grupo disbesa

What grupo disbesa does

Grupo Disbesa (legal name: Bebidas y Marketing SL, CIF B17312349) is a private, family-owned Spanish B2B beverage and food distribution group headquartered in Torroella de Montgrí (Girona), formed in 1989 through the merger of two family businesses dating back to 1956 (J. Santaeulalia of Barcelona and Casa Darnés of La Bisbal d'Empordà). The group operates more than 20 wholly-owned regional distribution subsidiaries and two production facilities (Bodegas Trobat wines and D.O. Cava cavas since 1730, and Arroz Mas Pla Global G.A.P.-certified rice), serving over 80,000 HORECA (hotels, restaurants, cafés) and traditional food retail clients across Catalonia, Madrid, Andalusia, the Valencian Community, and the Balearic Islands, with claimed coverage of more than 58% of national HORECA consumption.

The business model is B2B wholesale distribution of more than 5,000 SKUs spanning beverages (beers, wines, spirits, soft drinks, water, juices, coffee), packaged food, chilled products, and fresh produce, with revenue generated primarily from product margin on transactional sales. Distribution is executed through 4 major logistics platforms and 35 distribution centres using a proprietary fleet of 1,100 vehicles and a 350-person commercial field force, achieving under-24-hour delivery. The go-to-market combines direct weekly pre-sales visits, a private B2B e-commerce platform (online.disbesa.com), a mobile app, and organised national account management via Disbesa Food Service for hotel chains and social catering. Proprietary assets include 13+ private-label lines (notably La Flor del Café and Flor de Tisana), upstream production of wines, cavas, and rice, and FSSC 22000 food safety certification under the Bmark central purchasing hub.

Key manufacturer partnerships include Mahou-San Miguel, Alhambra, Corona, Schweppes, Red Bull, Diageo (Johnnie Walker, Tanqueray), AB InBev (Stella Artois, Budweiser), Borges, Gallina Blanca, Danone, and Puleva, alongside premium and craft suppliers (Founders, La Salve, Flax & Kale kombucha, Violife vegan cheese). The company employs approximately 1,300 specialists, completed €35,182.20 in EU NextGenerationEU-funded photovoltaic installations (119 kW Pinto, 340 kW Maçanet de la Selva) in 2023, and is owned by the founding families with no external private equity or venture capital backing.

Name

grupo disbesa

Legal name

BEBIDAS Y MARKETING SL

Website

https://disbesa.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Disbesa is a private Spanish B2B wholesale distributor of beverages, food, and fresh produce serving over 80,000 HORECA and traditional retail clients across Catalonia, Madrid, Andalusia, the Valencian Community, and the Balearic Islands, via 4 logistics platforms, 35 distribution centres, and a 1,100-vehicle fleet operating under the Bmark central purchasing hub.

Ownership category

akta.pro rank

Product category

HORECA Beverage and Food Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810), Beverage Manufacturing (3121)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Beverages (2080)

akta.pro primary industry

Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

akta.pro secondary industries

Hospitality Broadline Distributors (Hotels, Resorts, Leisure) (AFAIAAAD), Foodservice / HORECA Produce Wholesale (AFAIACAI)

Keywords

• Beverage distribution
• Foodservice distribution
• HORECA wholesale supply
• Hospitality logistics services
• Central purchasing platform

Headquarters

HQ city

Torroella de Montgrí

HQ country

Spain

HQ region

Europe

Offices29 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Beverage and Food Distribution: Grup Disbesa generates revenue through the wholesale distribution of beverages (beers, soft drinks, water, spirits, wine, cava, coffee, infusions), food (dairy, condiments, canned goods, snacks, fresh produce, rice), and related products to HORECA (hotels, restaurants, cafés) and traditional food retail clients. Revenue is derived from product margin on sales across more than 5,000 SKUs. The company also operates its own production facilities (Bodegas Trobat wines/cavas and Arroz Mas Pla rice) which contribute to the product catalog.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Grupo Disbesa is a B2B wholesale distributor of beverages and food products serving HORECA (hotels, restaurants, cafés) businesses across Spain. The company distributes more than 5,000 SKUs of beers, wines, spirits, soft drinks, water, juices, coffees, dairy, charcuterie, sauces, oils, fresh produce, and chilled products through 4 major logistics platforms and 35+ distribution centres. It also operates own-production facilities (Bodegas Trobat wines/cavas and Arroz Mas Pla rice) and a private B2B e-commerce platform (online.disbesa.com) for 24/7 ordering, supported by a field sales force of 350 commercial agents and a fleet of 1,100 vehicles providing capillary delivery within 24 hours.

Product overview

Grupo Disbesa is a leading B2B beverage and food distribution company for the Spanish hospitality sector (HORECA), founded in 1956 and operating through a multi-platform structure. The core offering centers on the Disbesa Online Store (B2B e-commerce platform for 24/7 ordering) powered by the Bmark central purchasing and management hub. The portfolio includes two wholly-owned production facilities (Bodegas Trobat wines and cavas since 1730, and Arroz Mas Pla certified rice), vending services in Girona, and Christmas hamper services. Distribution spans over 5,000 product references across beverages (beers, wines, spirits, soft drinks, waters, juices, energy drinks, teas, coffees), food (dairy, charcuterie, cheeses, sauces, oils, nuts), and specialized categories. Major distributed brands include Mahou, Alhambra, Corona, Schweppes, Red Bull, Johnnie Walker, Tanqueray, Gallina Blanca, and Borges, complemented by proprietary brands La Flor del Café (coffee) and Flor de Tisana (teas). The company serves 80,000+ clients across Catalonia, Madrid, Andalusia, and Valencia with 4 major logistics platforms, 35 activity centers, 1,100 vehicles, and 1,300 specialists, offering 24-hour delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Disbesa Online Store (B2B E-commerce Platform)

Quantifiable outcome

• Grup Disbesa holds >58% of national HORECA consumption in Spain
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

42 partnerships are on record, tiered core and minor.

• MahoucoreChannel Partner/ Reseller/ DistributorOfficial local and/or provincial distribution agreement for Mahou beer brand (beer, lager, IPA, radler varieties) in HORECA channel across Spain.
• Cervezas AlhambracoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Cervezas Alhambra craft and premium beer portfolio including Reserva 1925, Citra IPA, Reserva Roja, and Barrica Ron Granadino.
• Corona Extra (Grupo Modelo)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Corona beer — the Mexican import lager and world's top import premium beer, marketed with the iconic lime ritual.
• SchweppescoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Schweppes mixers and soft drinks (Tónica, Tónica Premium, Tónica Pink, Naranja, Limón, Ginger Ale), emphasizing premium cocktail applications.
• Red BullcoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Red Bull energy drinks (Original, Sugar Free, Zero) targeting bars, restaurants, hotels, and leisure venues.
• Johnnie Walker (Diageo)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Johnnie Walker blended Scotch whisky portfolio including Red Label, Black Label 12 Years, Blue Label, Gold Label Reserve, Double Black, Green Label 15 Years, and Aged 18.
• Tanqueray (Diageo)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Tanqueray gin varieties including London Dry, No. TEN, Sevilla Orange, Rangpur Lime, and Negroni Cocktail.
• Stella ArtoiscoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Stella Artois Belgian premium lager (est. 1366) targeting restaurants, bars, and terraces seeking premium beer experiences.
• Budweiser (AB InBev)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Budweiser American lager, recognised globally for its balanced flavour and honey-citrus aroma profile.
• Founders BrewingminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Founders craft beer portfolio including All Day IPA, KBS (stout aged in Bourbon barrels), and Porter.
• La SalveminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for La Salve Bilbao craft beer (relaunched 2014, founded 1886), including Lager and Munich Dubbel varieties.
• La Prohibida (Cider)minorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for La Prohibida cider — a refreshing apple cider targeting young, urban consumers seeking alternatives to traditional beverages.
• Bendito VermouthminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Vermut Bendito — a craft vermut from Toledo with botanical notes (wormwood, oregano, dictamnus, gentian root, orange bark, clove, cinnamon, nutmeg, Spanish bitter).
• Faustino Rivero UleciacoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Faustino Rivero Ulecia wines — a family winery with 130+ years of tradition producing Crianza, Joven, Tempranillo, Merlot, Chardonnay, Macabeo, Cabernet Sauvignon, Sauvignon Blanc, Bobal Rosado, and Verdejo.
• Bodegas Trobat (Own Production)coreChannel Partner/ Reseller/ DistributorBodegas Trobat SA is a wholly-owned production facility of the group, producing D.O. Empordà and D.O. Catalunya wines and D.O. Cava cavas since 1730, at 1 million wine bottles and 300,000 cava bottles per year.
• Arroz Mas Pla (Own Production)coreChannel Partner/ Reseller/ DistributorArroz Mas Pla is a wholly-owned production facility within the Montgrí Natural Park and ADV Arroz de Pals, producing Global G.A.P.-certified rice from the Empordà region.
• Delta CaféscoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Delta coffee — a Portuguese roasting and commercialization company offering DeltaQ capsule systems and premium blends (Ruby, Platinum, Gold).
• Flax & Kale (Kombucha)minorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Flax & Kale Kombucha — a fermented tea beverage in varieties Symbiotic Passion, Mother Africa (hibiscus), and Orange Fantasy.
• Font VellacoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Font Vella mineral water — a protected natural spring source in the El Cardós valley, offered in still, sparkling, and returnable formats.
• LanjaróncoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Lanjarón mineral water — sourced from Sierra Nevada, offered in still, sparkling, and children's formats.
• Solán de CabrascoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Solán de Cabras mineral water — a mineral-medicinal water from a unique spring in the Serranía de Cuenca, with over 200 years of history.
• GraninicoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Granini juices — fruit juices including blueberry, lemonade, pineapple, multifruit, orange, and peach, made from selected fruit.
• DanonecoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Danone Pro yogurts and dairy desserts, targeting professional kitchens for both sweet and savoury applications.
• President (Président)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Président Profesional dairy products — creams, butter, and cheeses for professional kitchens and bakeries.
• PulevacoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Puleva dairy and milk beverages — including whole, fresh, lactose-free milk, and flavoured milks (strawberry, chocolate, vanilla) in hospitality formats.
• Chufi (Horchata)minorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Chufi horchata — a plant-based tiger nut beverage, the leading brand in Spain's horchata market.
• GalbanicoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Galbani Italian cheeses — mascarpone, ricotta, gorgonzola, mozzarella Optima, pearls, and sliced mozzarella, targeting Italian cuisine professionals.
• Roquefort SociétéminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Roquefort Société — PDO blue cheese from southern France, marketed in wedge, half-piece, and portion formats.
• DebiccoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Debic dairy products — cooking creams, butter, and frozen whipped cream for chefs and pastry chefs.
• HeinzcoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Heinz sauces — ketchup, mustard, barbecue sauce, cheddar cheese sauce, and mayonnaise for professional kitchens.
• Prima (Salsas)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Prima sauces — traditional ketchup, mayonnaise, mustard, and bravas sauce in traditional recipes and large professional formats.
• ChovícoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Choví sauces — alioli, mayonnaise, ketchup, cheddar sauce, bravas sauce, and yogurt sauce in monodose, dip, dressing, and cube formats.
• Gallina BlancacoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Gallina Blanca food service — stocks, broths, and fresh pasta sauces (Bolognese, Pesto Verde, Pesto Rojo, Casalinga) for professional kitchens.
• Philadelphia (Kraft Heinz)coreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Philadelphia cream cheese — versatile for both sweet and savoury recipes in professional kitchens.
• Noel (Charcuterie)coreChannel Partner/ Reseller/ DistributorOfficial HORORA distributor for Noel charcuterie — cured ham, fuet, chorizo, salami, turkey breast, and natural olives for tapas, sandwiches, and charcuterie boards.
• Royal (Baking Yeast)minorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Royal baking yeast — leavening agent for professional baking, pastry, and confectionery applications.
• ViolifeminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Violife vegan cheese alternatives — mozzarella, cream cheese, cheddar slices, and shredded cheese, targeting lactose-intolerant, celiac, and vegan consumers.
• Krona (Vegetable Cream)minorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Krona vegetable creams and margarines — including Krona Original (1L = 2.5L whipped) and Krona Pastelera for professional bakeries and high-volume kitchens.
• Leo BoeckminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Leo Boeck German-style sausages — bratwurst, frankfurt, cervela, Malagueña, Medieval, and bacon, targeting food trucks, beer halls, and tapas venues.
• NocillaminorChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Nocilla chocolate-hazelnut spread — now palm oil-free, in 2kg fluid, 750g upside-down, and 3kg original formats for professional breakfast and pastry use.
• Borges ProfessionalcoreChannel Partner/ Reseller/ DistributorOfficial HORECA distributor for Borges Professional olive oils, nuts, and Mediterranean specialties — including Arbequina Extra Virgin Olive Oil, Excellence frying oil, pistachio cream, and balsamic cream of Modena.
• B2B Partners / Grupo Mahou San MiguelminorGTM or Marketing PartnerDisbesa shares commercial order data with B2B PARTNERS, S.L. and other Grupo Mahou San Miguel entities for the purposes defined in the Platform's Terms of Use, indicating a commercial data-sharing and platform partnership.

Scale indicators10 records

Recent moves16 records

Expansion highlights12 records

Broad incumbents

• Bidcorp: International foodservice distribution group operating across multiple geographies. Comparable as an international multi-country broadline distributor serving HORECA with decentralized local operations.
• US Foods: Major US broadline foodservice distributor serving independent and chain restaurants. Comparable in business model, SKU breadth, and proprietary private-label strategy for HORECA customers.
• Performance Food Group: Large US foodservice distributor with broadline and specialty divisions serving HORECA. Comparable as a scale foodservice distribution platform competing across both chain and independent operators.
• METRO AG: German-headquartered wholesale, cash-and-carry, and foodservice distribution group operating Makro internationally. Comparable as a broader incumbent in HORECA wholesale with overlapping multi-country footprint ambitions.
• Sysco Corporation: World's largest broadline foodservice distributor serving restaurants, hotels, and healthcare. Comparable as the global benchmark for HORECA distribution scale, logistics network design, and private-label strategy.

Others

• Mahou San Miguel: Spain's leading beer producer and Grupo Disbesa's principal beer supplier. Comparable as a key counterpart whose direct-distribution strategy or pricing actions directly affect Grupo Disbesa's economics.
• Grupo Damm: Spanish brewery with integrated HORECA distribution including Estrella Damm beer. Comparable as a supplier with direct HORECA relationships, illustrating the vertical integration option Grupo Disbesa faces as a distributor.

Direct peers

• Makro Spain (subsidiary of METRO AG): Cash-and-carry operator serving HORECA in Spain with multi-category food and beverage assortment. Comparable as a competing B2B foodservice distribution channel targeting the same professional buyers.
• IFA Grupo (Independent Food Alliance): Spain-based HORECA-focused distribution alliance of independent wholesalers. Directly comparable in product breadth, customer segmentation, and B2B foodservice distribution model.
• Euromadi: Spanish central purchasing and distribution group serving HORECA clients. Directly comparable as a competing buying and distribution network with similar customer base and brand-owner relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about grupo disbesa