aj masion

What aj masion does

AJ Maison is a wholesale showroom founded in 1991 and located on the third floor of International Market Square in Minneapolis. The company curates and resells furniture, fabrics, lighting, rugs, and bedding from a portfolio of more than 40 premium manufacturers — including A. Rudin, Century Furniture, Chaddock, Keith Fritz, Designers Guild, Osborne & Little, Sanderson Design Group, Thibaut, Vaughan Lighting, Matouk, and Capel Rugs — exclusively to interior design trade professionals. Sales are facilitated through an account-based model in which each sales team member owns specific vendor lines (e.g., Emily manages Patricia Edwards, Black Wolf Design, and LaLune Collection; Lindsay handles the textile portfolio), and the company operates one outside sales representative to support field relationships. Designers can visit the gallery-like physical showroom by appointment or browse remotely through a third-party virtual showroom platform (myshowroomsoftware.com) that surfaces tear sheets and direct links to manufacturer product pages.

The business is structured around special-order, custom-fabrication transactions. Under the published trade policy, AJ Maison requires a deposit at order placement, treats the deposit as partial payment and confirmation of order parameters, and prohibits changes or returns on custom pieces; final payment is due upon receipt and inspection before release. This deposit-based mechanic supplies working capital tied to manufacturer lead times and eliminates return risk on the showroom. Pricing is not publicly disclosed and is gated behind trade account setup. The general public can only purchase floor stock, discontinued items, or closeouts — the standard assortment is restricted to verified design trade accounts.

The company is privately held and founder-owned by Brenda Westphal, who has led the business for over 30 years with no disclosed external capital, parent company, or institutional ownership. Technology is limited to the third-party virtual showroom SaaS; AJ Maison does not develop proprietary software, operates without mobile applications, and does not employ public APIs or disclosed AI/ML capabilities. Distribution is entirely regional (Midwest United States) via the single Minneapolis showroom, and the company does not engage in significant digital marketing — customer acquisition appears to rely on trade community referrals, the showroom's destination status within International Market Square, and word-of-mouth among interior designers.

Name

aj masion

Website

https://aj-maison.com

Company type

Private

Operating status

Operating

Short description

AJ Maison is a Minneapolis-based wholesale showroom founded in 1991 that curates premium furniture, fabrics, lighting, rugs, and bedding from 40+ manufacturers and sells exclusively on a trade-only basis to interior design professionals in the Midwest region.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture and Furnishings Sales: AJ Maison generates revenue through wholesale sales of high-end furniture, fabrics, lighting, and home furnishings to interior design professionals. The company operates as a curated showroom marketplace representing multiple manufacturers. Sales are transaction-based with special order items requiring deposits. The showroom is located in International Market Square in Minneapolis.
2. Special Order and Custom Orders: The majority of products are special order items requiring a deposit to place orders. These custom pieces are ordered from manufacturers based on designer specifications. Once shipped, final payment is required before release. No changes or returns are possible on custom orders. This deposit-based model provides working capital for order fulfillment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels1 record

Core offering

AJ Maison operates a wholesale showroom supplying furniture, fabrics, lighting, rugs, and bedding exclusively to interior design professionals. The company curates premium manufacturers from across the furniture, fabric, lighting, and bedding categories and provides account-based selling with a team that specializes in specific vendor lines. Designers visit the physical showroom in Minneapolis or browse products through a virtual showroom platform, placing special orders that require deposits with no returns or changes on custom items.

Product overview

AJ Maison is a wholesale showroom for interior design professionals, located on the third floor of International Market Square in Minneapolis. The showroom operates as a one-stop-shop offering a curated mix of fabrics, furniture, lighting, bedding, and rugs from a network of premium vendors. The product portfolio includes furniture (sofas, lounge chairs, dining chairs, beds, tables, cabinets) from brands like A. Rudin, Century Furniture, Chaddock, Keith Fritz, and LaLune Collection; fabrics and wallcoverings from Osborne & Little, Designers Guild, Sanderson Design Group, and Thibaut; lighting from Vaughan Lighting and Jonathan Browning; and bedding/rugs from Matouk, Capel, and Dash & Albert. Products span multiple design styles including Rustic, Coastal, Modern, Traditional, and Transitional. The showroom primarily serves design trade professionals and does not sell directly to the public.

Differentiator

Problem solved

Functional benefit

Products and services

• AJ Maison Wholesale Showroom A wholesale showroom located on the third floor of International Market Square in Minneapolis, offering a curated selection of fabrics, furniture, lighting, rugs, and bedding for interior design professionals. The showroom provides account-based selling with deposit-based ordering for special order items.
• Furniture Products Extensive furniture collection including sofas, lounge chairs, ottomans, coffee tables, cabinets, consoles, nightstands, side tables, beds, and dining tables from premium manufacturers such as A. Rudin, Century Furniture, Chaddock, Keith Fritz, and LaLune Collection.
• Lighting Products Curated selection of lighting fixtures from premium manufacturers including Vaughan Lighting and Jonathan Browning Studios, offering lamps and decorative lighting pieces for interior design projects.
• Outdoor Furniture Outdoor furniture collection including Link Outdoor brand and other weather-resistant pieces designed for exterior residential and commercial design applications.
• Fabric and Wallcovering Products Premium fabric and wallcovering collections from brands including Designers Guild, Osborne & Little, Sanderson Design Group (Harlequin, Morris & Co., Zoffany), and Thibaut, serving interior design projects across multiple styles.
• Bedding and Rug Products Luxury bedding, linens, and rug offerings from vendors including Matouk, Home Treasures, Capel Rugs, and Dash & Albert, providing finishing touches for interior design projects.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered primary and core.

• A. RudinprimaryOthersA. Rudin is a featured furniture manufacturer in AJ Maison's showroom. A. Rudin products appear across multiple style categories including Modern, Traditional, and Rustic, with items such as sofas (models 2733, 2735, 2746, 2877), lounge chairs (861, 738, 772), and dining chairs (717, 724).
• Century FurnitureprimaryOthersCentury Furniture is a major furniture vendor represented by AJ Maison, featuring extensively across all style categories. Products include beds (Lakehouse, Corso, Townsend), chairs (Essex, Derrek, Wylie, Tish), sofas, dining tables, and more.
• ChaddockprimaryOthersChaddock is a featured furniture vendor at AJ Maison. Products include upholstered furniture across styles: Poppy sofa, Chase lounge chair, Juniper dining chair, Dover dining chair, Alston side table, Alta nightstand, Refectory dining table, and many more pieces.
• Designers GuildcoreOthersDesigners Guild is a primary fabric and wallcovering vendor at AJ Maison. The company offers fabric collections including Ralph Lauren fabrics and Christian Lacroix lines. Managed by Textile Sales Manager Lindsay.
• Osborne & LittlecoreOthersOsborne & Little is a featured fabric and wallcovering vendor at AJ Maison. The brand includes sub-lines Nina Campbell and Mathew Williamson. Products include fabrics and wallcoverings for interior design applications.
• Sanderson Design GroupcoreOthersSanderson Design Group brands featured at AJ Maison include Harlequin, Morris & Co., and Zoffany. These fabric and wallcovering collections are managed under Textile Sales Manager Lindsay's portfolio.
• ThibautprimaryOthersThibaut is a dual-category vendor at AJ Maison, represented in both Fine Furniture (sofas, headboards, occasional tables) and Fabric/Wallcoverings. Products include Madison sofa, Middleton stool, Charleston headboard, and wrapped side tables.
• Black Wolf DesignprimaryOthersBlack Wolf Design is a furniture vendor at AJ Maison. Products include side tables (models 3265, 3313, 3220, 3637), dining tables (5234, 5292, 5287, 5306, 5307, 5308, 5325), consoles (3632, 5601, 5259), and various dining chairs.
• Keith FritzprimaryOthersKeith Fritz is a Texas-based furniture maker featured at AJ Maison. Products include dining tables (Landy, Picnic, Gaia, Nantucket, Grecian, Ramsey), consoles (Merveilleux, Aalto, Loos, Venture, Henri, Larchmont, Bullseye), and side tables (David, Trio, Directoire). Managed by Aaron.
• LaLune CollectionprimaryOthersLaLune Collection is a rustic furniture specialist at AJ Maison. Products include sofas (1280, 1179), club chairs (1020, 1175, 1276), dining chairs (1164, 1384 barstool), buffets (2514), coffee tables (3580), dining tables (3089, 3500), and beds (4286, Rustic Bunk Bed 4259R).
• MulligansprimaryOthersMulligans is a furniture vendor at AJ Maison featuring distinctive pieces including the Mama Bear chair, Pie Crust chair, Covington chest, and Shelter Island coffee table. Products span seating and case goods categories.
• Patricia EdwardsprimaryOthersPatricia Edwards is a furniture vendor at AJ Maison offering tear sheets for design documentation. Products include sofas (Jackson, Kaitlyn), chairs (Canterbury, Clayton), beds (#13 Headboard, #15), benches (Barley Twist), and daybeds (Dayton). Managed by Emily.
• Vaughan LightingcoreOthersVaughan Lighting is a lighting vendor at AJ Maison, providing lamps and lighting fixtures. Managed by Aaron alongside other furniture and lighting lines.
• Jonathan Browning StudioscoreOthersJonathan Browning Studios is a lighting vendor at AJ Maison specializing in handcrafted lighting. Managed by Aaron.
• MatoukcoreOthersMatouk is a bedding vendor at AJ Maison, offering premium linens and bedding products. Part of the bedding and rug category managed by Nancy.
• Home TreasurescoreOthersHome Treasures is a bedding and linens vendor at AJ Maison, offering fine linens for interior design projects. Managed by Nancy alongside other bedding and rug lines.
• Capel RugscoreOthersCapel Rugs is a rug vendor at AJ Maison. Part of the bedding and rug category sales managed by Nancy.
• Dash & AlbertcoreOthersDash & Albert is a rug vendor at AJ Maison, offering indoor/outdoor and decorative rugs. Part of Nancy's furniture and rug sales responsibilities.
• Link OutdoorcoreOthersLink Outdoor is a vendor at AJ Maison specializing in outdoor furniture. Managed by Emily.
• Studioart LeathercoreOthersStudioart Leather is a leather and upholstery vendor at AJ Maison. Products include leather wall coverings and upholstery materials. Managed by both Emily and Aaron.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Holly Hunt: Operates luxury to-the-trade showrooms carrying furniture, textiles, lighting, and rugs for interior designers. Directly comparable business model (wholesale-to-trade), customer base (design professionals), and curated multi-vendor showroom format.
• Donghia: High-end to-the-trade showroom for interior designers offering furniture, textiles, and lighting. Same trade-only wholesale model, designer clientele, and curated vendor approach as AJ Maison.
• Kravet: Wholesale distributor of fabrics, furniture, and trimmings sold to the interior design trade through showrooms. Comparable to AJ Maison's textile and furniture wholesale showroom business serving designers.
• Cowtan & Tout: To-the-trade fabric and wallcovering wholesaler serving interior designers, often through design center showrooms. Overlaps directly with AJ Maison's textile/wallcovering vendor mix (Designers Guild, Sanderson, Osborne & Little) and trade-only model.
• Pierre Frey: French heritage brand wholesaler of luxury fabrics, wallcoverings, and furnishings sold to interior designers through showrooms. Directly comparable product categories (textiles, furniture, lighting) and trade-only distribution model.
• Schumacher (F. Schumacher & Co.): Wholesale distributor of fabrics, wallcoverings, and home furnishings to interior designers via showrooms and trade accounts. Comparable to AJ Maison's textile/wallcovering wholesale-to-trade business and designer customer base.
• Lee Jofa (House of Hackney/Kravet family): Wholesale-to-the-trade brand of fabrics, wallcoverings, and furniture sold through designer showrooms. Comparable trade-only wholesale model and overlap with AJ Maison's textile and furniture categories.
• Baker Furniture / Baker-McGuire: Heritage high-end furniture maker selling through to-the-trade showrooms to interior designers. Comparable high-end positioning, designer customer base, and wholesale-to-trade distribution used by AJ Maison's Century/Chaddock-class vendors.

Regional players

• Room & Board: Minneapolis-based modern home furnishings retailer with showrooms across the U.S. Same city, comparable furniture categories, but sells direct-to-consumer rather than to the trade — useful adjacent comparison for AJ Maison's regional market.

Broad incumbents

• Knoll: Major designer-furniture brand with a contract/showroom channel serving commercial and residential designers. Overlaps with AJ Maison in designer-targeted furniture distribution but operates at much larger scale across residential and contract markets.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about aj masion