Flowsales Oy

What Flowsales Oy does

Flowsales Oy is a Finland-based B2B sales services company founded in 2019 and headquartered in Espoo. The company operates a four-module service suite targeting B2B expert and professional services companies in Finland: Flowbooking (per-meeting appointment booking with decision-makers, from 195 EUR per booked meeting), Flownurture (monthly retainer lead nurturing from 1,250 EUR/month), Flowsale (outsourced sales combining a fixed monthly fee from 1,400 EUR/month plus commissions), and Flowcoaching (phone sales training engagements priced at 890-2,500 EUR). Service delivery is human-driven — the team conducts outbound prospecting primarily via phone, Microsoft Teams, and LinkedIn, averaging 50-70 outgoing calls per day per representative.

The company's go-to-market is sales-led direct outreach to Finnish B2B firms, supported by a content marketing engine (blog, LinkedIn, Instagram) and a website fronted by a third-party Aisti AI chatbot for inbound lead identification. Customer logos span environmental engineering (Watec Consulting), industrial labeling (Getra), software (Pilvilampi, Cyberday), workplace safety (Falcony), construction workforce (Zeroni), healthcare digital (Humandigi), and training (Haltu, Juju Works). Flowsales discloses a cumulative 35,000+ booked meetings delivered and a weekly-measured 91% meeting realization rate, framing the offering on quality-of-outcome rather than raw call volume. The company is privately held, founder-owned (CEO Jarrad Tuokko), with no disclosed external institutional investment. The operating stack relies on standard business tools (Webflow, AWS/Fastly, HubSpot, ActiveCampaign, Google/Meta ad platforms) rather than proprietary technology; the core deliverable is human sales execution sold under subscription, unit, and hybrid commercial terms.

Name

Flowsales Oy

Legal name

Flowsales Oy

Website

https://flowsales.fi

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Flowsales Oy is a Finland-based B2B sales services firm operating four modules — appointment booking, lead nurturing, outsourced sales, and phone sales coaching — for SMB and mid-market companies needing outsourced outbound sales execution.

Ownership category

akta.pro rank

Product category

B2B Sales Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2B sales outsourcing
• Meeting booking services
• Lead nurturing services
• Sales coaching training
• Outbound sales development

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Flowbooking (Meeting Booking): Per-booked meeting pricing model. Customers pay per scheduled B2B meeting. At project start, a sales model is created and invoiced separately. This is a transactional, unit-based revenue stream.
2. Flownurture (Lead Nurturing): Monthly retainer model. Flownurture is a monthly billed service focused on nurturing cold leads into warm prospects through a carefully designed path.
3. Flowsale (Sales Outsourcing): Hybrid model combining fixed monthly fee plus commissions. Flowsale is a customized service where Flowsales sells the client's products/services according to an agreed sales plan and closes deals.
4. Flowcoaching (Sales Coaching): Project-based pricing. Coaching sessions with pricing starting from 890 EUR to 2,500 EUR depending on content customization.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Flowsales Oy is a Finnish B2B sales services company that helps expert companies grow through outsourced sales development. It offers four integrated service modules: Flowbooking (per-meeting B2B appointment booking targeting decision-makers), Flownurture (monthly lead nurturing converting cold prospects into warm leads), Flowsale (outsourced B2B sales with a fixed monthly fee plus commissions), and Flowcoaching (phone sales coaching and training). The company delivers services via phone, Teams, and LinkedIn using its in-house team of sales professionals.

Product overview

Flowsales Oy is a B2B sales services company offering four distinct service modules: Flowbooking (appointment booking/scheduling), Flownurture (lead nurturing), Flowsale (outsourced sales), and Flowcoaching (sales training). These services work together as an integrated sales enablement suite, allowing clients to outsource different stages of the sales process—from initial prospect contact and meeting scheduling (Flowbooking), through lead nurturing (Flownurture), to full sales outsourcing (Flowsale), with training support (Flowcoaching) to develop internal capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Flowbooking: B2B meeting booking service that arranges quality sales meetings for clients.
• Flownurture
• Flowsale
• Flowcoaching

Products and services

• Flowbooking B2B sales appointment booking service that schedules qualified meetings with decision-makers. Priced per booked meeting starting from 195 EUR, focusing on quality over quantity so client calendars are filled with productive sales opportunities.
• Flownurture Monthly lead nurturing service that converts cold leads into warm prospects through a designed engagement pathway. Builds trust, activates interest, and guides prospects toward purchase decisions, with monthly pricing starting from 1,250 EUR.
• Flowsale Outsourced B2B sales service where Flowsales sells the client's products or services according to an agreed sales plan, handling outreach via phone, Teams, and LinkedIn. Combines a fixed monthly fee starting from 1,400 EUR plus commissions on closed deals.
• Flowcoaching Phone sales coaching and training service that provides practical skills development for sales teams, including workshop sessions and call practice with feedback. Pricing ranges from 890 EUR to 2,500 EUR depending on content customization.

Quantifiable outcome

• 91% meeting realization rate (measured weekly)
• +1 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Martal Group: Martal Group is a B2B sales agency providing outbound sales development, appointment setting, and sales outsourcing services for SaaS and B2B clients. It is a direct functional peer to Flowsales' integrated telesales and outsourced selling offering.
• Belkins: Belkins is a B2B appointment-setting and lead generation agency offering outbound SDR services across multiple industries. Like Flowsales, it sells B2B meeting booking as a primary service, making it a direct comparable in the SDR outsourcing category.
• Abstrakt Group: Abstrakt Group is a B2B sales and lead generation agency focused on cold calling, appointment setting, and sales development. It is directly comparable to Flowsales in delivery model — outbound phone-led B2B meetings — and target buyer (B2B sales leaders).
• Callbox: Callbox is a B2B lead generation and appointment setting company offering multichannel outbound including phone, email, and social. It competes directly with Flowsales' Flowbooking and Flownurture for B2B marketing and sales leaders seeking outsourced pipeline generation.
• Salescode: Salescode is a Nordic outsourced B2B sales company providing sales development, appointment setting, and sales-as-a-service to technology and B2B clients. It is a direct regional peer to Flowsales given Nordic geography and overlapping service mix.
• CIENCE: CIENCE is a global B2B lead generation and outsourced SDR company offering appointment setting, lead qualification, and sales development services. It overlaps directly with Flowsales' Flowbooking, Flownurture, and Flowsale services in delivery model and buyer profile.

Broad incumbents

• HubSpot: HubSpot is a broad CRM, sales, and marketing platform widely used by Flowsales' target SMB and mid-market B2B buyer persona. While not a sales services peer, it is the closest incumbent technology ecosystem that anchors the buyers of outsourced sales services.
• Outreach: Outreach is a leading B2B sales engagement platform providing sequencing, call, and pipeline tools for sales teams. As an incumbent sales tech platform, it competes for the workflow that Flowsales performs as a service, and many of Outreach's buyers are evaluating outsourced SDRs as alternatives.
• Salesloft: Salesloft is a sales engagement platform used by B2B sales teams to manage cadences, calls, and meetings. While a software platform rather than a service provider, it competes for the same budget line (outbound sales tooling) and serves the same buyer as Flowsales.

Emerging players

• Apollo.io: Apollo.io is an AI-powered sales intelligence and engagement platform enabling prospecting, outreach, and pipeline management. As an emerging player, it overlaps with the data and outreach tooling that supports Flowsales' outbound workflow and represents the AI-enabled alternative the company must compete against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/flowsales-oy
• Instagraminstagram.com/flowsales.fi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowsales Oy