What Gratitude.com does

Gratitude.com operates a technology platform that connects purpose-driven corporate sponsors with nonprofit and community delivery partners to fund, activate, and deliver measurable acts of gratitude. Companies fund acts of gratitude aligned with their values and impact goals; individuals activate those acts through the platform; and Gratitude.com delivers tangible outcomes into communities in real time across 50+ countries. The company reports 500+ nonprofit/community partners, 10K+ acts delivered, and 1M+ lives touched as cumulative platform outcomes. Its core products are the Gratitude.com Platform, a Corporate Sponsorship Program, an Impact Partner Program for nonprofits, and a forthcoming Activate Gratitude (Direct Delivery) feature currently on a waitlist. The stated technical differentiators are real-time delivery, global reach, and per-act impact tracking; no API, SDK, mobile app, patents, or AI capabilities are disclosed.

Gratitude.com operates as GRATITUDE.COM INC., a private U.S. corporation headquartered in Canal Point, USA, with 1-10 employees. Revenue is generated through corporate sponsorship contracts described as subscription/recurring, with pricing undisclosed and customer-specific information absent. Go-to-market is enterprise field sales targeting companies seeking brand, culture, employee engagement, and measurable social impact outcomes. Marketing is website-led with an email newsletter funnel and partner referrals; the nonprofit partner network also functions as a distribution channel.

Name

Gratitude.com

Legal name

GRATITUDE.COM INC.

Website

https://gratitude.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Gratitude.com operates a technology platform enabling purpose-driven companies to sponsor measurable acts of gratitude, which individuals activate and deliver through a network of 500+ nonprofit partners across 50+ countries.

Ownership category

akta.pro rank

Product category

Corporate Social Impact Software

NAICS

Grantmaking and Giving Services (81321)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Corporate sponsorship platform
• Social impact software
• CSR engagement tools
• Gratitude SaaS
• Nonprofit partnership platform

Headquarters

HQ city

Canal Point

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Corporate Sponsorship: Purpose-driven companies fund acts of gratitude aligned with their values and impact goals. These acts are funded by companies investing in a future where doing good is good business. Companies receive measurable social impact outcomes and brand/culture/employee engagement benefits.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gratitude.com operates a single SaaS platform that turns gratitude into real acts of good by connecting corporate sponsors with nonprofits and communities. The platform enables companies to fund sponsored acts of gratitude on a recurring subscription basis and lets individuals activate and direct those acts to people or causes, with worldwide delivery and measurable impact tracking.

Product overview

Gratitude.com is a single SaaS platform that turns gratitude into real acts of good through a corporate sponsorship and individual activation model. The core Gratitude.com Platform connects purpose-driven companies that fund acts of gratitude with individuals who activate them, delivering tangible impact through partner nonprofits. The platform comprises the core platform, a Corporate Sponsorship Program for companies to sponsor and scale acts, an Impact Partner Program for nonprofits to receive and deliver gratitude, and the Activate Gratitude (Direct Delivery) feature for individuals to direct funded acts. Key platform capabilities include real-time delivery, worldwide/global reach, and measurable tracking of every act.

Differentiator

Problem solved

Functional benefit

Products and services

• Gratitude.com Platform

Quantifiable outcome

• 10K+ acts of gratitude delivered
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Kindness MatterscoreStrategic or Co-development PartnerNonprofit partner that works with Gratitude.com to deliver real acts of gratitude where they are needed most. Displayed as an Impact Partner on the Gratitude.com platform.
• Tiny Super HeroescoreStrategic or Co-development PartnerNonprofit partner displayed as an Impact Partner on the Gratitude.com platform, helping deliver acts of gratitude to communities in need.
• All StarcoreStrategic or Co-development PartnerNonprofit partner shown as an Impact Partner on the Gratitude.com platform, contributing to the delivery of gratitude acts to partner nonprofits and communities.
• ActivateGratitude.orgsupportingStrategic or Co-development PartnerNonprofit partner for donating to support impact. Helps expand daily acts through the platform. Users can donate to support impact delivery.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• YourCause (Blackbaud): YourCause, owned by Blackbaud, provides corporate social responsibility and employee engagement software including donation matching, volunteering, and grants. It is a direct peer because Gratitude.com's three-sided sponsorship/activation/delivery model competes for the same enterprise CSR budget line items.
• Benevity: Benevity is a leading enterprise CSR and corporate giving platform that connects companies with nonprofits for donation matching, volunteering, and grant programs. It is a direct peer because Gratitude.com competes for the same corporate purpose-driven sponsorship budgets and serves overlapping nonprofit partner networks.
• Network for Good: Network for Good is a nonprofit fundraising and donor management platform serving charities and corporate giving programs. It is a direct peer because Gratitude.com facilitates giving from corporate sponsors into the same nonprofit recipient ecosystem using comparable donation infrastructure.
• Pledgeling: Pledgeling provides workplace giving, employee engagement, and corporate donation infrastructure for brands and nonprofits. It is a direct peer because Gratitude.com's corporate sponsorship and outcome-tracking model targets the same enterprise social impact budget owners.
• GlobalGiving: GlobalGiving is a nonprofit crowdfunding and corporate giving platform that routes donations from companies and individuals to vetted nonprofit projects worldwide. It is a direct peer because Gratitude.com's model of corporate-funded acts delivered to nonprofits across 50+ countries overlaps GlobalGiving's core offering.
• Bright Funds: Bright Funds is a workplace giving and CSR platform that consolidates charitable giving, volunteering, and grant programs for enterprises. It is a direct peer because Gratitude.com's corporate sponsorship model targets the same enterprise CSR procurement stakeholders with overlapping outcome-measurement features.
• Double the Donation: Double the Donation is a matching gift and corporate giving automation platform that helps companies and nonprofits identify eligible donation matches. It is a direct peer because Gratitude.com's measurable-tracking corporate sponsorship model competes for the same corporate donation-program integrations.
• Classy (GoFundMe): Classy is a nonprofit fundraising platform, now part of GoFundMe, that powers online donation, peer-to-peer, and event-based fundraising for charities. It is a direct peer because Gratitude.com competes for nonprofit mindshare in delivering sponsored donations and impact reporting to the same donor base.

Emerging players

• Kiva: Kiva is a crowdfunded micro-lending platform that lets individuals fund loans to entrepreneurs and communities worldwide. It is an emerging-style peer because Gratitude.com's act-delivery model shares the same spirit of individual-funded impact to underserved communities, though Kiva uses a lending structure rather than grant-style giving.

Others

• Submittable: Submittable is a grant management and application review platform used by foundations, nonprofits, and corporations to run funding programs. It is an adjacent enabler because while Gratitude.com delivers acts of gratitude downstream, Submittable handles the upstream grant-making workflows that often originate those same corporate funds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gratitudedotcom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gratitude.com