dobmac
Dobmac Agricultural Machinery is a Tasmanian family-owned firm that designs and manufactures specialised potato and root-crop vegetable farming equipment and serves as the exclusive Australian and New Zealand distributor for more than fifteen international agricultural machinery brands.
- Company typePrivate
- Founded1983
- HeadquartersUlverstone, Australia
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What dobmac does
Dobmac Agricultural Machinery is an Australian privately held, family-owned designer, manufacturer, supplier and servicer of specialised agricultural machinery for the root-crop vegetable industry, headquartered in Ulverstone, Tasmania. Founded in 1983 by Philip and Judith Dobson as Dobson's Vegetable Machinery, the company manufactures its own Dobmac-branded product line including the signature Dobmac Clamp and Cup Potato Planters, bunker trailers, excavator hogs and application spray tanks, while concurrently acting as the exclusive Australian and/or New Zealand distributor for more than fifteen international brands covering potato harvesters (AVR, Standen, Lockwood), potato diggers and bed formers (IMAC), seed cutters and bulk handling (Milestone), vegetable grading and handling (Tong), soil preparation (Lemken), onion and garlic equipment (WIFO, Nicholson, Eqraft, Jones Engineering), chemical applicators (Team Sprayers), storage ventilation (IVI) and end-of-line palletising (Symach, Cratematic). The company generates revenue through one-time hardware sales of both proprietary and distributed equipment, a large spare-parts supply business (including the largest range of genuine and non-genuine rollers for potato and onion equipment in Australia), and consultancy plus turnkey project management services covering design, logistics, installation, commissioning and operator training for grading, processing and packaging facilities. Customers are primarily Australian and New Zealand root-crop vegetable growers (potato, onion, carrot, garlic, leeks) together with contractors and regional agricultural dealers, and the firm employs more than 25 staff led by second-generation General Manager Mark Dobson, with stated expansion into international markets for its proprietary planter products.
dobmac firmographics
Firmographics- Name
- dobmac
- Legal name
- Dobmac Agricultural Machinery
- Website
- https://dobmac.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Short description
- Dobmac Agricultural Machinery is a Tasmanian family-owned firm that designs and manufactures specialised potato and root-crop vegetable farming equipment and serves as the exclusive Australian and New Zealand distributor for more than fifteen international agricultural machinery brands.
- Ownership category
- akta.pro rank
dobmac industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
- akta.pro secondary industries
- Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane) (AFAAABAJ), Harvesting & Forage Equipment (IMAHACAD), Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)
Keywords
Where dobmac is headquartered
LocationHeadquarters
- HQ city
- Ulverstone
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
dobmac business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Agricultural Machinery Sales: Dobmac designs, manufactures, supplies and services specialized agricultural machinery for the root crop vegetable industry. Their signature Dobmac Potato Planter is manufactured in Tasmania with sales extending nationally and internationally. They also supply a comprehensive range of vegetable planting, harvesting, processing and packaging equipment.
- Spare Parts: Dobmac stocks a wide range of spare parts and accessories to suit most makes and models of vegetable machinery. They carry rollers, webs, chain, sprockets, bearings, hydraulic parts, and more. They are the largest range of genuine and non-genuine rollers for potato & onion equipment in Australia, and are a distributor of Island Batteries and preferred supplier of Bare-Co parts.
- Consultancy and Project Management: Dobmac offers turnkey solutions for grading, processing and packaging needs. Staff liaise with clients from project conception and design through to efficient, customized and integrated systems. They coordinate with international suppliers for customs, logistics, installation, commissioning, and employee training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Farmgard Contractor 560 Grader Blade |
| One time/ perpetual license | Pay-as-you-go | Tong Swift Lift 60L Transportable Elevator |
| One time/ perpetual license | Pay-as-you-go | Jones Engineering Field Topper |
| One time/ perpetual license | Pay-as-you-go | IMAC PD 1400 Potato Digger |
| One time/ perpetual license | Pay-as-you-go | Celli Scorpio F320DD Mulcher |
| One time/ perpetual license | Pay-as-you-go | AGRIWELD ASL 4 mtr Folding Toolbar |
| One time/ perpetual license | Pay-as-you-go | Lemken Karat 9/350 Stubble Cultivator |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
dobmac product offering
Product offeringCore offering
Dobmac Agricultural Machinery designs, manufactures, supplies, and services specialised agricultural machinery for the root crop vegetable industry, including potato planters, harvesters, diggers, grading, processing and packaging equipment. The company produces its own Dobmac-branded products (potato planters, bunker trailers, excavator hogs, application spray tanks) and serves as the Australian and New Zealand distributor for international brands such as AVR, Lockwood, IMAC, Standen, Milestone, Tong, Lemken, WIFO, Mayo, Eqraft, and Jones Engineering.
Product overview
Dobmac Agricultural Machinery is an agricultural equipment company specializing in the design, manufacture, supply, and service of specialized machinery for the root crop vegetable industry. The company operates a multi-product portfolio combining proprietary Dobmac-branded equipment (potato planters, bunker trailers, excavator hogs, application tanks) with distributed international brands. Dobmac serves as the Australian and/or Tasmanian distributor for an extensive range of equipment including AVR and Lockwood potato harvesters, IMAC potato diggers and bed formers, Standen harvesters and soil preparation equipment, Milestone seed cutters and conveyors, Tong vegetable grading and handling equipment, Lemken soil cultivation and sowing machinery, WIFO box tippers and garlic planters, Mayo bulk handling equipment, Eqraft weighing and packing systems, Nicholson onion processing equipment, and Team Sprayers chemical applicators. The company also provides spare parts supply and project management/consultancy services for turnkey grading, processing, and packaging installations.
Differentiator
Problem solved
Functional benefit
Products and services
- Dobmac Cup Potato Planter A high-capacity potato planter manufactured by Dobmac with stainless steel seed and fertilizer hoppers, available in 2, 3, and 4 row models. Features in-cab controls, hydraulic drive with GPS speed control, and Topcon Rate controller. Used by potato farmers and contractors.
- Dobmac Clamp Potato Planter A precision potato planter manufactured by Dobmac featuring an adjustable spring-loaded clamp mechanism for reliable seed pick-up and release of round or cut potato seeds. Equipped with hydraulic drive and in-cab controls. Used by potato growers.
- Dobmac Bunker Trailers Trailers designed for gentle crop transfer with 8.5-tonne capacity, featuring fold-down delivery boom to minimize bruising, load-sharing axle system, and options for steel slat or PVC bunker floors. Used by potato growers and contractors.
- Dobmac Excavator Hog A modified Kubota KX040-4 excavator platform for potato bulk handling, featuring custom conveyor system with 900mm web belt infeed and flat belt telescoping outfeed, wireless remote control. Used in bulk handling operations.
- Dobmac Application Spray Tanks Spray tanks available in 300L, 600L, and 1200L capacities with electric or PTO hydraulic drive options, designed for integration with Dobmac Potato Planters. Used for chemical application in potato farming.
- AVR Potato Harvesters Single, two, and four row potato harvesters distributed by Dobmac as exclusive AVR dealer for Tasmania, including trailing and self-propelled models with automated depth control and efficient crop separation. Used by potato growers.
- Lemken Soil Preparation Equipment Comprehensive soil cultivation equipment distributed by Dobmac as the Lemken dealer for Tasmania, including Juwel ploughs, Rubin, Kristall, and Karat cultivators, Zirkon power harrows, and Heliodor compact disc harrows. Used by vegetable and broadacre farmers.
- Tong Vegetable Grading Equipment Vegetable grading, handling and processing equipment distributed by Dobmac as Australian and NZ importer for Tong, including box fillers, screen modules, hopper cleaners, conveyors, and box tippers. Used by vegetable packers and processors.
- Spare Parts Supply Comprehensive spare parts department supplying rollers, webs, chain, sprockets, bearings, hydraulic parts, and accessories for most makes and models of vegetable machinery. Dobmac holds the largest range of genuine and non-genuine rollers for potato and onion equipment in Australia and serves as a distributor of Island Batteries and preferred supplier of Bare-Co parts. Used by vegetable growers and contractors.
- Consultancy and Project Management Services Turnkey solutions for grading, processing and packaging needs including project conception and design, customs and logistics coordination, installation, commissioning, and employee training. Used by large agricultural operations requiring integrated systems.
Quantifiable outcome
- Over 40 years of award-winning experience in agricultural machinery
- +1 more outcomes
Companies that use dobmac
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
dobmac technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dobmac partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and minor.
- Tong EngineeringcoreDobmac is the Australian and NZ importer for all Tong products including vegetable grading equipment, box fillers, conveyors, and mobile elevators.
- AVRcoreDobmac is the exclusive AVR dealer for Tasmania, providing sales, service, and spare parts for AVR's potato harvesting machinery including single, two, and four row harvesters.
- LemkencoreDobmac is the Lemken dealer for Tasmania only, distributing soil cultivation equipment including ploughs, cultivators, power harrows, and seed drills.
- IMACcoreDobmac is the IMAC importer for Australia and NZ, supplying potato diggers, bed formers, disc ridge formers, and onion equipment.
- StandenmajorDobmac distributes Standen potato systems including T2XS and QM harvesters, MEGASTAR GEN-2, and UniPlus Hybrid DeStoner.
- MilestonemajorDobmac distributes Milestone seed cutters, dirt eliminators, unloading stingers, scale conveyors, pilers, and conveyors.
- LockwoodmajorDobmac supplies Lockwood potato planters, harvesters, windrowers, and VACS-8 airhead systems.
- Harriston Potato MachinerymajorDobmac is an agent for Harriston potato planting equipment.
- Mayo Bulk Handling EquipmentmajorDobmac distributes Mayo bulk bag fillers, stingers, scooper hogs, and bulk handling equipment.
- EqraftmajorDobmac distributes Eqraft weighing and packing solutions including combination scales, Baxmatic systems, and onion toppers.
- Nicholson MachinerymajorDobmac supplies Nicholson onion top tailers and field equipment for onion processing.
- Jones EngineeringmajorDobmac is the Australian importer for Jones Engineering onion toppers and field equipment.
- WIFOmajorDobmac distributes WIFO garlic planters, box tippers, and bulk handling equipment.
- Industrial Ventilation Inc (IVI)minorDobmac is the local dealer for IVI crop storage solutions including ventilation, refrigeration, heating, and humidity control equipment.
- Larrington TrailersminorDobmac is an agent for Larrington trailers.
- SymachminorDobmac distributes Symach palletisers for vegetable handling operations.
- ScottsminorDobmac is the Australian importer of Scotts products including Trinity haulm toppers.
- CelliminorDobmac distributes Celli mulchers including the Scorpio F320DD model.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
dobmac competitors and assessment
Company assessmentDirect peers
- Tong Engineering: UK-based manufacturer of vegetable grading, handling, and processing equipment. Directly comparable to Dobmac as both companies manufacture and supply equipment for the same root crop vegetable market, with Tong being a key international brand that Dobmac distributes in Australia and New Zealand.
- AVR: Belgian manufacturer of potato harvesters, cultivators, and bed formers. Direct peer in potato field equipment; Dobmac is the exclusive AVR dealer for Tasmania and supplies AVR single, two, and four row potato harvesters throughout Australia and New Zealand.
- Dewulf: Belgian/Dutch manufacturer of root crop harvesting equipment (potato, carrot, onion harvesters) and storage handling systems. Direct peer serving the same potato and root crop vegetable growers with comparable product scope.
- Standen: UK-based potato systems manufacturer producing T2XS and QM harvesters, MEGASTAR bed formers, and UniPlus Hybrid DeStoners. Direct peer in potato field equipment; Dobmac distributes Standen products throughout Australia and New Zealand.
- Ploeger: Netherlands-based manufacturer of root crop harvesting and handling equipment, including potato and onion harvesters. Direct peer serving the same root crop vegetable farming market with comparable product categories.
- IMAC: Italian manufacturer of potato and onion equipment including potato diggers, bed formers, and disc ridge formers. Direct peer in potato field equipment; Dobmac is the Australian and New Zealand importer for IMAC products.
- Lockwood: US-based manufacturer of potato planters, harvesters, windrowers, and VACS-8 airhead systems. Direct peer in potato field and bulk handling equipment; Dobmac distributes Lockwood products throughout Australia and New Zealand.
- ASA-Lift: Denmark-based manufacturer of vegetable and root crop harvesting equipment, including carrot, onion, leek, and potato harvesters. Direct peer serving the same specialty vegetable and root crop farming market.
- WIFO: Netherlands-based manufacturer of garlic planters, box tippers, and bulk handling equipment for vegetable operations. Direct peer in specialty crop planting and handling equipment; Dobmac distributes WIFO garlic planters and box tippers in Australia.
Broad incumbents
- Lemken: Large German manufacturer of soil cultivation, sowing, and crop protection equipment operating broadly across multiple crop types globally. While Dobmac is the Lemken dealer for Tasmania, Lemken operates at a much larger scale and broader scope than Dobmac's niche root crop focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
dobmac social profiles
Digital presencedobmac financial estimates
Financial estimateRevenue estimate
Valuation estimate
dobmac leadership team
Management profileNumber of profiles
Profiles3 records
dobmac funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dobmac M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dobmac
What does dobmac do?
Dobmac Agricultural Machinery designs, manufactures, supplies, and services specialised agricultural machinery for the root crop vegetable industry, including potato planters, harvesters, diggers, grading, processing and packaging equipment. The company produces its own Dobmac-branded products (potato planters, bunker trailers, excavator hogs, application spray tanks) and serves as the Australian and New Zealand distributor for international brands such as AVR, Lockwood, IMAC, Standen, Milestone, Tong, Lemken, WIFO, Mayo, Eqraft, and Jones Engineering.
Is dobmac a public or private company?
dobmac is a private company. It is classified as family owned and is currently operating.
When was dobmac founded?
dobmac was founded in 1983.
Where is dobmac based?
dobmac is headquartered in Ulverstone, Australia, in the Oceania region.
How does dobmac make money?
Three revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are spare Parts and consultancy and Project Management.
Who are dobmac's main competitors?
Direct peers on record are Tong Engineering, AVR, Dewulf, Standen, Ploeger, IMAC, Lockwood, ASA-Lift and WIFO. Lemken is listed as a broad incumbent.
Does dobmac have an API?
No public API is recorded for dobmac.
What industry is dobmac in?
dobmac's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment, with a secondary code of AFAAABAJ, Potato & Specialty Crop Planters (Potato, Garlic, Sugarcane). Its NAICS code is 333111 and its SIC code is 3523.