I@D International

What I@D International does

I@D International SAS is a French-headquartered digital real estate network founded in 2008 by Malik Benrejdal and Jérôme Chabin. Operating under the iad brand, the company runs a network marketing model that recruits independent real estate advisors who operate as self-employed agents rather than traditional brokerage employees. The company serves two primary customer segments: property buyers and sellers seeking advisory services, and independent entrepreneurs seeking to build real estate businesses. As of 2025, the network includes approximately 20,000 independent advisors across 8 countries (France, Portugal, Spain, Italy, Germany, UK, Mexico, and USA) with 96,000+ properties listed online and 500 corporate employees in support functions.

The technology stack centers on a proprietary digital platform developed in-house, supported by iad Studio (R&D hub with 1 million euro annual budget). Core digital products include iad Value (free property valuation tool), iadOverseas (international property aggregation with 90,000 European properties), iad MyDesign and MyiadBrand (personal branding tools for advisors), propertips by iad (referral rewards app), and integrations with virtual tour providers (Nodalview, REALISTI.CO), video production (Easymovie), and review platforms (Immodvisor). The acquired Homepilot platform provides digital rental property management capabilities.

Revenue is generated primarily through commission-based fees on property transactions facilitated by network advisors, supplemented by advisor onboarding fees and technology/training services. The company reached 521 million euros in 2025 group turnover with +36% European growth. Following a 300 million euro Insight Partners investment in 2021 at a 1.5 billion euro valuation, iad became the first French PropTech unicorn. Geographic expansion has been achieved through both organic entry (Portugal 2015, Spain/Italy 2018, Germany 2021, UK 2024, Florida 2024) and acquisitions (Neximo Mexico 2020, Homepilot 2022, PrimeBiz Portugal 2025).

Name

I@D International

Legal name

I@D International

Website

https://iadgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

I@D International operates the iad Group, a digital real estate network connecting 20,000 independent property advisors with buyers and sellers across 8 European and American countries, generating 521 million euros in 2025 revenue through transaction commissions.

Ownership category

akta.pro rank

Headquarters

HQ city

Lieusaint

HQ country

France

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Transaction Commissions: Commission-based revenue from property transactions facilitated through the network of independent advisors. Advisors earn commissions on completed sales, purchases, and rentals.
2. Advisor Network Fees: Revenue from recruiting and supporting independent real estate advisors who pay fees to join and operate within the iad network.
3. Technology and Training Services: Revenue from providing digital tools, training programs, and support services to the advisor network.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

iad operates a digital real estate network that combines real estate brokerage, proprietary digital tools, and network marketing to support 20,000+ independent real estate advisors across 8 countries. The platform enables property listings, valuation, lead management, and transaction support, connecting independent advisors with property buyers and sellers in France, Portugal, Spain, Italy, Germany, UK, Mexico, and the USA.

Product overview

I@D International operates as a digital real estate network platform connecting independent property advisors with clients across 8 countries. The core offering is the iad Network, supported by proprietary digital tools for property listings, valuations (iad Value), and agent services. The ecosystem includes iad Studio for R&D, acquired brands (Neximo, Homepilot), concierge services (iad Conciergerie), personal branding tools (MyiadBrand, iad MyDesign), referral programs (propertips by iad), and international property aggregation (iadOverseas). Training programs and the iad Foundation complement the human-centered approach, while iadOverseas aggregates 90,000+ European properties through partnerships like DAMAC for Dubai.

Differentiator

Problem solved

Functional benefit

Brands

• iadOverseas: International property aggregation platform for European properties
• iad Studio
• Neximo
• Homepilot
• iad Value
• propertips by iad

Products and services

• iad Network
• iad Value
• iad Studio
• propertips by iad
• iadOverseas
• iad Conciergerie (Ma conciergerie iad)
• iad MyDesign
• iad Training Programs
• Digital Tools Platform

Quantifiable outcome

• +36% revenue growth in Europe
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature9 records

Partnerships

Eleven partnerships are on record, tiered supporting and core.

• ImmodvisorsupportingTechnology or Integration · 1 June 2026iad Portugal integrated Immodvisor, a specialized platform for collecting and verifying real estate reviews, reinforcing transparency and customer experience trust.
• FlextysupportingTechnology or Integration · 1 October 2024iad Portugal partnered with Flexty, a platform enabling real estate advisors to receive commission payments in advance. This provides financial independence and stability for network advisors.
• Damac PropertiescoreStrategic or Co-development Partner · 6 June 2023iadOverseas signed partnership with Damac to support buyers' real estate projects in Dubai. Damac is a leading Dubai-based luxury real estate developer. This partnership strengthens iad's One Network model by providing access to international properties.
• HomePilotsupportingStrategic or Co-development Partner · 1 September 2022iad Group acquired HomePilot, a startup specializing in digital rental property management, expanding service capabilities in property management.
• NeximocoreStrategic or Co-development Partner · 1 September 2020iad acquired Neximo, the Mexican real estate network, marking entry into the Americas. This acquisition provided immediate presence and scale in the Mexican market.
• PrimeBizsupportingStrategic or Co-development Partneriad Portugal completed its first acquisition in Portugal with PrimeBiz, consolidating expansion and market positioning in the country.
• Havas MediasupportingGTM or Marketing Partneriad Portugal entrusted its media strategy to Havas Media, marking the brand's expansion into offline media channels.
• EasymoviesupportingTechnology or Integrationiad Portugal partnered with Easymovie to provide video production tools for network advisors to better promote their services.
• NodalviewsupportingTechnology or Integrationiad Portugal partnered with Nodalview to provide cutting-edge technology for virtual property tours and visualizations.
• REALISTI.COsupportingTechnology or Integrationiad Portugal established partnership with REALISTI.CO to encourage virtual property visits.
• ImocionatesupportingGTM or Marketing Partneriad Portugal was a major sponsor of Imocionate 2022, the largest global real estate mediation event held in Portugal.

Scale indicators20 records

Recent moves12 records

Expansion highlights6 records

Emerging players

• Properstar: Properstar is a cross-border international property aggregation platform, similar in scope to iadOverseas. Both platforms serve international property investors seeking European listings and compete for the same niche of cross-border buyers.
• Casafari: Casafari provides real estate market data and aggregation services across Europe, supplying data and analytics to brokers and portals. As an enabling data/infrastructure player in the European real estate ecosystem, it serves a complementary but adjacent role to iad's brokerage platform.
• Compass: Compass is a US-based proptech company digitizing real estate brokerage with proprietary tech tools and an agent-centric platform. While Compass focuses on the US market, its tech-enabled brokerage approach mirrors iad's digital-tools-for-advisors strategy.

Broad incumbents

• Engel & Völkers: Engel & Völkers is a global, license-based real estate franchise operating in premium and international segments with a strong European footprint. iad competes with Engel & Völkers in cross-border European property markets, particularly through iadOverseas.
• RE/MAX: RE/MAX is the world's largest franchised real estate network, with a global agent base and brand recognition. iad's network-marketing model directly challenges RE/MAX's franchise structure, especially in European and Latin American markets.
• Century 21: Century 21 is a globally established real estate franchise with a strong presence across Europe. As a long-standing network-driven brokerage, it represents the incumbent alternative that iad's independent-agent model is disrupting.
• Sotheby's International Realty: Sotheby's International Realty is a luxury and international real estate network with strong cross-border referral capabilities. iad's premium and international segments (including DAMAC partnership) compete with Sotheby's for high-end, cross-border property transactions.

Direct peers

• Purplebricks: Purplebricks pioneered a digital-first, fixed-fee real estate brokerage in the UK with self-employed agents. iad entered the UK in 2024 with a similar self-employed model, and the two directly compete for digitally-savvy sellers and agents in the British market.
• eXp Realty: eXp Realty operates the closest analog model to iad: a cloud-based brokerage powered by a global network of independent agent-shareholders, using commission-based revenue and a community/MLM-style compensation structure. Both companies leverage technology to enable remote agent operation and international expansion.

Regional players

• Idealista: Idealista is the leading property listing portal in Spain, Portugal, and Italy. While a portal rather than a brokerage, it competes with iad's digital platforms for consumer attention and agent leads in iad's core Southern European markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@iadportugal

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I@D International