delifrance singapore pte

What delifrance singapore pte does

Delifrance Singapore Pte. Ltd. operates a network of 17 halal-certified French bakery-café outlets across Singapore, serving individual consumers, corporate catering clients, party hosts, and healthcare-facility patrons through dine-in, takeaway, self-pickup, same-day delivery, and GrabFood/Foodpanda order channels. The company's product portfolio spans freshly baked pastries, breads, sandwiches, madeleines, tarts, and viennoiseries alongside meal boxes (Allure, Happy, Simplicity, Favori), bundle sets, gift cards/vouchers, and a free Déli Friends loyalty program. Sourcing is anchored to French heritage inputs, notably Grands Moulins de Paris flour (est. 1919) under the Vivescia Group umbrella, which the brand uses as a quality and authenticity marker.

The business model combines retail café revenue, corporate catering sales (handled through a dedicated request-for-quote workflow at [email protected]), gift card/voucher sales, and transaction-fee revenue from third-party delivery platforms. Pricing is set in Singapore Dollars across a menu ranging from SGD $5.90 mini pastry boxes to SGD $300 catering bundle sets, with delivery tiers (free above $400, $30 below) and early-hour/zone surcharges. The technology layer is a Shopify-based e-commerce storefront for online ordering and self-pickup, with no disclosed APIs, mobile app, or proprietary AI/ML systems; integrations are limited to GrabFood and Foodpanda delivery platform listings.

Delifrance Singapore is a privately held concept within OUE Restaurants, a diversified Singapore restaurant group whose portfolio includes Chatterbox, Osteria Mozza, Shisen Hanten, HighHouse, NOVA, Rempapa, and others. The brand has operated in Singapore for over 40 years since opening at Clifford Centre in 1980 and has remained a single-country operation. Recent strategic activity in 2026 has focused on concept innovation (the Croissant Bar at Tampines 1), brand collaborations (KITKAT Crunchy Chocolate Mousse as a Southeast Asian debut), menu expansion (All-Day Breakfast, Grab & Go Bags), and seasonal/localised SKUs (Milo Frappes and Beef Rendang Pie for National Day, Teacher's Day gift boxes). Revenue, headcount, and financial performance are not publicly disclosed.

Name

delifrance singapore pte

Legal name

Delifrance Singapore Pte. Ltd.

Website

https://delifrance.com.sg

Company type

Private

Founded year

1980

Operating status

Operating

Short description

Delifrance Singapore Pte. Ltd. operates 17 halal-certified French bakery-café outlets across Singapore, serving individual consumers, corporate catering clients, and healthcare facilities with freshly baked pastries, breads, sandwiches, meal boxes, and online delivery via GrabFood and Foodpanda.

Ownership category

akta.pro rank

Product category

French Bakery & Café

NAICS

Retail Bakeries (311811), Restaurants and Other Eating Places (72251), Snack and Nonalcoholic Beverage Bars (722515), Caterers (72232)

SIC

Retail-Eating Places (5812), Bakery Products (2050), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

akta.pro secondary industries

Bread & Pastry Specialty Stores (CRAHAGAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• French bakery cafe
• Halal certified pastries
• Corporate catering services
• Party platter delivery
• Cafe bakery chain

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Bakery and Café Sales: Direct sales of French pastries, breads, sandwiches, beverages, and other food items through 17 company-owned café-bakery outlets across Singapore. Customers can dine-in or take away.
2. Corporate and Party Catering: Catering services for corporate events, office lunches, tea breaks, and parties including party platters, bundle sets, and individual meal boxes
3. Gift Cards and Vouchers: Sale of physical gift vouchers and e-gift cards in denominations of $10, $20, $25, and $50
4. Third-Party Delivery Platform Sales: Sales through GrabFood and Foodpanda delivery platforms

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Délifrance Singapore operates 17 halal-certified French bakery-café outlets across Singapore, selling freshly baked pastries, breads, sandwiches, beverages, and meal boxes. The company also provides corporate and party catering services (party platters, bundle sets, tea break catering) alongside same-day delivery through its own e-commerce site and third-party platforms (GrabFood and Foodpanda).

Product overview

Délifrance Singapore is a French bakery chain operating 17 café-bakery outlets across Singapore, offering freshly baked French pastries and café services with halal certification. The product portfolio centers on French bakery products (croissants, baguettes, madeleines, tarts, eclairs, viennoiseries) alongside catering services (corporate catering, party platters, tea break catering, bundle sets). The company also provides meal box solutions (Allure Box, Happy Box, Simplicity Box, Favori Box), beverage products (specialty coffee, tea, juices), dessert boxes, gift cards/vouchers, and a loyalty program (Déli Friends Membership). Key delivery channels include same-day delivery via GrabFood and Foodpanda, self-pickup from 6 outlets, and corporate quotation services. The brand operates under OUE Restaurants and sources ingredients from French suppliers including Grands Moulins de Paris.

Differentiator

Problem solved

Functional benefit

Products and services

• French Bakery Products Freshly baked French pastries, croissants, baguettes, madeleines, tarts, éclairs, and viennoiseries made daily using French ingredients sourced from Grands Moulins de Paris. All products are halal-certified.
• Catering Services Corporate catering, party platters, tea break catering, and event catering featuring assorted sandwiches, pastries, and beverages. Supports halal requirements for office events and gatherings.
• Assorted Mini Sandwiches Halal-certified selection of 12 mini sandwiches in various bread options (mini croissant, ciabatta, baguette) with fillings including Chicken Mayo, Egg Mayo, Seafood Mayo, and Tuna Mayo. Suitable for office meetings and social events.
• Mini Fruit Tartlets Best-selling mini fruit tartlets (30 pieces) featuring delicate buttery shells filled with smooth custard and topped with fresh fruits including strawberry, kiwi, and peach.
• Classic Madeleines Traditional French mini buttery sponge cakes in handcrafted shell shapes, baked fresh daily. Available in 30-piece sets.
• Allure Box Curated picnic-ready box containing mini croissant sandwich, mini creamy vegetables puff, mini black forest turnover, chocolate madeleine, and pandan madeleine. Delivery only.
• Mini Pastries Box Customisable box with mini viennoiseries, puff pastries, and chouquettes in various flavour combinations. Delivery only.
• Happy Box Meal box containing mini curry chicken puff, mini tuna puff, mini apple or raspberry danish, classic madeleine, and chocolate madeleine.
• Simplicity Box (Non-Meat) Plant-based friendly box containing mini creamy vegetables puff and mini curry potatoes puff.
• Favori Box (Non-Meat) Non-meat box featuring mini blueberry cream cheese, mini sultana croissant, mini chocolate croissant, mini curry potatoes, mini creamy vegetables, and classic madeleine.
• Dessert Boxes Curated dessert box delivery options including assorted mini éclairs, chocolate & pandan madeleines, and classic madeleines. Freshly made daily and delivered islandwide.
• Bundle Sets Catering bundles for groups of 10 or 20 people including mini fruit tartlets, mini sandwiches, mini pizza baguettes, and choice of beverages (coffee, tea, or juices).
• Party Platters Assorted party platters suitable for office events, celebrations, and gatherings featuring mini pastries, sandwiches, and savouries.
• Gift Cards & Vouchers Physical gift vouchers (Viva Value Vouchers at $10) and e-gift cards available in denominations of $10, $20, $25, and $50 for gifting occasions. Valid for 1 year from purchase.
• Same Day Delivery Same-day delivery service for freshly baked breads, sandwiches, and pastries prepared daily and delivered to customers' doorsteps. Available through the website, GrabFood, and Foodpanda.
• Self-Pickup Pre-order online and collect in-store at select locations including Downtown East, HDB Hub, KK Hospital, Northpoint City, NUH Medical Centre, and SingPost Centre.
• Déli Friends Membership Free loyalty membership program with Buddy Tier (1 point per $1 spent, free birthday cake, welcome perk) and Bestie Tier (1.5 points per $1, $10 cash vouchers, exclusive deals) upgradeable after $500 annual spend.
• Délifrance Specialty Coffee Rich and aromatic specialty coffee blend available in 10-serving packs for home or office enjoyment.
• Croissant Bar (Tampines 1) Interactive customisable croissant experience at the Tampines 1 outlet featuring pyramid, cube, and croissant-shaped pastries with various fillings, drizzles, and unlimited toppings. Also features the Eiffel Tower Croissant Waffle.
• Bonjour Breakfast Menu All-day breakfast menu including Big Breakfast, Extravagant Breakfast, Petite Breakfast, Golden Fluffy Pancakes, Smashed Avocado & Egg Toast, and Croque Monsieur, served with a complimentary beverage when ordered before 11am.
• National Day Milo Frappes & Beef Rendang Pie Limited-time National Day menu offering Milo Dinosaur Frappe, Strawberry Milo Frappe, Coconut Milo Frappe (each $8.90), and Beef Rendang Pie ($9.50).
• Grab & Go Bags Pre-packed bakery bundles for on-the-go consumption or gifting, including Sweet Pastries bundles (1/2/3 pieces) and Artisanal Breads bundles (1/2/3 pieces).
• Teacher's Day Gift Collection 2026 Seasonal Teacher's Day gifting assortment in Singapore featuring personalised Madeleine Gift Boxes, Grab & Go Bags, and catering platters.
• KITKAT Crunchy Chocolate Mousse Limited-edition collaboration dessert (Crunchy Chocolate Mousse made with KITKAT) sold at $9.50 per slice or $16 for 2 slices, exclusive Southeast Asian debut at Délifrance Singapore.
• Tote Bag A3-sized versatile tote bag featuring a Viennoiseries illustration on one side and 'D'lish' on the other.

Quantifiable outcome

• Available at 17 café-bakery locations across Singapore

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OUE RestaurantscoreStrategic or Co-development PartnerOUE Restaurants is the parent company and concept developer behind Délifrance Singapore. Délifrance operates as 'A Concept by OUE Restaurants', which also manages other restaurant brands including Chatterbox, Osteria Mozza, Shisen Hanten, and others.
• Vivescia GroupcoreStrategic or Co-development PartnerVivescia Group is the parent company of Grands Moulins de Paris, a historic French flour mill established in 1919. Délifrance is a proud partner and ambassador of French gastronomy, sourcing flour from Grands Moulins de Paris for authentic French baking.
• Grands Moulins de PariscoreTechnology or IntegrationSupplier of premium French flour for Délifrance's pastries and baked goods. Founded in 1919, Grands Moulins de Paris is known for its commitment to excellence in flour production.
• GrabcoreChannel Partner/ Reseller/ DistributorGrabFood delivery platform partnership for third-party delivery services. Délifrance is featured on Grab with promotional banners and dedicated listings for on-demand delivery.
• FoodpandaminorChannel Partner/ Reseller/ DistributorFoodpanda delivery platform partnership for third-party delivery services to customers.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• PAUL Singapore: PAUL is a French bakery café chain with multiple outlets in Singapore, directly competing with Délifrance in French pastries, breads, sandwiches, and café dining. Both target the same French-bakery segment with dine-in, takeaway, and corporate-friendly offerings in Singapore malls and central locations.
• BreadTalk: Singapore-headquartered bakery chain with widespread mall presence selling breads, pastries, buns, and cakes. Competes with Délifrance on everyday bakery purchases and café-style consumption in shopping mall locations across Singapore.
• Four Leaves: Japanese-style bakery chain with multiple outlets across Singapore specializing in bread, pastries, and light café fare. Operates in the same bakery-café category as Délifrance with similar mall-based retail locations and dine-in service.
• Cedele: Singapore bakery café chain offering breads, pastries, salads, and healthy mains with strong mall presence. Closely comparable to Délifrance on retail bakery-café operations, mall-based footprint, and broader meal-daypart menu in Singapore.
• Tiong Bahru Bakery: Artisanal Singapore bakery café group offering French-style breads, pastries, and all-day brunch. Operates in the same bakery-café category and customer demographic as Délifrance, with overlapping product mix and mall/neighborhood locations.

Emerging players

• Tout Croissant: Singapore croissant-focused bakery café. Competes with Délifrance on the croissant and viennoiserie core offering in a similar café format, though at a smaller footprint scale.
• Baker & Cook: Singapore artisanal bakery and bistro chain offering European-style breads, pastries, and brunch fare. Comparable to Délifrance on bakery-café concept and target customer, though with a more artisanal positioning.
• Bengawan Solo: Singapore heritage bakery brand known for traditional cakes, pastries, and gifting assortments. Comparable on retail bakery operations, gifting/celebration occasion use cases, and shopping mall presence.

Broad incumbents

• Starbucks Singapore: Global coffee chain with deep Singapore penetration offering beverages and light bakery items in a café setting. Competes with Délifrance on café footfall, breakfast daypart, and grab-and-go consumers in similar locations.

Regional players

• Old Chang Kee: Established Singapore snack and quick-food chain operating in malls and transport hubs. Comparable on multi-outlet Singapore retail food operations and party/catering-style assortment, though positioned around snacks rather than French bakery.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DelifranceSingapore
• Instagraminstagram.com/delifrance.sg
• TikToktiktok.com/@delifrance.sg
• LinkedInlinkedin.com/company/delifrance-singapore-pte-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about delifrance singapore pte