National Association of Town Watch

What National Association of Town Watch does

The National Association of Town Watch (NATW) is a Pennsylvania-based 501(c)(3) nonprofit founded in 1981 by Matt Peskin that operates two core programs: National Night Out, an annual community-building campaign held on the first Tuesday in August (with Texas and select areas observing on the first Tuesday in October) that promotes police-community partnerships, and Dog Walker Watch, a community safety program that trains dog walkers to serve as additional eyes and ears for law enforcement. NATW also co-operates the National Child ID Program with the FBI and the American Football Coaches Association, distributing child identification kits containing fingerprint pouches, DNA kits, and laminate cards. The organization serves millions of neighbors across thousands of communities in all 50 states, U.S. territories, and military bases worldwide.

NATW's business model combines three revenue streams: (1) optional annual memberships at $35 per year providing merchandise discounts, awards eligibility, and newsletter access; (2) merchandise sales through a 47-product e-commerce shop on natw.org covering branded apparel, event supplies, promotional items, and Dog Walker Watch-specific products, with item prices ranging from $0.22 (stickers) to $4,750 (Nat the Knight costume); and (3) corporate sponsorship from nine named brands including 7-Eleven, ADT, AT&T, Dollar Tree, Family Dollar, FirstNet, Nintendo, Starbucks, and Associa. Participation in National Night Out is free and requires annual online registration, with no software platform, app, or proprietary technology product — the core technology footprint is a standard WordPress-based website and e-commerce storefront. NATW is headquartered at 308 East Lancaster Avenue, Suite 115, Wynnewood, PA 19096, with no disclosed subsidiaries, parent company, funding rounds, M&A activity, or venture capital ownership.

Name

National Association of Town Watch

Legal name

National Association of Town Watch

Website

https://natw.org

Company type

Private

Founded year

1981

Operating status

Operating

Short description

National Association of Town Watch is a Pennsylvania-based nonprofit founded in 1981 that operates National Night Out and Dog Walker Watch, serving millions of neighbors and law enforcement agencies across all 50 states, U.S. territories, and military bases through annual community-building campaigns and a merchandise shop.

Ownership category

akta.pro rank

Headquarters

HQ city

Wynnewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: NATW membership is optional and costs $35 per year. Members receive exclusive discounts on all orders (5% discount), $25 off their first order, eligibility for the annual awards program, and the NATW NewSpirit newsletter.
2. Merchandise Sales: The organization operates an e-commerce shop selling National Night Out branded merchandise including apparel (t-shirts, caps, golf shirts, tank tops), accessories (banners, flashlight, strobe lights), promotional items (stickers, tattoos, balloons), and Dog Walker Watch program merchandise. Prices range from $0.22 (stickers) to $4,750 (Nat the Knight costume).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The National Association of Town Watch (NATW) is a nonprofit organization that builds and supports community-based safety and crime prevention programs across the United States. Its flagship offering is National Night Out, an annual community-building campaign held on the first Tuesday of August, complemented by the Dog Walker Watch program. The organization also sells branded merchandise (T-shirts, banners, frisbees, lawn signs) and offers paid memberships to support its mission.

Product overview

The National Association of Town Watch (NATW) operates two core programs: National Night Out, an annual community-building campaign promoting police-community partnerships held on the first Tuesday in August, and Dog Walker Watch, a community safety initiative that trains dog walkers to assist law enforcement. The organization also operates a merchandise shop selling 47 products including National Night Out branded apparel (T-shirts, caps, golf shirts, ladies tanks), event supplies (banners, balloons, glow necklaces, frisbees, tattoos, stickers), promotional items (lawn signs, backdrops, costumes), and a dedicated Dog Walker Watch product line including shirts, sweatshirts, safety vests, leashes, and training materials. Registration for National Night Out is free and required annually, while optional membership costs $35 per year with benefits including discounts and awards eligibility.

Differentiator

Problem solved

Functional benefit

Brands

• Dog Walker Watch: A program that encourages dog walkers to assist local law enforcement as extra eyes and ears while out walking their dog, enhancing the partnership between police and community.

Products and services

• National Night Out An annual nationwide community-building campaign held the first Tuesday of August that brings neighbors, law enforcement, and local officials together for block parties, cookouts, and other events to promote neighborhood camaraderie and crime prevention. Free to register for participating communities.
• Dog Walker Watch

Quantifiable outcome

• Millions of neighbors participate annually across thousands of communities
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FBIcoreStrategic or Co-development PartnerFBI is a key partner in the National Child ID Program, a collaboration between NATW, FBI, and the American Football Coaches Association. The program provides fingerprint foil pouches, fingerprint cards, DNA kits, and wallet-sized laminate cards to help parents keep children's identification information readily available.
• American Football Coaches AssociationcoreStrategic or Co-development PartnerPartner in the National Child ID Program along with NATW and FBI. AFCA member coaches help promote child safety through community outreach and awareness.
• 7-ElevenminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• ADTminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• AT&TminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• Associates Who Care (Associa)minorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• Dollar TreeminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• Family DollarminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• FirstNetminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• NintendominorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.
• StarbucksminorGTM or Marketing PartnerCorporate sponsor supporting National Night Out. Listed as a sponsor in the partner/sponsor section of the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Sheriffs' Association: A national nonprofit membership association for sheriffs and the citizens they serve. Closely comparable to NATW as a long-standing U.S. nonprofit that organizes community policing programs and serves as a national convener of law enforcement and civilian communities.
• International Association of Chiefs of Police: The largest international membership organization for police leadership, focused on advancing community policing and public safety. Comparable to NATW in serving as a national convener for police-community engagement programming and member-driven safety initiatives.
• National Crime Prevention Council: A nonprofit best known for "McGruff the Crime Dog" and national crime-prevention public-awareness campaigns. Directly comparable to NATW in mission (community-led crime prevention) and in operating national safety-awareness programs aimed at households and neighborhoods.
• National Police Association: A nonprofit membership organization supporting law enforcement officers and police-community relations. Comparable to NATW in its member-driven model and focus on improving the relationship between police departments and the communities they serve.

Broad incumbents

• National Safety Council: A large U.S. nonprofit chartered to promote safety in workplaces, communities, and roads. Comparable to NATW as a national safety-focused membership/advocacy organization that produces community-safety programming and partnerships with law enforcement and corporate sponsors.
• Mothers Against Drunk Driving (MADD): A national nonprofit that mobilizes communities around a public-safety mission (drunk driving prevention). Comparable to NATW in using nationwide grassroots events, civic partnerships, and law enforcement collaboration to drive awareness and behavior change at the community level.
• Boys & Girls Clubs of America: A large national nonprofit operating a federated network of community-based youth clubs. Comparable to NATW in the membership/community-organization model, grassroots program delivery through local affiliates, and reliance on annual fundraising and merchandise for revenue.
• YMCA of the USA: A large national community-service nonprofit with membership-based local branches delivering community programming. Comparable to NATW as a federated, membership-supported nonprofit that mobilizes local communities around civic programming and events.
• Volunteers of America: A national nonprofit that mobilizes volunteers and operates community programs serving at-risk populations. Comparable to NATW as a long-standing U.S. nonprofit organizing community-engagement activities and partnering with public agencies for grassroots service delivery.

Emerging players

• Points of Light: A nonprofit focused on civic engagement and volunteer mobilization across U.S. communities. Comparable to NATW in organizing community-level civic events and corporate volunteer partnerships, with a broader (non-safety-specific) framing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-association-of-town-watch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Association of Town Watch