clarkwood enterprise ltd

What clarkwood enterprise ltd does

Clarkwood Enterprise Ltd is the UK private-limited legal entity through which Reward Gateway operates; the business trades commercially as "Reward Gateway | Edenred" and was founded in 2006. The company builds and sells a cloud-based, mobile-first employee engagement SaaS platform — branded as the SmartHub — that consolidates peer-to-peer and manager-led recognition, a global reward marketplace (with direct Amazon integration and millions of products at no markup), employee surveys (Engaged Index), wellbeing (MoveSpring activity challenges, Wellbeing+, financial and mental health resources), internal communications (Connect+), employee discounts across 65+ countries, commuter benefits, and engagement analytics (The Bridge). It is bi-directionally integrated with Workday HCM (as a Workday Innovation Partner), Microsoft Teams, Slack, Yapster, and Amazon, and exposes an Open API at docs.rewardgateway.net. A separate "SmartTech" payroll-deduction technology solution, inherited from the acquired Clarkwood Enterprises business, enables employees to spread payments for technology products over time at 0% APR via net salary deduction.

The company monetizes primarily through per-employee SaaS subscriptions on annual contracts (quote-based, not publicly disclosed) for the core platform, plus transaction-fee revenue from the SmartTech payroll deduction flow. Go-to-market mixes enterprise field sales supported by dedicated Client Success Managers, an inside-sales motion for mid-market, a direct marketplace listing on Workday, and integration partnerships with Microsoft, Slack, and Amazon. Customers span HR and people leaders, operations and frontline leaders, and C-suite (CHRO/CEO) buyers across healthcare, financial services, manufacturing, technology, education, and SMB verticals.

Reward Gateway is a wholly-owned subsidiary of Edenred, the global employee benefits group, and shares its Boston office with Edenred teams to enable cross-sell. The company operates from offices in London (UK HQ, Dean Street, W1), Boston (US HQ, 75 State Street), Melbourne and Sydney (Australia, WeWork and Australia Square Plaza), and Plovdiv and Sofia (Bulgaria, with Sofia under construction as of early 2025), employing 1,000+ people globally. At platform scale it serves 6,000+ client organizations and approximately 10 million end employees. Cited outcome metrics include a 73% average increase in peer-to-peer recognition when the social recognition feature is activated and 94.5% of colleagues reporting an appropriate way to reward peers post-implementation; security is anchored by ISO 27001 certification issued by the British Assessment Bureau.

Name

clarkwood enterprise ltd

Legal name

Reward Gateway Ltd

Website

https://clarkwoodenterprise.com

Company type

Private

Founded year

2006

Operating status

Operating

Short description

Clarkwood Enterprise Ltd operates as Reward Gateway | Edenred, a UK-founded employee engagement SaaS platform serving HR and people leaders with unified recognition, rewards, surveys, wellbeing, communications, and payroll-deduction technology products across 6,000+ organizations and 10 million employees globally.

Ownership category

akta.pro rank

Product category

Payroll and HR Benefits Technology

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Embedded Payroll, Earned Wage Access & Benefits Finance (FSAGALAI)

akta.pro secondary industries

Workforce Benefits Administration (Enrollment & Deductions) (BPACAIAF), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Payroll deduction software
• Employee benefits platform
• Salary sacrifice technology
• HR benefits administration
• Employee engagement solutions

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. SaaS Platform Subscription: Subscription-based SaaS licensing model where organizations pay to access the unified employee engagement platform. Pricing typically per-employee or tiered based on organization size and features selected. Includes platform access, support, implementation, and ongoing customer success management.
2. SmartTech Payroll Deduction Technology Sales: Payroll deduction technology solution enabling salary sacrifice for technology products. Employees spread payments over time at 0% APR with administration handled by the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Clarkwood Enterprise Ltd operates as part of Reward Gateway | Edenred, providing SmartTech, a payroll deduction technology solution. The platform integrates with employer payroll systems to enable employee benefits, salary sacrifice schemes, and automated deductions for workplace perks and wellbeing offerings.

Product overview

Reward Gateway | Edenred (formerly Clarkwood Enterprise Ltd) offers a unified employee engagement platform architecture combining a core Employee Engagement Platform with integrated modules. The portfolio includes Reward & Recognition (peer-to-peer, manager-led, custom rewards), Employee Communications (Connect+ app), Employee Surveys, Wellbeing (MoveSpring activity challenges, Wellbeing+), Employee Discounts, Commuter Benefits, and Engagement Analytics. SmartTech provides payroll deduction technology solutions. All products are designed to work together as a unified engagement hub serving HR and people leaders across 6,000+ clients and 10 million+ employees.

Differentiator

Problem solved

Functional benefit

Products and services

• SmartTech

Quantifiable outcome

• 73% average increase in peer-to-peer recognition when social recognition feature is activated
• +1 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• WorkdaycoreTechnology or Integration · 1 January 2024Reward Gateway is a Workday Innovation Partner with a bi-directional integration with Workday HCM. The integration connects employee data and recognition moments in a simple, secure and automated way, supporting HR efforts and enabling clients to engage, recognise and reward teams through their existing Workday workflow.
• Microsoft TeamscoreTechnology or IntegrationMicrosoft Teams integration enabling recognition and reward functionality within the Teams collaboration environment for seamless workplace communication and engagement.
• SlackcoreTechnology or IntegrationSlack integration allowing recognition and reward functionality to be accessed directly within the Slack workplace messaging platform.
• AmazoncoreTechnology or IntegrationAmazon integration provides direct access to millions of products through the Reward Marketplace, enabling employees to redeem rewards for Amazon purchases with speedy delivery.
• BupaminorGTM or Marketing PartnerHealthcare and wellbeing partner featured on the Workday integration page as a mutual customer and marketing partner.
• FlightCentreminorGTM or Marketing PartnerTravel industry partner featured as a mutual customer and marketing partner on the Workday integration page.
• AccentureminorGTM or Marketing PartnerProfessional services firm partner featured as a mutual customer and marketing partner.
• Krispy KrememinorGTM or Marketing PartnerConsumer brand partner featured as a mutual customer and marketing partner with employee engagement discounts.
• KPMGminorGTM or Marketing PartnerProfessional services firm partner featured as a mutual customer and marketing partner.
• EGminorGTM or Marketing PartnerEnergy company partner featured as a mutual customer and marketing partner.
• ISO 27001 CertificationcoreOthersISO 27001 certification by British Assessment Bureau demonstrating commitment to data security and information security management standards.
• Open APIcoreTechnology or IntegrationOpen API documentation available at docs.rewardgateway.net enabling custom integrations and extensibility for enterprise clients with specific integration requirements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Workhuman: Workhuman is a global leader in peer-to-peer employee recognition and rewards, with a SaaS platform used by large enterprises. It is the most direct competitor to Clarkwood/Reward Gateway's recognition and total-rewards modules.
• O.C. Tanner: O.C. Tanner provides employee recognition programs, rewards and culture analytics for mid-market and enterprise customers. Its service-plus-software model competes directly with Clarkwood's recognition and reward marketplace.
• Kudos: Kudos is an employee engagement and recognition platform with peer-to-peer recognition, surveys and rewards. Overlaps directly with SmartHub's recognition, surveys and analytics modules.
• Bonusly: Bonusly is a peer-recognition and rewards platform with integrations into Slack, Teams and HRIS systems. Competes head-to-head with Clarkwood's recognition module and shares similar workplace-messaging distribution.
• Perkbox: Perkbox is a UK-based employee benefits, rewards and wellbeing platform with a similar employer value proposition. It is the closest direct UK competitor to the SmartHub/employee-discounts and wellbeing bundle.
• Culture Amp: Culture Amp is an employee engagement survey and people analytics platform, with adjacent performance and development modules. Competes directly with Clarkwood's Engaged Index surveys and Bridge analytics.

Broad incumbents

• Lattice: Lattice is a broader people-management platform covering engagement surveys, performance and OKRs. Overlaps with Clarkwood's engagement analytics and survey products and is increasingly bundled by mid-market HR buyers.
• HiBob: HiBob is a modern HRIS platform for mid-market companies with built-in engagement and recognition features. Competes with Clarkwood by bundling engagement tools into the system of record, similar to Workday.
• Benevity: Benevity is a corporate-purpose and employee-engagement platform spanning giving, volunteering and recognition. Competes with the engagement and rewards portion of the SmartHub suite for enterprise CSR/HR buyers.

Emerging players

• Motivosity: Motivosity is an SMB-focused peer-recognition and rewards platform with a similar employee-shop and reward-redemption model. Smaller and more US-centric, but closely comparable in feature set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/clarkwood-enterprise-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clarkwood enterprise ltd