Fleet Tracker, Inc.

What Fleet Tracker, Inc. does

Fleet Tracker, Inc. is a privately held, family-owned GPS fleet and freight tracking company founded in 2010 and headquartered in Mariposa, California. The company designs, distributes, and supports GPS tracking hardware (wired, wireless battery, and disposable devices) alongside a web-based monitoring platform that delivers real-time vehicle, equipment, trailer, and asset visibility, with instant text and email movement alerts. Its platform also provides automatic electronic logging for Hours of Service compliance, driver behavior monitoring, route optimization, and after-hours movement alerting.

The company sells across multiple verticals — agricultural equipment, construction equipment, highway and trucking fleets, trailers, and personal/company vehicles — with documented use cases ranging from theft recovery (same-day truck recovery cited in a testimonial) to fuel cost reduction (~$600/month gas bill reduction cited), dispatch efficiency, security surveillance, and regulatory compliance. Service customers include transportation operators (David Pohl and Holmes), government/water authorities (Kern Water Bank Authority), fire protection contractors (Cosco Fire Protection), and construction firms (ENE, Inc.).

Fleet Tracker generates revenue through three streams: recurring monthly subscription fees for the GPS monitoring service, hardware sales of tracking devices, and professional services for custom installation and ongoing support. The company operates a sales-led, direct go-to-market model — phone sales (209-661-5222), website quote requests, and in-person installation — primarily within California, with no disclosed external funding, partnerships, or M&A activity.

Name

Fleet Tracker, Inc.

Legal name

Fleet Tracker, Inc.

Website

https://fleettrackergps.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Fleet Tracker, Inc. is a family-owned GPS fleet and freight tracking company, founded in 2010 in California's Central Valley, selling hardware and subscription monitoring services to agricultural, construction, highway trucking, government, and fire protection customers.

Ownership category

akta.pro rank

Product category

Fleet Telematics / GPS Fleet Tracking

NAICS

Support Activities for Transportation (488)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

akta.pro secondary industries

Equipment & Tool Tracking (Powered/Non-Powered) (TLABAJAD), Geofencing, Security & Theft Recovery (TLABAJAJ), Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)

Keywords

• GPS fleet tracking
• Vehicle telematics
• Asset tracking
• Electronic logging
• Fleet management

Headquarters

HQ city

Mariposa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. GPS Monitoring Service: Monthly subscription-based GPS monitoring service for vehicles, equipment, and assets. The company offers month-to-month service flexibility, allowing customers to scale their monitoring needs as required.
2. Hardware Sales: Sales of GPS tracking devices including wired, wireless battery-powered, and disposable units. Equipment is described as 'Top Line Equipment' using the best available technology.
3. Installation Services: Custom installation of GPS products with professional service and ongoing maintenance support. The company provides service and parts along with installation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fleet Tracker sells GPS fleet and freight tracking systems as a bundled offering of GPS hardware devices (wired, wireless battery, and disposable units), a web-based real-time monitoring platform with text/email alerts, and custom installation plus ongoing service and training. The company delivers subscription-based GPS monitoring for vehicles, equipment, trailers, and assets to operators across agricultural, construction, highway transportation, government, and personal-vehicle use cases, primarily in California.

Product overview

Fleet Tracker offers a comprehensive GPS fleet and freight tracking platform with multiple hardware device types (wired, wireless battery, and disposable) and dedicated tracking solutions for different asset categories. The platform includes Ag Equipment, Construction Equipment, Road & Highway Vehicle, Trailer Management, and Personal Vehicle tracking products, with an upcoming Inventory & Bin Tracking solution. All tracking solutions are managed through their web-based platform featuring real-time monitoring, text/email alerts, driver behavior analysis, and maintenance scheduling capabilities. The company provides complete solutions including hardware products, custom installation services, ongoing support, and training.

Differentiator

Problem solved

Functional benefit

Products and services

• Ag Equipment GPS Tracking

Quantifiable outcome

• Gas bill reduction of approximately $600/month for service fleet after GPS implementation
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Verizon Connect: Telematics and fleet management suite from a major telecom incumbent, offering GPS tracking, ELD, dispatch, and vehicle diagnostics — comparable core offering but bundled with broader connectivity and enterprise IT capabilities Fleet Tracker does not provide.
• AT&T Fleet Complete: Fleet tracking and asset management offered through a major telecom carrier's channel — comparable GPS tracking and ELD feature set, with distribution advantages Fleet Tracker lacks.
• Trimble Transportation: Established transportation technology provider offering fleet telematics, ELD, and asset tracking as part of a broader transportation/logistics software portfolio — comparable tracking capabilities for highway fleets but with much wider solution depth.

Direct peers

• Samsara: Connected Operations platform providing GPS fleet tracking, ELD, dashcams, and asset tracking across trucking, construction, and agriculture — directly overlaps with Fleet Tracker's product mix and target verticals, with substantially broader software/integration capabilities.
• GPS Insight: GPS fleet tracking and asset management provider serving construction, agriculture, and commercial fleets — direct competitor with similar vertical focus and subscription + hardware revenue model.
• Motive (formerly KeepTruckin): Fleet operations platform with GPS tracking, ELD compliance, and dashcam/video telematics aimed at trucking and construction fleets — highly comparable product surface to Fleet Tracker's highway and trailer management offerings.
• Fleetio: Fleet management software with GPS tracking integrations, maintenance scheduling, and driver/vehicle records — overlaps Fleet Tracker's maintenance scheduling and driver behavior use cases for SMB fleet buyers.
• Azuga: Fleet tracking and GPS telematics provider for SMB and mid-market fleets, with plug-and-play hardware and subscription monitoring — closely mirrors Fleet Tracker's go-to-market in small/regional commercial fleets.
• Geotab: Largest dedicated fleet telematics platform offering GPS tracking, ELD compliance, driver behavior, and route optimization for commercial fleets — directly comparable product breadth and target customer base to Fleet Tracker, but at vastly greater scale and with a deep partner/reseller network.

Emerging players

• Lytx: Video telematics and driver safety platform with dashcams and AI-powered behavior analytics — adjacent to Fleet Tracker's driver behavior monitoring capability, and represents where Fleet Tracker could expand or be displaced.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleet Tracker, Inc.