blancone

What blancone does

BlancOne is a professional tooth-whitening brand owned and operated by IDS S.p.A., a family-controlled Italian dental products company headquartered in Savona, Italy, with a three-generation history dating to the 1950s and formal incorporation in the late 1970s. The brand's product line comprises chairside treatments (CLICK+, TOUCH+, ULTRA+), a professional home-whitening line (HOME+ in FAST, NIGHT, and EVER variants), and a consumer daily-care line (RITUALS), all built on a proprietary photochemical platform that uses low-concentration hydrogen peroxide gels activated by the ARCUS blue-light lamp to release singlet oxygen; the newer PLUS+ variants additionally integrate a Tooth Rejuvenation technology based on nano-hydroxyapatite and vitamin boosters for enamel remineralization. All treatments are formulated to comply with EU Directive 2011/84/EU on cosmetic tooth whitening, which is the central pillar of the brand's regulatory positioning.

BlancOne distributes exclusively through authorized dental professionals and operates across 15+ markets including Italy, Germany, Spain, France, the Netherlands, Poland, Portugal, Romania, Slovakia, Finland, Sweden, the UK, the Czech Republic, Turkey, and Saudi Arabia, supported by a practitioner ecosystem consisting of BlancOne Academy (e-learning), the BlancOne Pro App, a backoffice portal, and a public Find Centers locator. The revenue model combines wholesale gel and consumable sales to authorized dental centers, hardware sales of the ARCUS lamp, and consumer retail via the RITUALS line at a €79.00 recommended price. Cumulative commercial scale is reported at over 2 million treatments performed globally, 25,000+ documented clinical cases averaging 3–5 shades of whitening improvement, and more than 4,000 patient reviews with an average 9/10 rating. Ownership remains entirely within the Picarelli family, with no external venture, private equity, or public-market financing evidenced.

Name

blancone

Legal name

IDS S.p.A.

Website

https://blancone.eu

Company type

Private

Founded year

1970

Operating status

Operating

Short description

BlancOne, an IDS S.p.A. brand based in Savona, Italy, provides professional and take-home tooth-whitening products and treatments built on photochemical light-activated technology, sold exclusively through authorized dental centers across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Professional Dental Whitening Products

NAICS

Dental Equipment and Supplies Manufacturing (339114)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)

akta.pro primary industry

Whitening Products (Strips, Gels, Pens, Kits) (CRABAFAF)

akta.pro secondary industries

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC)

Keywords

• Professional tooth whitening
• Dental whitening products
• Cosmetic dentistry supplies
• Photochemical whitening gels
• Dental practice consumables

Headquarters

HQ city

Savona

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Professional Whitening Products: IDS SpA sells professional tooth whitening products and gels exclusively to authorized dental centers and dental professionals. Products include BlancOne CLICK+, TOUCH+, HOME+, ULTRA+, and RITUALS product line. Revenue is generated through product sales to the professional network.
2. Treatment Services at Authorized Centers: BlancOne treatments are performed and sold exclusively by dental professionals at authorized BlancOne centers. The company benefits from the growing network of authorized centers performing treatments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

BlancOne is a professional tooth whitening brand owned by IDS S.p.A. that develops, manufactures, and sells photochemical whitening gels, kits, and an ARCUS blue-light activation lamp used exclusively by dental professionals at authorized centers. The portfolio covers in-office treatments (CLICK+, TOUCH+, ULTRA+), professional home-use kits (HOME+ with FAST/NIGHT/EVER variants), and a consumer daily-care line (RITUALS Smile Box). All formulations leverage proprietary LightSpeed 3.0 and Tooth Rejuvenation (nano-hydroxyapatite) technologies to deliver fast, low-sensitivity whitening compliant with EU Directive 2011/84/EU.

Product overview

BlancOne® is a professional tooth whitening brand owned by IDS S.p.A., an Italian dental company operating since the 1950s. The product portfolio consists of in-office treatments (CLICK+/CLICK, TOUCH+, ULTRA+), home treatments (HOME+ with FAST/NIGHT/EVER variants), and daily maintenance products (RITUALS line). All treatments use proprietary photochemical technology activated by the ARCUS blue-light lamp, with the newer PLUS+ variants incorporating Tooth Rejuvenation technology featuring nano-hydroxyapatite for enamel repair. Treatments are performed exclusively by dental professionals in authorized centers and comply with EU Directive 2011/84/EU. The ecosystem includes a professional app, e-learning academy, and marketing support for partner clinics.

Differentiator

Problem solved

Functional benefit

Brands

• BlancOne® CLICK+: The fastest treatment in the world, now with Tooth Rejuvenation™ technology. A fast, painless, and effective post-hygiene tooth whitening treatment that takes only 10 minutes.
• BlancOne® TOUCH+
• BlancOne® HOME+
• BlancOne® ULTRA+
• BlancOne® RITUALS
• Tooth Rejuvenation™
• LightSpeed 3.0

Products and services

• BlancOne CLICK+ Flagship post-hygiene in-office tooth whitening treatment that completes in 10 minutes without gingival barriers, using LightSpeed 3.0 photochemical activation with low hydrogen peroxide concentration and Tooth Rejuvenation technology for enamel repair.
• BlancOne TOUCH+ Intensive chairside bleaching treatment using 16% carbamide peroxide across 3-4 consecutive applications (30-40 minutes total session) for deeper and longer-lasting whitening without sensitivity and without damaging enamel.
• BlancOne HOME+ Professional take-home whitening kit available in three formulations — FAST (45-minute daytime), NIGHT (overnight), and EVER (for use with aligners or sensitive teeth) — each containing nano-hydroxyapatite (nHAP) for enamel remineralization, designed to be combined with in-office treatments.
• BlancOne ULTRA+ Medical-grade in-office tooth whitening treatment using 35% hydrogen peroxide for the most challenging cases including severely discolored or pharmacologically stained teeth, delivered in a single visit under dentist supervision as a CE-marked medical device for dental dyschromia.
• BlancOne RITUALS
• BlancOne ARCUS Lamp
• BlancOne Pro App
• BlancOne Academy

Quantifiable outcome

• Visible improvement of 3-5 shades of white in average whitening for 25,000 documented cases
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• IDS SpAcoreOthersIDS SpA is the parent company that developed the BlancOne brand. Founded in the late 1970s by Augusto Picarelli (son of founder Ottavio Picarelli), IDS has been focused for 60 years on research and development of solutions for oral cavity care and smile beauty. The company operates internationally with research, technology, and production resources in Italy, Europe, America, and Asia. In addition to BlancOne, IDS also sells professional dental products in Italy and abroad, and oral hygiene products through pharmacies (oralsan.it).

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Philips (Philips Zoom!): Philips Zoom! is the leading global professional light-activated chairside whitening system, with the same in-office + take-home portfolio structure as BlancOne. Directly comparable on product, customer (dental professionals), and light-activated technology.
• Ultradent Products (Opalescence): Ultradent's Opalescence line spans in-office and take-home whitening gels (including PF and Boost), sold through dental professionals. Closest direct competitor on product format and professional channel.
• SDI (Pola): SDI's Pola whitening line offers in-office (Pola Office+) and take-home systems distributed through dental channels worldwide, competing head-to-head with BlancOne CLICK+/TOUCH+/HOME+.
• Beyond Dental & Health: Beyond Polus and Beyond Whitening Accelerator deliver light-activated professional whitening systems used in dental clinics — comparable technology platform (light + gel) and target customer.
• GLO Science: GLO Science offers both in-office GLO Professional and consumer GLO Brilliant devices combining LED light and gel technology, directly overlapping with BlancOne's light-activated whitening proposition.

Broad incumbents

• Colgate-Palmolive: Through Colgate Optic White and related whitening SKUs plus dental-professional lines, Colgate competes in the same end-customer need (whiter teeth) with vastly greater scale and distribution.
• Procter & Gamble (Crest): Crest 3D White is the dominant mass-market whitening brand; P&G's oral-care scale and marketing make it a broad incumbent competing for the same end-consumer demand, though primarily OTC rather than professional.
• VOCO: VOCO is a German dental manufacturer with a professional whitening range (e.g., Perfect Bleach) sold through dental channels — a regional European incumbent comparable on go-to-market and customer base.
• Ivoclar Vivadent: Ivoclar is a global dental manufacturer with professional tooth-whitening products (e.g., Vivastyle) distributed through dental practices, comparable on professional-channel focus and European footprint.

Emerging players

• DenMat: DenMat manufactures dental products including the Rembrandt and LumiSmile whitening lines, overlapping with BlancOne on professional and consumer whitening formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCHtDVDUcLgc8afkeoycopg
• Facebookfacebook.com/blancone.eu
• Instagraminstagram.com/blancone_ids/?hl=it
• LinkedInlinkedin.com/company/blanc-white

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about blancone