What Cosmetic 360 does

Cosmetic 360 is the global innovation trade show for the fragrance and cosmetics industry, organized by COSMETIC VALLEY, a French non-profit competitiveness cluster founded in 1994 that brings together companies, research centers, universities, and trade schools in the sector. The event is held annually each October at the Carrousel du Louvre in Paris, with the 12th edition scheduled for October 14-15, 2026 under the 'Régénérations' theme. The trade show is purpose-built around innovation curation — every exhibitor must present a genuine innovation, communicated through a distinctive backlit 'Innovation Totem' system at each booth — and combines a physical exhibition with a parallel digital platform for registration, badge management, and content access.

The core product portfolio comprises the main trade show exhibition, the conference program aligned to each edition's theme, the COSMETIC 360 Awards (seven categories including Raw Materials, Formulation, Testing & Analysis, Packaging & Packing, Brands & Retail, Manufacturing Process & Services, and a Jury's Favorite), and three Innovation Challenges that connect startups, SMEs, and academic researchers with major brand R&D teams. Supporting zones include the Startup Village (38 startups via Beauty Tech #Chartres), the Factory Zone for industrial equipment, the Research Zone connecting academic institutions with industry, the Nutricosmetics Zone, and the Beauty Tech Garden for pitch battles and deep-tech presentations. Underlying technology is a digital event platform with online registration, badge issuance, a mobile app, and a visitor carpooling tool.

Revenue is generated from four streams: exhibitor booth fees, visitor ticket sales (€69 HT pre-event, €90 HT on-site, including 10% VAT), sponsorship packages (lanyards, bags, conference room naming, gala evening, VIP access), and an affiliate commission from the official hotel partner Revolugo. Customer segments span major international cosmetics brands (Chanel, Estée Lauder, L'Oréal, LVMH, Proya, Shiseido), raw material and ingredient suppliers, formulation and testing specialists, AI/technology providers such as Dassault Systèmes, academic research institutions, startups and SMEs, and trade press. The trade show is operated under COSMETIC VALLEY's non-profit association structure (Loi 1901), headquartered at 1 Place de la Cathédrale in Chartres, and is led by Directrice du salon Frankie Béchereau.

Name

Cosmetic 360

Legal name

COSMETIC VALLEY

Website

https://cosmetic-360.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Cosmetic 360 is the annual global innovation trade show for the fragrance and cosmetics industry, organized by the French COSMETIC VALLEY cluster and held each October at the Carrousel du Louvre in Paris, serving major brands, startups, researchers, and suppliers across the value chain.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• Trade show services
• Cosmetics innovation events
• Beauty industry exhibitions
• Fragrance industry conferences
• B2b networking events

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Exhibitor booth fees: Revenue from companies renting exhibition space to showcase innovations to industry decision-makers
2. Visitor ticket sales: Visitor entry fees: €69 HT until day before show, €90 HT during show days (including 10% VAT)
3. Sponsorship packages: Premium visibility options including visitor lanyards, bags, conference room naming, gala evening access, VIP access, and dedicated invitations for sponsors
4. Hotel partnership commissions: Partnership with Revolugo as official travel agency partner for hotel bookings

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Cosmetic 360 organizes an annual international B2B trade show focused exclusively on innovation across the fragrance and cosmetics value chain, held each year at the Carrousel du Louvre in Paris. The event gathers international industry decision-makers around formulations, raw materials, packaging, testing, digital solutions, and AI-driven innovations through exhibitor booths, themed conference program, awards competition, and three startup innovation challenges. Additional offerings include gala evening networking, sponsorship visibility packages, and online visitor/exhibitor registration.

Product overview

COSMETIC 360 is THE global innovation trade show for the fragrance and cosmetics industry, organized annually by COSMETIC VALLEY at the Carrousel du Louvre in Paris. The event serves as a comprehensive platform combining a physical trade show with digital components, centered around exhibitor innovation presentations via illuminated 'innovation totems.' The core portfolio includes the main trade show exhibition, a conference program focused on the annual theme (2026: Regenerations), the COSMETIC 360 Awards competition recognizing exhibitor innovations across 7 categories, and three Innovation Challenges connecting startups and researchers with major industry players. Supporting zones include the Startup Village featuring 38 young companies, the Factory Zone for industrial equipment, the Research Zone connecting academic institutions with industry, the Nutricosmetics Zone for beauty-from-within innovation, and the Beauty Tech Garden featuring interactive presentations. Additional services encompass visitor and press registration, hotel booking through official partner Revolugo, sponsorship packages, and a gala evening event. The platform positions itself as the world's leading innovation trade show for the fragrance-cosmetics sector, bringing together decision-makers (61% CEOs, R&D directors, top managers) with international industry players including raw materials suppliers, formulation experts, packaging manufacturers, testing laboratories, and AI solution providers.

Differentiator

Problem solved

Functional benefit

Brands

• COSMETIC 360 AWARDS: Competition that rewards the best innovations presented by exhibitors at the trade show, with jury composed of professional press members
• COSMETIC 360 WEEK
• Innovation Challenges
• Zone Recherche
• Startup Village
• Factory Zone
• Nutricosmetics Zone

Products and services

• COSMETIC 360 Trade Show Annual two-day B2B trade show at the Carrousel du Louvre in Paris bringing together cosmetics/fragrance decision-makers around innovations across raw materials, formulation, packaging, testing, distribution, and AI; companies purchase exhibitor booths to present innovations.
• Conference Program Expert-led conference sessions held at the heart of the trade show covering regenerative agriculture, biotechnology, circular economy, material reuse, and skin repair research aligned with the annual theme.
• COSMETIC 360 Awards Annual competition recognizing the best exhibitor innovations across seven categories (Raw Materials, Formulation, Industry & Process, Testing & Analysis, Packaging & Packing, Brands & Retail, and a Jury's Favorite prize), with winners selected by a jury of professional press members.
• Innovation Challenges Three challenge programs allowing startups, SMEs, and academic researchers to apply and present innovative technologies applicable to cosmetics directly to major industry players, covering digital solutions, ecological transition, and cosmetic performance/personalization.
• Sponsorship Packages Visibility and branding opportunities for sponsoring companies including visitor lanyards, conference room naming rights, gala evening access, VIP access, and dedicated invitations targeting 5,800+ key decision-makers.
• Gala Evening Exclusive ticketed evening event at La Maison de l'Amérique Latine featuring themed entertainment (Bossa Nova, Baiao, and Samba) and premium networking opportunities for trade show attendees.

Quantifiable outcome

• 5,800+ key decision-makers expected at 2026 edition
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Beauty Tech #ChartrescoreStrategic or Co-development PartnerPlatinum sponsor of start-up zone, Beauty Tech #Chartres is the territorial strategy led by Chartres Métropole dedicated to the perfume and cosmetics sector. Animates the startup village at COSMETIC 360 with La Fabrique de la Beauté incubator, supporting young innovative companies in the industry.
• GreentechcoreStrategic or Co-development PartnerPioneer and expert in ethical biotechnologies for over 30 years, GREENTECH researches, develops and produces high-tech active ingredients from natural sources (plant, marine, microbial) in respect of people and environment.
• CentdegrésminorStrategic or Co-development PartnerInternational brand intelligence and creative agency specializing in beauty and fragrance, creating valuable brands through brand platform, visual identity, artistic direction, product design, and retail design.
• Roelmi HPCcoreStrategic or Co-development PartnerSpecializes in research, development, and production of innovative active ingredients for cosmetics and nutraceutical industries using biotechnology, fermentation, probiotics and postbiotics.
• PhytéocoreStrategic or Co-development PartnerCDMO specialized in development and manufacturing of food supplements for 25+ years, recognized as leading player in nutricosmetics with wide range of dry and liquid dosage forms.
• NutrikéocoreStrategic or Co-development PartnerConsulting agency specializing in innovation and communication in nutrition with expertise in skin nutrition through holistic In & Out and Skin & Science approach.
• Pharmanager DevelopmentminorStrategic or Co-development PartnerSupports companies in nutrition, health, food supplements, and cosmetics sectors in development and regulatory compliance across Europe and international markets.
• China Cosmetics ReviewminorStrategic or Co-development PartnerProfessional and authoritative media in China's cosmetics industry since 1992, forefront of promoting international collaboration and innovation with global events in China, Africa, Europe, and US.
• BW ConfidentialminorGTM or Marketing PartnerLeading international media for cosmetics and fragrance industry providing latest news, analysis and commentary on major issues in global beauty market.
• Premium Beauty NewsminorGTM or Marketing PartnerFully digital B2B publication dedicated to beauty and personal care industry with 130,000+ monthly visitors and 42,000+ subscribers.
• CosmétiquemagminorGTM or Marketing PartnerFrench professional magazine entirely dedicated to the beauty industry targeting brands, retailers, ingredient suppliers, and packaging manufacturers.
• Emballage DigestminorGTM or Marketing PartnerMonthly magazine monitoring packaging and machinery industry in cosmetics, pharmaceutical, and agri-food sectors through surveys, interviews, and reports.
• Expression CosmétiqueminorGTM or Marketing PartnerQuarterly French-English bimonthly magazine for cosmetics and perfumery professionals with focus on marketing, formulation, innovation, regulation.
• Industries CosmétiquesminorGTM or Marketing PartnerQuarterly complete perfumery and cosmetics industry watch with daily news in French, English, Spanish, Portuguese, and Chinese.
• L'usine nouvelleminorGTM or Marketing PartnerLeading B2B business news source analyzing major trends in economic and industrial news for decision-makers.
• Formule VerteminorGTM or Marketing PartnerLeading brand in raw materials and renewable ingredients sector integrated into Info Chimie magazine.
• RevolugominorChannel Partner/ Reseller/ DistributorOfficial travel agency partner of COSMETIC 360 providing wide choice of accommodation at negotiated rates close to the trade show.
• Région NormandieminorGTM or Marketing PartnerRegional government sponsor supporting Testing & Analysis award category at COSMETIC 360 Awards.
• Caisse d'EpargneminorGTM or Marketing PartnerFinancial institution sponsor supporting Jury's favorite award category.
• Beauty ClusterminorGTM or Marketing PartnerBeauty industry cluster supporting Raw Materials award category.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pitti Fragranze: International trade show dedicated to artistic perfumery and niche fragrances, organized by Pitti Immagine in Florence. Comparable as an industry-specific B2B event serving the fragrance segment with a curated exhibitor base and high-quality buyer audience.
• Cosmoprof Worldwide Bologna: The world's largest B2B beauty trade show held annually in Bologna (plus editions in Las Vegas, Mumbai, Hong Kong), organized by BolognaFiere. Direct competitor in the global cosmetics/fragrance trade show space, with a broader (non-innovation-only) mandate but overlapping exhibitor and visitor audiences.
• Luxe Pack Monaco: Premier B2B trade show for luxury packaging, organized by Infopro Digital with editions in Monaco, Paris, New York, and Shanghai. Comparable as an industry-specific B2B trade show serving packaging innovation providers and major beauty/luxury brand buyers.
• MakeUp in Paris: B2B event dedicated to makeup innovation, held annually in Paris. Direct competitor for the formulation/finished-product innovation audience, also targeting brand decision-makers seeking emerging color cosmetics and skincare suppliers.
• Cosmoprof North America: North American edition of the Cosmoprof network (held in Las Vegas), organized by BolognaFiere and the Professional Beauty Association. Direct competitor for US-based beauty exhibitors and buyers seeking international B2B exposure.
• ADF&PCD Paris: B2B trade show for aerosol, dispensing, and luxury packaging innovation, organized by Easyfairs. Direct overlap with Cosmetic 360's packaging innovation zone and target audience of packaging decision-makers at major beauty brands.
• Vivaness: International trade fair for natural and organic personal care, held alongside Biofach in Nuremberg. Comparable as a curated B2B innovation trade show for the cosmetics industry with a specific thematic focus (natural/organic) and similar exhibitor-vetting model.
• in-cosmetics Global: Leading B2B trade show for personal care ingredients, organized by Reed Exhibitions. Highly comparable to Cosmetic 360 in its focus on upstream innovation (raw materials, formulation, R&D) and its target audience of cosmetic scientists and R&D directors.

Emerging players

• Beauty Cluster Barcelona: Spanish beauty industry cluster similar to COSMETIC VALLEY, organizing networking events and innovation activities for cosmetics companies in Southern Europe. Comparable as an industry cluster ecosystem but smaller and more regionally focused than Cosmetic 360's parent COSMETIC VALLEY.

Regional players

• Beautyworld Middle East: Largest beauty trade show in the MENA region, organized by Messe Frankfurt. Comparable product offering and audience to Cosmetic 360 but serving a different geography (Dubai-focused), making it more of a regional competitor than a direct head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cosmetic360
• YouTubeyoutube.com/channel/UCVE4muBIPejemwtmCs-jwpw
• LinkedInlinkedin.com/showcase/cosmetic360
• Instagraminstagram.com/cosmetic_360
• Facebookfacebook.com/cosmetic360

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmetic 360