nursing your way to wellness

What nursing your way to wellness does

Nursing Your Way to Wellness, LLC is a founder-owned, Massachusetts-based holistic wellness coaching practice operated as a solo proprietorship-style LLC. The company delivers one-on-one holistic health coaching, Reiki therapy, group wellness programs, digital and physical wellness products, corporate wellness workshops, and business consulting, all centered on a proprietary methodology called the 4M Framework™ that addresses Mindset, Metabolism, Minerals/Nutrition, and Movement. Its primary customer is ambitious midlife women (typically in their 40s–50s) navigating perimenopause and menopause-related symptoms such as fatigue, weight gain, hormonal imbalance, brain fog, and overwhelm from conflicting health information, with secondary audiences of nurses and wellness professionals seeking to build private practices and organizations seeking workplace wellness programming.

The business is built on a Squarespace-based e-commerce platform that hosts the storefront, scheduling for complimentary discovery calls, and content delivery for digital products. The product portfolio spans physical goods (Self Care Kits, a 52-card Self Care deck, essential-oil candles, organic elderberry syrup/gummies, gift cards), digital downloads (e-cookbooks, smoothie guides, grocery lists, self-guided reset programs), bundled programs (Stress Management, Self Love, Eating Your Way to Wellness, Complete VIP Wellness), and structured cohort programs including the 30-day "The Wellness Reset" ($199) and an 8-week "Your Way to Wellness" flagship beginning January 18, 2026. Pricing is uniformly low-to-mid ticket, with digital products priced $9.99–$99.99 and program enrollments supported by payment plans.

Revenue is generated through a mix of recurring coaching engagements, one-time digital and physical product sales, subscription-style group program fees, professional-services fees for speaking engagements and nurse-coach consulting, and affiliate commission revenue from third-party supplement and lifestyle product referrals (Fullscript, MegaFood, Gaia Herbs, Nutre Meals, Ilia, Branch Basics, Thrive Market). Go-to-market is community-led and direct-to-consumer: an owned blog with 50+ posts, an email newsletter, organic social (Instagram), private Facebook support groups, the Women's Wellness Club membership community, and significant earned media including features in NBC, CBS, ABC, Glamour, Mind Body Green, Women's Health, Eating Well, Boston Magazine, The Boston Globe, and Amy Porfield's Talking Body Podcast, supplemented by consecutive "Best Health Coach" awards from the 54,000+ member Boston Business Women Organization in 2024 and 2025.

Name

nursing your way to wellness

Legal name

Nursing your way to Wellness, LLC

Website

https://nursingyourwaytowellness.com

Company type

Private

Operating status

Operating

Short description

Nursing Your Way to Wellness is a Massachusetts-based, founder-owned solo wellness coaching practice that delivers one-on-one holistic health coaching, Reiki, group programs, and digital/physical wellness products to midlife women using its proprietary 4M Framework™.

Ownership category

akta.pro rank

Product category

Holistic Wellness Coaching

NAICS

Other Personal Care Services (81219), Other Individual and Family Services (624190)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Wellness Program Design & Accountability Coaching (HSADAGAC), Women's Health & Life-Stage Wellness Education (Fertility, Pregnancy, Menopause) (EDAAAHAI), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Holistic health coaching
• Wellness programs
• Reiki therapy
• Women's wellness
• Holistic nursing

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Health Coaching Services: 1:1 holistic health and wellness coaching for midlife women, delivered virtually. Includes the 4M Framework for energy optimization, hormone balance, and sustainable lifestyle changes.
2. Digital Products: E-cookbooks, smoothie guides, grocery shopping lists, self-guided reset programs, and workshop materials sold as one-time purchases or digital downloads
3. Physical Wellness Products: Self Care Kits, Self Care Cards (52-card deck), non-toxic candles (lavender, eucalyptus-mint), organic elderberry syrup/gummies
4. Wellness Programs: Group programs including The Wellness Reset (30-day program at $199), Your Way to Wellness (8-week program), and seasonal 5-day and 21-day reset challenges
5. Speaking & Corporate Wellness: Workshops and presentations to groups, wellness centers, businesses, and schools on topics including hormone health, stress management, and healthy eating
6. Wellness Business Consulting: 1-hour business consultations for nurses and wellness professionals wanting to start or grow their own wellness practice
7. Affiliate Revenue: Commission revenue from recommending and linking to third-party wellness products (supplements, meals, beauty, cleaning products) through affiliate partnerships

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The company provides one-on-one holistic health and wellness coaching for midlife women using a proprietary 4M Framework™, along with Reiki energy therapy, multi-week group wellness programs, a subscription-based women's wellness community, and a small line of physical self-care products and digital wellness resources. Offerings are delivered virtually via the company website, with supplementary corporate wellness workshops, speaking engagements, and business consulting for nurses and wellness professionals.

Product overview

Nursing Your Way to Wellness, operated by Kristen Reed, is a holistic wellness coaching practice offering a comprehensive portfolio of products and services for midlife women. The core offering centers on Health Coaching and Reiki Therapy services using the proprietary 4M Framework™. The product line spans physical products (Self Care Kits, Self Care Cards, essential oil candles, Elderberry Syrup), digital products (E-Cookbooks, Smoothie Guides, Grocery Shopping Lists, Reset Programs), wellness bundles (Stress Management, Self Love, Eating Your Way to Wellness, Complete VIP Wellness), and programs (The Wellness Reset 30-day program, Your Way to Wellness 8-week program, Healthy Hormones Masterclass, Workshops). Additional offerings include Speaking & Corporate Wellness and Wellness Business Consulting. The Women's Wellness Club provides an online community component. Products and services are sold through the company's Squarespace-based e-commerce platform.

Differentiator

Problem solved

Functional benefit

Brands

• 4M Framework: Proven wellness framework including stress management, self care, resiliency, nourishment with whole foods, movement, mindset, and quality sleep.
• Women's Wellness Club
• The Wellness Reset
• Your Way to Wellness
• Healthy Hormones Masterclass

Products and services

• 1:1 Holistic Health & Wellness Coaching
• Reiki Therapy Sessions
• The Wellness Reset (90-Day Program)
• Your Way to Wellness (4-Week Program)
• Women's Wellness Club
• Wellness Business Consulting for Nurses
• Corporate Wellness Workshops
• Self-Care Kits and Wellness Goods
• Digital Wellness Products (E-Books and Guides)

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Elektra Health: Digital platform providing menopause and midlife women's health education, coaching, and Telehealth services. Directly comparable target demographic, holistic/wellness-first approach, and educational content model.
• Midi Health: Virtual care clinic specializing in perimenopause and menopause for women. Comparable midlife women's focus with a more clinically-led delivery model, representing both a direct competitor and a benchmark for scale.
• Evernow: Online menopause care platform offering clinician consultations and holistic support for women in midlife. Overlaps in target customer, wellness-coaching orientation, and D2C subscription model.

Emerging players

• Parsley Health: Functional medicine practice combining clinician visits with health coaching for chronic conditions and women's health. Comparable integration of clinical care and holistic coaching, with broader chronic-condition scope.
• BetterMe: Digital health and wellness platform providing personalized coaching, meal, and fitness plans. Comparable D2C digital coaching model with a much broader international audience.

Broad incumbents

• Noom: Large-scale D2C behavior change and weight management platform using coaching plus content. Operates in adjacent weight/wellness coaching space with vastly greater scale and marketing reach.
• WW International (Weight Watchers): Established weight management and wellness brand combining coaching, community, and digital tools. Broad incumbent in the weight/wellness coaching category that competes for the same midlife female demographic.
• Hims & Hers Health: Large D2C telehealth and wellness brand combining clinical access with subscription wellness products. Represents a much broader incumbent benchmark for D2C wellness commerce and brand-building.
• Maven Clinic: Virtual women's and family health platform offering coaching and clinical services. Comparable women's-health focus with B2B-led distribution model and substantially greater scale.

Others

• Calm: Subscription wellness and mindfulness platform offering content, meditation, and sleep programs. Adjacent to the stress management, mindfulness, and self-care pillars of the subject's coaching framework.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/nursingyourwaytowellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nursing your way to wellness