MHDirect

What MHDirect does

MHDirect (legal name: Mental Health Direct) operates an online directory marketplace that connects patients seeking mental health care with licensed mental health professionals, including psychiatrists (MD/DO), non-physician prescribers (NP/PA), and psychologists/therapists. The web-based platform, accessible at yourmentalhealthdirect.com, enables patients to search for providers across an entire U.S. state rather than within a small radius, and to filter results by specialty, subspecialty, age group, billing option, board certification, faith preference, gender, language, sexual orientation, treatment type, and therapy modality. It currently lists approximately 586 providers spanning all U.S. states plus limited coverage in Canada and the United Kingdom. The platform supports direct patient-to-provider messaging and is positioned primarily around telemental health (telepsychiatry and teletherapy) delivery, though MHDirect itself does not provide clinical care.

The underlying technology is a standard directory platform with state-based search, structured provider profiling (photo, logo, external website link, practice summary), and direct messaging — there is no disclosed API, no mobile application, no AI/ML layer, and no integration with EHR or scheduling systems. Revenue is generated almost entirely through flat-rate provider subscriptions on a three-tier model: Basic (free, single state/single category, up to 10 promoted features), Expanded ($10/month or $100/year, unlimited states, 25 promoted features, job-listing privileges), and Premium ($25/month or $250/year, multi-category listings, unlimited features, highlighted placement in search results, unlimited jobs/events/articles). An Enterprise tier for groups and practices is offered via custom quote, and a Job Listings vertical is included for paying subscribers. The company is privately held with no disclosed funding, no parent organization, and no published headcount; it appears to be independently operated, governed under Colorado law, and generating revenue primarily from a long tail of individual practitioners.

Name

MHDirect

Legal name

Mental Health Direct

Website

https://yourmentalhealthdirect.com

Company type

Private

Operating status

Operating

Short description

MHDirect operates an online directory marketplace connecting patients with psychiatrists, non-physician prescribers, and therapists across U.S. states via state-wide search and filtering, monetizing through flat-rate monthly provider subscriptions.

Ownership category

akta.pro rank

Product category

Mental Health Provider Directory

NAICS

Ambulatory Health Care Services (621), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Mental health directory
• Provider listing platform
• Telemental health directory
• Psychiatrist finder
• Therapist search platform

GTM type

B2B

Offering type

Digital Commerce or Content

Revenue model

1. Professional Directory Subscriptions: Mental health professionals pay subscription fees to list their practices on the MHDirect directory. Providers choose from Basic (free), Expanded ($10/month or $100/year), or Premium ($25/month or $250/year) plans. The subscription includes professional profile with detailed practice summary, photo, logo, direct link to website, and direct messaging from potential patients. Providers listed are independent practitioners unrelated to MHDirect except through payment of listing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MHDirect operates an online directory marketplace connecting licensed mental health professionals (psychiatrists, non-physician prescribers, psychologists/therapists) with patients seeking care. Providers pay subscription fees to list their practices with detailed profiles, while patients search the directory across entire states and filter by specialty, treatment type, billing options, languages, and other criteria to find providers, including those offering telemental health services.

Product overview

MHDirect operates as an online mental health professional directory platform that connects patients with psychiatrists (MD/DO), non-physician prescribers (NP/PA), and psychologists/therapists. The core platform enables statewide searches unlike other directories limited to local radius searches. The service supports telemental health providers by offering subscription-based professional listing plans (Basic, Expanded, Premium, and Enterprise), each with increasing visibility features, promotional capabilities, and job posting privileges. The platform is primarily designed for telehealth practitioners who conduct appointments through secure video conferencing.

Differentiator

Problem solved

Functional benefit

Segments2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• BetterHelp: Large direct-to-consumer online therapy platform that matches subscribers with licensed therapists. Overlaps on the consumer-facing mental health provider discovery and matching use case, though it delivers care itself rather than only listing.
• Psychology Today: The dominant online directory for mental health professionals and therapists in the U.S. Closely comparable to MHDirect: both operate subscription-based provider listings with searchable therapist/psychiatrist profiles for consumers.

Emerging players

• Grow Therapy: Therapist and psychiatrist marketplace with insurance billing and practice management. Competes with MHDirect for provider mindshare and patient acquisition in mental health.
• Headway: Mental health marketplace that connects therapists with patients and handles insurance billing. Overlaps with MHDirect on provider discovery but adds a full billing/practice-management layer aimed at in-network care.
• Alma: Mental health practice platform offering therapist directory plus insurance credentialing, EHR, and community features. Comparable as a curated mental-health provider marketplace with discovery as a core flow.
• Octave: Mental health practice platform combining in-person and virtual therapy with insurance support. Comparable on therapy marketplace mechanics and provider-network building.
• Talkiatry: Telepsychiatry platform that connects patients with psychiatrists and accepts insurance. Comparable in the psychiatry-discovery flow MHDirect supports for its 505 psychiatrist listings.
• SonderMind: Mental health provider marketplace that matches patients with therapists and accepts insurance. Overlaps with MHDirect on the directory and patient-referral layer.

Broad incumbents

• Lyra Health: Mental health benefits platform providing employer-sponsored access to therapists and coaches. Adjacent on the patient-referral side but operated as a closed-network enterprise product rather than an open directory.
• Zocdoc: General healthcare appointment-booking marketplace including psychiatrists and therapists. Comparable patient-discovery flow but covers all specialties, with established brand and provider base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MHDirect