My Personality

What My Personality does

MyPersonality, operated by Character Types LLC (a privately held California LLC headquartered at 1875 Century Park E, Los Angeles), is an online personality assessment platform offering a free 16-type personality test built on a 60-statement psychometric framework developed in collaboration with expert psychologists. The test classifies users across five dichotomous dimensions (introversion/extroversion, sensing/intuition, thinking/feeling, judging/perceiving) into 16 personality types with associated traits, strengths, weaknesses, and compatibility profiles. The platform primarily serves individual self-discovery seekers, career-focused professionals, and couples seeking relationship compatibility insight, with secondary exposure to managers and team leaders interested in team-composition analysis.

The product suite centers on a free 60-question web-based test completed in 5–10 minutes, alongside a Premium subscription unlocking 25+ specialized tests organized into Personal Growth, Relationships, Career, and Team toolkits, plus an editorial blog spanning 30+ topical categories covering personality types, cognitive functions, careers, relationships, and pop culture/fictional character analyses. A mobile application extends access to mobile browsers and apps. Underlying technology is a rules-based psychometric scoring engine with classification logic developed by personality psychologists; the platform integrates with Amplitude, Firebase Authentication, Google Analytics, Google Tag Manager, Sentry, and Google Optimize on the operations side, and with Google Ads, Facebook Ads, Outbrain, Taboola, Revcontent, and LiveIntent on the acquisition side.

The business model is product-led freemium: users take the free test and are upsold to Premium at $27.88 per month or $19.99 for a 7-day trial followed by $39.95 per two-month cycle, supported by a 30-day money-back guarantee. Acquisition is driven primarily by SEO-optimized editorial content and paid native advertising, with self-serve global distribution via web and mobile and no sales involvement in the conversion path. The company is privately held with no disclosed funding rounds, external investors, or parent/subsidiary structures; revenue, headcount, and management details are not publicly disclosed. Operational scale signals include 163,266+ total tests taken, 26,596 Premium subscribers, and 894,562+ people served per the company's About page.

Name

My Personality

Legal name

Character Types LLC

Website

https://mypersonality.net

Company type

Private

Operating status

Operating

Short description

MyPersonality is an online personality assessment platform offering a 60-question 16-type personality test with freemium access and psychologist-developed psychometric methodology. It serves self-discovery seekers, professionals, couples, and managers globally via web and mobile, monetizing through Premium subscriptions.

Ownership category

akta.pro rank

Product category

Psychometric Assessment Software

NAICS

Educational Support Services (6117)

akta.pro primary industry

Personality & Behavioral Assessments (BPACAMAC)

akta.pro secondary industries

Emotional Intelligence, Motivation & Culture-Fit Assessments (BPACAMAI), Cognitive Ability & General Intelligence Testing (BPACAMAB)

Keywords

• Personality assessment tests
• Psychometric testing platform
• 16 personality types
• Self-discovery assessments
• Career personality tools

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Premium Subscription - Monthly: Monthly subscription providing access to over 20 tests, personalized training content, and 24/7 support. Users unlock full reports, detailed personality breakdowns, and all specialized assessment tools.
2. Premium Subscription - Bi-monthly: Bi-monthly billing model at $19.99 for first 7 days trial, then $39.95 per 2-month cycle. Includes access to full test suite and premium content.
3. Freemium Tier: Free basic personality test providing core personality type identification and overview. Upsells to premium for comprehensive reports, career insights, and relationship compatibility tools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

MyPersonality operates an online psychometric assessment platform that classifies users into one of 16 personality types via a 60-statement free test built around five dichotomous dimensions. Revenue comes primarily from a Premium subscription that unlocks 25+ specialized tests (Personal Growth, Relationships, Career) and detailed reports, supplemented by educational blog content.

Product overview

MyPersonality is a personality assessment platform offering a free 16-type personality test (based on MBTI-like framework) with a Premium subscription model. The core product is the free personality test containing 60 statements that classifies users into one of 16 personality types across five dichotomous dimensions. Premium subscribers unlock access to 25+ specialized tests organized into Personal Growth, Relationships, and Career toolkits, plus full detailed reports. The platform also provides educational blog content covering personality types, cognitive functions, and personal development, as well as team assessment tools for managers. All offerings are built around the 16 personality types framework developed in collaboration with psychologists specializing in personality psychology.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Personality Test

Quantifiable outcome

• 60 statements found to reveal personality with unparalleled accuracy

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered minor.

• Google Ads / Google Ads Conversion Tracking (Google LLC)minorGTM or Marketing PartnerAnalytics service connecting data from Google Ads advertising network with actions performed on the Service.
• Facebook Ads (Facebook, Inc.)minorGTM or Marketing PartnerConversion tracking service connecting data from Facebook advertising network with actions performed on the Service. Facebook pixel tracks conversions.
• Facebook Custom Audience (Facebook, Inc.)minorGTM or Marketing PartnerRemarketing and behavioral targeting service connecting activities on the Service with Facebook advertising network.
• Google Ads Remarketing (Google LLC)minorGTM or Marketing PartnerRemarketing and behavioral targeting service connecting activities on the Service with Google Ads network and DoubleClick cookie.
• LiveIntent (Live Intent, Inc.)minorGTM or Marketing PartnerAdvertising service for targeting and remarketing to users.
• Outbrain (Outbrain Inc.)minorGTM or Marketing PartnerAdvertising service and conversion tracking connecting advertising network with actions performed on the Service.
• Revcontent (Revcontent, LLC)minorGTM or Marketing PartnerNative advertising service for content promotion and user acquisition.
• Taboola (Taboola Inc.)minorGTM or Marketing PartnerAdvertising service for content discovery and native advertising placement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Traitify: Visual, rapid-fire personality assessment platform serving both consumers and HR/recruitment buyers. Comparable in psychometric product category and in pursuing both D2C and B2B channels.
• Crystal Knows: Personality assessment platform focused on workplace communication and team collaboration, using DISC-based frameworks. Comparable in target use case (team/career applications) and B2B-adjacent monetization.
• 16Personalities: The most direct competitor — operates a free 16-type personality test with a very similar MBTI-style framework, premium tier, and content-led SEO strategy. Competes head-to-head for the same self-discovery and career-oriented consumer.
• High5 Test: Free strengths-based personality test with premium reports, targeting self-discovery and career use cases. Comparable core product philosophy (free assessment, paid deep-dive) and target audience.
• Truity: Offers consumer-facing personality assessments across multiple frameworks (16-type, Big Five, Enneagram) with paid premium reports. Directly comparable in product, target customer, and PLG monetization model.

Emerging players

• testgorilla: Pre-employment assessment platform with personality tests as part of a broader HR assessment suite. Comparable on the psychometric product category but skewed toward B2B hiring use cases.
• Pymetrics: AI-driven behavioral assessment platform for hiring and talent development. Comparable on the assessment-as-product axis but differentiated by neuroscience-based methodology and B2B focus.
• Personality Hacker: Personality framework content brand with assessments and training, focused on cognitive functions and 16-type content. Comparable in content-led GTM and consumer self-development positioning.

Broad incumbents

• The Myers-Briggs Company: Owner of the official MBTI framework with a much broader portfolio of enterprise assessments, certifications, and training. Comparable on the underlying 16-type taxonomy but operates at a much larger enterprise scale.
• Hogan Assessments: Established enterprise personality assessment provider widely used in executive selection and leadership development. Comparable category (personality psychometrics) but serves a much larger enterprise and credentialed-practitioner buyer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mypersonalitynet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Personality