Name

Pobl Tech

Legal name

Pobl Tech Limited

Website

https://pobl.tech

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Digital Partnership Retainers: Monthly partnership across strategy, design, development, content or marketing. Provides ongoing access to Pobl's team with flexible time allocation that can move between services as priorities change. Typically structured around agreed monthly time allocations with collaborative priority setting.
2. Professional Services - Projects: Defined projects or phases including website design and development, branding, e-commerce builds, mobile app development, digital marketing campaigns, and technical integrations. For larger or one-off pieces of work, separate scopes or proposals are agreed.
3. Hosting and Technical Support: Ongoing hosting, maintenance and support services including updates, backups, monitoring, security, performance reviews and technical support. Can be included as part of Digital Partnerships or provided as standalone support contracts.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Pobl Tech is a Cardiff-based creative technology agency that designs, builds, and continuously supports digital platforms for organisations across Wales and the UK. Its core offering spans website design and development (WordPress, Craft CMS, Shopify, bespoke), e-commerce platform builds, branding and visual identity, mobile app development, data and analytics, digital marketing, hosting and maintenance, API and system integrations, and bilingual Welsh/English WCAG-compliant delivery. Services are delivered as one-off projects or through ongoing monthly Digital Partnership retainers.

Product overview

Pobl Tech is a creative technology agency based in Cardiff, Wales, offering a comprehensive suite of digital services organized around joined-up delivery. The core portfolio includes Website Design & Development (using WordPress, Craft CMS, Shopify, and bespoke development), E-commerce Development (Shopify, WooCommerce, conversion optimization), Branding & Visual Identity, Mobile App Development (React Native, Expo), Data & Analytics Services (Power BI, Microsoft Fabric, SQL, Python), Digital Marketing (SEO, PPC, campaigns, CRO), and Hosting & Maintenance. These services are delivered both as individual projects and through Digital Partnerships—ongoing monthly retainer arrangements that bundle strategy, design, development, content, marketing, and technical support. The agency specializes in bilingual Welsh/English delivery and WCAG accessibility, serving public sector, education, health, e-commerce, and third-sector clients across Wales and the UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development

Quantifiable outcome

• Improved conversion rates for e-commerce clients through clearer buying journeys and optimised checkout processes
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreTechnology or IntegrationIntegration with Microsoft Dynamics 365 for customer and sales data management for Ogi project. Platform integrates directly with Ogi's internal systems including Dynamics 365 for customer data and sales operations.
• CivicacoreTechnology or IntegrationIntegration with Civica library system for Libraries Wales national platform. Custom-built database connects with Civica to allow users to search and access resources from libraries across Wales.
• ShopifycoreTechnology or IntegrationShopify e-commerce platform development for clients including Do Clothing Co. Pobl designs and builds Shopify stores and provides ongoing e-commerce digital marketing services.
• AzurecoreTechnology or IntegrationAzure cloud infrastructure hosting for custom postcode checker tools and platform components. Custom postcode lookup tools hosted on Azure infrastructure.
• One Touch Switching (TOTSCo)coreTechnology or IntegrationOne Touch Switching integration for broadband provider switching, enabling compliant customer sign-up process for Ogi network services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Reason Digital: B Corp-certified UK digital agency with a strong focus on social impact, charity, and public sector clients. Comparable in size, full-service delivery (web, branding, digital marketing), and mix of mission-driven clients.
• Manifest: London-based creative technology agency delivering web, app, and brand projects for enterprise and public sector clients. Comparable in full-service creative technology delivery and similar client profile (enterprise and public bodies).
• Cyber-Duck: Award-winning UK digital agency specialising in UX, web development, and digital transformation for enterprise and public sector clients. Comparable in technical depth, accreditation standards, and client mix.
• The Web Surgery: Cardiff-based web design and digital agency serving Welsh and UK clients across the public sector and SMEs. Direct regional peer with similar service mix (websites, e-commerce, branding) and overlapping Welsh market exposure.
• NetConstruct: UK digital agency specialising in web development, CMS builds, and digital transformation for enterprise and public sector clients. Comparable in technical focus, public sector experience, and CMS-integrated delivery.
• MMT Digital: UK digital agency with a strong enterprise and public sector client base, focused on website design, development, and digital transformation. Comparable in enterprise delivery, integration depth, and public sector portfolio.
• Clearleft: Brighton-based UX and design agency with strong product, research, and accessibility credentials. Comparable in design-led delivery, accessibility focus, and breadth of services across strategy and design.
• Mando: UK digital agency with web, app, and brand services for enterprise and public sector clients. Comparable in full-service digital delivery and enterprise/government client mix.

Broad incumbents

• Reading Room: Established UK digital agency providing web, content, and digital transformation services for enterprise and public sector clients. Larger established player with broader portfolio, comparable in scope and target clients.
• Bray Leino: Larger UK digital and creative agency with a broad portfolio of web, brand, and digital marketing services. Comparable in full-service creative delivery but operates at significantly larger scale and across more verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pobltech

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pobl Tech