Heart to Earth

What Heart to Earth does

Heart to Earth (legal name: Heart to Earth Birth and Wellness; primary trade name: Heart to Earth Doula) is a privately held maternal and family wellness practice founded in 2013 by Courtney Jenkins and based in Parry Sound, Ontario, Canada. The company delivers professional doula services spanning prenatal support, labour and birth attendance ($1,200-$2,500 per family), postpartum and overnight doula care ($30-$60/hour), IBCLC lactation consulting ($120-$220 per appointment), and a virtual doula subscription ($75/week). Service is delivered in-home, virtually, or at The Solidarity Space, a physical clinic at 6 Great North Road, Unit 102 in Parry Sound that the company operates as a curated multi-practitioner hub.

The business model is direct-to-consumer professional services with a community-led growth motion. Customers are individual families in Parry Sound and Muskoka and adjacent geography (McKellar, McDougall, Carling, Seguin), with secondary segments including families with young children (0-4 years) and individuals navigating life transitions. The core technology stack is non-proprietary: Squarespace for the website and e-commerce storefront, Jane App for appointment booking, and Instagram/Facebook for community engagement. A team of approximately 8 credentialed practitioners — including a registered nurse/IBCLC, registered psychotherapist, acupuncturist, Ayurvedic practitioner, chiropractor, and certified personal trainer — operates within The Solidarity Space through partnerships.

The revenue model spans professional services (per-package, per-hour, and subscription billing), retail e-commerce (elderberry kits, postpartum care products, gift cards, curated baby goods via Fawn & Doe Baby Co.), and partnership-enabled ancillary revenue (home delivery via JEM Connect). The company has no external investors, no parent company, and operates as a founder-owned business that has grown from a solo doula practice to a multi-practitioner wellness hub over twelve years, with a 2025 rebrand to reflect its broadened service scope.

Name

Heart to Earth

Legal name

Heart to Earth Birth and Wellness

Website

https://hearttoearthdoula.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart to Earth is a founder-owned doula and family wellness practice in Parry Sound, Ontario, offering prenatal, birth, and postpartum support, lactation consulting, psychotherapy, bodywork, and classes for expectant and new parents in the Parry Sound and Muskoka region.

Ownership category

akta.pro rank

Product category

Maternal & Family Wellness Services

NAICS

Home Health Care Services (62161), Other Individual and Family Services (624190)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Newborn/Infant Mother’s Helper Support (HSAAAGAB), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK)

Keywords

• Doula services
• Childbirth education
• Lactation consulting
• Family wellness
• Prenatal care

Headquarters

HQ city

Parry Sound

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Birth and Birth-Related Services: Labour and birth doula services ($1200-$2500), prenatal support packages ($1250), birth nurse advocacy ($160/1hr session, $85/hr bedside), and virtual doula subscriptions ($75/week). Core revenue stream with highest ticket sizes.
2. Postpartum and Family Care Services: Postpartum doula ($30-$40/hr), overnight postpartum doula ($60/hr), nesting support ($50/hr), and meal preparation ($400/7 hours). Recurring and per-hour service model.
3. Lactation Consulting: Board-certified lactation consultant services ranging from $120-$220 per appointment depending on service type (clinic vs home, initial vs follow-up) and client status (standard vs doula-supported client).
4. Wellness Products E-commerce: Curated wellness shop selling products including elderberry syrup kits, postnatal care products, breastfeeding supplies, and gift cards ($25-$50+). Physical product sales through online storefront.
5. Classes and Workshops: Group prenatal classes, infant massage series, Zumbini music classes, therapy groups, and educational workshops priced $0-$200. Recurring class series and one-time workshops.
6. Home Delivery Services: Grocery and essentials delivery partnership with JEM connect ($15-$35), including restaurant pickup, in-store pickup, online pickup, and prescription pickup services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Heart to Earth is a doula and family wellness practice based in Parry Sound, Ontario, that provides birth and postpartum doula services, childbirth education classes, lactation consulting, psychotherapy, and therapeutic bodywork, complemented by a curated line of wellness products. Founded in 2013 by Courtney Jenkins, the practice operates as an integrated community ecosystem supporting expecting and new families across the perinatal period and beyond.

Product overview

Heart to Earth is a maternal and family wellness practice offering a comprehensive portfolio of doula, clinical, educational, and retail services. The core offering centers on Labour + Birth Doula support ($1,200-$2,500) and Postpartum Doula services ($30-$60/hour), complemented by clinical care including IBCLC Lactation Consultancy, psychotherapy, bodywork (acupuncture, ayurvedic treatments, pediatric chiropractic), and prenatal/postnatal education. The business operates The Solidarity Space as a physical studio and clinic in Parry Sound, Ontario, hosting group classes, workshops, and practitioner appointments. Supporting the service portfolio is a retail Wellness Shop featuring herbal remedies and postpartum care products, plus a curated product shop with breastfeeding and baby care essentials. Services are available in-person, in-home, and virtually through a subscription model.

Differentiator

Problem solved

Functional benefit

Brands

• The Solidarity Space: A physical studio and clinic space offering holistic wellness opportunities for care, learning and healing for families and individuals navigating fertility, pregnancy, birth, postpartum and parenting. Includes fitness classes, bodywork clinic, mental health services, and community events.

Quantifiable outcome

• 25% shorter births, 60% reduction in epidural requests, 50% reduction in Cesarean rate, 40% reduction in Pitocin use, 34% less likely to rate birth experience as negative

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• Pardon My GardenminorGTM or Marketing Partner · 1 January 2020Local florist partnership for Mother's Day initiatives. Flowers purchased for mini bouquet delivery to mothers during COVID-19 quarantine.
• Amy Vincent PhotographyminorGTM or Marketing Partner · 1 January 2020Local photographer volunteered for The Stay Home Movement project, photographing 104 families to raise funds for Parry Sound Harvest Share food bank.
• JEM Connect (Hannah Salt)coreStrategic or Co-development PartnerPartnership with JEM Connect for grocery and essentials home delivery services. Hannah Salt, a mom of three, provides delivery within Parry Sound and surrounding areas (McKellar, McDougall, Carling, Seguin) including restaurant pickup, grocery pickup, online order pickup, prescription pickup, and light household help visits.
• The Glow Garden (Ash Hoath-Murray)coreStrategic or Co-development PartnerThe Glow Garden provides Zumbini music classes (ages 0-4) and Pussy Yoga birth preparation workshops at The Solidarity Space. Ash Hoath-Murray is a certified group fitness instructor, holistic nutrition coach, and peri/menopause coach offering babe-friendly fitness classes.
• Level HealthcoreTechnology or IntegrationAcupuncture and pediatric chiropractic services offered in collaboration with Level Health. Practitioners Shelby Seegmiller and Dr. Leah Lawson provide services at The Solidarity Space through this partnership.
• Nirvah BeautyminorStrategic or Co-development PartnerAyurvedic facials offered by Akansha in collaboration with Nirvah Beauty. Services include hand-blended element treatments and marma point facial therapy.
• Insider Birth ConsultingcoreStrategic or Co-development PartnerHeather Jones operates as Evidence Based Birth Instructor through Insider Birth Consulting, providing evidence-based birth education and advocacy services. Booking handled through Insider Birth Consulting for PHIPA compliance.
• Evidence Based BirthcoreChannel Partner/ Reseller/ DistributorOfficial Evidence Based Birth instructor location offering Savvy Birth 101 Workshop and evidence-based prenatal education. Part of global Evidence Based Birth network founded by Dr. Rebecca Dekker.
• Fawn & Doe Baby Co. (Maidie Gagnon)coreStrategic or Co-development PartnerCurated baby essentials retailer operating from The Solidarity Space. Maidie Gagnon curates high-quality, socially responsible, and eco-friendly baby products aligned with the business values.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Cleo: Parental and family benefits platform offering doula, lactation, and postpartum support as employer-sponsored benefits. Comparable maternal-support service categories but delivered as a digital benefit rather than a local practice.
• Mahmee: Digital maternal-infant health platform providing on-demand access to nurses, doulas, lactation consultants, and mental health support. Comparable end-services (lactation, postpartum mental health, doula access) but delivered via a tech-enabled national model.

Broad incumbents

• Maven Clinic: Virtual care platform for women's, family, and reproductive health with a large network of specialists including doulas, lactation consultants, and mental health providers. A broad incumbent whose service overlap with Heart to Earth is partial but whose scale and employer-paid model represent a long-term competitive force.

Direct peers

• Boram Care: Postpartum retreat and in-home postpartum care provider offering overnight newborn care, lactation support, and meal preparation. Comparable service portfolio and premium positioning to Heart to Earth's overnight postpartum and meal-prep offerings.
• The Motherhood Center: NYC-based postpartum care center offering in-home day and overnight postpartum support, lactation consulting, classes, and support groups from a physical studio. Closely mirrors Heart to Earth's combination of a brick-and-mortar hub plus clinical and educational programming.
• MotherWit Doula Care: Montreal-based Canadian full-spectrum doula practice offering birth, postpartum, and childbirth education services. Highly comparable in service mix, Canadian market context, and community-led growth approach to Heart to Earth.

Others

• Evidence Based Birth: U.S.-based organization founded by Dr. Rebecca Dekker providing evidence-based childbirth education through a global network of instructors including Heart to Earth. Indirectly comparable as a content-and-education platform in the same category.
• Doula Canada: National Canadian doula training and certifying body of which Courtney Jenkins is certified. Not a competitor but a directly adjacent organization that sets certification standards and connects consumers to member doulas including Heart to Earth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hearttoearthdoula
• Facebookfacebook.com/hearttoearthwellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart to Earth