Catalytic Leadership, Llc

What Catalytic Leadership, Llc does

Catalytic Leadership, LLC is a boutique executive coaching and advisory firm founded by Dr. William Attaway in 2018, focused on serving owners of 7-figure marketing, creative, and operations agencies. The firm delivers 1:1 executive coaching through 6- and 12-month programs, group mastermind consulting, one-time strategic planning sessions, and paid keynote speaking and workshops. Its core intellectual property is the founder's leadership methodology, formalized through a published bestselling book and the proprietary Catalytic Leadership OS framework, with the firm's podcast and newsletter functioning as both distribution and monetization channels.

The business is virtual-first, founder-operated, and small in headcount (1-10 employees), with the founder personally delivering the high-ticket coaching engagements while partner organizations (e.g., HighLevel, Seven Figure Agency) and industry summits (e.g., All-In Agency Summit, Scale with Stability Summit) provide distribution. Revenue is generated through recurring coaching retainers, podcast sponsorship tiers priced at $600-$1,600 per month, speaking fees, and one-time advisory sessions. There is no disclosed external funding; the firm is bootstrapped and growth has been funded entirely from operating cash flow and founder reinvestment.

The firm has no technological product stack or AI capability to speak of — its assets are content (book, podcast, newsletter, Catalytic Leadership OS framework), the founder's reputation and network, and partner-channel reach into the agency-services ecosystem. Reach extends to listeners in 50+ countries, with the podcast ranked in the top 1.5% globally by downloads, providing a low-cost inbound funnel for higher-ticket coaching and advisory services.

Name

Catalytic Leadership, Llc

Legal name

Catalytic Leadership, LLC

Website

https://catalyticleadership.net

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalytic Leadership, LLC is a boutique executive coaching and advisory firm founded in 2018 by Dr. William Attaway, serving owners of 7-figure agencies through 6-12 month coaching programs, mastermind consulting, speaking, and podcast content.

Ownership category

akta.pro rank

Product category

Executive Coaching Services

NAICS

Professional and Management Development Training (611430), Other Management Consulting Services (541618)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)

Keywords

• Executive coaching services
• Leadership development consulting
• Agency owner coaching
• Business scaling advisory
• Keynote speaking services

Headquarters

HQ city

Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Executive Coaching: 6 or 12-month personalized coaching programs for agency owners, providing mindset mastery, leadership transformation, and scalable business systems. One-time 90-minute strategic planning sessions also offered.
2. Speaking & Workshops: High-impact leadership training and keynote speaking for agencies, masterminds, and conferences. Customized presentations on delegation, team-building, and sustainable growth.
3. Podcast Sponsorship: Sponsorship packages (Basic $600/month, Growth $1,000/month, Premier $1,600/month) reaching 50,000+ monthly listeners in the digital agency space.
4. Mastermind Consulting: Custom leadership training and advisory for agency mastermind groups seeking scalable systems and leadership development.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Catalytic Leadership, LLC is a coaching and advisory firm founded by Dr. William Attaway that delivers executive coaching, strategic planning sessions, mastermind consulting, and keynote speaking engagements for 6-, 7-, and 8-figure digital agency owners. Core paid services are 6 or 12-month executive coaching engagements and a one-time 90-minute Strategic Planning Session, supplemented by speaking, mastermind advisory, and podcast sponsorship. The practice is content-led, supported by the Catalytic Leadership Podcast, a weekly newsletter, a published book, and the proprietary Catalytic Leadership OS methodology.

Product overview

Catalytic Leadership, LLC is a coaching and advisory firm founded by Dr. William Attaway that provides transformative leadership development services for 7-figure agency owners and entrepreneurs. The company operates as a service-based business rather than a software platform. Its core offerings include Executive Coaching (6- or 12-month programs), Strategic Planning Sessions (one-time 90-minute sessions), Mastermind Consulting, and Speaking & Workshops. These services are supported by content products including the Catalytic Leadership Podcast (a top 1.5% global podcast with 50,000+ monthly listeners), a weekly newsletter called The Unbreakable, Unshakeable Entrepreneur, and a bestselling book titled 'Catalytic Leadership: 12 Keys To Becoming An Intentional Leader Who Makes A Difference.' The company also offers a proprietary methodology called the Catalytic Leadership OS focused on leadership transformation and scalable business systems.

Differentiator

Problem solved

Functional benefit

Brands

• Catalytic Leadership Podcast: A top 1.5% global podcast focused on leadership strategies for agency owners, hosted by Dr. William Attaway
• Catalytic Leadership OS

Products and services

• Executive Coaching A 6- or 12-month personalized coaching experience for 7-figure digital agency owners and entrepreneurs designed to help them step away from daily operations, build a self-sufficient team, and create freedom, scalability, and work-life balance. Delivered by Dr. William Attaway via virtual coaching sessions.
• Strategic Planning Session A one-time 90-minute strategy session with Dr. William Attaway designed to identify challenges, create a clear roadmap for scaling, and provide concrete steps to regain control, build momentum, and free the client from day-to-day operations.
• Mastermind Consulting Custom leadership training and advisory for agency mastermind groups seeking real systems for scaling. Dr. Attaway helps agency owners develop mindset, strategy, and leadership skills needed to sustainably grow beyond themselves.
• Speaking & Workshops High-impact keynote leadership training tailored for agencies, masterminds, and conferences. Dr. William Attaway delivers actionable insights on delegation, team-building, and sustainable growth so agency owners can scale with clarity and confidence.
• Catalytic Leadership Podcast Sponsorship Monthly podcast sponsorship packages sold to digital agency vendors and service providers to reach 50,000+ monthly agency decision-makers. Tiered offerings include Basic ($600/month), Growth ($1,000/month), and Premier ($1,600/month) with pre-roll/mid-roll ads, show notes features, social media, and newsletter spotlight.
• Catalytic Leadership Podcast A top 1.5% globally ranked podcast hosted by Dr. William Attaway featuring conversations with top agency owners and entrepreneurs on leadership strategies, mindset shifts, and scalable business practices. Reaches over 50,000 monthly listeners across 50+ countries via Apple Podcasts, YouTube, and Spotify.

Quantifiable outcome

• Executive coaching ROI of approximately 600% reported by research cited on site (Senior Executive, February 2022)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HighLevelcoreTechnology or IntegrationHighLevel is a CRM platform for agencies. Dr. Attaway's podcast and coaching content frequently references HighLevel as a tool for agency operations. Featured as a client logo and partner on the Catalytic Leadership website.
• Seven Figure AgencycoreGTM or Marketing PartnerSeven Figure Agency is a mastermind and community for agency owners. Dr. Attaway has featured Seven Figure Agency founders as podcast guests and the brand is listed as a trusted partner/client on the website.
• Prospecting on DemandminorGTM or Marketing PartnerFeatured as client logo on website. Founder Alex Schlinsky appears as a testimonial. Relationship appears to be coaching client who also promotes the community.
• Extendly for HighLevelminorGTM or Marketing PartnerExtendly is a white-label services provider for HighLevel agencies. Featured as a client logo and partner on the Catalytic Leadership website.
• FormWiseminorGTM or Marketing PartnerFormWise is a no-code form builder. Featured as a client logo on the Catalytic Leadership website.
• MJ Media GroupminorGTM or Marketing PartnerMJ Media Group LLC is a digital marketing agency led by Marilyn Jenkins. Featured as a client logo with testimonial on the website.
• All-In Agency SummitcoreGTM or Marketing PartnerPremier agency conference where Dr. Attaway speaks. Featured as a speaking partner/event on the website with logo placement.
• Scale with Stability SummitcoreGTM or Marketing PartnerFeatured speaker event for Dr. Attaway. Logo appears in speaking section with other premier partners.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Smart Agency Masterclass: Smart Agency Masterclass provides education and coaching for agency owners seeking to improve sales, operations, and scale. Its owner-focused agency training is directly comparable to Catalytic Leadership's advisory and coaching services.
• Agency Navigator: Agency Navigator offers business coaching and training for digital agency owners. Its focus on agency scaling, leadership, and owner productivity is closely comparable to Catalytic Leadership's executive-coaching proposition.
• Agency Mavericks: Agency Mavericks is a training and membership platform serving digital agency owners. It competes for the same agency-founder audience while helping members improve operations, growth, and team development.
• Agency Growth Institute: Agency Growth Institute serves agency owners through coaching, communities, and training resources. It is comparable because it targets the same operational and leadership bottlenecks encountered by growing agencies.
• SwenkCore by Jason Swenk: SwenkCore offers group coaching, courses, and community support for agency owners led by Jason Swenk. It shares Catalytic Leadership's founder-led, education-plus-advisory model for digital-agency growth.
• Digital Agency Mastery: Digital Agency Mastery provides coaching and education intended to help agency owners improve business performance and scalability. It directly overlaps with Catalytic Leadership's specialized advisory for agency founders.
• Seven Figure Agency: Seven Figure Agency provides masterminds, training, and community for 7- and 8-figure agency owners. It directly overlaps with Catalytic Leadership's coaching focus on helping agency founders scale beyond founder-led operations.

Broad incumbents

• Strategic Coach: Strategic Coach offers structured coaching, workshops, and peer programs for entrepreneurs. It is a broader incumbent serving founders who seek to improve strategy, leadership, and business scalability.
• Vistage: Vistage provides executive coaching and peer-advisory groups for CEOs and business leaders. It is broader than Catalytic Leadership but competes for the same high-value leadership-development budgets through a high-touch advisory model.
• The Alternative Board: The Alternative Board combines peer-advisory boards with business coaching for owners and executives. Its recurring, facilitated peer model is comparable to Catalytic Leadership's mastermind and coaching engagements, although it serves a broader set of industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFVcE3qWX6Toola17t6JOaQ
• Facebookfacebook.com/CatalyticLeadershipLLC
• LinkedInlinkedin.com/company/catalytic-leadership-llc
• Instagraminstagram.com/wattaway
• TikToktiktok.com/@williamattawayleadership

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalytic Leadership, Llc