What Growy Ltd does

Growy Ltd, operating under the trading name "Growy" and registered as a product of Attitude Group Ltd., is a London-headquartered SaaS company founded in 2023 that builds custom AI assistants and autonomous agents for mid-market businesses. The platform serves organizations seeking to operationalize internal knowledge into multi-step workflows, with an active customer base in the UK, Italy, and Malta and visible logo references spanning higher education, retail, government, biotech, manufacturing, and sports analytics (e.g., Knights College, My Convenience & My Supermarket, London & Partners, Bigbon Group, SportAnalisi, Domestica, MicrofluidX).

The product is anchored on the "Company Brain," a proprietary knowledge layer that ingests and structures each client's internal documents, software data, databases, and team expertise into a graph used to power autonomous agents. Growy ships four pre-built agent templates — Onboarding, Operations Reporting, Sales Operations, and HR Operations — alongside a Node Builder for custom workflow construction. The platform integrates with over 1,000 third-party tools including HubSpot, Salesforce, Personio, Jira, Slack, SAP, Microsoft 365, Xero, Stripe, Google Drive, Notion, and Shopify via authenticated APIs.

Growy operates a custom annual subscription model with no publicly disclosed price list and a demo-first go-to-market motion in which prospects submit a business bottleneck and the team builds a live agent on the subsequent sales call. The company employs 15 people across the UK, Italy, and Malta; has assembled a board/advisory including Jez Moulding (lead investor), Heiner Boehmer, Christopher Vassallo Cesareo, Zeno Gaburro, and Gabriele Corti; and hired CTO Michael Okoh, who previously scaled platforms to 12M+ users at Thepeer and 4M+ users at Pocket by PiggyVest. No funding round, revenue figures, or valuation are publicly disclosed.

Name

Growy Ltd

Legal name

Attitude Group Ltd.

Website

https://growy.app

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Growy is a London-based SaaS company that builds custom AI agents for mid-market businesses, using a proprietary "Company Brain" knowledge layer to automate operational workflows across 1,000+ integrated business tools.

Ownership category

akta.pro rank

Product category

Enterprise AI Workflow Automation

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ)

Keywords

• AI agent platform
• Business process automation
• Enterprise knowledge management
• Workflow automation software
• AI assistants for business

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Growy operates on a subscription model with paid plans. Customers subscribe to access the AI platform including Company Brain, AI Agents, integrations, and node builder. The Terms of Service reference payment and subscription terms, with fees being non-refundable except where required by law.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Growy Ltd provides a SaaS platform that enables mid-market businesses to build AI assistants and agents from their internal company knowledge to automate business operations. The platform combines a centralized "Company Brain" intelligence layer that ingests, maps, and structures organizational knowledge with specialized AI Agents (Onboarding, Sales Operations, Operations Reporting, HR Operations) and a Node Builder tool for creating custom workflows and integrations.

Product overview

Growy is an AI operations platform that builds custom AI agents for mid-market businesses. The core architecture consists of the Company Brain (an intelligence layer that maps company knowledge from connected systems) and specialized AI Agents (Onboarding Agent, Sales Operations Agent, Operations Reporting Agent, HR Operations Agent) that execute multi-step operational workflows. The Node Builder enables wiring agents to external systems. AI Assistants provide chat-based knowledge retrieval. Growy connects to over 1,000 third-party tools via authenticated APIs and is operated by Attitude Group Ltd., based in London with presence across UK, Italy, and Malta.

Differentiator

Problem solved

Functional benefit

Products and services

• Company Brain
• Onboarding Agent
• Sales Operations Agent
• Operations Reporting Agent
• HR Operations Agent
• Node Builder

Quantifiable outcome

• 38 minutes of human time saved per sales deal (Sales Operations Agent)
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration99 records

AI capability7 records

Feature5 records

Partnerships

Six partnerships are on record, tiered major.

• HubSpotmajorTechnology or IntegrationCRM integration partner. Agents read from and write to HubSpot CRM. Example shows Sales Operations Agent updating deal records, logging pipeline activity, and managing opportunity stages through HubSpot integration.
• SlackmajorTechnology or IntegrationCommunication tool integration. Agents post status updates, send notifications, and coordinate across teams through Slack. Part of core integration stack.
• Gmail / Google WorkspacemajorTechnology or IntegrationEmail and productivity suite integration. Agents read emails, parse client briefs, send proposals and follow-ups through Gmail. Core communication channel for agent operations.
• SalesforcemajorTechnology or IntegrationCRM integration for enterprise clients. Used for sales pipeline management, deal updates, and proposal tracking. Bespoke furniture manufacturer example shows agent updating Salesforce with sent proposals.
• Microsoft (Dynamics, Teams, Excel, Word, Outlook, OneDrive)majorTechnology or IntegrationFull Microsoft ecosystem integration across multiple tools. Dynamics for business data, Teams for communication, Excel/Word for documents, Outlook for email, OneDrive for file storage. Major enterprise integration set.
• OpenAImajorTechnology or IntegrationLLM provider. Growy uses OpenAI models for AI processing. Third-party AI model provider with contractual prohibitions on training on customer data.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Glean: AI-powered enterprise search and knowledge layer across SaaS systems and documents. Directly comparable to Growy's Company Brain — both build a structured intelligence layer over a company's connected knowledge, with Glean focused on retrieval and Growy extending that into autonomous execution.
• Lindy AI: No-code platform for building AI agents that perform multi-step tasks and integrate with common SaaS tools. Competes on the same 'business user builds their own AI employee' thesis that Growy markets through its Builders Path.
• Relay.app: AI-native workflow automation tool aimed at operations and marketing teams, with human-in-the-loop steps and branching. Direct overlap on the multi-step agent execution + integration paradigm for mid-market operators.
• Gumloop: AI workflow automation platform that lets ops users build multi-step automations across SaaS tools using natural language. Strongly comparable to Growy's Builders Path on visual/natural-language agent authoring for non-developers.

Direct peers

• Zapier: Long-established no-code automation platform with thousands of integrations, now layering AI agents and copilots. Competes on the same integration-breadth and 'business user, not developer' positioning Growy emphasises with its Path A GTM.
• n8n: Open-source workflow automation tool with native AI/LLM nodes used by ops teams to build multi-step automations across SaaS systems. Compares on visual builder, integration breadth, and AI-augmented workflow design.
• Workato: Mid-market integration and workflow automation platform with a deep connector library and no-code recipe builder. Direct overlap with Growy's Node Builder and the goal-directed agent workflows running across CRM/HRIS/ERP/data systems for operations teams.
• Make: Visual scenario builder that automates multi-step workflows across 1,000+ SaaS apps. Competes head-to-head with Growy's Node Builder for the operator-led, no-code automation use case and shares the broad-integration positioning.

Broad incumbents

• Microsoft Copilot Studio: Microsoft's low-code agent and copilot authoring platform within the Power Platform / Microsoft 365 stack. A broad incumbent offering that overlaps Growy's enterprise agent framework and benefits from incumbents' existing Microsoft 365 footprint.
• Salesforce Agentforce: Salesforce's enterprise AI agent platform, enabling autonomous multi-step actions across CRM, data, and external systems. Comparable to Growy on autonomous agent execution across connected business systems, with Salesforce's incumbent enterprise installed base as a major distribution advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GrowyApp
• LinkedInlinkedin.com/company/growy-app

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Growy Ltd