atlas insurance brokers/ nelson insurance agency

What atlas insurance brokers/ nelson insurance agency does

Atlas Insurance Brokers LLC is a privately held independent insurance agency headquartered in Minnesota, operating a distributed network of more than 125 physical offices across six US states: Minnesota, Iowa, North Dakota, South Dakota, Arizona, and Florida. Founded approximately 25 years ago (per a 2025 anniversary logo on the company website), Atlas serves as a multi-line insurance broker comparing quotes from over 50 insurance carriers including Progressive, Nationwide, Travelers, The Hartford, AAA, Safeco, West Bend Mutual, Hagerty, Cincinnati, Berkshire Hathaway GUARD, Western National, State Auto, Selective, Medica, Foremost, EMC, ASI, and Main Street. The company targets two primary customer segments: individual consumers and families seeking personal lines coverage (auto, homeowners, boat, condo, motorcycle, RV, umbrella, life, and health insurance) and small-to-mid-size businesses seeking commercial coverage. The core value proposition rests on the independent agent model, in which agents work for the client rather than a single carrier, providing local advocacy during claims and rate comparison across a broad carrier panel.

The business model is commission-based: Atlas earns transaction fees (insurance agency commissions) from carriers for policies sold and serviced through its agent network. The pricing model is personalized and risk-based, with quotes generated either via the company's online quote request system or through face-to-face agent consultation. Distribution is primarily through the physical office network (bottom-of-funnel conversion) combined with top-of-funnel digital channels including SEO-optimized website content, organic social media presence across Facebook, X, LinkedIn, Instagram, and YouTube, and educational blog content covering insurance topics such as E&O insurance, auto claims, home claims, and deductibles. The company also operates an Agency Partnership recruitment program (join.aibme.com) that onboards independent agents into the Atlas network, enabling distributed growth.

Atlas holds industry credibility through multiple recognitions: Insurance Journal Top 100 P/C Agency (2025), Personal Lines Agency of the Year (2019), Top 50 Personal Lines Agency (2019), and Trusted Choice membership. The company is privately held with no disclosed parent company, private equity backing, public listing, or acquisition history, and operates as an LLC domiciled in Minnesota.

Name

atlas insurance brokers/ nelson insurance agency

Legal name

Atlas Insurance Brokers LLC

Website

https://nelsoninsurancestaples.com

Company type

Private

Operating status

Operating

Short description

Atlas Insurance Brokers LLC is a privately held independent insurance agency operating 125+ offices across six US states (MN, IA, ND, SD, AZ, FL), comparing quotes from 50+ carriers for individual consumers and small businesses seeking personal and commercial coverage.

Ownership category

akta.pro rank

Product category

Independent Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industries

Individual Health Insurance Brokerage & Distribution (FSAIAEAL), Umbrella Insurance (FSAJAMAK)

Keywords

• Independent insurance agency
• Multi-carrier insurance brokerage
• Personal lines insurance
• Commercial property insurance
• Insurance carrier network

Headquarters

HQ city

Minnesota

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Insurance Agency Commissions: As an independent insurance agency, Atlas earns commissions from insurance carriers for policies sold and serviced. Agents compare quotes from multiple insurance companies to find optimal coverage and pricing for customers, earning commission revenue from the insurers they represent.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Atlas Insurance Brokers is an independent insurance agency that sells personal, commercial, life, and health insurance policies on behalf of more than 50 insurance carriers through a network of 125+ independent agent offices. Local independent agents compare quotes across multiple carriers and provide in-person service and claims advocacy for individual consumers and small/mid-size businesses across six U.S. states. The firm operates a multi-carrier brokerage model rather than underwriting risk, earning commissions from carriers for policies placed and serviced.

Product overview

Atlas Insurance Brokers LLC is an independent insurance agency offering a comprehensive portfolio of insurance products through partnerships with over 50 insurance companies. The company operates as a multi-product insurance brokerage providing auto, homeowners, boat, business, condo, health, life, motorcycle, RV, and umbrella insurance. As an independent agency, they compare quotes from multiple carriers to offer coverage options and pricing to clients across Minnesota, Iowa, North Dakota, South Dakota, Arizona, and Florida through their network of over 125 office locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance

Quantifiable outcome

• Access to 50+ insurance companies for comparison

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for auto, home, and other personal insurance products.
• Nationwide InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for auto, home, and other personal insurance products.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for commercial and personal insurance products.
• AAA InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for auto and related insurance products.
• The HartfordcoreChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for auto, home, and business insurance products.
• West Bend Mutual InsuranceminorChannel Partner/ Reseller/ DistributorRegional insurance carrier represented by Atlas agents for property and casualty insurance.
• HagertyminorChannel Partner/ Reseller/ DistributorSpecialty insurance carrier represented by Atlas agents for classic car and collector vehicle insurance.
• Safeco InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for auto and home insurance products.
• Cincinnati InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for business and personal insurance products.
• Berkshire Hathaway GUARDminorChannel Partner/ Reseller/ DistributorInsurance carrier represented by Atlas agents for commercial and personal insurance products.
• Additional Insurance Carriers (40+)minorChannel Partner/ Reseller/ DistributorAtlas represents over 50 total insurance carriers including: Western National, State Auto, Selective Insurance, Universal Property, Integrity Insurance, Great Northwest Insurance, Medica, Foremost Insurance, EMC Insurance, ASI, and Main Street. These carriers provide auto, home, business, life, and health insurance coverage options.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goosehead Insurance: Goosehead Insurance is a publicly traded independent personal lines agency that compares policies across multiple carriers through a distributed agent model. Atlas mirrors Goosehead's core approach of representing multiple carriers via local agents; Goosehead provides a direct comparison for valuation and franchise-style growth benchmarks.
• Hylant: Hylant is a privately held, family-owned insurance brokerage with offices across multiple U.S. states, focused on commercial and personal lines through an independent multi-carrier model. Atlas and Hylant share an independent, multi-state agency structure.
• Leavitt Group: Leavitt Group is a privately held independent insurance agency network with offices across the western and central U.S., offering personal, commercial, life, and health coverage through multiple carrier partners. Atlas is a close functional peer, with similar multi-state office-based independent agency economics.
• AssureStart (now part of Acrisure): AssureStart was an independent insurance agency platform focused on multi-carrier personal lines distribution before being acquired by Acrisure; it illustrates the roll-up trajectory that a Top 100 P/C agency like Atlas could follow.

Broad incumbents

• Acrisure: Acrisure is one of the largest independent insurance brokerage platforms in the U.S., operating a roll-up strategy of acquiring regional agencies. Atlas is functionally comparable as a multi-state independent agency network and represents a candidate tuck-in for Acrisure-style consolidators.
• Brown & Brown Insurance: Brown & Brown is a major publicly traded insurance brokerage that has grown largely through acquiring independent agencies and brokerages across the U.S. Atlas's 125+ office multi-state footprint aligns with Brown & Brown's acquisition profile for independent agencies.
• Hub International: Hub International is a large North American insurance brokerage with a distributed office model across multiple states. Atlas is comparable as a regional independent agency network that fits Hub's growth and acquisition strategy.
• Arthur J. Gallagher & Co. Gallagher is a global insurance brokerage and risk management firm with a large retail brokerage operation built heavily through agency acquisitions. Atlas is a comparable acquisition target profile for Gallagher's Retail Brokerage division.
• USI Insurance Services: USI is a large insurance brokerage serving middle-market businesses and individuals across the U.S., operating a multi-office, multi-carrier distribution model. Atlas is comparable as a mid-size regional independent agency network.

Others

• Trusted Choice: Trusted Choice is the national association representing independent insurance agents and the consumer brand Atlas itself uses. Trusted Choice membership places Atlas in the broader independent agent ecosystem and provides benchmarking against thousands of peer independent agencies nationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AtlasIns
• YouTubeyoutube.com/channel/UC4RGTMXnLDZQ0EV1ajd33Cw
• Facebookfacebook.com/AtlasRochester
• LinkedInlinkedin.com/company/atlas-insurance-brokers-llc
• Instagraminstagram.com/atlasins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about atlas insurance brokers/ nelson insurance agency