Calvisions

What Calvisions does

Calvisions is a privately held, bootstrapped video production and photography company founded in 2014 and based in Addison, Illinois. The firm provides on-location and in-studio production services — including brand story videos, commercial and ad videos, recurring video content creation, event coverage, and commercial photography — primarily for small and mid-sized businesses in the Chicago metropolitan area. Its stated go-to-market is a sales-led, consultative motion anchored by a free strategy call, with custom project-based pricing that ranges from a few hundred to several thousand dollars per engagement and optional ongoing monthly retainers.

The company's core offering is a strategy-first production process: a discovery/strategy call to understand the client's business and goals, followed by scripted filming with professional cameras, lighting, and audio, then editing and delivery of distribution-ready assets in multiple aspect ratios (vertical, square, horizontal) with color correction, licensed music, captions, and thumbnails. Clients receive full ownership of all final videos and raw footage, with no licensing restrictions. The team includes three named individuals — co-founders Alan Lusk and Cory Lusk, and award-winning editor Taylor Hanks — supported by a small set of contracted or freelance crew as needed.

Calvisions targets Chicago-area SMBs in verticals where customer trust is a precondition to purchase, including chiropractors and healthcare providers, service-based businesses, coaches and consultants, and local businesses seeking to differentiate online. Customer logos span Solace Divorce Mediation, Meritas, Close for Chiro, Xcelerate Chemicals, Back To Health Chiropractic, Clark Dog Media, Prototype Fitness, and Light Up Your Holidays. Distribution is primarily direct via inbound website forms and outbound phone outreach, with organic SEO and YouTube content marketing used to drive top-of-funnel awareness. No external funding, no disclosed revenue, and no enterprise or platform technology stack are mentioned in the available sources.

Name

Calvisions

Legal name

Calvisions

Website

https://calvisions.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Calvisions is a privately held, bootstrapped Chicago-area video production and photography studio founded in 2014, serving small and mid-sized businesses in healthcare, legal, fitness, and local services with strategy-first brand story videos, commercials, content creation, and event coverage.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Event & Experiential Brand Coverage (Recaps, Sizzle Reels) (MPADAEAF)

akta.pro secondary industry

Photography & Still Production (Stills, Product, Lifestyle) (MPAAAMAI)

Keywords

• Video production services
• Brand story videos
• Commercial video production
• Corporate photography services
• Event video coverage

Headquarters

HQ city

Addison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Video Production Projects: Project-based professional services for businesses. Pricing is custom-quoted based on scope, length, complexity, number of videos, filming time, editing needs, and graphics or voiceover requirements. Most projects are one-time deliveries with optional ongoing monthly retainer for consistent content creation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Calvisions is a Chicago-based professional video production and photography studio that produces brand story videos, commercials, ongoing social media content, photography, and event coverage for businesses. The company follows a strategy-first process that begins with a discovery call to understand the client's brand and goals, followed by on-location or in-studio filming and editing with multi-format delivery ready for websites and social platforms.

Product overview

Calvisions is a Chicago-area video production company offering a portfolio of video and photography services. The core offerings include Video Business Card (Brand Story Video) services for introducing businesses and building trust, Commercial & Ad Videos for marketing and lead generation, Video Content Creation for ongoing social media needs (short-form and long-form content), Photography Services (headshots, branding, events), and Event Coverage. Services follow a process of strategy consultation, filming (on-location or in-studio in Addison, Illinois), and editing with delivery of distribution-ready assets in multiple formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Business Card (Brand Story Video) Short, professional brand story video that introduces a business, shows its personality, explains what makes it different, and builds trust before the first customer call. Includes on-location filming, professional editing, color correction, licensed music, and multiple formats for website and social media use.
• Commercial and Ad Videos Short, strategic marketing reel videos designed to drive leads and conversions. Elevates brand presence with cinematic commercial video advertisements that captivate audiences and compel action.
• Video Content Creation Consistent professional video content creation including short-form videos (Reels, TikTok, YouTube Shorts) and long-form videos (YouTube, website content). Delivered in multiple aspect ratios with clean edits, captions, music, and branding, with optional content planning and strategy included.
• Photography Services Professional photography services including corporate headshots that build credibility, branding and business content photos (for websites, social media, and marketing campaigns), and event and on-site photography for conferences and live events.
• Event Coverage Capture of live events with cinematic precision, recording energy, moments, and highlights. Captured content can be reused for promotions and future marketing.

Quantifiable outcome

• Adding video to a website can increase conversions by up to 80%

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Yum Yum Videos: Yum Yum Videos produces explainer, commercial, and brand videos for SMB and mid-market clients. Like Calvisions, it sells turnkey video production with strategy baked in, making it a comparable direct peer.
• Switch Video: Switch Video produces explainer and brand videos for businesses and nonprofits. Its focus on conversion-oriented video content and SMB client base closely resembles Calvisions' brand story and commercial video practice.
• Casual Films: Casual Films produces corporate, brand, and commercial video content for businesses globally. Its emphasis on strategy-driven storytelling and end-to-end production aligns closely with Calvisions' brand story and commercial offerings.
• Thinkmojo: Thinkmojo produces explainer and brand videos for companies ranging from startups to enterprises. Its strategy-first creative process and SMB-friendly positioning parallel Calvisions' video business card and commercial offerings.
• Demo Duck: Demo Duck specializes in explainer, brand, and commercial videos for businesses, including animations and live action. Its SMB-to-mid-market focus and storytelling-led approach make it a direct comparable to Calvisions' brand story and commercial services.
• Lemonlight: Lemonlight is a commercial video production company that produces brand, explainer, and social media videos for businesses of all sizes. It directly mirrors Calvisions' model of producing strategy-led, multi-format video content for SMB and mid-market clients.

Broad incumbents

• Animoto: Animoto offers a template-driven video creation platform for SMBs and marketers. It targets the same SMB customer use cases (social, brand, and marketing videos) as Calvisions but competes via low-cost DIY tooling.
• Vidyard: Vidyard is a video hosting, creation, and analytics platform used by businesses for sales and marketing video. While it serves the same end-customer need (SMB video marketing), it competes via software tooling rather than custom production services like Calvisions.
• Wistia: Wistia provides a video hosting, marketing, and analytics platform for businesses. It overlaps with Calvisions in addressing SMB video marketing needs but delivers through a self-serve SaaS product rather than bespoke video production.
• Biteable: Biteable is an online video maker focused on explainers, ads, and social videos for businesses. It overlaps with Calvisions at the SMB video-marketing use case but delivers via templated SaaS rather than full-service production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/calvisions

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calvisions