Happia
Happia is a French SaaS platform that measures and improves the visibility of local independent businesses (TPE, PME, commerçants) in AI assistants such as ChatGPT, Gemini, Perplexity and Claude, using a proprietary 110-point scoring methodology across 11 data sources. The platform serves French SMBs and associations via a self-serve subscription model with an integrated AI content agent (Happy) and a free AI business directory (Annuaire IA).
- Company typePrivate
- Founded2026
- HeadquartersCagnes-sur-mer, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Happia does
Happia is a French SaaS platform specialized in Generative Engine Optimization (GEO) for local independent businesses (TPE, PME, commerçants de proximité). The platform measures and improves the visibility of French merchants in AI conversational assistants — ChatGPT, Gemini, Perplexity, Claude, Copilot and Apple AI — by running live queries against these engines on user-defined keywords and benchmarking results against 11 audited data sources (Google Business, website, reviews, press, directories, sector platforms). The output is a proprietary 0-100 AI visibility score decomposed into three weighted pillars (Socle 45%, Autorité 35%, Fraîcheur 20%) with 13 sector-specific archetypes and a 90-day prioritized action plan.
The product suite centers on a back-office dashboard that combines the visibility audit, the Happy AI content agent (drafting posts, bios, review responses and editorial calendars in the merchant's tone, powered by Anthropic Claude), an editorial calendar with direct OAuth publishing to Google Business, Instagram and Facebook, automated Google review responses via API, and competitive intelligence (top-3 auto-detected competitors with daily KPI snapshots). A free AI business directory (Annuaire IA) functions as both a structured data source for AI crawlers and a lead-capture funnel. A forthcoming Happia Ads service will manage ChatGPT advertising campaigns. The technology stack is built on Cloudflare Workers/KV/R2 with Anthropic Claude, DataForSEO, Perplexity, ScrapingBee, Resend, and Stripe integration.
Happia distributes exclusively through self-serve digital channels (happia.fr) with a free 2-minute pre-audit funnel and three monthly subscription tiers (Essentiel €79 HT, Pro €119 HT, Premium €159 HT), plus a paid directory listing (Fiche Pro €9 HT/mo), on-demand audits (€29 HT), Happy credit packs, and the upcoming Happia Ads managed service. The company is a privately held SAS (HAPPIA SAS) headquartered in Cagnes-sur-Mer, France, with share capital of €1,000, no disclosed external funding, a management team of two (Christophe Solczynski, President; Thierry Lor, General Director), and 1-10 employees. Customer concentration is in the French SMB long tail, with one named case study (Green Sushi) and a handful of restaurant/SaaS logos.
Happia firmographics
Firmographics- Name
- Happia
- Legal name
- HAPPIA
- Website
- https://happia.fr
- Company type
- Private
- Founded year
- 2026
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Happia is a French SaaS platform that measures and improves the visibility of local independent businesses (TPE, PME, commerçants) in AI assistants such as ChatGPT, Gemini, Perplexity and Claude, using a proprietary 110-point scoring methodology across 11 data sources. The platform serves French SMBs and associations via a self-serve subscription model with an integrated AI content agent (Happy) and a free AI business directory (Annuaire IA).
- Ownership category
- akta.pro rank
Happia industry classification
Industry- Product category
- AI Visibility / Generative Engine Optimization (GEO) Software
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising (7310)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Happia is headquartered
LocationHeadquarters
- HQ city
- Cagnes-sur-mer
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Happia business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription — Essentiel, Pro, Premium: Monthly recurring subscription with no commitment, cancelable in 1 click. Three tiers: Essentiel 79€ HT/mo (audit quarterly, 50 Happy credits, bios by network, Google perf dashboard), Pro 119€ HT/mo (audit monthly, 100 credits, direct review responses via API, OAuth social publishing, competitor intelligence), Premium 159€ HT/mo (audit monthly, 150 credits, automated review monitoring, 1h/month personal coach via video, WhatsApp priority support, multi-establishment add-on option). Add-on establishment: 49€ HT/mo/site (up to 3 additional sites on Premium). Happy credit packs available à la carte.
- AI Directory — Fiche Pro: Free business listing in the Happia AI Directory (Annuaire IA). Paid upgrade to Fiche Pro at 9€ HT/mo per establishment provides extended presentation (750-word writeup), logo, photos, hours, detailed services, documents sent to AI crawlers, and highlighted placement in the directory. No commitment, cancelable in 1 click from client area.
- On-demand Audit: Single on-demand audit available for 29€ HT per unit, without subscription commitment. Useful for prospects or existing clients wanting an additional audit outside the recurring plan frequency.
- Happy Credit Packs: Additional Happy AI agent credits purchasable à la carte on top of plan allocation: +50 messages 9.99€ HT, +100 messages 16.99€ HT, +250 messages 34.99€ HT. Valid until end of current month.
- Happia Ads — Managed ChatGPT Ads: End-to-end managed ChatGPT Ads campaigns. Existing Happia subscribers get reduced management fees (199€/mo Discovery, 149€/mo Essentiel, 99€/mo Pro, 49€/mo Premium). Non-subscribers pay 229€/mo + 10% of ad spend. Ad budget (ChatGPT Ads media spend) is billed separately by the OpenAI ad network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentiel — audit quarterly, 50 Happy credits, bios by network, Google perf dashboard |
| Subscription | Monthly | Pro — audit monthly, 100 Happy credits, OAuth social publishing, API review responses, competitor intelligence |
| Subscription | Monthly | Premium — audit monthly, 150 Happy credits, 1h/month personal coach, WhatsApp support, automated review monitoring |
| Subscription | Monthly | Fiche Pro (AI Directory listing) — extended public profile with highlighted placement |
| Unit Pricing | Pay-as-you-go | On-demand audit — single supplementary audit without subscription |
| Usage-based | Pay-as-you-go | Happy credit packs — top-up messages for the AI agent |
| Subscription | Monthly | Happia Ads management fees (existing subscribers) |
| Subscription | Monthly | Happia Ads management fees (non-subscribers) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Happia product offering
Product offeringCore offering
Happia is a French SaaS platform that measures and improves the visibility of local businesses (TPE, PME, commerçants) inside AI assistants such as ChatGPT, Gemini, Perplexity, Claude, Copilot and Apple AI. Its back-office combines a proprietary 0–100 AI visibility score across 11 audited sources and 3 weighted pillars, an AI writing agent (Happy), direct OAuth publishing to social networks and Google Business, automated review responses, and a free AI-specific business directory (Annuaire IA). Three monthly subscription tiers (Essentiel 79€, Pro 119€, Premium 159€ HT) are sold self-serve via the website.
Product overview
Happia is a GEO (Generative Engine Optimization) SaaS platform for local commerce — the French market leader in AI citation measurement. The platform operates as a unified back-office that combines an AI visibility audit (querying ChatGPT, Gemini, Perplexity, Claude on real target queries), a scoring engine (0–100 score across 3 pillars across 11 sources), the Happy AI writing agent for content generation, an editorial calendar with direct OAuth publishing to Google Business/Instagram/Facebook, review management, and competitive monitoring. It also includes a free AI business directory (Annuaire IA) and a forthcoming ChatGPT Ads management module (Happia Ads). Three subscription tiers are offered (Essentiel €79, Pro €119, Premium €159 HT/month), plus a paid directory tier (Annuaire IA Pro at €9/month) and add-ons (additional establishment, Happy credit packs, on-demand audit at €29).
Differentiator
Problem solved
Functional benefit
Brands
- Happia Ads: ChatGPT Ads management service offered as part of the Happia platform, handling campaign creation, distribution, and optimization for conversational advertising.
- Happy
Products and services
- Happia Back-office (Tableau de bord) Central SaaS dashboard where French local merchants access their 0–100 AI visibility score, 3-pillar breakdown (Socle / Autorité / Fraîcheur), 90-day prioritized action plan, review management, the Happy AI writing agent, the editorial calendar with direct OAuth publishing, and competitor intelligence. Updates automatically as audits refresh (monthly on Pro/Premium, quarterly on Essentiel). For French TPE/PME/commerçants.
- Happy — AI Content Agent Embedded AI writing agent that drafts Instagram/Facebook/LinkedIn/TikTok/X/YouTube/Google Business posts, blog articles, network-specific bios, press pitches, partnership suggestions and editorial calendars in the merchant's tone. Uses a credit-based consumption model (1–5 credits per request) with a confirmation guardrail for actions costing 2+ credits. Available inside the Happia back-office.
- AI Visibility Audit (Note de visibilité IA) Proprietary assessment that queries real conversational AIs (ChatGPT, Gemini, Perplexity, Claude) on the merchant's target queries and cross-references results against 11 public sources (Google Business, website, reviews, press, directories, sector platforms). Delivers a 0–100 score decomposed into 3 weighted pillars (Socle 45%, Autorité 35%, Fraîcheur 20%), a source-by-source breakdown and a 90-day prioritized action plan. For French local businesses that want to be cited by AI assistants.
- Pre-audit gratuit (Free AI Visibility Audit Preview) Free, no-signup live preview that submits a real query to Perplexity (and compares against ChatGPT, Gemini, Claude) for a single target query and returns whether the business is cited by each AI, delivered in 2 minutes without requiring a credit card. Acts as the top-of-funnel lead capture for the paid subscription.
- Annuaire IA (AI Business Directory) First French AI-specific business directory, designed for AI crawlers. Businesses create structured, crawlable profiles with Schema.org markup and llms.txt inclusion, enhancing discoverability by ChatGPT, Perplexity, Gemini and Claude. Free tier with a paid Fiche Pro upgrade (9€ HT/month) offering enriched presentation (up to 750 words), logo, photos, hours, detailed services, documents transmitted to AI crawlers and highlighted placement in the directory.
- Référentiel Happia Verified business directory that maps Happia subscribers to their sector archetype with sector-specific scoring thresholds. Acts as a structured data source read by AI crawlers and used as a reference input for Happia's scoring model.
Quantifiable outcome
- +12 to +18 points IA visibility score from full NAP correction alone (2h of work)
- +4 more outcomes
Companies that use Happia
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Happia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
Happia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Cloudflare (Workers, KV, R2)coreInfrastructure provider for hosting, storage, and CDN. Cloudflare Workers, KV (key-value store), and R2 (object storage) power the application layer. EU/mondial data center compliance with GDPR. Data centers in Europe for user data storage.
- Anthropic (Claude)coreClaude AI model powering the Happy content agent and audit analysis. Data transfers to the United States subject to European Standard Contractual Clauses per GDPR Article 46.
- DataForSEOcoreSEO and Google Business Profile data provider used to retrieve source data for audits. Located in EU.
- PerplexitycoreUsed for pre-audit and assisted search during the audit process. Also one of the 6 AI engines whose citations Happia measures and reports on. Data transfers to the United States subject to Standard Contractual Clauses.
- StripecorePayment processing for all subscriptions, on-demand audits, Happy credit packs, and Happia Ads management fees. Handles recurring billing, invoicing, and customer payment data. Happia stores only billing email; card data fully managed by Stripe. EU/mondial coverage.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Happia competitors and assessment
Company assessmentBroad incumbents
- Moz: Moz is an established SEO platform expanding local search and authority metrics. Comparable to Happia in serving local businesses' visibility objectives, though anchored to Google's traditional ranking signals rather than conversational AI.
- Ahrefs: Ahrefs is a leading SEO toolset expanding into AI search visibility features. Comparable to Happia in serving marketers tracking search performance, though anchored to traditional SEO with AI as an extension.
- BrightEdge: BrightEdge is an enterprise SEO and content performance platform adding AI search visibility modules. Comparable to Happia on the visibility-measurement layer, primarily serving larger enterprise customers.
- Yext: Yext is a digital presence platform managing structured business listings, reviews, and local SEO across hundreds of directories. Comparable to Happia's NAP coherence and business directory angle for multi-location brands.
- Semrush: Semrush is an established SEO/SEM platform that has begun adding AI search visibility tracking features. Comparable as a competitor for marketing budgets and increasingly overlapping on AI citation measurement.
- Uberall: Uberall provides multi-location local marketing and listings management. Comparable to Happia in addressing NAP coherence, Google Business management, and reputation for local businesses, with broader enterprise footprint.
Direct peers
- Profound: Profound is an enterprise-grade AI visibility platform that tracks brand citations across ChatGPT, Perplexity, Gemini and Claude. Directly comparable to Happia in core function (AI citation measurement), though positioned upmarket toward enterprise rather than French SMBs.
- Peec AI: Peec AI is an AI search analytics platform measuring brand performance across generative engines. Comparable to Happia's audit and scoring offering, with similar focus on marketing teams optimizing AI citations.
- Otterly.ai: Otterly.ai monitors brand and content visibility inside ChatGPT, Perplexity, Gemini and Google AI Overviews. Direct functional competitor to Happia's live AI query testing and citation scoring methodology.
Emerging players
- Whitespark: Whitespark specializes in local SEO tooling including citation building and NAP management for SMBs. Comparable to Happia's Socle pillar work and AI Directory listings strategy, with a North American SMB focus.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Happia social profiles
Digital presenceHappia compliance and trust
Trust signalCompliance1 record
Happia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Happia leadership team
Management profileNumber of profiles
Profiles2 records
Happia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Happia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Happia
What does Happia do?
Happia is a French SaaS platform that measures and improves the visibility of local businesses (TPE, PME, commerçants) inside AI assistants such as ChatGPT, Gemini, Perplexity, Claude, Copilot and Apple AI. Its back-office combines a proprietary 0–100 AI visibility score across 11 audited sources and 3 weighted pillars, an AI writing agent (Happy), direct OAuth publishing to social networks and Google Business, automated review responses, and a free AI-specific business directory (Annuaire IA). Three monthly subscription tiers (Essentiel 79€, Pro 119€, Premium 159€ HT) are sold self-serve via the website.
Is Happia a public or private company?
Happia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Happia founded?
Happia was founded in 2026. It employs 1 to 10 people.
Where is Happia based?
Happia is headquartered in Cagnes-sur-mer, France, in the Europe region.
How does Happia make money?
Five revenue lines are on record. SaaS Subscription — Essentiel, Pro, Premium is the primary driver. The others are AI Directory — Fiche Pro, on-demand Audit, happy Credit Packs and happia Ads — Managed ChatGPT Ads.
Who are Happia's main competitors?
Broad incumbents on record are Moz, Ahrefs, BrightEdge, Yext, Semrush and Uberall. Direct peers are Profound, Peec AI and Otterly.ai. Whitespark is listed as an emerging player.
Does Happia have an API?
No public API is recorded for Happia.
What industry is Happia in?
Happia's product category is AI Visibility / Generative Engine Optimization (GEO) Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 541810 and its SIC code is 7372.