Vasco

What Vasco does

Vasco is a revenue context data layer purpose-built to optimize AI agent performance in go-to-market (GTM) operations. Founded in 2022 and headquartered in Montreal (legally Vasco HQ Inc., incorporated in Quebec) with operations in San Francisco, the company provides a unified GTM context graph that connects CRM systems, call recordings, billing platforms, and communication tools into one queryable semantic layer. Its core architecture consists of a Data Hub supporting 750+ integrations with identity resolution, account timeline reconstruction, planning context, and outcome memory; modular Hubs for Planning, Review, Execution, and BI; an AI revenue analyst (Gama AI); and a marketplace of pre-built revenue agents. The platform uses causal signal linking to ground AI agents in verified revenue data, enabling deterministic agent reasoning rather than probabilistic inference. The company publishes a 99.5% benchmark accuracy figure for Claude on Monthly Business Review questions when using the Vasco context graph, versus 21.9% on raw CRM data.

The company operates a hybrid go-to-market model combining quote-based enterprise subscriptions with self-serve onboarding via a free tier, supported by Forward Deployed RevOps professional services for implementation. Pricing is not publicly disclosed but is positioned around annual contracts with per-rep uplift impact models citing $88K+ per rep per year at baseline productivity lifts. Distribution channels include direct enterprise sales, self-serve product-led growth, Google Cloud Marketplace, and a certified partner network (Winning by Design, Pavilion, RevOps Co-Op) plus GTM agency partners like Leanscale, which embeds Vasco in fractional RevOps delivery for Series A-D startups. The company serves a horizontal customer base spanning RevOps, Sales, Marketing, Customer Success, Product, and AI teams — including a notable dedicated segment for AI practitioners building GTM agents.

Vasco is privately held by co-founders Guillaume Jacquet (CEO) and Sébastien Rothlisberger (CTO/DPO). The company is SOC 2 Type II certified and compliant with GDPR, CCPA, PIPEDA, and Quebec Law 25. Named customers span startups through enterprise: Lightspeed (NYSE: LSPD), Clio, Chainguard, Mistral, Owner.com, Vessel, Leanscale, Fabriq, Alvéole, and elia. The company operates with 11-50 employees and serves customers in the US, Canada, UK, and Switzerland.

Name

Vasco

Legal name

Vasco HQ Inc.

Website

https://vasco.app

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Vasco provides a GTM context graph that unifies CRM, calls, billing, and communication data into a semantic layer for AI agents. It serves RevOps, sales, marketing, and AI teams at startups through enterprises with revenue intelligence and agent deployment.

Ownership category

akta.pro rank

Product category

Revenue Operations Software

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Sales Enablement & Revenue Operations (RevOps) Tools & Services (BPAFAFAJ)

akta.pro secondary industries

Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE), CRM Strategy & Consulting (BPAFAFAA), Pricing, Revenue & Commercial Analytics (BPAHALAM)

Keywords

• Revenue operations software
• AI agent platform
• GTM context graph
• Sales intelligence software
• RevOps data layer

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription: SaaS platform subscription for GTM context graph, planning hub, and revenue agent capabilities. Pricing appears quote-based, tiered by organization size or usage scope.
2. Professional Services: Forward Deployed RevOps — expert revenue operations professionals embed directly with customer teams for implementation, CRM audit, motion mapping, and ongoing operational support

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Vasco sells a Revenue Operations software platform called the GTM Context Graph, which unifies CRM, call recordings, billing, and communication tools into a single identity-resolved, outcome-tagged data layer connected to 750+ integrations. On top of this context graph, the company offers AI-powered revenue agents (win/loss analysis, pipeline forecasting, churn detection, board reporting, rep coaching) deployable via MCP to Claude and other AI agents, plus a marketplace of pre-built agent Skills. Forward Deployed RevOps professional services accompany the platform for implementation, CRM audits, motion mapping, and ongoing operational support.

Product overview

Vasco is a unified RevOps platform positioned as the Revenue Context Layer for AI Agents. The architecture consists of the core Data Hub (GTM Context Graph) providing 750+ integrations with identity resolution and outcome tagging, on top of which revenue agents operate. The platform includes modular components: Planning Hub (top-down/bottom-up planning), Review Hub (business reviews), Execution Hub (playbooks), BI Hub (analytics), and Gama AI (natural language revenue analyst). Additional offerings include the Revenue Agent Marketplace for pre-built Skills, MCP deployment capability for Claude integration, Pulse (command center dashboard), Studio (analysis workspace), ICP Builder, and Data Destinations (BI export).

Differentiator

Problem solved

Functional benefit

Brands

• Gama AI: AI revenue analyst component of the Vasco platform

Products and services

• Data Hub (GTM Context Graph) Foundational data layer that unifies all GTM systems (CRM, call recordings, billing, product) into one identity-resolved, outcome-tagged context graph with 750+ integrations. Used by RevOps, sales, marketing, CS, and product teams as the trusted data substrate for AI agents and dashboards.
• Revenue Agents AI-powered revenue agents that perform multi-step reasoning tasks including win/loss analysis, pipeline forecasting, churn detection, and rep coaching, grounded in the Vasco context graph. Deployable to Claude and other MCP-compatible AI platforms.
• Revenue Agent Marketplace

Quantifiable outcome

• AI accuracy improvement: 21.9% → 99.5% for Monthly Business Review questions
• +7 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability10 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Claude / AnthropiccoreTechnology or IntegrationVasco connects to Claude via MCP (Model Context Protocol), enabling Claude users to query verified revenue data from the Vasco context graph. This is the primary AI agent integration — the Vasco context graph serves as the trusted data layer underneath Claude Cowork, improving accuracy from 21.9% to 99.5%.
• HubSpotcoreTechnology or IntegrationPre-built CRM integration with HubSpot, one of the primary data sources for the GTM context graph. Vasco connects to HubSpot pipelines, contacts, and deal records as part of the 750+ source ecosystem.
• SalesforcecoreTechnology or IntegrationPre-built CRM integration with Salesforce, serving as a primary data source for account and deal records in the GTM context graph.
• GongcoreTechnology or IntegrationCall recording and conversation intelligence integration — Gong calls and transcripts are mapped to deal status in the account timeline, enabling signal extraction and causal linking.
• StripecoreTechnology or IntegrationBilling and subscription data integration — Stripe records are reconciled with CRM accounts via identity resolution, enabling outcome tagging (won/churned/expanded) validated against actual billing.
• SlackcoreTechnology or IntegrationCommunication channel integration — Slack threads containing deal signals, competitor mentions, and account updates are sequenced into the account timeline for causal attribution.
• Google CloudcoreTechnology or IntegrationVasco is a Google Cloud Partner with its context graph available on Google Cloud Marketplace, allowing customers to purchase using existing Google Cloud commitments.
• Winning by DesignminorImplementation/ SI/ Consulting PartnerCertified partner — RevOps consulting and training organization whose Winning by Design methodology (bowtie framework) is embedded in Vasco's product design and referenced in customer implementations.
• PavilionminorImplementation/ SI/ Consulting PartnerCertified partner — revenue leadership community providing GTM education and professional development, co-marketing with Vasco to the shared CRO and RevOps leader audience.
• RevOps Co-OpminorImplementation/ SI/ Consulting PartnerCertified partner — professional community and peer network for RevOps practitioners, co-marketing to the shared community of revenue operations leaders.
• LeanscalecoreChannel Partner/ Reseller/ DistributorGTM Ops agency and certified Vasco partner that embeds Vasco in its fractional RevOps service delivery for Series A-D startup clients (Clio, Chainguard, Mistral, Moonvalley). Leanscale has operationalized its growth methodology in Vasco and trains new hires on the platform.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Gong.io: Gong is a conversation intelligence and revenue platform that captures sales calls and extracts deal signals — directly comparable to Vasco's call transcript ingestion, signal extraction, and account timeline capabilities for GTM teams.
• InsightSquared: InsightSquared delivers RevOps BI with pipeline analytics, forecasting, and revenue reporting — competing with Vasco's BI Hub, Review Hub, and automated QBR capabilities.
• Clari: Clari is a revenue operations platform focused on pipeline forecasting, deal inspection, and revenue intelligence — overlapping with Vasco's Planning Hub, forecasting, and outcome-tagged deal journey features.
• BoostUp: BoostUp provides revenue intelligence with CRM data unification, forecasting, and account health scoring — a directly comparable RevOps data layer targeting similar mid-market and enterprise GTM buyers.
• Revenue.io: Revenue.io combines sales engagement, conversation intelligence, and RevOps signal delivery — overlapping with Vasco's call analytics integration, deal coaching, and CRM auto-fill capabilities.
• Aviso: Aviso is an AI-driven revenue intelligence platform with forecasting, pipeline management, and deal guidance — comparable to Vasco's predictive analytics and revenue agent offerings.
• People.ai: People.ai offers revenue intelligence built on activity capture, contact/account resolution, and pipeline analytics — directly comparable to Vasco's identity resolution and outcome-tagged deal journey approach.

Broad incumbents

• HubSpot: HubSpot is a leading CRM and marketing/sales hub whose Operations Hub and reporting tools increasingly overlap with Vasco's data unification, planning, and RevOps analytics capabilities.
• Salesforce (Tableau / Einstein): Salesforce is the dominant CRM platform with native analytics, forecasting (Einstein), and CRM data unification — a broad incumbent that competes with Vasco as it expands natively into RevOps intelligence.

Emerging players

• MadKudu: MadKudu provides lead scoring and revenue signals for SaaS GTM teams — comparable to Vasco's ICP Builder and predictive lead/account prioritization features, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vascohq

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasco