What Powerfleet does

Powerfleet (also doing business as Fleet Complete) is an Australian-headquartered fleet, asset and mobile workforce management software provider that operates as a subsidiary of Canadian parent Complete Innovations Holdings Inc. The Australian operating entity, Powerfleet Australia Pty Ltd, is governed by South Australian law and runs the company's local headquarters out of 25 Wright St, Adelaide, with additional support hubs in Perth. The company positions itself as Australia's largest and most trusted Geotab reseller and as a Telstra Gold Partner, claiming 20+ years of continuous operation in Australia and a global customer base of 40,000+ businesses across transport and logistics, construction, not-for-profit, government and council, oil/gas/mining, field services, trades and services, agriculture, community services and emergency services.

The product portfolio is built around the Geotab telematics backbone (GO9 device, GPS position, ignition, engine diagnostics, g-force) and is extended through an integrated suite of add-on modules surfaced inside the proprietary FC Hub platform. Core modules include the Fleet Telematics Software, Enterprise Fleet Management and Electric Vehicle Telematics tiers, plus AI-powered Vision: Video Telematics (dash cam with road- and driver-facing video analytics powered by LightMetrics), GPS Asset Tracker with humidity/temperature/light/impact sensors, a Remote Safety Solution using an Iridium satellite module for beyond-cellular coverage, and a Fatigue Monitoring product integrating Seeing Machines' Guardian PERCLOS-based in-cab sensors. Compliance is a central wedge: NHVR-aligned Electronic Work Diary, ATO-approved Electronic FBT Logbook, Fuel Tax Credits, and Driver Vehicle Inspection Report, plus Journey Management, Fleet Routing Software (Route4Me integration), Insurance-Based Telematics, and the DriveAlert+ fatigue system from Optix Australasia.

Powerfleet's commercial model is a subscription-plus-hardware recurring revenue stream, with hardware (GO9, dash cams, asset trackers) sold upfront and software/services billed monthly in arrears under an initial 12-month contract that renews month-to-month. Pricing is quote-based and not publicly disclosed, with annual price escalation allowed on 30 days' notice, late-payment fees up to 18% per annum, and early-termination fees calculated as recurring fee x months remaining. Go-to-market blends direct enterprise field sales with a channel-led model: Powerfleet operates as the largest Geotab reseller in Australia, holds Telstra Gold Partner status, co-markets with Mitsubishi Motors' Fleet IQ, and distributes through regional resellers and technology integration partners such as Route4Me and Fleetio. International offices extend the footprint across Canada, Denmark, Estonia, the Netherlands, Latvia, Lithuania, Greece and Mexico, though consolidated revenue, headcount and financial disclosures are not available.

Name

Powerfleet

Legal name

Powerfleet Australia Pty Ltd

Website

https://fleetcomplete.com.au

Company type

Private

Operating status

Operating

Short description

Powerfleet (Fleet Complete) is an Australian-headquartered telematics provider offering GPS fleet tracking, AI dash cams, fatigue monitoring, and Australia-specific compliance modules to 40,000+ businesses globally, operating as the country's largest Geotab reseller and Telstra Gold Partner.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS fleet tracking
• Telematics software
• Fleet management software
• Video telematics
• Asset tracking

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Services: Recurring subscription fees for software access, platform usage, and ongoing support services. Initial contract term of 12 months with automatic month-to-month renewal thereafter.
2. Hardware Sales: Sale of GPS tracking devices (GO9), dash cams, asset trackers, and related equipment. Title transfers upon payment; software IP remains with Powerfleet.
3. Professional Services: Installation services, travel fees for metro-area service calls, and no-show fees for missed installation appointments.
4. Additional Fees: Late payment fees (up to 18% per annum), freight charges for hardware shipping, and data usage fees for excessive consumption.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Powerfleet provides telematics-based fleet, asset, and driver management software and GPS tracking solutions as Australia's largest and most trusted Geotab reseller. The core offering is a unified fleet management platform built on the Geotab backbone, providing real-time GPS vehicle tracking, driver behavior monitoring, and operational insights via the GO9 device, extended through modular add-ons including AI-powered video telematics, asset tracking, fatigue monitoring, electronic work diaries, and Australia-specific compliance solutions.

Product overview

Powerfleet offers a unified fleet management platform built on the Geotab telematics backbone, providing a 360-degree view of fleet operations through a modular portfolio of products. The core offering is the Fleet Telematics Software platform, which provides real-time GPS tracking, driver behavior monitoring, and operational insights via the GO9 device. This platform is extended through multiple add-on modules including: Vision: Video Telematics (AI-powered dash cams via LightMetrics), Asset Tracker (GPS asset monitoring with environmental sensors), Fatigue Monitoring (Seeing Machines Guardian-based fatigue detection), Electronic Work Diary (NHVR compliance), FBT Reporting Solution (ATO-approved logbook), Fuel Tax Credits, Driver Vehicle Inspection Report, Fleet Routing Software, Remote Safety Solution (Iridium satellite-enabled), Insurance-Based Telematics, Enterprise Fleet Management (enterprise tier), Electric Vehicle Telematics, and Journey Management. Powerfleet also resells and white-labels the Geotab platform as Australia’s largest Geotab reseller.

Differentiator

Problem solved

Functional benefit

Brands

• FC Hub: Central platform for fleet management and telematics data management.
• FC Vision
• DriveAlert+

Products and services

• Fleet Telematics Software Powerfleet's core GPS fleet telematics platform for real-time vehicle tracking, driver behavior monitoring, and operational insights. Uses the GO9 device to collect data including GPS position, ignition, engine diagnostics, and g-force, presented through customizable dashboards and trip history views.
• Enterprise Fleet Management An enterprise-grade fleet management solution built on the Geotab platform, offering advanced management tools, real-time data, and compliance features tailored for large fleet operators.
• Electric Vehicle Telematics Advanced telematics solution for monitoring and optimizing electric vehicle fleets, including real-time charging status tracking, energy usage monitoring, and EV suitability assessments to support fleet electrification and sustainability goals.
• Asset Tracker GPS-based asset tracking software for monitoring equipment, trailers, and tools in real time from any location. Equipped with humidity, temperature, light, and impact sensors, providing customized security alerts and geofence notifications to reduce theft and downtime.
• Vision: Video Telematics AI-powered dash cam solution providing real-time video insights, driver behavior monitoring, and safety accountability. Uses computer vision to detect speeding, tailgating, rolling stops, harsh braking, and mobile phone use, generating live alerts and driver scorecards for coaching.
• Remote Safety Solution Worker safety solution for remote operations, featuring Iridium Satellite Module for connectivity beyond cellular coverage, and Emergency Duress Systems with dash-mounted buttons and remote pendants for manual emergency activation.
• Fatigue Monitoring Powered by Seeing Machines' Guardian technology, this solution uses in-cab sensors to monitor driver fatigue and distraction in real time using PERCLOS eye-closure detection and microfacial movement analysis, providing 24/7 monitoring with audible and visual in-cab alerts.
• Electronic Work Diary Digital fatigue management solution for NHVR compliance, enabling electronic tracking of driver hours, rest breaks, and work schedules to replace paper-based diaries and reduce administrative workload for Australian transport operators.
• FBT Reporting Solution ATO-approved Electronic FBT Logbook that automatically classifies trips as business or personal use, streamlining fringe benefit tax reporting and reducing manual effort for fleet operators.
• Fuel Tax Credits Solution for calculating and optimizing fuel tax credit claims using accurate data on fuel usage, off-road activity, and vehicle idling, helping fleets save on operational costs.
• Driver Vehicle Inspection Report Digital pre- and post-trip vehicle inspection solution enabling drivers to log defects in real time, with instant updates to fleet managers for streamlined safety compliance and fleet maintenance.
• Fleet Routing Software Route planning and optimization software leveraging real-time data and advanced mapping tools to plan efficient routes, reduce fuel costs, and enhance delivery times. Powered by Route4Me integration.
• Insurance Based Telematics Solution Telematics solution designed to help fleet operators reduce insurance premiums by leveraging real-time data to monitor driver behavior, minimize risks, and demonstrate safer fleet practices to insurers.
• Journey Management Software for managing remote operations and ensuring driver safety through advanced journey planning, route tracking, progress monitoring, and real-time risk response capabilities.
• DriveAlert+ AI-based fatigue and distraction detection system using advanced PERCLOS technology and microfacial movement analysis to monitor eye closure rates. Features audible and visual in-cab alerts and optional seat vibration for driver reengagement. Must be used with a Surfsight AI-Series device and compatible telematics unit.
• FC Vision Mobile App Mobile companion application for the FC Vision video telematics product, enabling drivers and fleet administrators to access video recordings, driver scorecards, and safety alerts on mobile devices. Collected data includes video from both road-facing and driver-facing cameras, trip data, and harsh event information.

Quantifiable outcome

• Fleet managers see up to 25% fuel savings, 15% productivity gains, and 5% lower maintenance costs

Named customers12 records

Segments10 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• GeotabcoreTechnology or IntegrationPowerfleet is Australia's largest and most trusted Geotab reseller. The partnership provides GPS fleet management software and vehicle hardware (GO9 device) as the core technology platform. Geotab's End User Agreement governs the relationship, with Powerfleet reselling Geotab products and integrating them into comprehensive fleet solutions.
• TelstraflagshipChannel Partner/ Reseller/ DistributorTelstra Gold Partner status. Powerfleet vehicle tracking is available through Telstra's IoT solutions portfolio, leveraging Telstra's telecommunications infrastructure and distribution channels for enterprise fleet customers in Australia.
• Mitsubishi Motors (Fleet IQ)coreGTM or Marketing PartnerFleet IQ partnership providing integrated fleet management solutions for Mitsubishi Motors business customers in Australia. Joint go-to-market offering for new vehicle fleet deployments.
• Seeing Machines (Guardian)coreTechnology or IntegrationIntegration of Guardian fatigue monitoring technology into Powerfleet's safety solutions. Guardian uses in-cab sensors to monitor driver fatigue and distraction in real-time, providing audible and visual alerts for driver reengagement. Powerfleet offers Guardian as part of its comprehensive driver safety portfolio.
• LightMetricscoreTechnology or IntegrationAI-powered video telematics provider for FC Vision product. LightMetrics provides the underlying technology for AI dash cameras that enable real-time driver coaching, harsh event detection, and distracted driving alerts.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Fleetio: Fleetio is a fleet maintenance and operations management platform that integrates with Powerfleet via a documented partnership. It addresses an adjacent fleet management workflow and represents both a partnership channel and a partial competitive overlap for fleet operators.

Direct peers

• Geotab: Geotab is the global fleet telematics platform whose GO9 device and software Powerfleet resells across Australia. They are simultaneously the most direct technology partner and the largest competitive threat if Geotab enters Australia directly or adjusts reseller terms.
• GPS Insight: GPS Insight is a fleet and asset telematics SaaS provider serving mid-market and enterprise customers with comparable GPS tracking, driver behavior, and EV telematics capabilities to Powerfleet's product portfolio.
• Smartrak: Smartrak is an Australia/NZ-based fleet and asset management telematics provider serving transport, construction, and rental verticals with comparable GPS tracking, driver behavior, and fuel management capabilities to Powerfleet's portfolio.
• Linxio: Linxio is an Australian fleet telematics provider offering GPS tracking, driver behavior monitoring, and cold-chain asset tracking — directly comparable to Powerfleet's fleet and asset tracking core offerings in the same Australian market.
• Samsara: Samsara is a vertically integrated global fleet telematics and IoT platform with AI dashcams, asset tracking, and EV telematics. It is a direct competitor for mid-market and enterprise Australian fleets seeking an integrated alternative to a reseller-led platform.
• EROAD: EROAD is a New Zealand-listed fleet telematics and road user charge provider with strong Australian operations. It is a direct competitor in transport and logistics fleet tracking, electronic work diary compliance, and driver safety — the same verticals Powerfleet targets.

Broad incumbents

• Webfleet (Bridgestone): Webfleet, owned by Bridgestone, is a large global fleet telematics incumbent with established Australian presence. It overlaps heavily with Powerfleet's GPS tracking, driver behavior, and compliance offerings but is part of a much broader mobility portfolio.
• Verizon Connect: Verizon Connect is a large incumbent fleet telematics provider with global reach. It competes in the same enterprise fleet tracking and driver safety category as Powerfleet but at significantly larger scale and with a different go-to-market model.
• Trimble Transportation: Trimble's transportation division offers fleet telematics, transportation management, and asset tracking for enterprise logistics operators. It addresses the same fleet management pain points as Powerfleet but as part of a much broader enterprise software portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/securatrak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Powerfleet