Eventmaker

What Eventmaker does

Eventmaker is a French SaaS company founded in 2009 by Tristan Verdier (while at ESSEC) that provides an all-in-one event automation platform for managing professional events. The platform serves trade show and exhibition organizers, corporations, professional associations, scientific associations and Professional Congress Organizers, event agencies, NGOs and foundations, and educational institutions. Its product surface spans registration and ticketing with integrated payments (Stripe, Ingenico, Paybox), QR-code-based check-in and badging (up to 1,000 attendees per hour per device), an event website builder, email campaigns, the KeepTrack white-label mobile application, AI-driven matchmaking using combined behavioral and declarative scoring, meeting scheduling, real-time statistics and reporting with Excel export, and a virtual events suite covering webinars, live streaming, and video conferencing. The platform is ISO 27001 certified, GDPR compliant, and hosts data within the European Union.

The business operates on a subscription SaaS revenue model with quote-based pricing complemented by professional services delivered through dedicated project managers. Distribution combines direct enterprise field sales (demo-led), a channel partner program for resellers and business providers, technology integrations via Zapier and payment partners, and event-driven marketing through industry conferences such as UFI European Conference, IMEX Frankfurt, and Heavent Paris. Since 2022, Eventmaker has operated as a subsidiary of Infopro Digital, the 8th-ranked French technology group with operations across 17 countries and approximately 4,000 employees, leveraging the parent's scale to support growth and international expansion. Headcount stands at more than 50 employees based in Gentilly, France, and the platform has served over 3,500 clients since 2009, manages 2,300+ events annually, and has generated 400,000+ qualified leads for exhibitors and sponsors.

Company description for Eventmaker: French event automation SaaS provider.

Name

Eventmaker

Legal name

EVENTMAKER SAS

Website

https://eventmaker.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Eventmaker is a French SaaS company founded in 2009 that provides an all-in-one event automation platform for trade show organizers, corporations, associations, agencies, and educational institutions, covering registration, networking, marketing, and data analytics. Subsidiary of Infopro Digital since 2022.

Ownership category

akta.pro rank

Product category

Event Management Software

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industries

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Event Marketing, Ticketing & Registration Management (HSACAAAM)

Keywords

• Event automation platform
• Event management software
• Event registration ticketing
• Virtual event solutions
• Exhibitor lead management

Headquarters

HQ city

Gentilly

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscription (SaaS): All-in-one event automation platform subscription for managing professional events including registration, check-in, marketing, networking, and data management. Pricing is quote-based and not publicly disclosed.
2. Professional Services: Dedicated project managers provide setup, configuration, best practices training, on-site assistance, and ongoing customer success support. This is a core part of the service offering alongside the software platform.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Eventmaker provides an all-in-one event automation SaaS platform that unifies registration and ticketing, QR-code check-in, event websites, email campaigns, mobile apps (KeepTrack), AI-powered matchmaking, appointment scheduling, real-time analytics, and virtual event formats (webinar, live streaming, video conferencing). The platform serves professional event organizers managing physical, hybrid, and digital events through automated workflows and personalized attendee journeys.

Product overview

Eventmaker is an all-in-one Event Automation platform that provides a comprehensive suite of integrated modules for managing professional events. The core platform unifies event management, marketing, networking, and data analytics capabilities. Key modules include Registration & Ticketing (with integrated payment processing via Stripe, Ingenico, Paybox), Check-in & Badging (with QR code scanning), Event Website builder, Email Campaigns, the KeepTrack mobile application, Matchmaking with AI-powered scoring, Meeting scheduling, Statistics & Reports, and Virtual Events (Webinar, Live Streaming, Video Conferencing). The platform is designed for organizers of trade shows, conferences, conventions, corporate events, and educational events, supporting physical, hybrid, and digital formats with automated workflows and personalized attendee journeys.

Differentiator

Problem solved

Functional benefit

Brands

• KeepTrack: Mobile application for event attendees providing real-time content access, personalized programs, networking, and boothmarking features.
• Engage by Eventmaker

Products and services

• Event Automation Platform Core all-in-one event automation platform that enables organizers to create, manage, and automate all their professional events. Unifies registration, check-in, marketing, networking, and data management into a single integrated solution. Targets trade show organizers, companies, associations, agencies, NGOs, and educational institutions.
• KeepTrack Mobile Application

Quantifiable outcome

• 3,500+ clients served since 2009
• +4 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• UFIcoreStrategic or Co-development PartnerOfficial partner of UFI, the Global Association of the Exhibition Industry. Eventmaker participates in UFI events including the European Conference and leverages the partnership for industry visibility and networking.
• UnimevcoreStrategic or Co-development PartnerPartnership with Unimev, the French Exhibition and Event Union. Collaboration on industry standards and best practices for the French event industry.
• CoésiominorStrategic or Co-development PartnerPartnership with Coésio, a congress and event organization partner in France.
• L'événementminorStrategic or Co-development PartnerPartnership with L'événement, the French event industry association.
• ZapiercoreTechnology or IntegrationZapier integration allows exhibitors to automatically sync qualified leads from Eventmaker to their CRM systems. Eliminates manual Excel exports and enables real-time lead transfer.
• StripecoreTechnology or IntegrationPayment processing integration for paid event registrations through Stripe platform.
• IngenicocoreTechnology or IntegrationPayment processing integration for event ticketing and on-site payments.
• PayboxcoreTechnology or IntegrationPayment processing integration option for event registrations and payments.
• WebikeocoreGTM or Marketing PartnerWebikeo is a webinar platform partner. Eventmaker has its own channel on Webikeo for hosting and promoting webinars to the event industry community.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Eventbrite: Eventbrite is a large-scale ticketing and event registration platform serving a broader range of event organizers, including consumer and small business events, overlapping with Eventmaker on registration and ticketing functionality.

Direct peers

• Bizzabo: Bizzabo provides an end-to-end event experience platform covering registration, networking, analytics, and hybrid/in-person event execution. It targets enterprise event organizers with a comparable all-in-one value proposition.
• Aventri: Aventri (formerly etouches) is an all-in-one event management software suite for registration, marketing, logistics, and analytics, directly competing for the same trade show and corporate event organizer customers as Eventmaker.
• Cvent: Cvent is a leading global event management platform offering registration, venue sourcing, mobile apps, and attendee engagement. It is the most direct large-scale competitor to Eventmaker in the enterprise trade show and conference software market.
• RainFocus: RainFocus provides an event management platform focused on large trade shows and conferences with strong registration, lead retrieval, and personalization features, making it a direct competitor in Eventmaker's core segment.
• EventsAir: EventsAir is an end-to-end event management platform used by large conferences, exhibitions, and corporate events, with comparable modules for registration, check-in, mobile apps, and reporting.

Emerging players

• Hopin: Hopin built a virtual and hybrid events platform with networking, streaming, and registration capabilities, competing with Eventmaker's virtual events module for the same organizer audience.
• SpotMe: SpotMe delivers enterprise event apps and engagement platforms focused on conferences and field events, providing comparable mobile app, networking, and content features to Eventmaker's KeepTrack module.
• Splash: Splash offers an event marketing platform with branded event pages, registration, and analytics, often used by mid-market and enterprise marketers, overlapping with Eventmaker's marketing and registration modules.

Others

• Webikeo: Webikeo is a French webinar and virtual event platform partnered with Eventmaker for content distribution. It is an adjacent ecosystem player rather than a direct competitor, focused on webinars rather than full event management.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubewebikeo.fr/chaine/eventmaker
• LinkedInlinkedin.com/company/eventmakerio
• Instagraminstagram.com/eventmakerdotcom

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eventmaker