal name
- POSTERY AB
- Website
- https://postery.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Postery AB is a Swedish e-commerce retailer selling Scandinavian-style posters, art prints, and frames to consumers, operating a US-localized direct-to-consumer storefront with a small (1-10 employee) team.
- Ownership category
- akta.pro rank
POSTERY AB industry classification
Industry- Product category
- Wall Art & Home Decor
- NAICS
- Home Furnishings Retailers (44912), Art Dealers (45992)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Home & Furniture-Focused Catalog Department Store Retailers (CRAGAIAB)
Keywords
Where POSTERY AB is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Markets served
POSTERY AB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure
POSTERY AB product offering
Product offeringCore offering
Postery operates an online store that sells Scandinavian-style posters, art prints, and picture frames for home and office decor. The product line centers on curated Scandinavian wall art paired with framing options, sold through its own direct-to-consumer e-commerce website.
Product overview
Postery is a single-product e-commerce offering focused on Scandinavian-inspired wall art, posters, and frames. The platform appears to be a unified online store for purchasing decorative prints and framing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Scandinavian Posters
Companies that use POSTERY AB
Customer profileIdeal customer profiles1 record
POSTERY AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
POSTERY AB partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
POSTERY AB competitors and assessment
Company assessmentRegional players
- Wall-art.de: Wall-art.de is a European online retailer of design posters and wall art; comparable product offering but primarily serves DACH-region customers, making it a regional peer rather than direct transatlantic competitor.
Direct peers
- JUNIQE: JUNIQE is a Berlin-based online art print and poster retailer focused on curated, design-forward wall decor — directly comparable in product mix, DTC model, and Europe-to-global expansion trajectory.
- Desenio: Desenio is a Swedish-founded, online-first retailer specializing in Scandinavian-style posters, art prints, and wall decor sold globally — the most direct comparable to Postery's product, positioning, and target customer.
- The Poster Club: The Poster Club sells curated art prints and posters through a design-led DTC e-commerce store, with overlapping Scandinavian/nordic aesthetic and similar customer base as Postery.
- IXXI: IXXI is a European online brand selling designer wall decor including art prints and modular poster systems; comparable e-commerce DTC model and decor-focused customers.
- Framebridge: Framebridge is a DTC custom framing service; while framing-led, it overlaps on custom frames sold online to decor-focused consumers, addressing the same purchase occasion as Postery's framing offering.
Broad incumbents
- Great Big Canvas: Great Big Canvas is an online retailer specializing in prints, posters, and wall art across many styles; broader assortment but directly overlapping product category and DTC sales channel.
- Society6: Society6 is a large online marketplace for art prints, posters, and home decor from independent artists; broader scale and marketplace model, but overlapping product category and customer base.
- Fine Art America: Fine Art America is a large online platform for art prints, framed prints, and wall decor; broader portfolio and longer history, but operates in the same consumer art-print category as Postery.
- IKEA: IKEA is a global home furnishings incumbent that sells framed art, posters, and wall decor alongside a much broader furniture and home goods assortment; overlaps on framing and wall-decor SKUs but with vastly larger scale and a different go-to-market model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
POSTERY AB social profiles
Digital presencePOSTERY AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
POSTERY AB leadership team
Management profileNumber of profiles
POSTERY AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
POSTERY AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about POSTERY AB
What does POSTERY AB do?
Postery operates an online store that sells Scandinavian-style posters, art prints, and picture frames for home and office decor. The product line centers on curated Scandinavian wall art paired with framing options, sold through its own direct-to-consumer e-commerce website.
Is POSTERY AB a public or private company?
POSTERY AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was POSTERY AB founded?
POSTERY AB was founded in 2017. It employs 1 to 10 people.
Where is POSTERY AB based?
POSTERY AB is headquartered in Göteborg, Sweden, in the Europe region.
Who are POSTERY AB's main competitors?
Wall-art.de is listed as a regional player. Direct peers are JUNIQE, Desenio, The Poster Club, IXXI and Framebridge. Broad incumbents are Great Big Canvas, Society6, Fine Art America and IKEA.
Does POSTERY AB have an API?
No public API is recorded for POSTERY AB.
What industry is POSTERY AB in?
POSTERY AB's product category is Wall Art & Home Decor. Its primary akta.pro industry code is CRAGAIAB, Home & Furniture-Focused Catalog Department Store Retailers. Its NAICS code is 44912 and its SIC code is 5700.