boat sales tasmania

Name

boat sales tasmania

Legal name

Boat Sales Tasmania

Website

https://boatsalestas.com.au

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Family-owned Tasmanian boat brokerage established in 1988, selling new and used sail and power boats via exclusive agency deals with Jeanneau, Integrity Motor Yachts, and Grand Boats, plus complementary insurance and finance referrals.

Ownership category

akta.pro rank

Product category

Boat Brokerage Services

NAICS

Boat Dealers (441222)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Sailing & Rigging Retail (Sailboats, Sails, Hardware) (CRAMAIAG)

Keywords

• Boat brokerage services
• Marine vessel sales
• New sail boats
• Used power boats
• Marine finance

Headquarters

HQ city

Sandy Bay

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Brokerage Commission: Traditional boat brokerage earning commission on sales of new and used boats. The company facilitates buying and selling of boats including sail boats, power boats, motor sailers, and commercial vessels.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Boat Sales Tasmania is a traditional boat brokerage that buys, sells, and lists new and used sail boats, power boats, motor sailers, and commercial vessels for individual clients across Tasmania. As exclusive Australian or Tasmanian dealer for Jeanneau, Integrity Motor Yachts, and Grand Boats, the company also arranges complementary marine insurance (via Club Marine) and boat finance (via MitchMarket Finance and Boat Equity) to support end-to-end vessel transactions.

Product overview

Boat Sales Tasmania is Tasmania's premier boat brokerage established in 1988, offering a comprehensive portfolio of new and pre-owned vessels through exclusive dealership agreements with world-class brands. The company represents Jeanneau (sail and power boats), Integrity Motor Yachts, and Grand Inflatable Boats (RIBs) as new boat brands. Their used inventory spans power boats (flybridge cruisers, express cruisers, trawlers, sport fishers), sail monohulls (club racers to blue-water cruisers), motor sailers, and commercial vessels. Complementary services include boat brokerage for buying and selling, insurance partnerships, and marine financing through MitchMarket Finance. The company is headquartered at the Royal Yacht Club of Tasmania in Sandy Bay, Hobart.

Differentiator

Problem solved

Functional benefit

Products and services

• Jeanneau Sail Boats Exclusive Australian dealer for Jeanneau sailing yachts, including the Sun Odyssey cruising sailboat range, designed for individual buyers seeking new cruising sailboats.
• Jeanneau Power Boats Exclusive Australian dealer for Jeanneau power boats, including the Merry Fisher express cruiser series, for individual buyers seeking new motor boats.
• Integrity Motor Yachts

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Grand BoatscoreChannel Partner/ Reseller/ Distributor · 15 September 2025Exclusive state dealer for Grand Boats in Tasmania. Grand Boats Australia is a leader in premium fiberglass rigid inflatable boats (RIBs) and tenders, having launched in Australia in July 2024.
• JeanneaucoreChannel Partner/ Reseller/ DistributorExclusive Australian dealer for Jeanneau sail and power boats. Boat Sales Tasmania represents the full Jeanneau range including Sun Odyssey sailboats and Merry Fisher power boats.
• Integrity Motor YachtscoreChannel Partner/ Reseller/ DistributorExclusive Australian dealer for Integrity Motor Yachts, representing the Integrity 490 Grand Sedan and other models in the Integrity range.
• Club MarineminorGTM or Marketing PartnerInsurance partner providing boat insurance services to Boat Sales Tasmania customers.
• Boat EquityminorChannel Partner/ Reseller/ DistributorPartner listed as an agent, providing boat equity and financing solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Maritimo: Australian luxury motor yacht manufacturer with own dealership channel. Comparable in the premium recreational boating segment, though as a vertically integrated builder-dealer rather than independent broker.
• Riviera Australia: Australia's largest luxury motor yacht builder. Adjacent as a domestic premium marine brand whose owner-operator dealer network competes for the same affluent buyer pool, though it is also a potential partner.

Direct peers

• Multihull Solutions: Australian catamaran and sailing yacht dealership and brokerage with multiple locations. Directly comparable as a multi-brand broker/dealer serving buyers across Australia with a similar commission-based model.
• Clipper Marine: Sydney-based boat dealer and brokerage covering sail and power boats. Comparable as a competing Australian multi-brand brokerage competing for the same buyer pool and supplier relationships.
• Windward Marine: Australian boat dealership and brokerage with new and used sail and power boat inventory. Directly comparable multi-brand broker model targeting similar recreational boating customers.
• TMG Yachts: Sydney-based yacht dealership representing premium power and sail brands. Comparable as a multi-brand broker/dealer with exclusive international agency relationships and showroom-based sales.
• Flagstaff Marine: Long-established Australian yacht dealership representing multiple premium sailing and power brands. Directly comparable as a competing multi-brand broker with similar exclusive supplier arrangements.
• Ericsons Yacht Brokers: Australian yacht brokerage specialising in sail and power vessel sales. Comparable as a competing brokerage using a similar commissioned agent model with new and used inventory.

Regional players

• The Boat Works: Gold Coast marine hub combining brokerage, marina, and refit services. Comparable as a regional marine services destination that aggregates boat sales activity, though primarily Queensland-focused rather than Tasmanian.

Emerging players

• Boatsales.com.au: Australia's largest online boat marketplace. Comparable as a channel for listing and discovering vessels; represents both a listing partner (via Yacht Hub) and a competitive threat as buyers increasingly transact online.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/boatsalestas
• Xx.com/BoatSalesTas
• LinkedInlinkedin.com/company/boat-sales-tasmania

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about boat sales tasmania