baby sisters
Baby Sisters is a Portuguese managed marketplace that connects families with rigorously vetted babysitters, nannies, and maternity nurses, serving over 7,000 households and 20+ luxury hotels across Lisbon, Porto, Algarve, Madeira, and Alentejo via its MyBabySisters booking platform.
- Company typePrivate
- Founded2016
- HeadquartersVila Nova de Poiares, Portugal
- Headcount—
- GTM typeB2C
- OfferingServices
What baby sisters does
Baby Sisters, Lda. is a Portuguese private company founded in 2016 that operates a managed marketplace connecting families with vetted babysitters, nannies, and maternity nurses. Its service portfolio spans occasional and regular babysitting, permanent nanny placement, live-in nanny arrangements, specialized maternity nursing, event animation, gift vouchers, and a corporate parental support benefit program, delivered across Lisbon, Porto, Algarve, Alentejo, and Madeira. Pricing is hourly or weekly, ranging from approximately €11.49/hour for regular babysitting in Porto up to €32/hour for night maternity nursing in Madeira, with a monthly membership subscription tier (Mini, Family, Premium) and a nanny-placement success-fee structure (from €350 plus 12% of annual salary).
The underlying technology is the MyBabySisters mobile and web application, which supports self-serve booking, service history, in-service photo updates and end-of-service reports. Matching is intentionally team-based rather than algorithm-driven: a Baby Sisters coordinator assigns caregivers from a curated talent pool of 900+ babysitters who have passed a 7-phase selection process with a 9% approval rate and who collectively speak 10+ languages. Civil liability insurance and pediatric first aid training are bundled into every booking. Distribution occurs through direct-to-consumer bookings on the app and website, through a B2B2C channel of 20+ five-star hotel partnerships (InterContinental, Conrad, Marriott, Sheraton, Hilton, Pestana, Tivoli, among others), and through a B2B corporate benefit channel.
The business model combines usage-based hourly billing, weekly and monthly subscription packages, and transaction-fee-driven nanny placement. The company is founder-operated, has not disclosed external funding rounds, and receives institutional support through Portuguese and EU programs including IEFP, Portugal 2030/Pessoas 2030, and the PRR (Plano de Recuperação e Resiliência).
baby sisters firmographics
Firmographics- Name
- baby sisters
- Legal name
- Baby Sisters, Lda.
- Website
- https://babysisters.pt
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Short description
- Baby Sisters is a Portuguese managed marketplace that connects families with rigorously vetted babysitters, nannies, and maternity nurses, serving over 7,000 households and 20+ luxury hotels across Lisbon, Porto, Algarve, Madeira, and Alentejo via its MyBabySisters booking platform.
- Ownership category
- akta.pro rank
baby sisters industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (624410), Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- General Babysitter/Nanny Placement Agencies (HSAAALAA)
Keywords
Where baby sisters is headquartered
LocationHeadquarters
- HQ city
- Vila Nova de Poiares
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
baby sisters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Babysitting Ocasional (Occasional Babysitting): One-time, on-demand babysitting bookings charged on an hourly basis. Customers pay per hour for bookings between 3 and 16+ hours. Pricing varies by city and duration.
- Babysitting Regular (Regular Babysitting): Ongoing babysitting bookings with commitment periods (part-time 12-30 hours/week, full-time 30-60 hours/week). Charged on an hourly or weekly basis with monthly subscription options (Babysitting Membership).
- Nanny Placement: Long-term nanny placement service with a two-phase fee structure: Recruitment Fee + Success Fee. Success Fee only charged upon acceptance of a presented profile. Plus commission on babysitter's annual base salary.
- Enfermeira Maternidade (Maternity Nurse): Specialized nursing care for newborns and new mothers, charged hourly with volume discounts for higher weekly hours. Available day and night services.
- Animação e Eventos (Event Animation): Supervision and entertainment services for parties and events, charged per caregiver per hour.
- Gift Voucher: Gift vouchers sold as presents, offering time rather than objects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Babysitting Ocasional (Occasional) - up to 16 hours |
| Usage-based | Pay-as-you-go | Babysitting Ocasional (Occasional) - more than 16 hours |
| Subscription | Monthly | Babysitting Regular Part-time (12-30 hours/week, min 1 month) |
| Subscription | Multi-year contract | Babysitting Full-time (30-60 hours/week, 1-4 month commitment) |
| Subscription | Multi-year contract | Babysitting Full-time (30-60 hours/week, 4+ month commitment) |
| Subscription | Multi-year contract | Babysitting Full-time Interno (Live-in Nanny) - 5 days/week |
| Subscription | Multi-year contract | Babysitting Full-time Interno (Live-in Nanny) - 6 days/week |
| Usage-based | Pay-as-you-go | International Babysitting |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Day Services (up to 16 hours/week) |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Day Services (16-40 hours/week) |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Day Services (40+ hours/week) |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Night Services (up to 16 hours/week) |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Night Services (16-40 hours/week) |
| Usage-based | Pay-as-you-go | Enfermeira Maternidade - Night Services (40+ hours/week) |
| Subscription | Monthly | Babysitting Membership - Mini (12 hours/month) |
| Subscription | Monthly | Babysitting Membership - Family (20 hours/month) |
| Subscription | Monthly | Babysitting Membership - Premium (32 hours/month) |
| Usage-based | Pay-as-you-go | Animação/Event Animation - 1 Caregiver |
| Transaction based/ take rate | Multi-year contract | Nanny Placement - Success Fee |
| Usage-based | Pay-as-you-go | Starting Price - Regular Babysitting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
baby sisters product offering
Product offeringCore offering
Baby Sisters operates a managed childcare services platform in Portugal that connects families with rigorously vetted babysitters, nannies, and maternity nurses. Core offerings include occasional babysitting, regular weekly babysitting, permanent nanny placement, specialized maternity nursing care, and event animation, all booked and managed through the proprietary MyBabySisters mobile and web app with team-based caregiver matching.
Product overview
Baby Sisters is a Portuguese childcare service platform operating as a managed marketplace that connects families with vetted babysitters, nannies, and maternity nurses. The core offering consists of occasional babysitting, regular babysitting, and permanent nanny placement services, supplemented by specialized maternity nursing care, event animation, and corporate benefit programs. The company operates a proprietary web and mobile application (App MyBabySisters) for booking and service management. Services are priced starting from €13.99/hour for regular babysitting in Porto, with regional variations across Lisbon, Porto, Algarve, Madeira, and other Portuguese locations. The company distinguishes itself through a rigorous 7-phase babysitter selection process, pediatric first aid training, civil liability insurance coverage, and a team-matching approach rather than algorithmic assignment.
Differentiator
Problem solved
Functional benefit
Brands
- MyBabySisters: Mobile application for booking babysitting services, managing reservations, and accessing exclusive benefits
Quantifiable outcome
- Response to booking requests in under 24 hours, with assignment of the right babysitter in under 1 hour
- +3 more outcomes
Companies that use baby sisters
Customer profileNamed customers23 records
Segments7 records
Ideal customer profiles5 records
baby sisters technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
baby sisters partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- InterContinental HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests, enhancing the family-friendliness of the hotel offering.
- Conrad HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Marriott InternationalcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Sheraton HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Hilton HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Pestana Palace LisboacoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Tivoli Marina VilamouracoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Penha Longa ResortcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Pine Cliffs ResortcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Vila Galé HotéiscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Octant HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Sublime HotelscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Epic Sana MarquêscoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Eden ResortcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Quinta da ComportacoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Terras da ComportacoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Turim Marquês HotelcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Spatia ResidencescoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- JNcQUOIcoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Grupo CapricciosacoreFive-star hotel partnership where Baby Sisters provides professional babysitting services to hotel guests.
- Instituto do Emprego e Formação Profissional (IEFP)minorIEFP internship program partner. Baby Sisters participates in IEFP internship programs and displays institutional support logos.
- Portugal 2030 / Pessoas 2030minorEuropean Union and Portuguese government funding program supported by Baby Sisters. Displayed as institutional supporters in the footer.
- PRR - Plano de Recuperação e ResiliênciaminorPortuguese Recovery and Resilience Plan institutional supporter. Baby Sisters participates in PRR voucher projects (Projects 1741 and 6989).
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
baby sisters competitors and assessment
Company assessmentDirect peers
- GreatAupair: Online nanny and au pair placement service with screening and matching. Comparable to Baby Sisters' nanny placement and longer-term caregiver matching offerings.
- NannyPoppins: Online platform for booking vetted nannies and babysitters on demand. Directly comparable to Baby Sisters' regular and occasional babysitting offering, with similar screening and booking mechanics.
- Sittercity: Online platform for finding babysitters, nannies and caregivers. Directly comparable to Baby Sisters in terms of screening, booking flow, and target customer (families seeking occasional and recurring childcare).
- UrbanSitters: US-based online marketplace connecting families with vetted babysitters and nannies. Direct peer to Baby Sisters in the curated babysitter marketplace category, with similar booking, screening and matching mechanics.
- Babysits: European babysitter and nanny marketplace with a strong Portuguese presence (babysits.pt). Closest geographic direct competitor to Baby Sisters, offering similar families-to-sitters matching services across Portugal.
Emerging players
- Yoopies: European platform (with Portuguese presence) connecting families with nannies, babysitters and childcare providers. Comparable to Baby Sisters in the family-caregiver matching model, focused on European markets.
- Sitly: European online community and platform for parents and babysitters/nannies to connect. Overlaps with Baby Sisters' core family-to-sitter matching use case, with a self-serve marketplace model.
Broad incumbents
- Care.com: Large, established global marketplace for childcare, senior care, pets and home services. Overlaps with Baby Sisters' family-facing childcare marketplace but operates at significantly larger scale across many categories.
Regional players
- SeekingSitters: UK-based babysitting agency providing vetted sitters to families and hotels. Operates a similar curated-sitter + hotel-channel model to Baby Sisters but primarily in the UK rather than Portugal.
Others
- Helpling: European online marketplace for home cleaning and household services. Adjacent rather than directly competing; comparable as a managed marketplace for domestic services with similar booking/app mechanics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
baby sisters social profiles
Digital presencebaby sisters financial estimates
Financial estimateRevenue estimate
Valuation estimate
baby sisters leadership team
Management profileNumber of profiles
baby sisters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
baby sisters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about baby sisters
What does baby sisters do?
Baby Sisters operates a managed childcare services platform in Portugal that connects families with rigorously vetted babysitters, nannies, and maternity nurses. Core offerings include occasional babysitting, regular weekly babysitting, permanent nanny placement, specialized maternity nursing care, and event animation, all booked and managed through the proprietary MyBabySisters mobile and web app with team-based caregiver matching.
Is baby sisters a public or private company?
baby sisters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was baby sisters founded?
baby sisters was founded in 2016.
Where is baby sisters based?
baby sisters is headquartered in Vila Nova de Poiares, Portugal, in the Europe region.
How does baby sisters make money?
Six revenue lines are on record. Babysitting Ocasional (Occasional Babysitting) is the primary driver. The others are babysitting Regular (Regular Babysitting), nanny Placement, enfermeira Maternidade (Maternity Nurse), animação e Eventos (Event Animation) and gift Voucher.
Who are baby sisters's main competitors?
Direct peers on record are GreatAupair, NannyPoppins, Sittercity, UrbanSitters and Babysits. Emerging players are Yoopies and Sitly. Care.com is listed as a broad incumbent. SeekingSitters is listed as a regional player. Helpling is listed as an others.
Does baby sisters have an API?
No public API is recorded for baby sisters.
What industry is baby sisters in?
baby sisters's product category is Childcare Services. Its primary akta.pro industry code is HSAAALAA, General Babysitter/Nanny Placement Agencies. Its NAICS code is 624410 and its SIC code is 8351.