jgraph (aka draw.io)
draw.io (jgraph) is a UK-based independent, privately held company operating a free, open-source (Apache 2.0) browser-based diagramming editor used by 100M+ people worldwide, distributed through Microsoft AppSource, Atlassian Marketplace (highest-rated app), Google Workspace, GitHub, and 30+ third-party platforms for IT, business, and individual users.
- Company typePrivate
- Founded2005
- HeadquartersNorthampton, United Kingdom
- Headcount—
- GTM typeB2B
- OfferingSoftware
What jgraph (aka draw.io) does
jgraph operates draw.io (also branded diagrams.net), a security-first diagramming platform founded in 2005 and operated by draw.io Ltd, a private company registered in England and Wales (company number 04051179) with a secondary entity draw.io AG in Switzerland. The core product is a browser-based diagramming editor built on JavaScript with open-source components under the Apache 2.0 license, available as a web application at app.diagrams.net, a standalone desktop application for Windows, macOS, and Linux at get.diagrams.net, and a self-hosted Docker image. The editor supports flowcharting, UML, BPMN, network diagrams, AWS/Azure/GCP architecture shapes, hand-drawn sketch style rendering via rough.js, automatic layout containers, multi-page diagrams with layers, and over 1,000 extra icon sets via icons.diagrams.net.
The platform extends through native integrations including draw.io for Microsoft 365 (SharePoint web part and Microsoft Teams app on AppSource), draw.io for Atlassian Confluence and Jira (the highest-rated app on the Atlassian Marketplace, distributed by Seibert Group GmbH under a separate EULA), draw.io for Google Workspace, a GitHub App, and a Chrome extension for Notion, plus over 30 partner-built integrations spanning Nextcloud, WordPress, MediaWiki, Redmine, VS Code, Plane.so, JupyterLab, and Grafana. Diagram files live in the user's chosen storage (SharePoint, OneDrive, Google Drive, GitHub, Dropbox, local device), and draw.io explicitly cannot access user data, a positioning it labels privacy-first.
The business model is free-forever with no Enterprise tier, no pricing tiers, and no SSO paywall; the company is independent and not VC-funded. Monetization is indirect through commercial marketplace programs on Microsoft AppSource and revenue sharing with the Seibert Group Atlassian distribution partnership. GTM is product-led growth through marketplace listings, GitHub community engagement, Stack Overflow support, and FOSDEM sponsorship, reaching a claimed 100M+ users worldwide across IT/software teams, business and project management functions, education, and individual users.
jgraph (aka draw.io) firmographics
Firmographics- Name
- jgraph (aka draw.io)
- Legal name
- draw.io Ltd
- Website
- https://diagrams.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Short description
- draw.io (jgraph) is a UK-based independent, privately held company operating a free, open-source (Apache 2.0) browser-based diagramming editor used by 100M+ people worldwide, distributed through Microsoft AppSource, Atlassian Marketplace (highest-rated app), Google Workspace, GitHub, and 30+ third-party platforms for IT, business, and individual users.
- Ownership category
- akta.pro rank
jgraph (aka draw.io) industry classification
Industry- Product category
- Diagramming Software
- NAICS
- Graphic Design Services (541430), Specialized Design Services (5414)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- API Documentation & Developer Portals (BPAMAOAH)
Keywords
Where jgraph (aka draw.io) is headquartered
LocationHeadquarters
- HQ city
- Northampton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
jgraph (aka draw.io) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales
Revenue model
- Free Core Product: The core draw.io product is completely free with no revenue generation from the base offering. The product is maintained as a private, independent company without VC funding.
- Microsoft 365 App Distribution: draw.io apps for Microsoft 365 (SharePoint, Teams) distributed through Microsoft AppSource. While the core product remains free, this marketplace presence may generate revenue through Microsoft's commercial marketplace programs.
- Atlassian Marketplace Distribution: draw.io apps for Atlassian Confluence and Jira are distributed by Seibert Group GmbH through the Atlassian Marketplace under a separate end-user licence agreement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Forever - No tiered pricing |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels9 records
jgraph (aka draw.io) product offering
Product offeringCore offering
jgraph operates draw.io, a free, open-source diagramming platform that lets users create, edit, and view flowcharts, UML diagrams, network diagrams, BPMN diagrams, and other technical and business diagrams. The product is delivered as a browser-based editor at app.diagrams.net, a standalone desktop application, and through native integrations with Microsoft 365, Atlassian Confluence/Jira, GitHub, Notion, and other platforms. Diagram files are stored in the user's chosen storage (Google Drive, OneDrive, GitHub, etc.) and the draw.io service cannot access the content.
Product overview
draw.io (also known as jgraph) is a security-first diagramming platform offering a unified core diagramming engine deployed across multiple products and integrations. The core product is the draw.io editor available as a web application (app.diagrams.net), a standalone desktop application for Windows, macOS, and Linux (draw.io Desktop), and self-hosted Docker deployment. The platform extends through native integrations including draw.io for Microsoft 365 (SharePoint and Teams), draw.io for Atlassian Confluence and Jira, draw.io for Google Workspace, and draw.io for GitHub. Additional extensions include the draw.io for Notion Chrome extension and over 30 third-party integrations across platforms like Nextcloud, WordPress, MediaWiki, Redmine, and VS Code. All products use the same editor engine, meaning skills transfer across all integrations. The platform supports AI diagram generation from natural language prompts and offers over 1,000 extra icon sets via icons.diagrams.net. The entire product is open source under Apache 2.0 license with no enterprise tier or artificial limitations.
Differentiator
Problem solved
Functional benefit
Products and services
- draw.io Web Application (app.diagrams.net) The primary cloud-based diagramming application accessible at app.diagrams.net; provides full diagramming functionality with no account required; supports storage integrations including Google Drive, OneDrive, Dropbox, GitHub, GitLab, device, and browser local storage.
- draw.io Desktop Application Standalone offline desktop application for Windows, macOS, and Linux; provides enhanced security of a desktop application with no internet dependency; available at get.diagrams.net.
- draw.io for Atlassian Confluence
- draw.io for Atlassian Jira
- draw.io for Microsoft 365
- draw.io for Notion
- draw.io for GitHub
- draw.io Docker Deployment
- Extra Icon Sets (icons.diagrams.net)
Quantifiable outcome
- 100M+ users worldwide trust draw.io for their diagramming needs
- +2 more outcomes
Companies that use jgraph (aka draw.io)
Customer profileSegments5 records
Ideal customer profiles3 records
jgraph (aka draw.io) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability4 records
Feature10 records
jgraph (aka draw.io) partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Seibert Group GmbHcoreSeibert Group GmbH distributes the draw.io apps for Atlassian Confluence and Jira through the Atlassian Marketplace under a separate end-user licence agreement. This is a long-standing partnership within the Atlassian ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
jgraph (aka draw.io) competitors and assessment
Company assessmentDirect peers
- Lucid Software (Lucidchart): Direct competitor offering cloud-based diagramming (flowcharts, UML, network, org charts) with paid team/enterprise tiers. Most comparable paid alternative to draw.io for technical and business diagramming.
- Miro: Visual collaboration platform with diagramming, flowcharts, and whiteboarding — overlapping with draw.io's process and IT diagramming use cases and competing for the same Atlassian/enterprise buyer.
- Gliffy: Browser-based diagramming tool with native Confluence integration. draw.io lists Gliffy migration support, signaling direct overlap in the Atlassian ecosystem.
- Whimsical: Visual collaboration tool combining flowcharts, wireframes, and docs — competes with draw.io for product/design and process documentation workflows.
- Creately: Diagramming and visual collaboration platform with freemium and paid tiers; competes across flowcharts, UML, mind maps, and team use cases overlapping with draw.io.
- Cacoo (Nulab): Cloud diagramming and collaboration tool with templates for UML, network, and BPMN diagrams; competes with draw.io in similar SMB/team diagramming segments.
Broad incumbents
- Microsoft Visio: Microsoft's long-standing enterprise diagramming product, tightly integrated with Microsoft 365. draw.io is explicitly positioned against Visio for IT/enterprise diagrams via SharePoint and Teams integrations.
- FigJam (Figma): Figma's collaborative whiteboard/diagramming surface with a large design-focused user base. Adjacent competitor for flowcharts, diagrams, and visual collaboration in product teams.
Emerging players
- yEd: Free desktop-based graph and diagramming editor from yWorks. Comparable in offering free technical diagramming with automatic layouts, but lacks draw.io's browser-native and integration footprint.
- Mermaid: Open-source text-to-diagram rendering library increasingly embedded into developer tools. draw.io has added Mermaid import/edit support, indicating it views Mermaid as both an integration and a potential competing entry point for developers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
jgraph (aka draw.io) social profiles
Digital presencejgraph (aka draw.io) compliance and trust
Trust signalCompliance1 record
jgraph (aka draw.io) financial estimates
Financial estimateRevenue estimate
Valuation estimate
jgraph (aka draw.io) leadership team
Management profileNumber of profiles
jgraph (aka draw.io) subsidiaries and ownership
Company hierarchySubsidiaries1 record
jgraph (aka draw.io) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
jgraph (aka draw.io) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about jgraph (aka draw.io)
What does jgraph (aka draw.io) do?
jgraph operates draw.io, a free, open-source diagramming platform that lets users create, edit, and view flowcharts, UML diagrams, network diagrams, BPMN diagrams, and other technical and business diagrams. The product is delivered as a browser-based editor at app.diagrams.net, a standalone desktop application, and through native integrations with Microsoft 365, Atlassian Confluence/Jira, GitHub, Notion, and other platforms. Diagram files are stored in the user's chosen storage (Google Drive, OneDrive, GitHub, etc.) and the draw.io service cannot access the content.
Is jgraph (aka draw.io) a public or private company?
jgraph (aka draw.io) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was jgraph (aka draw.io) founded?
jgraph (aka draw.io) was founded in 2005.
Where is jgraph (aka draw.io) based?
jgraph (aka draw.io) is headquartered in Northampton, United Kingdom, in the Europe region.
How does jgraph (aka draw.io) make money?
Three revenue lines are on record. Free Core Product is the primary driver. The others are microsoft 365 App Distribution and atlassian Marketplace Distribution.
Who are jgraph (aka draw.io)'s main competitors?
Direct peers on record are Lucid Software (Lucidchart), Miro, Gliffy, Whimsical, Creately and Cacoo (Nulab). Broad incumbents are Microsoft Visio and FigJam (Figma). Emerging players are yEd and Mermaid.
Does jgraph (aka draw.io) have an API?
No public API is recorded for jgraph (aka draw.io).
What industry is jgraph (aka draw.io) in?
jgraph (aka draw.io)'s product category is Diagramming Software. Its primary akta.pro industry code is BPAMAOAH, API Documentation & Developer Portals. Its NAICS code is 541430 and its SIC code is 7330.