ease central

Name

ease central

Legal name

Enrollease, Inc.

Website

https://easecentral.com

Company type

Private

Founded year

2012

Operating status

Acquired

Ownership category

akta.pro rank

Product category

Benefits Administration Software

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits Administration (BPACAPAC)

akta.pro secondary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Benefits administration software
• Online enrollment platform
• Insurance broker software
• HR and benefits platform
• Small group benefits administration

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Ease provides software services for a fee to brokers and some employers. Fees are posted and available for viewing in accounts. Subscription fees are charged on either an annual or monthly basis. Additional seat licenses can be added at a pro-rata basis of the remaining subscription term.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ease provides a cloud-based benefits administration and HR software platform that enables insurance brokers and small-to-medium employers (2–250 employees) to set up, enroll in, and manage 50+ types of benefits online. The platform bundles benefits administration, HR solutions, payroll integrations, ACA compliance, and direct carrier connections (EaseConnect+) into a single system, replacing paper-based enrollment and fragmented HR/payroll workflows. It is distributed primarily through broker channel partners who resell it to their small-group employer clients.

Product overview

Ease is an all-in-one cloud-based benefits administration and HR software platform built for insurance brokers serving small-to-medium businesses with 2-250 employees. The core Ease Platform provides online benefits enrollment, ongoing management, and HR solutions. Key modules include Benefits Administration for managing 50+ benefit types, EaseConnect+ for direct carrier connections enabling automatic data submission, HR Solutions encompassing Payroll Solutions for API-based integrations with providers like ADP and Paycor, Compliance Solutions for ACA 1094/1095 reporting, and Document/Plan Libraries for ERISA compliance. The platform also includes a Marketplace featuring 100+ partner integrations spanning insurance carriers, payroll providers, COBRA administrators, identity protection, and HSA/FSA services. Ease was founded in 2012, acquired by Employee Navigator in April 2023, and maintains offices in San Francisco, Las Vegas, and Omaha.

Differentiator

Problem solved

Functional benefit

Brands

• EaseConnect+: Direct carrier connection technology enabling automatic enrollment and change data transfer between Ease and insurance carriers.
• EaseConnect
• Ease Portal

Products and services

• Ease Platform All-in-one cloud-based benefits administration and HR software platform designed for insurance brokers serving small-to-medium business clients (2-250 employees). Provides online enrollment for 50+ benefit types, ongoing benefits management, HR solutions, payroll integration, ACA reporting, and direct carrier connections through EaseConnect+. Sold as a SaaS subscription with three broker-tiered levels on annual or monthly billing.
• EaseConnect+

Quantifiable outcome

• Brokers save approximately 20 hours of work during open enrollment
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration114 records

Feature6 records

Partnerships

62 partnerships are on record, tiered flagship and core.

• Employee NavigatorflagshipStrategic or Co-development Partner · 4 April 2023Employee Navigator, the leading benefits administration and HR software solution for insurance brokers and employers, announced acquisition of Ease in April 2023. This represents a major strategic combination of two leading benefits administration platforms.
• TraxPayrollcoreTechnology or Integration · 28 October 2016Partnership announced October 2016. Integration allows brokers and employers to easily setup payroll and benefit services, allows employees to view TRAXPayroll information and paystubs in their Ease account and make changes which sync to their payroll account.
• UnumcoreTechnology or Integration · 6 October 2016Partnership announced October 2016. Ease and Unum make enrollment easy for small businesses.
• Colonial LifecoreTechnology or Integration · 5 October 2016New partnership announced October 2016. Ease integrated with Colonial Life's Harmony enrollment system allowing brokers and employers to offer Colonial Life benefits via a seamless enrollment process.
• AflaccoreTechnology or IntegrationThe Ease and Aflac connection makes benefits enrollment easier with hassle-free access to Aflac supplemental insurance.
• MetLifecoreTechnology or IntegrationThe Ease and MetLife direct connection saves time and makes benefits enrollment easier.
• UnumcoreTechnology or IntegrationThe Ease and Unum direct connection saves times and makes benefits enrollment easier.
• GuardiancoreTechnology or IntegrationEase and Guardian partnership provides broad product portfolio, comprehensive services, and a seamless data connection.
• PrincipalcoreTechnology or IntegrationThe Ease and Principal connection saves time and makes benefits enrollment easier.
• Blue Shield of CaliforniacoreTechnology or IntegrationThe Ease and Blue Shield of California connection makes new small business enrollment easier.
• HumanacoreTechnology or IntegrationSubmit and send required enrollment data to Humana via Ease through the EaseConnect+ direct carrier connection.
• Mutual of OmahacoreTechnology or IntegrationThe Ease and Mutual of Omaha direct connection saves time and makes benefits enrollment easier.
• The StandardcoreTechnology or IntegrationThe Ease and The Standard direct connection saves time and makes benefits enrollment easier.
• Sun LifecoreTechnology or IntegrationThe Ease and Sun Life direct connection saves time and makes benefits enrollment easier.
• TransamericacoreTechnology or IntegrationThe Ease and Transamerica direct connection saves time and makes benefits enrollment easier.
• VSP Vision CarecoreTechnology or IntegrationThe Ease and VSP Vision Care direct connection saves time and makes benefits enrollment easier.
• Colonial LifecoreTechnology or IntegrationThe Ease and Colonial Life direct carrier connection makes benefits enrollment easier. Partnership announced October 2016.
• ADP Workforce NowcoreTechnology or IntegrationEliminate duplicate data entry, seamlessly update employee records with demographic changes and benefit deductions, and easily maintain accurate payroll data with the Ease and ADP Workforce Now integration.
• PaylocitycoreTechnology or IntegrationThe Ease and Paylocity integration provides your groups with a comprehensive benefits enrollment and payroll solution.
• PaycorcoreTechnology or IntegrationThe Ease and Paycor partnership makes managing benefits and payroll fast, accurate, and easy.
• HeartlandcoreTechnology or IntegrationThe Ease and Heartland integration provides your groups with a comprehensive benefits enrollment and payroll solution.
• BambooHRcoreTechnology or IntegrationGet payroll and benefits in sync with the BambooHR and Ease partnership.
• HealthEquitycoreTechnology or IntegrationDiscover the HSA, FSA, DCFSA, LPFSA, HRA, and COBRA plans available through the Ease and HealthEquity partnership.
• WEXcoreTechnology or IntegrationEasily manage COBRA and benefit plans including HSA, FSA, DCA, LFSA, Commuter, HRA using the WEX and Ease integration.
• AmeritascoreTechnology or IntegrationEasily offer your groups dental and vision plans through the Ease and Ameritas direct carrier connection.
• Delta Dental of ArizonacoreTechnology or IntegrationEasily add and manage dental and vision plans for groups based in Arizona with the Ease and Delta Dental of Arizona direct connection.
• United Concordia DentalcoreTechnology or IntegrationThe Ease and United Concordia Dental direct connection saves time and makes benefits enrollment easier.
• Beam BenefitscoreTechnology or IntegrationEnjoy direct connections to Beam Benefits suite of ancillary plans through the Ease and Beam partnership.
• AllstatecoreTechnology or IntegrationAllstate identity protection partnership offering alert members at the first sign of fraud and fully restore any affected identity.
• CyberScoutcoreTechnology or IntegrationOffer your groups identity and data defense services with the Ease and CyberScout partnership.
• BenefitMallcoreTechnology or IntegrationStreamline online enrollment through innovative technology and individualized service tailored to your needs with the Ease and BenefitMall partnership.
• NFPcoreTechnology or IntegrationOne of the country's largest insurance brokerage and consulting firms is using Ease's technology solutions.
• TransamericacoreTechnology or IntegrationInsurance provider integrated with Ease platform for seamless benefits enrollment.
• BenefitMallcoreChannel Partner/ Reseller/ DistributorNation's largest general agency and leading provider of employee benefits, human resources and payroll products and services partnered with Ease.
• Word & BrowncoreTechnology or IntegrationEase and Word & Brown partnership provides brokers with tools to quickly and efficiently onboard and manage groups. Includes WBQuote integration, electronic submission, and rate libraries.
• Accrue CMScoreTechnology or IntegrationEnsure your plan is in compliance and meets all IRS and Department of Labor requirements with the Ease and Accrue CMS partnership.
• Allstate Identity ProtectioncoreTechnology or IntegrationAlert members at the first sign of fraud and fully restore any affected identity with the Allstate Identity Protection partnership.
• Lincoln FinancialcoreTechnology or IntegrationThe Ease and Lincoln Financial connection saves you time and makes benefits enrollment easier.
• OscarcoreTechnology or IntegrationThe Ease and Oscar direct connection saves time and makes benefits enrollment easier.
• EthoscoreTechnology or IntegrationEase and Ethos partnership makes it easy for brokers to offer term life insurance to employers.
• LivelycoreTechnology or IntegrationThe Ease and Lively partnership provides employer groups with a truly seamless way to offer and manage a health savings account (HSA).
• MDLIVEcoreTechnology or IntegrationEase and MDLIVE work together to help brokers offer employees access to board-certified doctors via phone, secure video, or app.
• LegalShield & IDShieldcoreTechnology or IntegrationOffer best-in-class group legal, identity theft, and online privacy protection benefits with LegalShield & IDShield.
• NortonLifeLockcoreTechnology or IntegrationOffer your employer groups identity protection and cybersecurity plans with the Ease and NortonLifeLock partnership.
• TrustmarkcoreTechnology or IntegrationThe Ease and Trustmark direct connection saves time and makes benefits enrollment easier.
• Unum GroupcoreTechnology or IntegrationThe Ease and Unum Group direct connection saves time and makes benefits enrollment easier.
• VoyacoreTechnology or IntegrationEasily manage COBRA and benefit plans for you and your clients using the Voya and Ease integration.
• Coastal PayrollcoreTechnology or IntegrationKeep benefits and payroll in sync with the Ease and Coastal Payroll partnership.
• AmeriflexcoreTechnology or IntegrationThe Ease and Ameriflex partnership offers FSA, HSA, HRA, and COBRA benefits, and more.
• HSA BankcoreTechnology or IntegrationEasily offer and manage convenient HSA solutions with the Ease and HSA Bank partnership.
• Optum FinancialcoreTechnology or IntegrationProvide their clients with a wide range of health accounts to achieve short- and long-term health and financial goals with the Ease and Optum Financial partnership.
• IgoecoreTechnology or IntegrationIgoe offers a robust suite of services including COBRA, Direct Billing, Health FSA, HSA, and more.
• isolvedcoreTechnology or IntegrationEasily offer and manage a comprehensive set of products for COBRA and more with the Ease and isolved partnership.
• TASCcoreTechnology or IntegrationQuickly and easily enroll in a TASC Universal Benefit Account through the Ease and TASC partnership. Instantly configure more than 60 benefits to create custom plans.
• NueSynergycoreTechnology or IntegrationEasily offer your groups and their employees a variety of NueSynergy's administrative services including HSA, HRA, direct billing, and more.
• United Pet CarecoreTechnology or IntegrationEasy, instant, and affordable pet care plans to employees with the Ease and United Pet Care partnership.
• SederacoreTechnology or IntegrationDiscover a non-insurance solution for managing large healthcare costs with the Ease and Sedera partnership.
• AnuvicoreTechnology or IntegrationWith the Ease and Anuvi partnership, brokers, employers, and employees enjoy a contemporary COBRA experience.
• EquitablecoreTechnology or IntegrationConnect directly to Equitable's dental, vision, life, disability, critical illness, and accident plans with the Ease and Equitable connection.
• ManhattanLifecoreTechnology or IntegrationOffer a direct connection to ManhattanLife's voluntary life/AD&D, short-term disability, critical illness, accident, and hospital indemnity plans.
• Reliance StandardcoreTechnology or IntegrationThe Ease and Reliance Standard partnership saves you time and makes benefits enrollment easier.
• MASA MTScoreTechnology or IntegrationMASA MTS is a value-added voluntary benefits selection on Ease's dynamic benefits platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BambooHR: BambooHR is an SMB HRIS platform that partners with Ease for benefits administration but also has its own benefits integrations. It competes for SMB HR technology wallet and overlaps in integrated HR/benefits positioning.
• Justworks: Justworks is a PEO providing payroll, benefits, HR, and compliance to SMB employers. Its bundled benefits offering competes with Ease's broker-distributed benefits administration in the same small-employer segment.
• Gusto: Gusto is a leading all-in-one payroll, HR, and benefits platform serving SMB employers directly. While not broker-centric, its bundled benefits administration competes with Ease for the same SMB employer wallet share, often through direct employer sales.
• ADP Workforce Now: ADP Workforce Now is a leading SMB HR/payroll/benefits platform with deep carrier integrations. It is one of the largest competing platforms in the SMB employer benefits space, frequently integrated alongside Ease.
• Paylocity: Paylocity is a cloud HCM/HRIS/payroll suite that includes benefits administration modules with carrier integrations. It competes with Ease's HR solutions and payroll integration capabilities among mid-market employers.

Direct peers

• Employee Navigator: Employee Navigator is the leading benefits administration and HR software solution for insurance brokers and employers, and acquired Ease in April 2023. It serves the same broker-led, SMB-focused benefits administration market with a near-identical product positioning.
• PlanSource: PlanSource is a cloud-based benefits administration and enrollment platform serving mid-market employers and brokers. It competes directly with Ease in the broker-channel benefits administration space, particularly via integrations with carriers and payroll providers.
• Benefitfocus: Benefitfocus is a benefits administration platform serving employers, brokers, and carriers with enrollment, ACA, and analytics capabilities. While it skews mid-market/enterprise rather than SMB, it competes in the same broker-distributed benefits administration category.
• Zenefits: Zenefits is a SaaS HR, benefits, and compliance platform originally built for SMBs and brokers. It competes directly with Ease in broker-driven benefits administration, particularly in the SMB segment with carrier connectivity.

Emerging players

• BenefitHub / Benefitter (BenefitHub): BenefitHub (formerly Benefitter) is a benefits administration and exchange platform serving small and mid-sized employers with broker distribution. It overlaps with Ease in the SMB benefits administration market, particularly with carrier connectivity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ease
• Facebookfacebook.com/easecentral
• LinkedInlinkedin.com/company/easecentral

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ease central