webmd practicepro

What webmd practicepro does

WebMD PracticePro is a cloud-based SaaS platform that provides healthcare practices with an integrated suite of tools to attract, manage, and retain patients across the entire care lifecycle. The platform is organized into four functional categories — Attract Patients (customizable websites, SEO content, paid search, online booking, WebMD Enhanced Profile, reputation and listing management), Manage More Appointments (automated reminders, two-way text, mobile check-in, appointment fill-in, WebMD Live, WebMD Phone VoIP), Automate Patient Visits (patient portal, telemedicine, mobile app, online forms, Insurance Check), and Engage and Retain Patients (email marketing, postcards, automated recall). The product is HIPAA-compliant and integrates with 15+ EHR and practice management systems including AdvancedMD, athenahealth, Allscripts, DrChrono, NextGen, GE Centricity, and Modernizing Medicine. Underlying components include an ML-assisted message prioritization layer for two-way text and a CRM-style real-time notification system branded WebMD Live.

The company is legally operated as MH Sub I, LLC, an affiliate of WebMD, LLC, with headquarters in El Segundo, California. It serves 8,000+ local practices across at least 14 medical specialties (Dermatology, Optometry/Vision Care, Allergy & Asthma, Audiology, Cardiology, ENT, Gastroenterology, General/Family Medicine, OB/GYN, Orthopedic Surgery, Pediatrics, Plastic Surgery, Podiatry, and Urology), and holds long-standing partnerships with five medical associations (AAP, ACNM, ASGE, ACC, AAO-HNS). Distribution is US-domestic only, with explicit geographic restrictions on Canada and other non-US markets.

WebMD PracticePro monetizes through a three-tier monthly subscription model (Boost, Connect, Accelerate) with progressively richer feature bundles, supplemented by add-on modules with separate monthly and setup fees (WebMD Phone via LogMeIn, Insurance Check via PracticePal, Telemedicine, Postcards, Enhanced Profiles) and per-printed transaction fees for postcard direct mail. Go-to-market combines enterprise field sales (demo-driven), inside sales (888-989-7931), and self-serve digital exploration. The service is positioned for SMB and mid-market practices rather than large hospital systems, and no public revenue or funding history is disclosed.

Name

webmd practicepro

Legal name

MH Sub I, LLC

Website

https://webmdpracticepro.com

Company type

Private

Operating status

Operating

Short description

WebMD PracticePro is a HIPAA-compliant SaaS platform that helps 8,000+ US healthcare practices attract, manage, and retain patients through websites, appointment tools, telemedicine, two-way text, and EHR-integrated engagement, monetized via tiered monthly subscriptions and add-ons.

Ownership category

akta.pro rank

Product category

Healthcare Practice Management Software

NAICS

Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Communications (Reminders/Confirmations/Recalls) (HLACADAH)

akta.pro secondary industries

Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ), Patient Intake, Digital Registration & eForms (HLACAEAF), Multi-Location & Enterprise Practice Operations (HLACADAG)

Keywords

• Healthcare practice management
• Patient engagement platform
• Medical practice marketing
• Telemedicine software
• EHR integration platform

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Packages: Three-tier subscription model (Boost, Connect, Accelerate) with monthly billing and automatic renewal. Each tier includes increasing features for patient attraction, engagement, and retention.
2. Add-on Services: Additional subscription services including WebMD Phone (powered by LogMeIn), Insurance Check (powered by PracticePal), Enhanced Profiles, Telemedicine, and Postcards. Each has separate monthly fees and installation/setup fees.
3. Postcard Marketing: Per-printed postcard fees for direct mail marketing campaigns. Additional correction fees apply for content errors.
4. Professional Services: Setup and installation fees for add-on services, including hardware provision for phone services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

WebMD PracticePro provides an all-in-one cloud-based SaaS platform that helps U.S. healthcare practices attract, manage, and retain patients across the entire care lifecycle. The platform bundles customizable websites, SEO and paid search marketing, online booking, automated appointment reminders, two-way texting, HIPAA-compliant patient communications, telemedicine, a patient portal, mobile check-in, email and postcard marketing, automated recall, reputation and listing management, and a VoIP phone system. It integrates with 15+ EHR and practice management systems.

Product overview

WebMD Practice Pro is an all-in-one practice growth solution platform that combines patient attraction, engagement, and retention tools for healthcare practices. The platform is organized into four core categories: (1) Attract Patients - including Customizable Websites, Online Booking, SEO Website Content, Online Search Marketing (Targeted Ads), and WebMD Enhanced Profile; (2) Manage More Appointments - including Appointment Reminders, Two-Way Text Messaging, Mobile Check-In, Appointment Hot List, WebMD Live, and WebMD Phone; (3) Automate Patient Visits - including Patient Portal, Telemedicine, Mobile App, Online Forms, and Insurance Check; (4) Engage and Retain Patients - including Email Marketing, Postcard Marketing, and Automated Recall. Additional features include Reputation Management and Listing Management. The platform integrates with 15+ practice management systems and EHRs including AdvancedMD, athenahealth, Allscripts, DrChrono, and NextGen. WebMD Practice Pro offers three service packages: Boost, Connect, and Accelerate, with the Accelerate package including all features plus PPC and Social Media.

Differentiator

Problem solved

Functional benefit

Brands

• WebMD Phone: Voice-over-internet protocol (VoIP) phone system service provided in partnership with LogMeIn Communications for healthcare practice communications.
• WebMD Live
• WebMD Enhanced Profile
• Insurance Check

Products and services

• Customizable Websites Mobile-friendly, industry-specific websites for medical practices with SEO optimization, form leads, and social media integration. Designed for specialty practices needing a professionally designed online presence.
• Online Booking Real-time availability calendar widget that integrates with practice management systems, allowing patients to book appointments directly from the practice website.
• SEO Website Content Local search engine optimization services including unique content generation, metadata optimization, keyword research, custom meta-data, and SEO improvement planning for medical practices.
• Online Search Marketing (Targeted Ads) Paid search marketing services including certified Google Ads management, keyword research, specialized landing pages, and call tracking reports for medical practices.
• WebMD Enhanced Profile Enhanced physician profile on the WebMD directory featuring improved SEO rankings, prominent placement, online booking, and reputation management for subscribed practices.
• Appointment Reminders & Confirmations Automated appointment reminders and confirmations via email, text, and voice calls with customizable templates and fallback reminders to reduce no-shows.
• Two-Way Text Messaging HIPAA-compliant two-way text communication using the practice phone number with suggested responses, machine-learning based message prioritization, text automation, and desktop alerts.
• Mobile Check-In Mobile-based patient check-in system allowing patients to complete intake forms and screening from their vehicles before arriving at the office.
• Appointment Hot List (Fill-In) Dashboard for managing and filling last-minute appointment cancellations by notifying patients via text or email when earlier slots become available.
• WebMD Live Real-time healthcare CRM notification system with desktop alerts for incoming calls, text messages, appointment requests, and confirmations.
• WebMD Phone All-in-one VoIP phone system powered by GoToConnect (LogMeIn Communications) featuring smart caller ID, two-way text, fax, email, video conferencing, and 100+ features for healthcare practices.
• Patient Portal Online patient portal enabling appointment viewing, booking requests, secure messaging, file sharing, and digital intake forms.
• Telemedicine HIPAA-compliant video conferencing platform with screenshare, virtual waiting room, secure messaging, online billing, and prescription management.
• Mobile App Practice management mobile application enabling client lookup, appointment management, two-way text, and secure messaging on the go.
• Online Forms Digital patient intake forms including new patient intake, prescription refills, and screening forms that expedite office visits.
• Insurance Check Insurance eligibility verification service powered by PracticePal that checks coverage across Davis Vision, EyeMed, Spectera, VSP and additional networks in 60 seconds.
• Email Marketing Email campaign builder with customizable templates, advanced segmentation, and performance monitoring with metrics on leads and appointments.
• Postcard Marketing Direct mail postcard services with industry-specific templates, automated recipient selection from the practice management system, printing, and mailing.
• Automated Recall Automated patient reactivation campaigns via email, text, voice, and postcards to bring back lapsed patients for continuing care.
• Reputation Management Online review monitoring and management across major healthcare sites with real-time alerts and performance scoring.
• Listing Management Online directory listing management ensuring accurate and consistent practice information across all major healthcare sites.

Quantifiable outcome

• Reduce no-shows through automated appointment reminders and confirmations
• +3 more outcomes

Segments14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability2 records

Feature4 records

Partnerships

14 partnerships are on record, tiered core and strategic.

• AdvancedMDcoreTechnology or IntegrationEHR/Practice Management integration partner. WebMD Practice Pro connects with AdvancedMD systems to provide seamless patient data synchronization and workflow integration for subscribed healthcare practices.
• athenahealthcoreTechnology or IntegrationEHR integration partner. WebMD Practice Pro integrates with athenahealth to enable data flow between platforms, allowing practices to manage patient communications and appointments within their existing workflow.
• AllscriptscoreTechnology or IntegrationEHR/Practice Management integration partner enabling interoperability with Allscripts systems for seamless practice operations.
• DrChronocoreTechnology or IntegrationEHR integration partner allowing WebMD Practice Pro to sync with DrChrono systems for unified practice management.
• NextGen HealthcarecoreTechnology or IntegrationIntegration with NextGen EHR and practice management systems to enable data synchronization and workflow automation for subscribed practices.
• GE Healthcare (Centricity)coreTechnology or IntegrationIntegration partner for GE Healthcare's Centricity practice management solutions enabling data exchange and system interoperability.
• LogMeIn CommunicationscoreTechnology or IntegrationTechnology provider powering WebMD Phone services (VoIP phone system). Provides the underlying voice-over-internet protocol infrastructure for practice communications.
• PracticePalcoreTechnology or IntegrationPowers the Insurance Check feature - an insurance eligibility benefits search engine enabling practices to verify patient coverage and benefits in 60 seconds across multiple vision providers.
• GoToConnect (LogMeIn)coreTechnology or IntegrationProvides state-of-the-art VoIP technology powering the WebMD Phone system with enterprise-grade features and security.
• American Academy of Pediatrics (AAP)strategicGTM or Marketing PartnerTrusted partner since 2011 providing AAP online patient education content and credibility endorsement for pediatric practices using WebMD PracticePro.
• American College of Nurse-Midwives (ACNM)strategicGTM or Marketing PartnerTrusted partner since 2010 providing patient education resources and credibility for OB/GYN and midwifery practices.
• American Society of Gastrointestinal Endoscopy (ASGE)strategicGTM or Marketing PartnerTrusted partner since 2010 providing gastroenterology-specific patient education content for member practices.
• American Academy of Otolaryngology - Head and Neck Surgery (AAO-HNS)strategicGTM or Marketing PartnerTrusted partner since 2009 providing ENT-specific patient education and credibility for otolaryngology practices.
• American College of Cardiology (ACC)strategicGTM or Marketing PartnerTrusted partner since 2010 providing cardiology-specific patient education and professional endorsement for member practices.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NexHealth: NexHealth is a patient experience platform for dental and medical practices offering online booking, reminders, two-way messaging, digital forms, and EHR integrations. Direct peer on practice growth and engagement tooling.
• Birdeye: Birdeye is a customer experience and reputation management platform with deep healthcare practice penetration across listings, reviews, messaging, and surveys. Directly comparable on reputation, listings, and patient messaging.
• Solutionreach: Solutionreach provides patient communication, recall, reminders, reputation, and engagement tools to medical and dental practices. Directly comparable on the patient communications and engagement layers of WebMD PracticePro.
• Doctible: Doctible delivers patient communication, reputation, recall, and website/marketing tools to small and mid-sized medical practices. Closely comparable on patient engagement and practice marketing for the SMB segment.
• Tebra: Tebra (formed via the Kareo + PatientPop merger) is an all-in-one practice growth and EHR platform serving independent practices with patient acquisition, scheduling, reputation, and billing. Most direct competitor offering a comparable bundled SaaS for SMB practices.
• Reputation.com: Reputation.com provides reviews, listings, social, and customer experience management with a healthcare practice vertical. Directly comparable on the reputation management and listings components of WebMD PracticePro's offering.
• Luma Health: Luma Health offers a patient success platform spanning scheduling, reminders, two-way text, telehealth, and intake for specialty and primary care practices. Closely comparable in scope of patient engagement and automated reminders.
• Relatient: Relatient provides patient scheduling, reminders, two-way text, broadcast messaging, and digital intake for medical groups and practices. Directly overlaps WebMD PracticePro's appointment management and engagement modules.

Broad incumbents

• eClinicalWorks: eClinicalWorks is a large ambulatory EHR vendor offering patient portal, messaging, and telehealth capabilities within its platform. Functions as both an integration partner and a broad incumbent whose native features overlap parts of WebMD PracticePro's stack.
• athenahealth: athenahealth is a major EHR and practice management vendor that has expanded into native patient engagement, reminders, and population health. Comparable as an integration partner and as a broad incumbent that bundles engagement features that compete with third-party point tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/webmdpracticepro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about webmd practicepro