arbor mental health center

What arbor mental health center does

Arbor Mental Health Center is a private, for-profit clinical practice headquartered in Rothschild, Wisconsin, providing neuropsychological evaluations, psychological evaluations, and academic evaluations for patients spanning an unusually wide age range — 1 month through 85+. The practice is co-owned by Dr. Jon Snider (a licensed psychologist with over twenty years of practice), Dr. Kristina Mauk (PhD in Clinical Psychology, embedded in the community since 2017), and Dr. Chad MacMillan (a clinical neuropsychologist), with Hannah Spranger serving as co-owner and Chief Operating Officer. Services address mood disorders, anxiety, depression, ADHD, learning disabilities, autism spectrum disorders, executive functioning problems, intellectual giftedness or delay, and neurological conditions such as concussion/TBI and dementia. Patient acquisition is direct and referral-driven, with new patients scheduled via phone, fax, email, and downloadable referral forms, and a secondary telehealth channel delivered through Doxy.me virtual waiting rooms.

The underlying technology stack is intentionally lean and entirely off-the-shelf. Clinical delivery is supported by Doxy.me for HIPAA-compliant telehealth video appointments, and by Theranest for practice management and client payment processing (portal at arbormhc.mytheranest.com). There is no proprietary software, no AI/ML tooling, no mobile app, and no published API. Marketing and awareness are limited to organic social presence on LinkedIn and Facebook and a Wix-hosted website at arborcenter.org.

The business model is a single revenue stream of professional services: clinical and neuropsychological evaluation fees reimbursed primarily through major commercial insurance plans, with operating hours of 8:00am-4:00pm Monday through Thursday. The practice recently relocated its Wausau satellite office, consolidating around the Cedar Creek / Rothschild hub. With 1-10 employees and no disclosed funding, Arbor is a small, founder-controlled regional clinic whose growth path is execution- and referral-driven rather than capital-driven.

Name

arbor mental health center

Legal name

Arbor Center

Website

https://arborcenter.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Arbor Mental Health Center is a private Wisconsin-based clinical practice providing neuropsychological, psychological, and academic evaluations for patients aged 1 month to 85+, delivered by three co-owning doctoral-level clinicians via in-person and Doxy.me telehealth visits.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Clinical and Neuropsychological Services: The practice generates revenue through providing clinical and neuropsychological evaluation services to patients across all age groups from 1 month to 85+ years old. Services include psychological testing, neuropsychological evaluations, and assessments for various conditions including mood disorders, anxiety, depression, ADHD, learning disabilities, and neurological conditions.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Arbor Mental Health Center is a private clinical psychology practice that provides neuropsychological and psychological evaluations, academic assessments, and telehealth services for patients from 1 month old through 85+ years. Services address mood disorders, anxiety, depression, ADHD, learning disabilities, autism spectrum disorders, neurological conditions including TBI and dementia, and developmental or cognitive concerns. The practice accepts most major insurances and operates from its Cedar Creek office in Rothschild, Wisconsin.

Product overview

Arbor Mental Health Center is a clinical and neuropsychological services practice offering a unified suite of mental health evaluation and testing services. The practice provides neuropsychological evaluations and testing, psychological evaluations, and academic evaluations for ages 1 month through 85+. Services address conditions including mood disorders, anxiety, depression, ADHD, learning disabilities, autism spectrum disorders, and neurological conditions. Telehealth services are offered via Doxy.me platform for remote appointments. The Cedar Creek location in Rothschild, Wisconsin serves as the primary service delivery site.

Differentiator

Problem solved

Functional benefit

Products and services

• Neuropsychological Evaluations & Testing Comprehensive neuropsychological testing and evaluations for patients aged 1 month to 85+, including assessments for cognitive functioning, neurological conditions such as concussion/TBI and dementia, and developmental concerns. Addresses ADHD, learning disabilities, autism spectrum disorders, and intellectual giftedness or delay.
• Psychological Evaluations Clinical psychological evaluations for elderly, adult, adolescent, and pediatric patients covering mood disorders, anxiety, depression, ADHD, and other mental health conditions.
• Academic Evaluations Educational assessments including evaluation of learning disabilities, executive functioning problems, intellectual giftedness or delay, and learning style for children and adolescents.
• Telehealth Services Remote healthcare appointments via video conferencing platform, enabling providers to conduct virtual sessions with existing clients through Doxy.me virtual waiting rooms. Patients must verify with their provider whether telehealth is available for their appointment.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lyra Health: Mental health benefits platform connecting employees to therapy, psychiatry, and coaching providers. Comparable end-services (psychological evaluation, therapy) but operates as employer-benefits intermediary rather than direct practice.
• BetterHelp: Largest online therapy platform offering individual, couples, and teen therapy via subscription. Comparable outpatient mental health service category but pure telehealth at massive scale with different business model.
• LifeStance Health: Large publicly-traded outpatient mental health platform offering psychotherapy, psychiatric evaluation, and psychological testing across hundreds of locations. Comparable in service mix (psychological + neuropsychological evaluations) but vastly larger scale and capital structure.

Direct peers

• Mindpath Health: Multi-state outpatient mental health practice group providing psychiatric evaluation, therapy, and psychological testing. Most directly comparable in service model — clinician-owned offices delivering evaluations and therapy — though operating at significantly greater scale (PE-backed by KKR).
• Two Chairs: Therapy practice operating in-person clinics plus telehealth with structured matching and measurement-based care. Comparable clinic-based mental health service delivery model, though focused on therapy rather than neuropsychological testing.
• Talkiatry: Outpatient psychiatric care provider offering in-network psychiatric evaluation and medication management via hybrid in-person/telehealth model. Comparable in psychiatric assessment and medication management services; differentiated by telehealth-first delivery and venture backing.
• Brightside Health: Online mental health provider offering psychiatric evaluation, medication management, and therapy. Overlaps directly with Arbor's psychiatric assessment and medication management capabilities, delivered via telehealth.
• Cerebral: Online mental health platform providing psychiatric evaluation, medication management, and therapy. Comparable in assessment-driven outpatient mental health services via telehealth.

Emerging players

• Charlie Health: Intensive outpatient and virtual mental health provider focused on teens, young adults, and families with complex needs. Partial overlap with Arbor's adolescent evaluation services (mood, ADHD, learning disabilities).

Others

• Headway: Marketplace and practice-management platform enabling mental health providers to accept insurance and run their practices. Functionally an enabling layer for practices like Arbor — relevant as a partner or competitor depending on geographic expansion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/arbor-mental-health-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about arbor mental health center