Kodlin USA
Kodlin USA designs, manufactures, and sells aftermarket motorcycle parts and accessories for Harley-Davidson motorcycles, distributing direct-to-consumer via its e-commerce site and wholesale through major powersports distributors across North America, Europe, Japan, and Oceania.
- Company typePrivate
- Founded2020
- HeadquartersNew Braunfels, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What Kodlin USA does
Kodlin USA is a private aftermarket motorcycle parts company founded in 2020 by Len Kodlin and Holger Mohr. It designs, manufactures, and distributes precision-engineered components for Harley-Davidson motorcycles, spanning brake rotors (developed in partnership with SBS), LED lighting systems, billet aluminum foot controls, handlebars, suspension components, engine guards, and seating. The portfolio is organized under several sub-brands including the NXL and NXL Redline foot-control lines, the Vektor series targeted at VVT-engine Touring models, and the Ascent Pro forged components line, with an annual Kodlin Fatbook catalog serving as the master reference.
The company's core technology is mechanical and industrial rather than digital: precision machining of aluminum and stainless steel components, integration of LED lighting with combined run/turn/brake functionality, and application-specific engineering for newer Harley-Davidson platforms including Milwaukee-8 engines and 23.5-up VVT-style Touring models. There is no disclosed software, AI/ML, or data layer; the digital surface is limited to a BigCommerce-hosted e-commerce storefront with standard account management and order tracking.
Kodlin operates a hybrid go-to-market model: direct-to-consumer e-commerce at kodlinusa.com with free freight over $99.99, alongside wholesale distribution through Drag Specialties in North America, Parts Canada, Rollies Speed Shop in Australia and New Zealand, and Harley Custom World in Japan, with European coverage via the sister company F. Kodlin Motorcycles. Pricing is unit-based across a $39.99–$649.00 range, with most SKUs priced between $100 and $600. The company is headquartered in Morgan Hill, California, with a shipping and fulfillment center in New Braunfels, Texas, and remains founder-controlled with no disclosed institutional funding.
Kodlin USA firmographics
Firmographics- Name
- Kodlin USA
- Legal name
- Kodlin USA
- Website
- https://kodlinusa.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- Kodlin USA designs, manufactures, and sells aftermarket motorcycle parts and accessories for Harley-Davidson motorcycles, distributing direct-to-consumer via its e-commerce site and wholesale through major powersports distributors across North America, Europe, Japan, and Oceania.
- Ownership category
- akta.pro rank
Kodlin USA industry classification
Industry- Product category
- Motorcycle Aftermarket Parts and Accessories
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
- akta.pro secondary industry
- Performance, racing & tuning parts distribution (CRAOANAH)
Keywords
Where Kodlin USA is headquartered
LocationHeadquarters
- HQ city
- New Braunfels
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kodlin USA business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct E-commerce Sales: Kodlin USA generates revenue through direct-to-consumer online sales via their e-commerce website, selling aftermarket motorcycle parts and accessories at published retail prices. Products range from sub-$50 items like shift pegs and adapters to premium components exceeding $600 for brake rotors and complete kits.
- Wholesale/Distribution to Dealers: The company distributes products through an authorized dealer network and major distribution partners including Drag Specialties (North America), Parts Canada, Rollies Speed Shop (Australia/NZ), and Harley Custom World (Japan), generating B2B wholesale revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Components (Brake Rotors, Engine Guards) |
| Unit Pricing | Pay-as-you-go | Mid-Range Products (Handlebars, Suspension, Lighting) |
| Unit Pricing | Pay-as-you-go | Accessories and Small Parts |
| Other | Pay-as-you-go | Shipping Tiers |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Kodlin USA product offering
Product offeringCore offering
Kodlin USA designs, manufactures, and sells aftermarket motorcycle parts and accessories engineered specifically for Harley-Davidson motorcycles. The product line includes SBS-developed brake rotors, 3-in-1 LED lighting systems, billet aluminum foot controls, aluminum handlebars and risers, suspension lowering kits, engine guards, belt guards, air cleaners, custom seats, license plate kits, and various covers. Products are organized by motorcycle platform including Touring, M8 Softail, Sportster S, Dyna, Pan America, and Universal applications, with specific fitments for newer VVT (Variable Valve Timing) engines.
Product overview
Kodlin USA is a motorcycle parts and accessories company specializing in aftermarket components for Harley-Davidson motorcycles. The company offers a comprehensive portfolio organized around distinct product lines including the Kodlin Fatbook catalog system, NXL/NXL Redline premium foot control lines, Vektor series for VVT-engine models, and Ascent Pro forged components. Core products encompass brake rotors (7/9/10-spoke designs), aluminum handlebars and trackbars in multiple sizes (1", 1.25", 1.5"), risers (Fastback, Big Block, Ascent Pro pullback), LED lighting systems (Elypse, Neowise, Sleek 3-in-1 indicators), license plate kits, suspension components (lowering/lift kits), engine guards, belt guards, derby/point covers, air cleaners, and seats. Products are categorized by motorcycle platform: Pan America, Touring (including Road Glide, Street Glide), Softail, Dyna, Sportster, and Sportster S. The company was established in 2020 and is headquartered in Morgan Hill, CA with distribution through Drag Specialties (North America), Parts Canada, Rollies Speed Shop (Australia/NZ), and Harley Custom World (Japan).
Differentiator
Problem solved
Functional benefit
Brands
- Kodlin Fatbook: Annual product catalog featuring the full range of Kodlin motorcycle parts and accessories, organized by category.
- NXL Line
- NXL Redline
- Vektor
Products and services
- Brake Rotors Aftermarket brake rotors for Harley-Davidson motorcycles including Softail and Touring models, featuring 7-spoke, 9-spoke, and 10-spoke designs in polished and black finishes with floating E-style configurations for Touring models. Developed in partnership with SBS for improved cooling and performance.
- NXL Foot Controls Premium line of billet aluminum and stainless steel foot controls including floorboards, footpegs, mini boards, shifter pegs, and brake pedal pads. Available in NXL Line and NXL Redline variants with various finish options including red accent styling designed for 2024-2025 Road Glide and Street Glide CVO models.
- Vektor Series Parts Aftermarket parts designed for Harley-Davidson VVT (Variable Valve Timing) models, including air cleaners, latch covers, horn relocation kits, master cylinder covers, and gas caps. Available in gloss black and chrome finishes for 23.5-up Touring applications.
- Ascent Pro Components Premium forged components for Harley-Davidson motorcycles including mirrors, pullback risers, and gas caps. Features multiple finish options including chrome, gloss black, and matte black with gauge bezel kit options for 23.5-up VVT-style Touring models including Road Glide and Street Glide.
- Aluminum Handlebars Aluminum handlebars available in 1-inch, 1-1/4-inch, and 1.5-inch diameter sizes including Aluminum Trackbars for TBW (Throttle-By-Wire) and VVT-style models, plus Super Fat Flowbar Handlebars for Softail, Dyna, Sportster, and Road Glide applications. Available in black and chrome finishes.
- Handlebar Risers Handlebar risers available in multiple heights and styles including Fastback (6-inch, 8-inch, 10-inch), Big Block, and Ascent Pro Pullback variants. Universal versions for Sportster, Dyna, and Softail models plus specific versions for M8 Softail with digital speedo, Lowrider S, and Lowrider ST models.
- Lowering and Lift Kits Suspension lowering kits for various Harley-Davidson models including M8 Softail (1-2 inch options), Sportster S (1 inch), and Pan America (1-2 inch). Also includes lift kits for Sportster S and M8 Softail models.
- LED Turn Signals Front LED turn signals including Elypse 2-1 and 3-1 variants, Neowise bullet turn signals, and Legit LED turn signals. Available in chrome, black, and contrast cut finishes for various Harley-Davidson models including Touring, Softail, Sportster S, and Lowrider ST.
- Rear LED Indicators 3-in-1 rear indicators featuring run, turn, and brake light functions. Includes Neowise bullet smooth and bullet grooved styles, Elypse 3-1 LED light bars for Sportster S, and Sleek 3-1 rear indicators for HD Touring Bagger models.
- License Plate Kits LED license plate lighting kits available in curved and 3-bolt mounted configurations, including Elypse 3-1 LED kits and standard kits for Touring, M8 Softail, Sportster S, and 23.5-up VVT-style Touring models.
- LED Installation Kits Wiring harnesses and installation kits for LED lighting upgrades including front and rear kits for M8 Softails, Sportster S, and Touring models. Includes load balancer options for Can-Bus compatibility with factory electrical systems.
- Engine Guards X-style engine guards for M8 Softails, designed for 2025-2026 mid-controlled models. Provides engine protection while maintaining custom styling.
- Belt Guards Custom belt guards for M8 Softail and Sportster S models, designed to protect the belt drive while providing a custom look.
- Motorcycle Covers Custom covers and trim accessories for Harley-Davidson including NXL Derby Covers for M8 Softail and Touring models, Point Covers, Saddlebag Latch Covers, and M8 Breakout Front End Cover.
- Performance Air Cleaners Performance air cleaners for M8 engines including VVT-style models, available in oval and Vektor designs for 2023.5-up and 2024-up applications. Replacement filter elements also available.
- Custom Seats Custom seats for various Harley-Davidson models including applications for Kodlin fender/tank, Dyna, M8 Softail, Sportster, TC Breakout, and Touring models.
- Load Equalizers Load equalizers and balancers for LED turn signal installation, including CAN-BUS load equalizers for M8 Softail, Road Glide, and Street Glide models to ensure proper LED functionality with factory electrical systems.
Quantifiable outcome
- Products available for 7+ motorcycle model categories including latest 2024-2026 Harley-Davidson platforms
Companies that use Kodlin USA
Customer profileSegments2 records
Ideal customer profiles2 records
Kodlin USA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Kodlin USA partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and regional.
- Drag SpecialtiescoreDrag Specialties is the primary North American distributor for Kodlin USA products, covering all markets except Japan, Australia, and New Zealand. As one of the largest powersports distributors in North America, Drag Specialties provides extensive dealer network access for Kodlin parts.
- Parts CanadacoreParts Canada serves as the exclusive Canadian distributor for Kodlin USA products, providing distribution coverage for the Canadian market through their established dealer network.
- Rollies Speed ShopregionalRollies Speed Shop distributes Kodlin products in Australia and New Zealand, providing regional coverage for the Oceania markets.
- Harley Custom WorldregionalHarley Custom World handles distribution of Kodlin products in Japan, providing localized market access for the Japanese motorcycle market.
- SBS (Brake Rotors)coreKodlin partners with SBS for brake rotor products. The Kodlin by SBS brake rotor line features specialized designs including 7-spoke, 9-spoke, and 10-spoke configurations with floating designs for Harley-Davidson applications.
- F. Kodlin Motorcycles (Sister Company)coreF. Kodlin Motorcycles is the European sister company handling Kodlin product distribution in Europe. Customers are directed to www.kodlin.com for European orders and inquiries.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kodlin USA competitors and assessment
Company assessmentDirect peers
- Küryakyn: Küryakyn is one of the largest aftermarket parts and accessories brands for Harley-Davidson and other V-twin motorcycles, offering a broad catalog of engine guards, lighting, foot controls, and luggage. Direct competitor to Kodlin across most categories including foot controls, lighting, and chassis components.
- Roland Sands Design: Roland Sands Design designs and sells premium aftermarket motorcycle parts, apparel, and accessories with a strong Harley-Davidson customer base. Comparable to Kodlin in premium positioning, brand-driven design language, and enthusiast-led marketing.
- Arlen Ness: Arlen Ness is a heritage custom motorcycle brand offering aftermarket parts including handlebars, grips, foot controls, and engine covers for Harley-Davidson. Overlaps with Kodlin in foot controls, handlebars, and styling-driven aftermarket components.
- Custom Dynamics: Custom Dynamics specializes in LED lighting and electrical accessories for Harley-Davidson motorcycles, including turn signals, brake lights, and accent lighting. Direct overlap with Kodlin's Neowise, Elypse, and Sleek 3-in-1 LED product lines.
- Performance Machine: Performance Machine manufactures aftermarket wheels, brake rotors, and chassis components for Harley-Davidson and other V-twin motorcycles. Direct competitor in brake rotors and chassis, with premium enthusiast positioning similar to Kodlin.
- Vance & Hines: Vance & Hines makes performance exhaust systems, fuel management, and air intake components for Harley-Davidson motorcycles. Comparable to Kodlin in air cleaners (Vektor series) and performance-oriented HD aftermarket parts.
- Memphis Shades: Memphis Shades designs and manufactures windshields, fairings, and related accessories for Harley-Davidson and other cruiser motorcycles. Competes in the same dealer channel and HD-customization customer base.
- Ciro: Ciro produces premium aftermarket accessories for Harley-Davidson baggers, including lighting, hand controls, and bagger-specific trim. Direct overlap with Kodlin's LED lighting and accessory catalog for HD Touring models.
- Bagger Nation: Bagger Nation specializes in aftermarket parts for Harley-Davidson baggers and Touring models, including lighting, controls, and chassis components. Comparable target customer (HD bagger builders) and parts portfolio overlap with Kodlin.
Others
- Drag Specialties: Drag Specialties is the largest North American wholesale distributor of Harley-Davidson aftermarket parts and is also Kodlin's primary distribution partner. While not a direct product competitor, it shapes the dealer channel Kodlin depends on and is the closest ecosystem player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Kodlin USA social profiles
Digital presenceKodlin USA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kodlin USA leadership team
Management profileNumber of profiles
Profiles2 records
Kodlin USA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kodlin USA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kodlin USA
What does Kodlin USA do?
Kodlin USA designs, manufactures, and sells aftermarket motorcycle parts and accessories engineered specifically for Harley-Davidson motorcycles. The product line includes SBS-developed brake rotors, 3-in-1 LED lighting systems, billet aluminum foot controls, aluminum handlebars and risers, suspension lowering kits, engine guards, belt guards, air cleaners, custom seats, license plate kits, and various covers. Products are organized by motorcycle platform including Touring, M8 Softail, Sportster S, Dyna, Pan America, and Universal applications, with specific fitments for newer VVT (Variable Valve Timing) engines.
Is Kodlin USA a public or private company?
Kodlin USA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kodlin USA founded?
Kodlin USA was founded in 2020.
Where is Kodlin USA based?
Kodlin USA is headquartered in New Braunfels, United States, in the North America region.
How does Kodlin USA make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Distribution to Dealers.
Who are Kodlin USA's main competitors?
Direct peers on record are Küryakyn, Roland Sands Design, Arlen Ness, Custom Dynamics, Performance Machine, Vance & Hines, Memphis Shades, Ciro and Bagger Nation. Drag Specialties is listed as an others.
Does Kodlin USA have an API?
No public API is recorded for Kodlin USA.
What industry is Kodlin USA in?
Kodlin USA's product category is Motorcycle Aftermarket Parts and Accessories. Its primary akta.pro industry code is IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers), with a secondary code of CRAOANAH, Performance, racing & tuning parts distribution. Its NAICS code is 336991 and its SIC code is 3751.