bttt
- Company typePrivate
- Founded-
- Headquarters—
- Headcount—
- GTM typeB2C
- OfferingServices
bttt firmographics
Firmographics- Name
- bttt
- Legal name
- Bigger Than the Trail
- Website
- https://bttt.run
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
bttt industry classification
Industry- Product category
- Mental Health Nonprofit Services
- NAICS
- Social Advocacy Organizations (8133), Voluntary Health Organizations (813212)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Social Services (8300)
- akta.pro primary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
- akta.pro secondary industry
- Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)
Keywords
bttt business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Others, Marketing or Sales, Operations, Personnel
Revenue model
- Donations and Fundraising: The organization raises funds through direct donations via Givebutter platform and peer-to-peer fundraising through the Wander Project charity bib program, where participants commit to fundraising goals of $1,000-$5,000 in exchange for free race entry.
- Merchandise Sales: BTTT sells branded merchandise including apparel (t-shirts, hoodies, hats, beanies, flannels), accessories (buffs, patches, stickers, flags), and gear (backpacks, seat covers) through their e-commerce storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and accessories sold at various price points |
| Freemium | Pay-as-you-go | Free mental health counseling access |
| Transaction based/ take rate | Pay-as-you-go | Charity bib fundraising commitments |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
bttt product offering
Product offeringCore offering
Bigger Than The Trail is a 501(c)(3) nonprofit that uses trail running as a platform to advocate for mental health. It funds and provides free counseling access (8 live sessions) to qualifying individuals through online partnerships with BetterHelp and Calmerry, and offers in-person counseling scholarships in Prescott AZ, Asheville NC, and Colorado Front Range via local therapy partners. It also runs a charity bib race fundraising program with Wander Project, an ambassador advocacy program, and an e-commerce merchandise storefront for supporters.
Product overview
Bigger Than The Trail (BTTT) is a 501(c)(3) nonprofit organization using trail running as a platform to advocate for mental health. The organization operates three core service lines: (1) Free Online Counseling Services through Betterhelp and Calmerry partnerships offering 8 live sessions per person, (2) In-Person Counseling Scholarships in Prescott AZ, Asheville NC, and Colorado Front Range through local counseling partners, and (3) a Charity Bibs Program partnering with Wander Project for race fundraising opportunities. BTTT also runs an Ambassador Program for community advocacy and sells branded merchandise including t-shirts, hoodies, hats, beanies, buffs, backpacks, and accessories through its gear store.
Differentiator
Problem solved
Functional benefit
Products and services
- Free Online Counseling Services
Quantifiable outcome
- Over $500K in free counseling funded for individuals in need
- +2 more outcomes
Companies that use bttt
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
bttt technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
bttt partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Wander ProjectcoreBTTT partners with Wander Project to offer charity bibs for their events in 2025. Participants receive free race entry in exchange for raising $1,000-$5,000 through Wander Project's peer-to-peer fundraising platform. This partnership provides BTTT with event access and fundraising opportunities while promoting mental health awareness at running events.
- Tailwind NutritionminorPartner sponsor visible on BTTT website with logo placement, supporting the organization's mental health mission.
- Kettle Moraine 100minorUltra running event partner with logo visibility on BTTT website, supporting mental health awareness in endurance sports community.
- Rocksteady RunningminorRunning-focused partner with logo placement on BTTT website, supporting mental health advocacy.
- Mammoth EnduranceminorEndurance sports partner with logo visibility on BTTT website supporting mental health awareness.
- Rasmussen UniversityminorEducational institution partner with logo placement on BTTT website.
- 5PeaksminorTrail running event partner with logo visibility on BTTT website.
- Long Run CoffeeminorCoffee brand partner with BTTT branded product page, supporting mental health advocacy.
- Peak Run PerformanceminorRunning performance brand partner with logo placement on BTTT website.
- BetterHelpcoreBTTT provides access to BetterHelp's platform for free counseling services. Individuals 18+ can receive 8 live counseling sessions at no cost, with BTTT covering the expense through donations and fundraising. BetterHelp sends signup links to BTTT-referred clients who are matched with therapists.
- CalmerrycoreBTTT provides access to Calmerry's platform offering 8 live sessions plus 8 weeks of async messaging at no cost to qualifying individuals. BTTT adds client emails to Calmerry's service and follows up within 90 days with surveys and extension opportunities.
- Grace & Peace CounselingcorePrescott AZ-based counseling partner in a pilot program offering scholarships to local residents for in-person mental health support. This is BTTT's first in-person counseling partnership, creating a model for future local partnerships nationwide.
- Rooted Therapy GroupcoreAsheville NC-based counseling partner offering scholarships to local residents. Applicants complete a detailed form covering financial situation, insurance, prior counseling experience, support system, and goals. Approved individuals receive in-person counseling support options.
- Fireweed CounselingcoreColorado Front Range counseling partner offering virtual sessions to anyone in Colorado and outdoor walking sessions to those in Golden, Arvada, and Boulder. BTTT provides scholarships to qualifying individuals who schedule directly with Fireweed Counseling.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
bttt competitors and assessment
Company assessmentEmerging players
- Run For Something: Uses running events to drive civic and social engagement; comparable to BTTT in marrying running endurance culture with social-mission fundraising, though oriented toward civic engagement.
- Headspace Foundation: Mental health awareness and support organization tied to a meditation app, providing free or subsidized services to youth; comparable to BTTT as a hybrid free-counseling + advocacy model.
Broad incumbents
- National Alliance on Mental Illness (NAMI): Large established mental health advocacy and support organization providing peer-led services — comparable to BTTT in mission, education, and peer/community-based support orientation, but at national scale.
- The Trevor Project: Larger, established mental health nonprofit providing direct counseling services to young people; comparable to BTTT in its combination of free counseling delivery, advocacy, and donor-led funding, though at far greater scale.
Direct peers
- Wander Project: Charity bib peer-to-peer fundraising platform for endurance events — directly comparable partner-channel mechanism; BTTT's program is run on Wander Project, making them operationally adjacent.
- Back on My Feet: Nonprofit that uses running as a platform to support individuals facing homelessness, addiction, and other hardship — closely matching BTTT's model of leveraging trail/endurance running for social impact and member recovery.
- Bring Change to Mind: Mental health awareness nonprofit that mobilizes community and storytelling to fight stigma — overlaps with BTTT's ambassador-led, community-and-storytelling approach to mental health advocacy.
- To Write Love on Her Arms (TWLOHA): 501(c)(3) that funds treatment and mobilizes community around mental health — analogous to BTTT in mission, donation-driven model, and use of grassroots brand storytelling to drive awareness and fundraising.
- Project Semicolon: Mental health nonprofit focused on suicide prevention and community support; comparable grassroots, awareness-driven model with online community engagement similar to BTTT's ambassador and #WeAreBTTT strategy.
- Athletes for Hope: Nonprofit connecting professional and amateur athletes with charitable causes; directly comparable to BTTT's athlete/ambassador model that uses runners as advocates and community builders for social impact.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
bttt social profiles
Digital presencebttt financial estimates
Financial estimateRevenue estimate
Valuation estimate
bttt leadership team
Management profileNumber of profiles
bttt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bttt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bttt
What does bttt do?
Bigger Than The Trail is a 501(c)(3) nonprofit that uses trail running as a platform to advocate for mental health. It funds and provides free counseling access (8 live sessions) to qualifying individuals through online partnerships with BetterHelp and Calmerry, and offers in-person counseling scholarships in Prescott AZ, Asheville NC, and Colorado Front Range via local therapy partners. It also runs a charity bib race fundraising program with Wander Project, an ambassador advocacy program, and an e-commerce merchandise storefront for supporters.
Is bttt a public or private company?
bttt is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was bttt founded?
bttt was founded in -1.
How does bttt make money?
Two revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales.
Who are bttt's main competitors?
Emerging players on record are Run For Something and Headspace Foundation. Broad incumbents are National Alliance on Mental Illness (NAMI) and The Trevor Project. Direct peers are Wander Project, Back on My Feet, Bring Change to Mind, To Write Love on Her Arms (TWLOHA), Project Semicolon and Athletes for Hope.
Does bttt have an API?
No public API is recorded for bttt.
What industry is bttt in?
bttt's product category is Mental Health Nonprofit Services. Its primary akta.pro industry code is MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras), with a secondary code of THAAAOAG, Adventure Therapy & Therapeutic Wilderness Programs. Its NAICS code is 8133 and its SIC code is 7900.