REI Leads
REI Leads is a pay-per-lead platform delivering exclusive, AI-qualified motivated home seller leads to real estate investors across the US and Canada via county-level bidding, founded in 2003 and headquartered in Grapevine, Texas.
- Company typePrivate
- Founded2003
- HeadquartersGrapevine, United States
- Headcount—
- GTM typeB2B
- OfferingSoftware
What REI Leads does
REI Leads is a pay-per-lead platform that delivers exclusive, AI-qualified motivated seller leads to real estate investors across the United States and Canada. Founded in 2003 by Jeremy Brandt as Fast Home Offer, the company pioneered online pay-per-lead marketing for residential real estate investors and rebranded to REI Leads in July 2026 while continuing Fast Home Offer as a consumer-facing homeowner brand. REI Leads generates motivated-seller inquiries through one of the largest national marketing footprints in real estate — spanning Google and Meta PPC, broadcast and digital TV, radio, billboards, direct mail, and organic SEO — and routes inquiries through a proprietary in-house AI platform that runs hundreds of real-time validation checks before delivery. Each qualified lead is delivered exclusively to a single investor in 1-2 seconds, never shared or resold, with investors setting county-level bids (typically $195-$300, ranging $125-$1,500) and managing budgets directly. The platform serves wholesalers, house flippers, buy-and-hold investors, acquisition teams of 10+, and cash-offer agents, and is accessible via direct API/webhook, Zapier, Make.com, email/SMS, live call transfer, or a self-serve client portal. The business model is fully usage-based with no contracts or monthly minimums, augmented by a 10% recurring commission Affiliate Program and a Lead Partner Program that purchases exclusive leads from third-party generators. Supporting the core platform is a growing Investor Tools Suite (ROAS Calculator, Speed-to-Lead tools, Territory Saturation Checker) and a written Lead Quality Standard backed by a 7-day credit/refund policy covering MLS-listed, non-owner, duplicate, non-residential, mobile-on-rented-land, and unreachable categories.
REI Leads firmographics
Firmographics- Name
- REI Leads
- Legal name
- REI Leads
- Website
- https://reileads.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Short description
- REI Leads is a pay-per-lead platform delivering exclusive, AI-qualified motivated home seller leads to real estate investors across the US and Canada via county-level bidding, founded in 2003 and headquartered in Grapevine, Texas.
- Ownership category
- akta.pro rank
REI Leads industry classification
Industry- Product category
- Real Estate Lead Generation
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where REI Leads is headquartered
LocationHeadquarters
- HQ city
- Grapevine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
REI Leads business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Operations
Revenue model
- Pay-Per-Lead Sales: Primary revenue stream from selling exclusive, AI-qualified motivated seller leads to real estate investors. Investors pay per lead delivered, with pricing ranging from $125 to $1,500 per lead depending on county-level market demand and competition. No management fees, no contracts, no monthly minimums. Bad leads are credited.
- Affiliate Program: Pays affiliates 10% recurring commission on every lead purchased by referred clients. Commissions are paid monthly on the 15th by direct deposit or lead credits. Top affiliates earn six figures per year.
- Lead Partner Purchases: REI Leads purchases exclusive, off-market motivated seller leads from preferred lead partners. Pay-per-lead and revenue share options are available for partners. Top lead partners earn mid six figures per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-lead pricing with county-level control: $125-$1,500 per exclusive lead |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels13 records
REI Leads product offering
Product offeringCore offering
REI Leads operates a pay-per-lead platform that delivers exclusive, AI-qualified motivated home seller leads to real estate investors across the United States and Canada. Sellers are attracted through national online and offline marketing campaigns, validated by an in-house AI platform running hundreds of real-time checks, and delivered exclusively to a single investor within 1-2 seconds. Investors set county-level bids ($125-$1,500 per lead) and control monthly budgets with no contracts or monthly minimums.
Product overview
REI Leads is a pay-per-lead platform and suite of investor tools. The core product is the REI Leads platform itself (formerly Fast Home Offer, founded 2003), which delivers exclusive, AI-qualified motivated seller leads to real estate investors across the US and Canada via county-level bidding. Supporting the core platform is a growing suite of tools: the free Know Your Numbers ROAS Calculator (funnel analytics) and upcoming Lead Cost Comparison, Speed-to-Lead Calculator, Lead Value Estimator, and Territory Saturation Checker; the Speed to Lead Guide (operational playbook); and the Real Estate Investing Glossary (58-term educational reference). The company also operates two partner programs — an Affiliate Program paying 10% recurring commissions and a Lead Partner Program purchasing exclusive leads from third-party generators. Quality assurance is provided through written Lead Quality Standards and a 7-day credit/refund policy. REI Leads integrates with over 20 CRM, automation, marketing, and project management platforms. Fast Home Offer continues as a separate consumer-facing brand for homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- REI Leads Platform Pay-per-lead platform delivering exclusive, AI-qualified motivated seller leads to real estate investors across the United States and Canada. Investors set county-level bids ($125-$1,500 per lead) and control monthly budgets. Leads are generated through national marketing campaigns, validated by in-house AI, and delivered exclusively to a single investor in 1-2 seconds. Founded 2003.
- Affiliate Program Referral partner program paying affiliates 10% recurring commission on every lead their referred clients purchase, month after month. Commissions paid on the 15th of each month by direct deposit or lead credits. Top affiliates earn six figures per year. Custom referral links and optional co-branded landing pages provided.
- Lead Partner Program Program for companies that generate motivated seller leads. REI Leads purchases exclusive, off-market leads from Preferred Lead Partners on pay-per-lead or revenue share structures. Top partners earn mid six figures per year. Partners undergo a 30-day test period before graduating to full volume.
Quantifiable outcome
- 4M+ home sellers helped since 2003
- +4 more outcomes
Companies that use REI Leads
Customer profileNamed customers4 records
Segments7 records
Ideal customer profiles5 records
REI Leads technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
AI capability9 records
Feature4 records
REI Leads partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- WeBuyHouses.comcoreREI Leads is integrated with WeBuyHouses.com, extending the reach of both platforms and helping motivated homeowners connect quickly with qualified local investors.
- ZapiercoreNo-code automation platform connecting REI Leads to 6,000+ apps. Investors build custom workflows to push leads to CRM, spreadsheets, SMS tools, and email sequences without code.
- Make.comcoreVisual automation platform with AI module support. Routes leads with intelligent logic, filters, and decision trees. Can query Claude, ChatGPT, Gemini, Grok for lead scoring and routing.
- REsimplicoreAll-in-one investor CRM founded by Sharad Mehta. Direct integration delivers leads with drip campaigns, tasks, and AI follow-up. 4.9-star rating, 2,400+ investors on platform.
- PodiosecondaryDirect integration or via Zapier/Make.com. Creates workspace items with fields mapped to seller data. Supports GlobiFlow automations.
- Follow Up BosssecondaryCRM integration for instant speed-to-lead response. Triggers smart lists, action plans, and team distribution rules automatically.
- HubSpotsecondaryEnterprise CRM integration. Creates contacts, triggers workflows, assigns to reps, and tracks leads through sales pipeline.
- SalesforcesecondaryEnterprise-grade lead management. Creates leads or contacts, triggers flows, integrates with existing Salesforce workflows.
- HighLevelsecondaryMarketing automation platform integration. Triggers automations, assigns leads to pipelines, launches SMS and email sequences.
- FreedomSoftsecondaryLead pipeline automation. Triggers workflows, assigns follow-up tasks, manages offers in one place.
- InvestorFusesecondaryAutomated follow-up integration. Pushes leads directly, triggers action plans, assigns leads, handles initial outreach sequences.
- DealMachinesecondaryCombines inbound motivated sellers with driving-for-dollars pipeline. Manages all deal flow in one place.
- REI BlackBooksecondaryDelivers leads for automated follow-up. Triggers call sequences, SMS campaigns, and direct mail workflows instantly.
- Demo PartnersecondaryPartner organization referring real estate investors to REI Leads. Provides co-branded landing pages and tracked referrals.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
REI Leads competitors and assessment
Company assessmentBroad incumbents
- HomeVestors / We Buy Ugly Houses: HomeVestors is the largest franchise network of cash home buyers in the US, generating and consuming its own motivated-seller leads at national scale. It is a broad incumbent buyer of the same type of motivated-seller traffic that REI Leads specializes in delivering.
Direct peers
- DealMachine: DealMachine combines driving-for-dollars data with inbound motivated-seller lead management in a single investor CRM. It overlaps directly with REI Leads on inbound seller lead capture and routing for the same investor buyer profile.
- PropStream: PropStream is a leading real estate data and marketing platform for investors, offering skip tracing, list building, and lead generation. It competes directly with REI Leads by providing both data and lead delivery to wholesalers, flippers, and acquisition teams nationwide.
- REI BlackBook: REI BlackBook is a CRM and marketing automation platform for real estate investors that handles inbound leads and follow-up sequences. It is an integration partner of REI Leads and competes for the same investor software wallet.
- REDX: REDX provides real estate lead generation, skip tracing, and dialer tools targeting real estate investors and agents. It competes with REI Leads for motivated-seller and absentee-owner lead share with overlapping buyer personas.
- FreedomSoft: FreedomSoft is a real estate investor CRM and lead management platform with built-in marketing and follow-up automation. It integrates directly with REI Leads while also serving as a competing investor acquisition tool.
- InvestorFuse: InvestorFuse is a real estate investor CRM that ingests leads from multiple lead vendors and automates follow-up workflows. It is both an integration partner and a competitor, sitting in the same investor workflow stack as REI Leads.
- REsimpli: REsimpli is an all-in-one investor CRM with built-in lead generation and AI follow-up features. It is a direct integration partner of REI Leads and a partial competitor for end-to-end investor deal management workflows.
- BatchLeads: BatchLeads is a pay-per-lead and marketing platform built specifically for real estate investors, offering motivated-seller and absentee-owner leads with CRM integration. It is one of the closest direct competitors to REI Leads in the exclusive motivated-seller lead category.
- ListSource: ListSource is a wholesale real estate data and list provider used by investors to build prospecting lists. While it sells raw lists rather than qualified leads, it competes with REI Leads for the investor's marketing technology budget.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
REI Leads social profiles
Digital presenceREI Leads financial estimates
Financial estimateRevenue estimate
Valuation estimate
REI Leads leadership team
Management profileNumber of profiles
Profiles1 record
REI Leads funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
REI Leads M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about REI Leads
What does REI Leads do?
REI Leads operates a pay-per-lead platform that delivers exclusive, AI-qualified motivated home seller leads to real estate investors across the United States and Canada. Sellers are attracted through national online and offline marketing campaigns, validated by an in-house AI platform running hundreds of real-time checks, and delivered exclusively to a single investor within 1-2 seconds. Investors set county-level bids ($125-$1,500 per lead) and control monthly budgets with no contracts or monthly minimums.
Is REI Leads a public or private company?
REI Leads is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was REI Leads founded?
REI Leads was founded in 2003.
Where is REI Leads based?
REI Leads is headquartered in Grapevine, United States, in the North America region.
How does REI Leads make money?
Three revenue lines are on record. Pay-Per-Lead Sales are the primary driver. The others are affiliate Program and lead Partner Purchases.
Who are REI Leads's main competitors?
HomeVestors / We Buy Ugly Houses is listed as a broad incumbent. Direct peers are DealMachine, PropStream, REI BlackBook, REDX, FreedomSoft, InvestorFuse, REsimpli, BatchLeads and ListSource.
Does REI Leads have an API?
Yes. REI Leads offers a real-time webhook/API integration for lead delivery. Leads are delivered via HTTP POST to any endpoint, enabling custom integrations and advanced workflows. Integrations are also supported via Zapier and Make.com (no-code automation platforms). REI Leads also integrates via direct webhook, API, Zapier, or Make.com connections to CRMs, SMS tools, email, and project management platforms. No standalone public API documentation URL is provided; setup is handled during onboarding with the REI Leads team. Payment processing uses ACH for lead partners, with no stated public API for billing.
What industry is REI Leads in?
REI Leads's product category is Real Estate Lead Generation. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing).